This document discusses bounce rate and exit rate metrics and provides tips to reduce bounce rate. It defines bounce rate as the percentage of single-page sessions and exit rate as the percentage of sessions that were the last in a session. The document then provides an example calculation of bounce rate and exit rate for a sports website. It identifies common reasons for high bounce rates such as thin site content, incorrect analytics code implementation, and poor site design. Finally, it provides tips for checking if the analytics code is working properly, including using the real-time report and Google Tag Assistant browser extension.

1. How To Reduce Bounce Rate | Exit
Rate & Improve Conversion

2. What is Bounce Rate?
• Bounce Rate is the percentage of single-page sessions ( i.e. a
session is the period time a user is actively engaged with your
website, app, etc. All usage data (Screen Views, Events,
Ecommerce, etc.) is associated with a session.)
• Bounce Rate for a page is based only on sessions that start with
that page.

3. Let's extend this example to explore the Bounce
rate metrics for a series of single-session days for a
website like sports.com
• Saturday: Football > US Football > NFL
• Sunday: NFL > Exit
• Monday: US Football > Exit
• Tuesday: Football > NFL > US Football
• Wednesday: US Football > NFL
• Thursday: Football > NFL

4. The % Bounce Rate calculations are:
• Page_Football: 0% (three sessions began with Page Football, but
that was not a single-page session, so it has no Bounce Rate)
• Page_US Football: 50% (two sessions started with Page US Football,
with one leading to a bounce)
• Page_NFL: 100% (one session started with Page C, and it lead to a
bounce)

5. Exit Rate
• Exit rate as a term used in website traffic analysis.
• Exit Rate is the percentage that were the last in the session.

6. Let's consider the previous example to explore the
Exit rate metrics for a series of single-session days
for a website like sports.com
• Saturday: Football > US Football > NFL
• Sunday: NFL > Exit
• Monday: US Football > Exit
• Tuesday: US Football > NFL > Football
• Wednesday: US Football > NFL
• Thursday: Football > NFL

7. The % Exit Rate calculations are:
• Page_Football: 33% (3 of 6 sessions included Page Football)
• Page_US Football: 25% (4 of 6 sessions included Page US Football)
• Page_NFL: 80% (5 of 6 sessions included Page NFL)

8. Reasons for a high Bounce Rate

9. Few pages site with Thin Content
• If you've only few pages (like Home, About, Contact) of your site
then visitors don't have much opportunity for more pageviews and
Analytics doesn't register multiple pageviews unless users reload
that page again.
• As a consequence, few page site have high bounce rate.

10. Incorrect Implementation of Analytics Code
• If you've a multiple page site with a long content but seeing high
bounce rate then recheck that you've added the Analytics tracking
code to all your pages.

11. User Performance
• Some user bookmark your site pages and they return the same
page and leaves too from that page. This considered as a bounce.

12. Poor Site Design
• If your site landing page is full of poor content or advertisement
poster then user don't stay too much time in your site.
• Optimize your pages with appropriate keywords and redesign
them.
• Checked that your page Ads are relevant with page content.
• If site navigation is not working properly or lack of internal
linking.
• You should redesign your site landing page if necessary.

13. How to check Analytics code working or not
There are few ways to check your Google Analytics tracking code is
working or not. If you've any doubt in mind then try one of the
option below to check your tracking code or set up your tracking
code again.

14. Check Real Time Report on Analytics
• With the Real Time data, you can monitor the user real time
activity on your website.
• If you see right data on this report, then your tracking code is
correctly working.
• Now navigate to your site property to which you added your
tracking code.
• Go to the Reporting tab.
• Select Real Time > Overview

15. So, Your tracking code is working properly.

16. Use Google Tag Assistant to Verify
• Google Tag Assistant is a free chrome browser extension that will
help you to understand if Google Analytics tag are firing correctly
or not.
• Google Tag Assistant also show you the tracking code that is
currently active.

17. How to Install Google Tag Assistant

18. Before applying Google Tag Assistant

19. Go to Google Chrome Settings > Extensions > Get more extensions

20. Search for Google Tag Assistant & click on "Add to chrome"

21. Now go to google.com, search for "locally discover" and click on
Google tag assistant icon then click on "Enable".

22. Select Google Tag Assistant again and click on "Record"

23. After clicking on the Record it's showing a Red dot and now go to
your website.

24. when you're visiting your website the color of Tag Assistant is
changed, now it's green and showing 1.

25. Click on the Tag Assistant again and hit the "Stop Recording"

26. Now click on the "Show Full Report" button.

27. Click on Dismiss.

28. Select the TAG ASSISTANT REPORT tab.

29. Select the GOOGLE ANALYTICS REPORT tab and press OK.

30. Select the GOOGLE ANALYTICS REPORT tab.

31. Now check for a internal page. And it's working too.

32. If there is no tracking code then it's showing this.

33. Tag Assistant Different Icon Color Means
• A GREY icon with an 'x' indicates that no code was found on the
page.
• A GREEN indicator will show if a valid tag was found. The number
in the icon indicates the number of tags that were found.
• A BLUE indicator will show there are suggestions on improving
overall tagging health.
• A YELLOW indicator will show that a tag was found with minor
implementation issues.
• A RED indicator will show that a tag was found with critical
implementation issues.

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