This is the second of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.

1. #SM4PH
LinkedIn and SlideShare Katy Capers & Tracye Poole
Digital Marketing and Health Communication Specialists - Danya International, Inc.
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2. Webcast Objectives
• Overview of LinkedIn and Slideshare
• Analyze the opportunities and challenges
• Identify features and functions
• Share public health examples
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3. LinkedIn Overview
• World’s largest professional network
• Available in 19 languages
• Counts executives from all Fortune 500
companies as members
• More than 75,000 developers using APIs
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4. Why Use LinkedIn?
Public Health Public Health
Professionals Can… Organizations Can…
• Create personal profiles • Create company pages
• Formulate peer-to-peer • Connect with similar
networks professionals & organizations
• Job search • Job recruit
• Research industry topics • Research industry trends
• Join business interest • Create business interest
groups groups
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5. Personal Profiles
Create a Profile
• Summary
• Experience
• Skills
• Organizations
• Projects
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6. Is LinkedIn the Right Tool?
Benefits for your Organization
• Ideal for connecting and engaging
• Excellent forum to gather information and
receive feedback
• Segment communications for various
stakeholders
• Find job candidates both domestically and
internationally
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7. Is LinkedIn the right tool?
Challenges for your Organization
• May miss some audiences
• Clearance and leadership buy-in
• Consistently changing functionality
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8. Company Pages
Tell Your Story
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9. Company Pages
Promote Products & Services
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10. Company Pages
Track Employee Updates
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11. Company Pages
Evaluate Your Company Page
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12. Tips for Company Pages
5
3
1
4
2
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13. Recruiting
Employer
• Post jobs
• Do advanced searches for candidates
– Keywords, region, experience, language
• Get introduced or send an InMail
• Utilize LinkedIn Talent Solutions
• Advertise positions
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14. Groups
• Create groups
• Establish an open or member only group
• Send announcements (once a week)
• Track top influencers
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15. Success Story
American Public Health Association (APHA)
• Member-Driven Content
– Requests for more content generated by APHA
– Share interesting and work-relevant content
– Controversial or current event issues garner most attention
• LinkedIn Perks
– Profile-career link keeps discussions professional and free of
personal attacks
– AHPA monitors posts to ensure little self-promotion and spam
• Results
– Learned more about what works and doesn’t works in the
LinkedIn platform
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16. Success Story
Phillips
• Goals
– To increase brand awareness for their groups
– Develop strong community membership for a network of
professional industry discussions
• Activities
– Promotional displays
– LinkedIn messaging (InMail)
– Viral activity
• Results
– Membership: 121 countries, range of specialists
– 4,400 discussions, largest group dedicated to healthcare
innovation
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17. LinkedIn Cool Tools
• Polls
• Follow
• Outlook sync
• ProInsights
• InChat
• CardMunch
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18. Polls
• Post
• Answer
• Follow
• Share
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19. Follow
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20. Sync with Outlook
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21. More
Cool Tools
CardMunch ProInsights
In Chat
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22. #SM4PH
Slideshare
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23. Slideshare Overview
• Established Oct. 2006
• World's largest
community for sharing
presentations
• 52 million monthly
visitors and 129 million
page views
• A World's Top 10 tool for
education and e-learning
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24. Big Players on SlideShare
Share content with and grab information from...
• The White House
• Pew Internet
• UNICEF
• Gartner Research
• Pfizer
…and more!
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25. Is SlideShare the Right Tool?
• Ideal for sharing open files
• Great forum for collecting ideas and
connecting with new partners
• Variety of users
– Even split between male and female
– Mostly young adults
– Largely graduate and post-graduate education
– Concentrated Hispanic and Asian user base
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26. Why SlideShare?
Variety Sharing Options Resources
Supports… Publish content… Downloadable…
• Presentations • Publicly • Recycling
• Brainstorming
• Documents • Only to your
• