1. There are many approaches to measuring social media metrics, including metrics related to reach, engagement, influence, and adequacy.
2. Key metrics include engagement metrics like comments, shares, and interactions, as well as influence metrics like mentions and sentiment. Reach metrics include numbers of followers, fans, and impressions.
3. Successful social media measurement involves understanding the customer context, current social media practices, emphasis areas, appropriate metric types, tools for collection, and analysis. Metrics should be chosen based on specific communication goals and strategies.
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
This is a short introduction to web analytics. It goes over the different types of web analytics, sources from which analytics information can be gathered, why its essential, key analytics metrics and its usage. It also covers different products in this space, its generic architecture and the key parameters which can be used for evaluating different products. It concludes by highlighting some of the limitations of web analytics today.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
The Health and Social Care Act (2012) paved the way for far-reaching reforms to how patient care in the English NHS is organised, managed and delivered. The changes were formally implemented on 1 April 2013.
This slideshow outlines the main changes to management, accountability and funding structures resulting from the Act.
The first slides show the old and new structure in overview, together with a slide detailing the transitional arrangement. Further slides compare the earlier arrangements that were in place for funding, regulation and monitoring, advice and performance management, and patient and public participation, with the new system at both the national and local level. The final slide outlines the new medical education and training arrangements.
You are welcome to download and use individual slides in your own presentations providing suitable acknowledgement is given.
To find out more about our work on the NHS reforms, visit our dedicated project page. You can also access an interactive timeline showing the complete history of the NHS, putting the current reforms in historical context.
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
This is a short introduction to web analytics. It goes over the different types of web analytics, sources from which analytics information can be gathered, why its essential, key analytics metrics and its usage. It also covers different products in this space, its generic architecture and the key parameters which can be used for evaluating different products. It concludes by highlighting some of the limitations of web analytics today.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
The Health and Social Care Act (2012) paved the way for far-reaching reforms to how patient care in the English NHS is organised, managed and delivered. The changes were formally implemented on 1 April 2013.
This slideshow outlines the main changes to management, accountability and funding structures resulting from the Act.
The first slides show the old and new structure in overview, together with a slide detailing the transitional arrangement. Further slides compare the earlier arrangements that were in place for funding, regulation and monitoring, advice and performance management, and patient and public participation, with the new system at both the national and local level. The final slide outlines the new medical education and training arrangements.
You are welcome to download and use individual slides in your own presentations providing suitable acknowledgement is given.
To find out more about our work on the NHS reforms, visit our dedicated project page. You can also access an interactive timeline showing the complete history of the NHS, putting the current reforms in historical context.
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
Regulatory aspect of pharmaceutical change control systemDeveshDRA
CHANGE CONTROL,BENEFITS OF CHANGE CONTROL SYSTEM,MANAGEMENT OF CHANGE AND CONTINUOUS IMPROVEMENT(Prepare a Change Proposal,Classify & Approve Proposed Changes,Develop an Implementation Plan, Install the Change,Verify Installation,Close out the change
) FLOW CHART OF CHANGE MANAGEMENT,HANDLING AND CONTROLLING CHANGES,SOP ON CHANGE CONTROL SYSTEM,
CATEGORY OF CHANGES(Major Changes,Moderate changes,Minor changes),ENSURING TRAINING & PROCEDURES IN A MANAGEMENT OF CHANGE PROGRAM,LEVEL OF APPROVAL,REGULATOR PROSPECTIVE OF CHANGE CONTROL(21 CFR Part 211: Sec. 211.100,21 CFR Part 211.194 (Laboratory Records),ICH Q7A,USFDA Guidance for Industry: Change to an approved NDA or ANDA ( April 2004- Revison-1)),CONCLUSION
,
Development and Engagement in the Age of Social Media Paul Brown
Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Still, as a continuation of the previous work done on the subject, in this deck we explore and relate how body language is applied in social settings.
Specifically, there are 4 areas discussed here - proxemics (personal space), seating arrangements, dating & courtship, as well as body pointing.
Enjoy!
I'll be glad if I could get some comments from you after you've looked at it!
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Social media mining presentation by Tom Masterman of the Institute on the Environment, given at the University of Minnesota's Communicators Forum Conference, 05.13.10.
Introduction to Social Media for Not-for-ProfitsBen Teoh
An introduction to how your not-for-profit can start using social media better.
Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
2010 Exhibitor Education Session Social Media Preso [Compatibility Mode]St. Nick Media Services
This presentation details the basics of what social media is, types of social media, ways insurance companies are using social media, and how technology or service providers can use social media to increase interaction with current and potential customers.
Uma vez que 2014 será o ano da Copa do Mundo no Brasil, além de ser ano de eleições, o que esperar da comunicação digital? Convidamos oito profissionais / acadêmicos para compartilharem suas expectativas em relação à área no próximo ano.
Palestra realizada por Marcel Ayres (sócio da PaperCliQ e SOMMAR) na 3ª Imersão em Mídias Sociais - Vitória / ES (2013) - http://www.eventodemidiassociais.com.br/
Netnografia e coolhunting: Identificando aspectos comportamentais e tendência...PaperCliQ Comunicação
Apresentação do artigo publicado no Ebook Comunicação e Marketing Digitais. Trabalho utiliza conceitos de Netnografia e Coolhunting aplicados no estudo de comportamento do consumidor em ambientes online.
Os blogs morreram? Um blogueiro deve aceitar brindes? O que é um blog profissional? Dá para combinar Blog com Crowdsourcing? Essas e outras questões estão neste material reflexivo sobre as oportunidades da blogosfera.
Monitoramento de Marcas e Conversações: Softwares Brasileiros de Monitorament...PaperCliQ Comunicação
Apresentação feita por Marcel Ayres (Planejamento) e Renata Cerqueira (Monitoramento e Análise) na PaperCliQ, sobre Softwares nacionais de monitoramento pleno.
Slideshow da aula "Serviços de Marketing e Comunicação Digital", realizado no curso "Marketing, Comunicação Digital e Novas Mídias" em Divinópolis (abril de 2011).
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Summary
1. Introduction
2. Metrics and Social Media Elements
3. Social Media Metrics: some approaches
4. Metrics for Social Media Communication
5. Tools
6. References
* Click to view the portuguese version of this
presentation / Clique para ver a versão em
português dessa apresentação
Social Media Metrics
4. Introduction
Contemporary WEB is defined by:
• Content sharing;
• User generated content – text, video, photo etc;
• Sociability;
• Active reception;
• Reconfiguration of formats and social practices;
• Media convergence;
• Popularization of Social Media.
Social Media Metrics
5. Introduction
Behavior on the internet
Fonte: Power to the People da Universal McCann (UM)
Content sharing on the Internet has reached a prominent role in daily life of
Internet users:
• 63% created a profile on a social network site;
• 57% manage a profile on a social network site;
• 76% upload photos;
• 33,1% upload videos;
• 29,1% keep a blog;
• 71% read blogs.
Social Media Metrics
6. Introduction
Definition – Social Network Sites
by: Danah Boyd e Nicole Ellison
“ web-based services that allow
individuals to (1) construct a public or
semi-public profile within a bounded
system, (2) articulate a list of other users
with whom they share a connection, and
(3) view and traverse their list of
connections and those made by others
within the system.
Social Media Metrics
7. Introduction
Definition – Social Media
by: Andreas Kaplan e Michael Haenlein
“ a group of Internet-based applications
that build on the ideological and
technological foundations of Web 2.0,
which allows the creation and exchange of
user-generated content.”
Social Media Metrics
8. Introduction
These technologies and online
practices could be used by
individuals and/or
organizations to spread
content, opinions, ideas,
experiences and perspectives...
Social Media Metrics
9. Introduction
Behavior on the Internet
Fonte: Power to the People da Universal McCann (UM)
From 2006 to 2009 there has been increasing in virtually all activities involving
social media
The five activities that grew most were:
1. Watch video clips online;
2. Listen to live radio/audio online;
3. Create a profile on a social network;
4. Read blogs;
5. Upload photos to a photo sharing site.
Social Media Metrics
10. Introduction
Five sites most visited by brazilian Internet users:
Fonte: ComScore
1º Google Brasil
2º Orkut
3º Google
4º YouTube
5º Window Live Mail
Social Media Metrics
11. 2. Metrics and Social Media
Elements
Social Media Metrics
12. Metrics
“A metric is a measuring system that
quantifies a trend, dynamic, or
characteristic. In virtually all disciplines,
practitioners use metrics to explain
phenomena, diagnose causes, share
findings, and project the results of future
events.”
por Paul Farris; Neil Bendle; Phillip
Pfeifer; David Reibstein.
