This document provides an overview of search engine optimization (SEO) strategies for novice users. It discusses both on-page optimization techniques like optimizing page titles, meta tags, headings, images and internal links. It also covers off-page optimization like building high-quality backlinks from other sites through article submissions, social bookmarking and blog networks. Social media signals from likes, shares and retweets are also influencing search engine rankings. The key is to optimize websites for search engines in a natural way without spamming or other manipulative practices.