SEO is the process of optimizing a website to increase its ranking in search engine results pages without requiring any payments. The SEO process involves optimizing elements like meta tags, building links from other websites, creating high-quality content, and improving site speed. Key factors that determine search engine rankings are the website content, HTML code, and number of backlinks from other sites. Tracking SEO results and making adjustments based on analytics helps improve rankings over time.

1. SEO& Branding
ANITHA RAJU

2. What is SEO?
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3. What is SEO?
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• Definition:
• The process of optimizing a website or webpage
• To get a site/page to show up/increase rank in a search engine results
page (SERP)
• Advantages:
• SEO targets quality traffic
• You don’t need to pay for SEO

4. SERP
Search Engine Results Page
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Organic results:
• Through SEO
Paid results:
• Through Google Ads

5. SEO Process
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• Meta Optimization:
 meta title, meta description, URL, H1 tag, content
• Link Building:
 Bookmarking, Classifieds, Directory, Website creation, Forum, PPT
submission
• Content Marketing:
 Blogs in websites, Content Submission (paid/unpaid), Press Release
• Others:
 optimizing website speed, Giving alt image tags, etc

6. SEO Ranking
Factors
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Factors
Content Code Backlinks

7. Tracking SEO
Results
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8. FAQ
(by clients)
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• How long will it take to see results?
• How long should it be continued?
• When to stop? Can we stop once we are ranked top?
• How to measure the results?