Social Media Metrics
13. Why to measure?
› Determine financial return;
› Accountability;
› Demonstrate value and impact;
› Assessing resource need;
› Test hypothesis.
(Amber Naslund)
Social Media Metrics
14. Social Media Metrics
Ups:
› Data persistence;
› Data searchability;
› Public information;
› APIs;
› Several levels of measurement.
Social Media Metrics
15. Social Media Metrics
Downs:
› Differences betwees social media sites;
› Inconsistent terminology.
Social Media Metrics
19. Social Media Elements
Profile/Page
› Demographics
› Expertise
› Bias
› Freshness
› Credibility
› Number and Rate of Connections
Social Media Metrics
20. Social Media Elements
Connections
› Direction
› Initiation
› Emphasis
Social Media Metrics
21. Social Media Elements
Content
› Density
› Valence
› Proximity
› Attribution
Social Media Metrics
22. Categorias
CATEGORY KEY EXAMPLES
Social Network Sites Orkut, Facebook, LinkedIn, Ning, Elgg
Social Bookmarking Delicious, Dihitt
Blogs Blogspot, Wordpress, Tumblr
Microblogging Twitter, Plurk
Content Sharing YouTube, Flickr, Videlog, Vimeo, Picasa
Cultural Consumption Skoob, Last.fm, Filmow, O Livreiro
Wikis Wikipedia, Twiki
Geolocalization Google Maps, Foursquare, Gowalla
Social Media Metrics
23. Data
Quantitative Data
ANALYSIS
Qualitative Data
Social Media Metrics
24. Quantitative Data
Profile
• Scraps
• Friends
• Communities
• Fans
• Videos
• Photos
• Mutual Friends
• Mutual Communities
Social Media Metrics
25. Quantitative Data
Community
• Members
• Creation Date
• Last Topic
• Related Communities
Social Media Metrics
26. Quantitative Data
Promote
• Views
• Promotions
• Click
• Trashes
• Promoters
Social Media Metrics
27. Quantitative Data
Topic
• Creation Date
• Posts
• Last Post Date
Social Media Metrics
28. Quantitative Data
Profile
• Folllowing
• Followers
• Tweets
• Most Recent Tweet
• Lists
Social Media Metrics
30. Quantitative Data
Profile
• Contacts
• Groups
• Testimonials
• Joined
Social Media Metrics
31. Quantitative Data
Photo Gallery
• Number of Photos
• Number of Albums
• Pro / Free
Social Media Metrics
32. Quantitative Data
Videos
• Views
• Likes / Dislikes
• Comments
Social Media Metrics
33. Quantitative Data
MyBarackObama
• Eventos Hosted
• Events Attended
• Calls Made
• Doors Knocked
• Number of blog posts
• Amount Raised
• Groups Joined
Social Media Metrics
34. 3. Social Media Metrics: some
approaches
Social Media Metrics
35. Pólvora
› Awareness
› Influence
› Engagement
Social Media Metrics
36. Pólvora
› Awareness › Influence › Engagement
• Page Views • Ratings / Rankings • Comments and
• Unique Visitors • Referrals Trackbacks
• Posts / Topics • Members • Filled Profiles
• Number of Groups • Connections • Active Members
• Average Time • Means
• New Visitors • Mentions
• Repeat Visitors • Frequency of
• Traffic Sources Publication
• Leads • Favorites
• Evaluation of visitors:
geographic, language,
bounce rate etc.
Social Media Metrics
37. IAB – Social Media Ad Metrics Definitions
› Social Media Sites: 09 metrics;
› Blogs: 12 metrics;
› Applications / Widgets: 09 metrics.
Social Media Metrics
38. IAB
› Social Media Sites › Blogs › Widgets and
• Unique Visitors • Conversation Size Applications
• Cost per Unique Visitors • Site Relevance • Installs
• Page Views • Author Credibility • Active Users
• Visits • Content Freshness and • Audience Profile
• Return Visits Relevance • Unique User Reach
• Interaction Rate • Growth
• Time Spent • Influence
• Video Installs • Application/Widget Installs
• Relevant actions taken - User
• Active Users
• Longevity/Lifecycle
Social Media Metrics
39. Razorfish - Fluent
› Net Sentiment
› SIM Score (Social Media Index Score)
Social Media Metrics
40. Razorfish - Fluent
› Net Sentiment for the Brand › SIM Score
• (Positive + Neutral Conversations – Negative • Percentage of positive
Conversations) / Total Conversations for the Brand conversations for the
brand in relation to the
› Net Sentiment for the Industry total conversations for
• (Positive + Neutral Conversations – Negative the industry.
