The document discusses strategies for integrating social media into communications. It outlines developing a social media strategy with elements like listening, launching initiatives, developing a strategy, and measuring results. It also discusses content strategy across traditional, digital and social media. Finally, it addresses developing social media policies to guide engagement.
The world of social media expands every day, so it can be tough to know exactly where to get started. In addition to offering tools to help you be deliberate and strategic in your approach, this session will review some of the primary components of social media strategy building, online engagement, and how to get started with just 30 minutes per day.
The world of social media expands every day, so it can be tough to know exactly where to get started. In addition to offering tools to help you be deliberate and strategic in your approach, this session will review some of the primary components of social media strategy building, online engagement, and how to get started with just 30 minutes per day.
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Surveys show that most journalists and bloggers use search engines and organization websites to research stories. This deck provides some best practices for providing resources to the media so that your site becomes a go-to depot for your issues.
Overview of the Strategy for Cengage Online CommunityMichael Britt
A presentation I gave to Cengage Marketers explaining the role of the Higher Ed Faculty Community in driving adoptions and continued use of our online learning software.
Presentation given at the Ad Council Partner Conference on how to apply best practices to social cause marketing using social media. Includes case studies.
Slides for the Engage365 webinar on Wednesday, January 13, 2010. Lindy Dreyer and Maddie Grant cover three ways to build an event blog, with some real-world examples.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...Devendra Shrikhande
(march 2010) Presentation at the 2010 Illinois Senior Corps Conference. Introduced the various non-profit channels along with examples of how social media can help in the various complex subtleties related to volunteer management: from recruiting to engaging long-term relationships.
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
Session for How to Measure Social Media in Government, May 1, 2013
http://www.aliconferences.com/conf/measure_social_media_gov0413/index.htm
With social media use on the rise in government, communication efforts require an integrated approach. Supporting marketing efforts with social media messages is a big part of this integration.
Texas.gov, one of the 29 state portals under the NICUSA umbrella, has successfully used this strategy in its efforts to increase awareness and online adoption of the driver services offered on its website. Creating and following a plan that integrates social media and measuring the results of those efforts has helped to bolster the success of an advertising campaign aimed at increasing driver license and vehicle registration renewals.
In this presentation, you will hear how Texas.gov:
- Incorporated social media into their communication efforts
- Determined what to measure to receive the most accurate ROI
- Measured the effectiveness of their social media efforts
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Surveys show that most journalists and bloggers use search engines and organization websites to research stories. This deck provides some best practices for providing resources to the media so that your site becomes a go-to depot for your issues.
Overview of the Strategy for Cengage Online CommunityMichael Britt
A presentation I gave to Cengage Marketers explaining the role of the Higher Ed Faculty Community in driving adoptions and continued use of our online learning software.
Presentation given at the Ad Council Partner Conference on how to apply best practices to social cause marketing using social media. Includes case studies.
Slides for the Engage365 webinar on Wednesday, January 13, 2010. Lindy Dreyer and Maddie Grant cover three ways to build an event blog, with some real-world examples.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...Devendra Shrikhande
(march 2010) Presentation at the 2010 Illinois Senior Corps Conference. Introduced the various non-profit channels along with examples of how social media can help in the various complex subtleties related to volunteer management: from recruiting to engaging long-term relationships.
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
Session for How to Measure Social Media in Government, May 1, 2013
http://www.aliconferences.com/conf/measure_social_media_gov0413/index.htm
With social media use on the rise in government, communication efforts require an integrated approach. Supporting marketing efforts with social media messages is a big part of this integration.
Texas.gov, one of the 29 state portals under the NICUSA umbrella, has successfully used this strategy in its efforts to increase awareness and online adoption of the driver services offered on its website. Creating and following a plan that integrates social media and measuring the results of those efforts has helped to bolster the success of an advertising campaign aimed at increasing driver license and vehicle registration renewals.
In this presentation, you will hear how Texas.gov:
- Incorporated social media into their communication efforts
- Determined what to measure to receive the most accurate ROI
- Measured the effectiveness of their social media efforts
Knowing what social media data to track is critical to transforming data into content your community wants, and ultimately building a stronger online community. The presentation looks at the one metric you want to measure, what content to optimize to build community, the data metrics that tell you what you need to know about your community and the content it wants, and how to build a social media community of content contributors and curators. Practical examples support this presentation.
Key Takeaways:
a.) How to use social media metrics to better understand your online and social media communities.
b.) The top cross-channel metrics you need to track for developing and optimizing content for the community.
c.) The right content to engage and deepen online relationships within your social media spaces.
Knowing what social media data to track is critical to transforming data into content your community wants. In this session, we’ll focus on the important questions you need to ask, the metrics that tell you what you need to know; how to optimize your content to engage community; and how to build a social media community of content contributors and curators.
