School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
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SIM Digital Marketing COURSES PPT.pptxShaileshBone
School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.
Digital MarketingDigital marketing courses in Pune-SIM.pptxMaheshVarade3
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.
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SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
in this document you know what is digital marketing and its benefit.
if you want to be a digital marketing expert then visit our site; https://www.webandappdevelopment.com/courses/digital-marketing-training-courses-raipur.php
SIM Digital Marketing COURSES PPT.pptxShaileshBone
School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.
Digital MarketingDigital marketing courses in Pune-SIM.pptxMaheshVarade3
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.
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SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Best Digital marketing training institutes & courses in Pune. We Provide classroom practical training with Google certification at Affordable fees, placement, internship for seekers. We provides top Social Media, SMO/SMM, SEM (PPC), Email marketing, Affiliate marketing, internet marketing & SEO Training.
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
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this presentation will help to understand that is digital marketing and how it is important for any business.
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School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Best Digital marketing training institutes & courses in Pune. We Provide classroom practical training with Google certification at Affordable fees, placement, internship for seekers. We provides top Social Media, SMO/SMM, SEM (PPC), Email marketing, Affiliate marketing, internet marketing & SEO Training.
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
Join India's 1st Practical Digital Marketing Courses with 100% Practical Assistance at affordable fees. Get all details about digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
this presentation will help to understand that is digital marketing and how it is important for any business.
for more details visit our website i.e. https://www.excellencedigitalacademy.com
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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Digital Marketing Classes in Pune- SIM
1. Digital Marketing
• Digital Marketing also called as online
marketing it is marketing of product
and services using digital technologies.
• Search Engine Optimization
(SEO)
• SEO is the process of taking steps to
help a website or piece of content rank
higher on Google.
2. What Are SearchEngines
• Google, Yahoo, Bing, Baido, Yandex
• Steps of how search engine works
1. Crawling – Searching and scaning your website
or web page
2. Indexing – Storing your website or web page to
search engine data base center
3. Ranking – It is based in the quality of the
website and it is shown on the webpage
3. What is white hat SEO
• White hat seo refers to any practice that improve your
search ranking on search engine result page while
maintaining the integrate of your website and staying
with in the search engine terms and survices.
•What is black hat SEO
• It refers to the set of practice that are use to increase a
site or page rank on search engine through means that
violate the search engine terms of services.
4. Some black hat SEO techniques
• Cloaking – It is a method of users content or
information that is different from what is presented to
search engine crawlers to improve a website search
engine ranking.
• Content Hiding – Adding invisible content is also a
prohibited practice some website that engaged in black
hat SEO do this by ranking text some color as page
background.
• Keyword Stuffing – It refers to the practice of filing
your content with irrelevant keyword in an attempt to
manipulate where the page ranks on search result pages.
5. • Doorway Pages / Sneaky URL Redirect – Doorway pages
are paper of sites that redirect visitors to a different page
without their knowledge.
• Duplicate Content / Copied Content – It means copy
pasting the same exact content or block of content that
are very much similar area and different domain
6. What is website
• A website is a simply collection of webpage of codes that discuss the
layout format and content for a page.
• How To Resister a Site
• We can resister from below website.
• Go. Daddy
• Big Rock
• Hosting Raja
• Host Gater
• Name Chip
• Hosting of a site
• When a hosting producer allocate spaces on web server for
website to store its file they are hosting website web hosting
makes the files that compress a website available for verify
online.
• SSL – SECURE SOCKET LAYER
• SSL layer protect from spamming and hacking of website.
7. Whatis URL,SubdomainandDomain
• URL – UNIFORM RESOURCE LOCATR
• e.g. – https://www.learnatsim.com
• What is keywords
• A keyword is a term used to describe a word or group
of words on internet users uses to platform perform
a search in a search engine or search bar.
• Types of keywords
• Generic keywords – It is used for brand name or
general keyword it helps to balance your generic and
branded keywords to compair and to capture a wide
rate of customers to increase conversion
opportunities.
• E.g. – Car, Refrigerator and Bottle
8. • Short tail keywords – This keywords are those phase
with only one or two words their length makes them less
specific them searches with more words.
• E.g. - Maruti car, HP Laptop.
• Long Tail Keywords – Long tail keywords are longer
and specific keyword phrases consisting of more than
three words and are much easier to rank due to low
competition.
• e.g. Maruti car showroom in Pune.
• Seasonal Keywords – It is keyword that generate
most of their search traffic during a specific time of the
year.
• E.g. – Rainy season, summer season, winter clothing.
9. Introductionkeywordplannertool
• It helps you to research keywords for your search
campaigns you can use this tool to discover new
keywords related your business and see estimate of the
searches they receive and the cost of target them.
