The organization developed and implemented a social media strategy to improve engagement with its emergency preparedness campaign. It conducted research, created online content, engaged influencers like bloggers, and measured results. Key tactics included developing a social media training program, monitoring conversations, engaging influential bloggers, and creating videos. Metrics showed an increase in website sessions, video views, and social media mentions of the campaign. Lessons learned included starting with listening, engaging influencers, and measuring performance.
In the Know II: What's New In Image & Video Sharing?CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
In the Know 2: Whats New in Social Media? CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
In the Know II: What's New In Image & Video Sharing?CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
In the Know 2: Whats New in Social Media? CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
Deep Dive Into Social Media and Content StrategyDanielle Brigida
Presentation for J.Boye Conference in Aarhus, Denmark. How you can use social media and content to enrich your strategy.By combining content strategy, social listening and measurement tactics it will help you make the most out of social media.
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN
This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
In the Know: LinkedIn & SlideShare for Public Health Webcast PresentationCDC NPIN
This is the second of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
CDC NPIN In the Know: Social Media Measurement and Evaluation for Public Heal...CDC NPIN
This is the sixth part of interactive webcasts in this round of the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Deep Dive Into Social Media and Content StrategyDanielle Brigida
Presentation for J.Boye Conference in Aarhus, Denmark. How you can use social media and content to enrich your strategy.By combining content strategy, social listening and measurement tactics it will help you make the most out of social media.
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN
This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
In the Know: LinkedIn & SlideShare for Public Health Webcast PresentationCDC NPIN
This is the second of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
CDC NPIN In the Know: Social Media Measurement and Evaluation for Public Heal...CDC NPIN
This is the sixth part of interactive webcasts in this round of the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Passion is a hard thing to define. This presentation defines a particular type of passion, and outlines several ways designers, developers, strategists and communicators can help themselves and their clients develop healthy passions.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
Session for How to Measure Social Media in Government, May 1, 2013
http://www.aliconferences.com/conf/measure_social_media_gov0413/index.htm
With social media use on the rise in government, communication efforts require an integrated approach. Supporting marketing efforts with social media messages is a big part of this integration.
Texas.gov, one of the 29 state portals under the NICUSA umbrella, has successfully used this strategy in its efforts to increase awareness and online adoption of the driver services offered on its website. Creating and following a plan that integrates social media and measuring the results of those efforts has helped to bolster the success of an advertising campaign aimed at increasing driver license and vehicle registration renewals.
In this presentation, you will hear how Texas.gov:
- Incorporated social media into their communication efforts
- Determined what to measure to receive the most accurate ROI
- Measured the effectiveness of their social media efforts
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
3. Social marketing campaign
launched in 2006 with baseline research in hand
Internal communications Parliamentary engagement
Media relations Advertising
Event marketing Partnerships
Social media Web
11. Reach
traditional channels alone
are not fully penetrating
the target audience
Sustainability
traditional channels are
only good for the length of
the campaign
13. Improved target market penetration (based on objectives)
Increased online visibility of the “Get Prepared” campaign
Ongoing “conversation” surrounding EP in Canada
16. 7 hands-on social media
sessions taught over 2
months
social media 101
social media monitoring
collaborative tools
strategic thinking
tactical decision making
finding the influencers
performance measurement
18. Created a topic profile…
“72 hrs” AND “emergency”
“emergency preparedness”
“emergency kit”
“disaster preparedness”
“Public Safety Canada” AND
“emergency”
“get prepared” AND “emergency”
19. Gauged existing levels
of conversation on
various channels
blogosphere
microblogs
podcasts
photo sharing sites
video sharing sites
social networks
27. swot development
Strengths Internal social media knowledge
Management support
Co-op student access
Existing interesting content
Strong partnerships
Existing social marketing strategy
Weaknesses Lack of clear guidelines & policies
Limited human resources
Lack of IT support
Opportunities High social media usage in Canada
Popularity of online video
Popularity of online news
Growing mobile popularity
Influencer community
Gov 2.0 momentum
Threats Lack of partner capacity to help
Criticism
Security/privacy issues
28. targeted influential Canadian mommy bloggers
identified through various top 10 lists
technorati “authority” scores
compete.com traffic rankings
average comments
inbound links
“There are over 36 million “mommy bloggers” of which nearly 50% have
contributed to a cause or political campaign. They are one of the most
politically active groups online. Moms have been calculated to spend
over 2 trillion dollars on products and services in a given year.”
33. Identified influencers
Became part of their community
Sent personalized emails
Sent out emergency kits
Sent them the SMPR
Mommy Blogger Relations
44. Other metrics
SMPR listed in 3640 locations
8572 video views on GetPrepared.ca
2500+ on Youtube (English + French)
average website session length has increased (2min 6 min)
45. Channel Metric Tools
Video posted to •Total mentions YouTube Statistics &
YouTube •Org-initiated mentions Insights Tool
•Consumer-initiated mentions
•Total impressions
•Org-initiated impressions
•Consumer – initiated impressions
•Embeds
•Rating
•Comments
•Links to
•Favourited
•Tags
•Responses
•Honours
•Spoofs
Blog Engagement •Total links pointing to “getprepared.ca” in the blogosphere Technorati and Google Blog
•Total blog posts tagged with a pre-determined tag such as Search
“getprepared”.
•Overall conversation level surrounding the set topic
profile.
Twitter •Number of followers Twitter & Twitter Counter
Participation •Number of @ references
•Number of “Direct” messages
•Number of “re-tweets”
54. develop a plan
Step 1: Clearly Define the Key Issue(s) and Desired Outcome(s)
Step 2: Gauge Your Existing Web Presence
Step 3: Conduct a SWOT Analysis
Step 4: Determine Your Online Competition
Step 5: Align Your Objectives with the Organization’s Objectives
Step 6: Understand Your Target Audience
Step 7: Choose Relevant Social Media Tools
Step 8: Engage The Influencers Separately
Step 9: Measure Performance
Step 10: Ongoing Social Media Monitoring and Engagement
And then do what is within your means…