Conversations) / Total Conversations for the Industry
Social Media Metrics
41. Vivaldi|Partners
› Social Currency
› Brand Performance
Social Media Metrics
42. Vivaldi|Partners
› Social Currency › Brand Performance
• Affiliation • Quality Perception
• Conversation • Brand Trust
• Utility • Recommendation
• Advocacy
• Information
• Identity
Social Media Metrics
43. Vollmer & Precourt
› Traditional Metics
› Behavior-specific and Action-focused
› New Media
Social Media Metrics
44. Vollmer & Precourt
› Traditional Metrics › Behavior-specific and
• Reach, frequency, and Action-focused
traditional gross rating • Engagement
points • Quality and concentration of
• Demographics audience
• Brand metrics • Impact on purchase behavior
• Actual Viewership
› New Media
• Demographics > Behaviors, Interests
• Impressions > Engagement, Actions
• Platform-specific > Campaing-specific
• Usage/Segmentation > Purchase Funnel
• Estimate > Census
Social Media Metrics
45. Radian6 (a)
› Activity and Engagement
› Reveny and Biz Dev
› Cost Savings
› Awareness and Value
Social Media Metrics
46. Radian6 (a)
› Activity and › Revenue and Biz
Engagement Dev
• Members • Speed of sales cycle
• Posts/Threads • Number/% of repeat
• Comments or Ideas biz
• Inbound Links • % customer retention
• Tags, Votes, Bookmarks • Transaction value
• Active Profiles • Referrals
• Referrals • Net new leads
• Post Frequency/Density • Cost Per Lead
• Conversions from
community
Social Media Metrics
47. Radian6 (a)
› Cost Savings › Awareness and Value
• Issue Resolution Time • Brand loyalty/affinity
• % of issues resolved • Media placements
online • Share of Conversation
• Account turnover • Sentiment of Posts
• Employee turnover • Net Promoter Score
• Hiring/Recruiting • Interaction with Content
• Training costs • Employee Social Graphs
• New Product Ideas
• Development cycle time
• Product/Serv Adoption
Rate
Social Media Metrics
49. Radian6 (b)
• Exuberance • Infatuation
The monthly count of twestimonials & Score of the relative direction of
positive posts inbound & outbound links/tweets between
sources. Score of the relative direction of
• Attention span inbound & outbound links/tweets between
sources.
Average span of time a post is
retweeted & commented on
• Repetition
• Ressonance Average times per month
The total volume of “in sync” a source inbound links/retweets your
conversation around an idea content
• Reverberance • Ativation
The total volume of inbound linking
The monthly total of new sources that
and generations of retweeting
have shared your positive content.
of a post
• Bucket Volume • Conversation
Compare the monthly counts of post The total monthly relative share of
types (ie. complaints, referrals etc…) conversation vs. competitors
• Potential • Engagement
Compare the monthly counts of point The amount of repeat commenting &
of need declarations & estimated length of those comments
revenue/closed
Social Media Metrics
56. Bain/IAB
• Brand Awareness
• Purchase Intention
• Likelihood to
Recommend
• Favorability
• Conversion Rates
• Recall
• Click through
• Unique Visitors
• Message association
• Ad impressions/views
• Time spent on page
• Interaction rate
• View through
• Engagement Time
Social Media Metrics
58. Online Media
Owned Media Earned Media Paid Media
- Candidate’s Site - News - Banners
- Party’s Site - Posts - Sponsored Links
- Official Profiles - Conversations - Sponsored Posts
- Official Content - Communities / - ...
- ... Groups
- Pages / Wikis
- Forwarded Emails
- ...
Social Media Metrics
59. Online Media for Political Campaigns
Owned Media Earned Media Paid Media*
- Candidate’s Site - News - Banners
- Party’s Site - Posts - Sponsored Links
- Official Profiles - Conversations - Sponsored Posts
- Official Content - Communities / - ...
- ... Groups
- Pages / Wikis
- Forwarded Emails
- ...
