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SEO& Branding
ANITHA RAJU
What is SEO?
2
What is SEO?
3
• Definition:
• The process of optimizing a website or webpage
• To get a site/page to show up/increase rank in a search engine results
page (SERP)
• Advantages:
• SEO targets quality traffic
• You don’t need to pay for SEO
SERP
Search Engine Results Page
4
Organic results:
• Through SEO
Paid results:
• Through Google Ads
SEO Process
5
• Meta Optimization:
 meta title, meta description, URL, H1 tag, content
• Link Building:
 Bookmarking, Classifieds, Directory, Website creation, Forum, PPT
submission
• Content Marketing:
 Blogs in websites, Content Submission (paid/unpaid), Press Release
• Others:
 optimizing website speed, Giving alt image tags, etc
SEO Ranking
Factors
6
Factors
Content Code Backlinks
Tracking SEO
Results
7
FAQ
(by clients)
8
• How long will it take to see results?
• How long should it be continued?
• When to stop? Can we stop once we are ranked top?
• How to measure the results?

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Seo and Branding

  • 3. What is SEO? 3 • Definition: • The process of optimizing a website or webpage • To get a site/page to show up/increase rank in a search engine results page (SERP) • Advantages: • SEO targets quality traffic • You don’t need to pay for SEO
  • 4. SERP Search Engine Results Page 4 Organic results: • Through SEO Paid results: • Through Google Ads
  • 5. SEO Process 5 • Meta Optimization:  meta title, meta description, URL, H1 tag, content • Link Building:  Bookmarking, Classifieds, Directory, Website creation, Forum, PPT submission • Content Marketing:  Blogs in websites, Content Submission (paid/unpaid), Press Release • Others:  optimizing website speed, Giving alt image tags, etc
  • 8. FAQ (by clients) 8 • How long will it take to see results? • How long should it be continued? • When to stop? Can we stop once we are ranked top? • How to measure the results?