SEO is defined as a continuous process of optimizing a website to rank highly in search engine results pages by improving accessibility, creating compelling and keyword optimized content that answers user queries, and earning backlinks and citations to achieve the first page of search rankings. The chapter outlines Mozlow's hierarchy of SEO needs including crawl accessibility, compelling content, keyword optimization, user experience, share-worthy content, and title/URL optimization.

1. Advanced SEO Certification Chapter 1: SEO Basics
Chapter 1
SEO Basics

2. Advanced SEO Certification Chapter 1: SEO Basics
What is Search Engine Optimization?
SEO is a continous process to get your website on the 1st
Page of any search engine ahead of your competitors.
Defination:

3. Advanced SEO Certification Chapter 1: SEO Basics
Search Engine Optimization Process
Essential to
Rankings
Improves
CompetitivenessMozlow’s Hirerachy of SEO Needs
1. Crawl accessibility so engines can read your
website
2. Compelling content that answers the searcher’s
query
3. Keyword optimized to attract searchers & engines
4. Great user experience including a fast load speed
and compelling UX
5. Share-worthy content that earns links, citations, and
amplification
6. Title, URL, & description to draw high CTR in the
rankings
7. Snippet/schema markup to stand out in SERPs

4. Advanced SEO Certification Chapter 1: SEO Basics
Search Engine Optimization Process
Crawling Accessibility Compelling Content

5. Advanced SEO Certification Chapter 1: SEO Basics
Search Engine Optimization Process
Keyword Optimized User Experience

6. Advanced SEO Certification Chapter 1: SEO Basics
Search Engine Optimization Process
Share Worthy Content Title, URL &
Description

7. Advanced SEO Certification Chapter 1: SEO Basics
Search Engine Optimization Process
Snippet or Schema

8. Advanced SEO Certification Chapter 1: SEO Basics
End of Chapter 1