The document provides an overview of recent updates in image and video sharing, focusing on tools and resources for enhancing visual communications in public health. It discusses the significance of visual content, with statistics highlighting its effectiveness, and explores platforms like Pinterest, YouTube, and Vimeo. Moreover, it emphasizes the importance of curating visuals, creating social videos, and optimizing search to engage audiences effectively.

1. 1
What's New in Image & Video
Sharing?
Melissa Beaupierre, Senior Director - CDC National Prevention Information Network (NPIN)
Tracye Poole, Health Communications and Digital Marketing Specialist
Katie Mooney, Health Communications Specialist

2. What’s new in Image & Video
Sharing Recording
Visit the In the Know: Social Media for Public Health
page on CDC NPIN’s web site
(www.cdcnpin.org/scripts/features/feature_itk.asp)
for access to full recordings and presentation from ITK
Series I & II.
2

3. About Today’s Webcast
• Goal is to provide details
on the latest updates in
visual social media
• Examples from public
health and private
organizations
• Resources
• Answer questions
3

4. Overview
Curate
your
Visuals
• It’s all about
you
It’s Easier
Get Good
Visuals
• More
options,
more
creativity
Create
more
social
video
• New tools
open up the
possibilities
Enhance
your
Search
• Easier to
find visuals

5. Why visuals work?
SocialMedia Today Reports:
• 90% of information transmitted to the
brain is visual
• People consider a brand’s website
design as the number one criteria for
deciding credibility
• Photos are liked 2X more than text
updates
• Videos are shared 12X more than
links and text post combined

6. What’s New in
Image and Video
Sharing?
Curate your Visuals

7. Curating Visuals
• See content personalized
for you
• Display your content the
way you want
• One-Stop-Shop your
curation
7

8. Pinterest Interests
Rolled out “Interests” in 2014
• New design offers a more personalized
experience
• Users will easily discover relevant pins
• Bigger boxes for the
pins that most
interest the user
• Preview phase, and
only available on
desktop
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9. Pinterest Secret Boards
9
Pinterest now has
unlimited secret boards!

10. YouTube
10
• Curate your
channel
• YouTube will
curate your
comments

11. Flickr-It’s Back
11
• Resurge in popularity for
the channel
• 92 million users, share 1
million photos daily
• Large storage capacity
• Easy to tag images for easy
search
• Join groups with like
subjects or start a group
(Health and Wellness)

12. Passionately Pink for the Cure
12
• Susan G Komen
Foundation
• “Wear pink, raise funds
and fight breast cancer!”
• Includes 13,247
members
• 79,261 photos
• 147 discussions

13. Curating Visuals:
What Does it Mean
for Public Health
13

14. What’s New in
Image and Video
Sharing?
It’s Easier to Get Good
Visuals

15. Free Getty Images
15
Click on embed button
for the link to the code

16. Enhance your visuals
Enhance photos with:
• Filters
• Text
• Overlays
• Collages
Tools you can use:
• Instagram
• Studio
• Over
• Pic Stitch
• Fuzel
16

17. Rich Visuals
Interactive Infographics
• Reveal details on mouseover
• Give different coordinated
views
• Pan or zoom
• Click through pages…like a
book
• Let users highlight areas of
interests on maps

18. Rich Visuals
Animated GIFS
• Images that move
• Been around since the 80’s,
but now growing in
popularity
• Supported by Tumblr,
Google+ (Gmail) and new on
Pinterest in 2014
• 1 million users see a GIF on
Pinterest daily

19. Good Visuals:
What Does it Mean
for Public Health
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20. What’s New in
Image and Video
Sharing?
Create More Social Video

21. Incorporating Video
• Video is growing in
popularity
• Many people prefer
video
• Use video to enhance
already existing social
media accounts
• Video channels like Vine
and Vimeo are optimized
for sharing
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22. Incorporating Video
22
Video Platforms
Platforms for
Sharing Video

23. Vimeo Case Study-
Harvard School of Public Health
• Vimeo member for 3 years
• 110+ videos
• Videos feature HSPH students, faculty, and public
health professionals and highlight public health
issues in the U.S. and abroad.
• Vimeo: 38 followers, very few likes or comments
• Facebook: 58,000+ page likes, regular
commenting and sharing
• Twitter: 79,000+ followers
23

24. Vine Case Study-UCLA Health
• @UCLAHealth
– 439 followers on Vine
– 65 posts
• #UCLAORLive
– In September 2013, UCLA Health used Vine to
chronicle the implant of a brain pacemaker
– 28 Vine posts covered the procedure, pre-surgery,
during surgery & post-surgery
– Over 300 shares on Twitter & Facebook
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25. Creating quality videos
• YouTube
• Vimeo
• Vine
• And much, much more!
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26. YouTube
• Record, edit and upload videos
• Mobile friendly (Capture)
• Embed videos anywhere
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27. Vimeo
• Filters
• Music
• Video School
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28. Vine
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• Ghost feature
• Drafts
• Editing

29. Social Video:
What Does it Mean
for Public Health
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30. What’s New in
Image and Video
Sharing?
Enhanced image and
video search

31. YouTube = Search Engine
• YouTube is the 2nd largest search engine
• 1B unique users visit YouTube each month &
spend 4B hours watching video
• Think SEO when using YouTube
• Keywords and labels are vital!
• Think like your audience
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32. Reverse Search Image
• Use visuals to search
for like images
• Upload images or
add web links
• Search by color,
shape, size,
luminosity,
resolution etc…
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33. Reverse Search Image
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Identifies item
Finds similar
images
Relevant
information
Reverse Search
Image

34. Enhanced Search:
What Does it Mean
for Public Health
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35. Image and Video Tips
• Choose your channel
• Developing Content
• Start small
• Quality is key
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36. Image and Video Tips
36
• Understand the
rules
• Consider
Accessibility

37. Coming Soon
Watch for more exciting things coming from NPIN
this year, including:
• Using What You Know About Social Media: How to
Create a Pinterest Board for your Organization April 15
at 2pm EST

38. Acknowledgements
Moderator
Melissa Beaupierre
Presenters
Tracye Poole & Katie Mooney
Executive Producer
Harry Young
Technical Producer/Director
James Bethea
Social Media Coordinator
Carlos Chapman II
Health Communications Support Team
Cynthia Newcomer, Richard Russell, Daniel Johnson, Valerie Watkins

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Thank you for watching
What’s new in Image and Video Sharing?
@CDCNPIN
www.cdcnpin.org