Evaluating Your Social Media Efforts for OptimizationDebra Askanase
How do you know if your social media systems are working for your organization, or just getting in its way? Or if your social media channels are effective? This presentation offers a methodology for evaluating the success of your social media efforts within each channel as well as how optimized your social media systems are for success. The presentation includes two case studies plus a sample systems self-assessment matrix, a sample online fundraising self-assessment matrix, and a sample social media channel assessment matrix.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
In 2014, the American Nurses Association started a cross-functional, collaborative project to define member engagement and identify better ways to provide member value. Learn from their successful process of creating minimum viable products (MVPs) to test new engagement ideas and see how to audit engagement touchpoints and identify gaps, how to measure success, and how to tie engagement back to the organization’s strategic goals.
WorkXO is a workplace culture management firm specializing in using culture analytics to solve business problems.
We help forward thinking leaders in growth-oriented organizations activate their culture to increase engagement, attract the right talent and unleash organizational potential. The core of our work starts here... with the Workplace Genome. Find out how to get yours at workxo.com.
[Presentation for 2014 Michigan Healthcare HR Conference. Join Maddie Grant, CAE in a robust discussion about the current social media landscape in healthcare, how to take advantage of social technologies for your own networking and professional development, and how to avoid the pitfalls. Share your experiences, learn from your peers about how they use social media, and talk through potential concerns such as managing the time suck factor and navigating the inherent risks related to privacy and the blurring of personal and professional boundaries.
SocialFish present Part 1 of a 3 part series on Social Networking for Events and Tradeshows. In the first of three comprehensive sessions on social networking, our experts demonstrate how to create a long-term strategy for implementing social networking into your show's marketing plan.
The recording is available here: http://bit.ly/9GXswq
SocialFish present Part 3 of a 3 part series on Social Networking for Events and Tradeshows. Learn the best tactics and strategies for engaging exhibitors and attendees, and how to get them involved from Day One.
The recording is available here: http://bit.ly/9GXswq
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
9. Social Media Tools Social Objects videos photos friends books jobs Name that Website
10. Social Media Strategy Mobile Video Widgets Social Bookmarks Feeds and Content Syndication Social Networks Blogs & Micro-blogging Big Picture
11.
12. Content Strategy Traditional media ~ rock Digital media ~ water Social media ~ clouds Flickr photo credit: Alex Pears Integrating Media
13. Content Strategy Traditional media ~ static versus fluid Digital media ~ key assets & frequency Social media ~ feed the outposts Flickr photo credit: Alex Pears Integrating Media
20. Questions http://www.buzz2009.org/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/
Editor's Notes
Hello and Thank you for inviting us to present our response to Frank’s un-RFP. Find out who’s on the call, and their role in the MMS.
Our approach always starts with listening. In the short-term, this is how you’re finding your champions and stakeholders who are already online. Looking ahead, a strong social media monitoring program will be really important, especially for brand and reputation management. You can see from this slide that every part of our approach is informed by listening. So then, the strategy development becomes essential. You guys already know a lot about your stakeholders from the social technographics research you’ve done. You also know from experimentation what’s worked and what hasn’t. We’ll lay it all out and see where we stand and where we want to go from here. Then, everything else is based on that strategy. We generally launch something, feed and nurture it to see if it will take root on its own, evaluate how it’s going, then tweak the strategy according to what we’ve learned. From the slide, it looks like you can do all of this in a week – but it takes time. You could make it around the circle in 6 months, or it could take a year or more. It’s a journey.
Now, in your un-RFP, you identified three focus areas. We’re very well-versed in membership, education, and advocacy from our association training. Of course, there is some overlap, yes?
On the left of this slide, we’ve tried to visualize that overlap. Hopefully, those darker places create more buzz among your members and stakeholders, too. On the right of this slide, we’ve tried to visualize what social media is really good for. The outer ring, conversation, that’s the easiest to energize. Collaboration is harder, and collective action is perhaps the trickiest. So it makes sense to choose your battles wisely. Remember, we want to be efficient here.
When superimpose these two images together, you get an idea of how your focus might jive with what social media is good for. You can also see how it’s all going to have to work together for you to achieve the more inspired benefits of social media.
Our approach always starts with listening. In the short-term, this is how you’re finding your champions and stakeholders who are already online. Looking ahead, a strong social media monitoring program will be really important, especially for brand and reputation management. You can see from this slide that every part of our approach is informed by listening. So then, the strategy development becomes essential. You guys already know a lot about your stakeholders from the social technographics research you’ve done. You also know from experimentation what’s worked and what hasn’t. We’ll lay it all out and see where we stand and where we want to go from here. Then, everything else is based on that strategy. We generally launch something, feed and nurture it to see if it will take root on its own, evaluate how it’s going, then tweak the strategy according to what we’ve learned. From the slide, it looks like you can do all of this in a week – but it takes time. You could make it around the circle in 6 months, or it could take a year or more. It’s a journey.
Our approach always starts with listening. In the short-term, this is how you’re finding your champions and stakeholders who are already online. Looking ahead, a strong social media monitoring program will be really important, especially for brand and reputation management. You can see from this slide that every part of our approach is informed by listening. So then, the strategy development becomes essential. You guys already know a lot about your stakeholders from the social technographics research you’ve done. You also know from experimentation what’s worked and what hasn’t. We’ll lay it all out and see where we stand and where we want to go from here. Then, everything else is based on that strategy. We generally launch something, feed and nurture it to see if it will take root on its own, evaluate how it’s going, then tweak the strategy according to what we’ve learned. From the slide, it looks like you can do all of this in a week – but it takes time. You could make it around the circle in 6 months, or it could take a year or more. It’s a journey.
Our approach always starts with listening. In the short-term, this is how you’re finding your champions and stakeholders who are already online. Looking ahead, a strong social media monitoring program will be really important, especially for brand and reputation management. You can see from this slide that every part of our approach is informed by listening. So then, the strategy development becomes essential. You guys already know a lot about your stakeholders from the social technographics research you’ve done. You also know from experimentation what’s worked and what hasn’t. We’ll lay it all out and see where we stand and where we want to go from here. Then, everything else is based on that strategy. We generally launch something, feed and nurture it to see if it will take root on its own, evaluate how it’s going, then tweak the strategy according to what we’ve learned. From the slide, it looks like you can do all of this in a week – but it takes time. You could make it around the circle in 6 months, or it could take a year or more. It’s a journey.
We won’t spend a lot of time on this slide, but it begins to show how multi-faceted this process can be. There’s a lot to consider, and your content strategy needs to be flexible enough to feed any and all of these different facets of the social web. I’m gonna go out on a limb and guess that you guys have everything you need for all of this already, it’s just a matter of a few tweaks here and there.
We have a few case studies that relate to the business objectives that you’re trying to achieve. The first is our client, ASAE & The Center. They, too, want to increase member activity. Specifically, as it relates to their volunteer community. Now these screenshots are from their current website. The work we’re doing with them has not launched yet, but it will in a couple weeks, so we thought it would be a chance for you to see, first-hand, what we’ve been up to. We’ve worked to help them think of volunteer opportunities as social objects. Now what do you do with a social object? You create it, share it, tag it, save it, discuss it…We also emphasized the idea of creating the simplest thing that could possibly work, and starting there. We haven’t been able to measure anything yet, but we have worked with ASAE to help them identify what the key success metrics will be, so that’s what you see here.
Another part of your un-RFP had to do with integrating traditional media with social media. You definitely want it all to go together. I hope you like metaphors… We see traditional media as the rock, the land, solid and important, but not fluid. Digital media, on the other hand, flows like water. And that flow will, overtime, shape the rock. Finally, social media is the clouds, picking up the water and carrying it wherever they go until they let it fall as rain.
Another part of your un-RFP had to do with integrating traditional media with social media. You definitely want it all to go together. I hope you like metaphors… We see traditional media as the rock, the land, solid and important, but not fluid. Digital media, on the other hand, flows like water. And that flow will, overtime, shape the rock. Finally, social media is the clouds, picking up the water and carrying it wherever they go until they let it fall as rain.
Now, when you talk about achieving better business results, this is the hardest to measure, obviously. It’s also the thing that takes the most time. That’s why we’re presenting a project we’ve been working on since before we formed our company. YAP is the Young Association Professionals online community that Maddie and I launched along with a small group of friends involved with ASAE. We started as a FB group, and started spreading to a bunch of different outposts, those squares you see in the slide. Then we launched our homebase site and have seen tremendous growth. We can point to people who have attended ASAE conferences, even joined or renewed their ASAE membership because of the conversations happening in YAP. We’ve gotten sponsorship money and great turnout for the events we hold. We’ve also got a great sense of the types of content that our members respond to. There’s a lot of untapped business potential there. It just goes to show how an experiment can start from a seed and grow into something really vital.
Another part of your un-RFP had to do with integrating traditional media with social media. You definitely want it all to go together. I hope you like metaphors… We see traditional media as the rock, the land, solid and important, but not fluid. Digital media, on the other hand, flows like water. And that flow will, overtime, shape the rock. Finally, social media is the clouds, picking up the water and carrying it wherever they go until they let it fall as rain.
The next case study is a client of ours who was looking for more influence as well as more member activity. The National Association for the Self-Employed has a membership model that is centered on health insurance and affinity programs. They have 250,000 members, but when we first started working with them, they were not at all plugged in to the online community of self-employeds and freelancers. We’ve gotten them listening and building a presence on FB, LI, and Twitter. We’ve also helped them launch a blog and formulate a blogging and content strategy for their new website which they will launch soon. They’ve been connecting with some very influential bloggers in the micro-business community, and they’re beginning to make the connections that will be very important for them going forward.
Another part of your un-RFP had to do with integrating traditional media with social media. You definitely want it all to go together. I hope you like metaphors… We see traditional media as the rock, the land, solid and important, but not fluid. Digital media, on the other hand, flows like water. And that flow will, overtime, shape the rock. Finally, social media is the clouds, picking up the water and carrying it wherever they go until they let it fall as rain.
Another part of your un-RFP had to do with integrating traditional media with social media. You definitely want it all to go together. I hope you like metaphors… We see traditional media as the rock, the land, solid and important, but not fluid. Digital media, on the other hand, flows like water. And that flow will, overtime, shape the rock. Finally, social media is the clouds, picking up the water and carrying it wherever they go until they let it fall as rain.