Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

50 tips museum presentation

397 views

Published on

Published in: Business, Technology
  • Be the first to comment

50 tips museum presentation

  1. 1. Top 50 Tips for Integrated Marketing in the Age of Social Media
  2. 2. The New Consumer• Well versed in online research• Prefers visual stories over text• Wants facts over selling points• Connected
  3. 3. The New Consumer• Doesn’t trust traditional advertising• Trusts opinions by word-of-mouth overmarketing messages, and has access to it• Needs immediate call to action
  4. 4. The New Consumer• Expects immediate response• Wants to be engaged and have a say• Wants to know all facts, and makeeducated decisions• Accesses non-traditional media as much astraditional news outlets, if not more
  5. 5. A New Approach to Marketing• Inform & educate – don’t sell• Develop visual messages• Ask opinions and suggestions• Build a system of quick response• Enable online word-of-mouth• Capture interest and commitmentimmediately
  6. 6. Social Media Communication Multimedia Social Micro- Photo VideoBlogs Presentations Networking Blogging Sharing Sharing
  7. 7. Social Media Plan
  8. 8. Social Media Plan Know your ObjectivesAttendance – Membership – Volunteers - Engagement
  9. 9. Social Media Plan Know your Audience
  10. 10. Social Media PlanDetermine Calls to Action
  11. 11. Social Media Plan Tools and ResourcesChoice of Platforms • Knowledge • Staff
  12. 12. Social Media Plan Execute & Experiment
  13. 13. Social Media Plan Measure
  14. 14. Social Media Plan Adapt
  15. 15. Brand Integrity
  16. 16. Brand IntegrityMultiple Platforms - One Message
  17. 17. Brand Integrity
  18. 18. Message Development
  19. 19. Message Development Audience-Driven Content• Donors • Elected Officials• Members • Neighbor• Businesses • Media Representatives• Employees • Vendors• Volunteers • Employers All Audiences
  20. 20. Message Development
  21. 21. Message Development
  22. 22. Blogging 101
  23. 23. Blogging 101
  24. 24. Blogging 101
  25. 25. Blogging 101
  26. 26. Blogging 101
  27. 27. Blogging 101
  28. 28. Protect Your Organization
  29. 29. Protect Your OrganizationAppoint a Social Media Coordinator
  30. 30. Protect Your Organization Develop a Social Media Policy
  31. 31. Protect Your Organization Monitor
  32. 32. Protect Your OrganizationWould you be comfortable with your blog postpublished on the front page of the New York Times?
  33. 33. Protect Yourself
  34. 34. Protect YourselfSocial Media = Virtual Cocktail Party
  35. 35. Protect Yourself
  36. 36. Time Management
  37. 37. Time ManagementSet Goals, and Enter to Execute
  38. 38. Time ManagementDefine the Purpose of Your Networks
  39. 39. Time Management Limit Your Time
  40. 40. Time ManagementBe a Resource, Not a Chatterbox
  41. 41. Time ManagementPublish Once, Appear Everywhere
  42. 42. Time ManagementEnable blog subscription
  43. 43. Syndicate and Integrate
  44. 44. SyndicateSyndication Link
  45. 45. Syndicate
  46. 46. Integrate
  47. 47. Integrate
  48. 48. Drive Traffic to Social Media Platforms
  49. 49. Drive Traffic to Social Media Platforms
  50. 50. Drive Traffic to Social Media Platforms
  51. 51. Drive Traffic to Social Media Platforms
  52. 52. Drive Traffic to Social Media Platforms
  53. 53. Drive Traffic to Social Media Platforms
  54. 54. Platform Choices
  55. 55. Platform ChoicesFacebook Page Vs. Profile
  56. 56. Increase Online Visibility
  57. 57. Increase Online Visibility Start a Blog
  58. 58. Increase Online Visibility Embed Images and Videos
  59. 59. Increase Online Visibility Enable Sharing Options
  60. 60. Increase Online Visibility Participate in Groups
  61. 61. Media Relations/Publicity
  62. 62. Media Relations/Publicity
  63. 63. Call to Action
  64. 64. Call to Action
  65. 65. Fundraising Integration
  66. 66. Fundraising Integration
  67. 67. Fundraising Integration
  68. 68. Career Development
  69. 69. Career Development
  70. 70. Responsiveness
  71. 71. Responsiveness Email Auto-Reply
  72. 72. Responsiveness Access to Information
  73. 73. Responsiveness Social Media Integration
  74. 74. Top 50 Tips for Integrated Marketing in the Age of Social Mediamathias@floridatrust.org

×