* According to brazilian law,
paid media can’t be used in
online political campaigns
Social Media Metrics
60. 4. Metrics for Social Media
Communication
Social Media Metrics
61. Process of Strategic
Planning Social Planning
Media
Communication
Monitoring
Content
Production
Relationship
Social Media Metrics
62. Process
› Evaluation of previous traits of
candidate
› Analysis of macro environment
Strategic › Selection of social media sites
Planning
› Schedule guiding
Social Media Metrics
63. Process
› Social Media Optimized profiles
› Production of textual, imagery and
audiovisual content
Content › Selection, editing and
Production recommendation of third party content
› Personal expressions
Social Media Metrics
64. Process
› Selection of connections
› Selection of hubs
› Thanks and feedbacks
Relationships › Responses to comments, questions
and criticisms
› Identifying key users and public
› Fomenting participation
Social Media Metrics
65. Process
› Environmental analysis
› Monitoring of mentions to the
candidate and key allies
› Monitoring of mentions to the
Monitoring competitors
› Monitoring of key themes and threads
› Sentiment Index
› Spotting advocates, detractors and
repeat emitters
Social Media Metrics
67. Engagement is related to the Reach is related to the degree of
degree of participation and effective dissemination of certain
involvement of a specific profile or content or to degree of potential
group of users to a theme or spread that a single profile has in the
subject network.
Influence is related to the
Adequaçy refers to the degree of
degree of attention and
proximity that given content has in
mobilization that a certain profile
relation to the desired characteristics
can generate in others users.
and values
Social Media Metrics
68. Steps
1) Customer Context;
2) Current Practices in Social Media;
3) Emphasis;
4) Types of Metrics;
5) Collection Tools;
6) Analysis.
Social Media Metrics
69. Customer Context
• Strengths and Weakness;
• Threads and Opportunities;
• Competition;
• Target Audience;
• General Objectives of Communication;
• Marketing Strategy.
Social Media Metrics
70. Current Practices in Social Media
• Select which social media sites will be used in
the campaign;
• Evaluate the current phase of the management
of social media : 1. Strategic Planning; 2.
Content Production; 3. Relationships;
4. Monitoring;
• Identify the actual use of social media by team
and key people: publishing frequency, type of
content, type of relationship, social media
performance etc.
Social Media Metrics
71. Emphasis
• Based on information obtained about the client and taking into
account the type of work in social media, it's time to define
desired information
• With the objectives defined, the next step is to identify what
you want to discover and check through the metrics within each
of the areas :
• Influence;
• Engagement;
• Reach;
• Adequacy.
Social Media Metrics
72. Types of Metrics
• Considering the previous items, the next step
is to define which metrics are appropriate. The
choice of metrics varies on a number of criteria
such as:
- Social Media Site;
- Previous Social Media Performance;
- Desired Information;
- Measurable Data: quantitative x
qualitative.
• Definir conjunto de métricas de acordo
com as particularidades das mídias sociais.
Social Media Metrics
73. Collection Tools
• Define Tool: identify which tools make
possible the information you want to collect;
• Methodology: How tools will be used? In what
period? How will data be stored?
• Data collection.
Social Media Metrics
74. Analysis
• From the quantitative and qualitative data, one should
interpret the information;
• Think metrics according to every part of the objectives
to be achieved;
• Apply data and analysis in the planning of new actions,
optimization strategies etc.
Social Media Metrics
76. Example
REACH INFLUENCE
• Growth of Total Followers • Quality of Twitter Lists
• Views of Key Videos Klout Score
ENGAGEMENT ADEQUACY
• Topics/Month • Proximity with key words
• Active Participants • Sentiment Value Index
Social Media Metrics
78. Tools
› Data archiving
› Analytics
› Monitoring and Analysis Software
› Search Engines
› Profile Classification
› Evaluation of presence, reach and
response
Social Media Metrics
79. Tools
› Data archiving: software for manual
collecting and storing data.
Useful for calculations in general and
indispensable for social media without
specific analytics tools.
Social Media Metrics
81. Tools
› Web Analytics: tracking and analysis of
data from visitors.
For sites, blogs, Ning, social networks and
customized social media as additional
mechanism.
Social Media Metrics
83. Tools
› Monitoring and Analysis Softwares:
software that collect, sort and allow
addition of information such as tags and
the valences of terms and phrases emitters.
Social Media Metrics
89. Tools
› Profile Classification: applications with
their own mechanisms for evaluating
profiles. Often they offers scores and
rankings.
Social Media Metrics
92. Tools
› Evaluation of presence, reach and
response: creation of a numeric indexes to
assess the presence, extent or response in
several social media sites.
Social Media Metrics
97. Daily Visits and Comments on viral
video “Vou morar na propaganda
do governo da Bahia”
Social Media Metrics
98. Tools
Tool Ups Downs
Excel and Spreadsheets ↑ Universality ↓ Manual insertion
↑ Customizable ↓ Complexity
similars Calculations
Google Docs Spreadsheets ↑ Synchronous ↓Limited when
collaboration compared to Excel
Spreadsheets
Google Web analytics sofware ↑ Trustness ↓Indirect data
↑ Integration with
Analytics Google Tools
Scup Social Media monitoring ↑Brazilian (supported ↓ Few data crossings
software language, help) available
↓Moderate
investment
Social Media Metrics
99. Tools
Tool Ups Downs
Radian6 Social media monitoring ↑ Comparison with ↓ High investiment
software competitors and market ↓ Complex interface
↓ Without Orkut
support
SM2 Social media monitoring ↑ Trial: 1000 mentions ↓ Unfriendly interface
software ↑ Demographics
PostRank Measurement of ↑ Good with sites and ↓Basic plan: only 5 sites
engagement for social blog x 20 pages
media content and ↑ Good with evaluation ↓ Few social media
websites of reach sites
Social Mention Search by type of site: ↑ 11 segmentations ↓ Vague and non-
portals, blogs, social ↑ Feed Creation customizable sentiment
boomarking, social ↑ Data exportation analysis
networks ....
Social Media Metrics
100. Tools
Tool Ups Downs
Klout Profile analysis: reach, ↑ Classification of ↓ Some inaccurate data
amplification and Twitterprofiles
netwokr ↑ Influence metrics
Twitter Analysis of data from ↑ Several data analysed ↓ Only Twitter
Analyzer Twitter profiles, such as ↑ Layout ↓ Non-exportable data
reacf, evolution and
mentions.
TweetReach Measures the potential ↑ Lists of profiles with ↓ Limited
scope of tweets on the higher reach on topic
subject or profile.
Hubspot Scores of blogs, Twitter ↑ Twitter: higher ↓Limited
Graders profiles, Foursquare, influence grades by city
Facebook pages etc.
Social Media Metrics
101. Tools
Tool Ups Downs
HowSociable Evaluation of brand ↑ Immediacy ↓ “Pro” version still in
presence in more than ↑ Good for initial development phase
20 social media. comparisons
YouTube YouTube Analytics ↑ Hot Spots ↓ Demographics only
Insight from logged users
Facebook Facebook Pages Analytics ↑ Fans Demographics ↓UpdatesDelay
Insights ↓ Only Pages: Profiles
and Groups don’t have
Insights
Feedburner Feeds Management ↑ Several levels of data ↓Only feeds
Social Media Metrics
102. References
Reports / Presentations / White Papers / Articles
http://www.slideshare.net/interney/mtricas-em-mdias-sociais
http://www.iab.net/iab_products_and_industry_services/508676/801817/socialmetrics
http://www.slideshare.net/tarushijio/metricas-para-publicidade-em-midias-sociais
http://fluent.razorfish.com/
http://www.context-digital.com/
http://www.amazon.com/Always-Advertising-Marketing-Consumer-Business/dp/0071508287
http://www.slideshare.net/Radian6/measuring-social-media-2396778
http://www.slideshare.net/AmberNaslund/listen-and-learn-new-media-new-metrics
http://www.radian6.com/blog/2010/03/social-media-measurement-analysis/
www.syncapse.com/media/syncapse-value-of-a-facebook-fan.pdf
http://www.forrester.com/rb/Research/marketings_new_key_metric_engagement/q/id/42124/t/2
http://www.web-strategist.com/blog/2010/04/22/altimeter-report-social-marketing-analytics-with-
web-analytics-demystified/
http://www.iab.net/insights_research/947883/buildingbrandsonline
Wave 4 – Power to the People
Plano de Negócio Sebrae
Users of the world, unite! - Kaplan Andreas M., Haenlein Michael.
Social Network Sites: Definition, History, and Scholarship. – danah m. boyd e Nicole B. Ellison
Social Media Metrics
104. Tarcízio Silva – Director of Research and
Development
www.tarciziosilva.com.br/blog
www.twitter.com/tarushijio
+ Content: On Twitter:
www.papercliq.com.br @papercliq
www.papercliq.com.br/blog @marcelayres
www.slideshare.net/papercliq @renatacbc
@tarushijio
Social Media Metrics