• Keyword Research And Analysis
• Keyword research is a core SEO task that involve
identifying popular word and phrases people enter into
search engine making in attempt to figure out what to
rank for.
• Keyword analysis is the process of analyzing the keyword
or such phrases that bring visitors to your website
through organize and paid result
10. KeywordDensity
• Keyword density refers to the no. of times a keyword
appears on given web page or within a place of content a
ratio or percentage of the overall word count keyword
density should be 2% to 3%.
• Google Sandbox Effect
• It is basic observation period done by Google in which it
checks weather the website has technical issue or black
hat SEO technique and the time period will be taken us
2-3 weeks its done when the website is live.
• What is SERP
• SERP – SEARCH ENGINE RESULT PAGES
• Search engine result page serve to users when they
search for something online using search engine such as
a Google.
11. On Page Optimization
• Definition – On page optimization is the process of
optimizing parts of your webpages so they rank higher
on search engine and it is an process of tweaking pages
content, tags and internal links to improve search results.
• HTML [Hypertext Markup language]
• HTML is a coding language / programming language.
• HTML is the code that is used to structure a web
page sites content.
• Opening bracket - < ab >
• Closing bracket - < ab >
• Closed - < / >
12. • HTML
• <html>
• <head>
• <title> digital marketing courses in Pune < /title >
• <description> we are providing best courses in pune
• School of internet marketing < /description>
• </head>
• <body>
• </body>
• <footer>
• </footer>
• </html>
13. Meta Tag Optimization
• Meta tags are snippets of text that describe a pages content the
meta tag don’t appear on the page itself but only in the pages
source code.
• Meta tags are essentially little title content description that help
search engine what the web page is about.
• Title Tag
• A title tag is a HTML aliment that specifies the title of webpage they
are displayed on SERP as a clickable headline for a given result there
is an character limit for title tag 50-70 character including spaces
• Description Tag
• Description tag in HTML is the 160-170 character snippets including
spaces used to summaries a web page content search engine uses
this snippets in search result to late visitors know what a page is
about before they click on it.
•
14. KeywordProximity
• Keyword proximity refers to the distance between the search term
individual keywords.
• E.g. Primary keywords – school of internet marketing
• secondary keywords – digital marketing course in Pune
• Keyword proximity should be 8-10 words.
• What is keyword Mapping
• Keyword Mapping is the process of assigning relevant keyword to
different pages on a website base on through keyword allotting a no. of
keyword to a particular page is known as keyword mapping.
• Image Optimization
• Image optimization is about reducing the file of your content images as
much as possible without sacrificing quality so that your page load
times remain low
• Pingdam Tool
• Website loading time should be 2 to 3 seconds this tool show you the
speed of your website.
15. • Optimzilla Tool
• Is an image compressor which reducing the size
of image without sacrificing the image quality.
Alt Tag
Alt tag also called as Alternative text, alternative
attributes, alternative description.
Alt tag provide better image context description
to search engine crowler helping them to
indexing an image properly.
16. Creating/Uploading Robots.txtfiles
• Robot.txt file is a file in which use instruct web
robot typically search engine robot how to crawl
or index a webpage of their website it is mainly
used for term and condition page and privacy
policy page. Format in Note pad++
• All Bots *
• All Page /
• User – agent :Google – bot
• Disallow :/(URL) privacy - policy
18. • What is PA/DA -
• PA stands for Page Authority. DA stands for Domain Authority
• 404 ERROR -
• 404 error means no page found error, URL corrupt, URL delete,
URL wrong.
• 301/302 Redirection -
• A redirection is a way to send both user and search engine to a
different URL from way to another way .
• Canonical Links -
• A canonical links is a HTML aliment that helps webmasters to
prevent duplicate issue in search engine optimization.
• Anchor Text -
• It is a clickable text in a hyperlink it is exact match if it include a
keyword that mirror the page that is being linked the text.
19. • OFF PAGE OPTIMIZATION
• Types Of Link
• 1) Inbound links / outbound links
• 2)Internal links / External links
• 3) No follow links / Do follow links
• 4) Reciprocal links
• Search engines submission – submitting your website to
search engines like Google, Bing and yahoo can help to
improve your websites visibility in search result.
• Directory Submission – Submitting your website to online
directories can help to build backlinks and improve your
websites visibility.
• Social bookmarking submission – sharing your websites
content on social bookmarking sites like Raddit, Digg and
stumble upon can help to increase your websites visibility and
and attract more traffic.
20. • Article submission – writing and submission articles to article
directories can help to build backlinks and improve your
websites visibility.
• Forum link building submission – Participating in online forums
to your websites niche can help to build backlinks and increase
your website visibility.
• Image submission - Image submission is an off-page activity
which simply means to leave the image related to your content
on the website and attract the audience towards it.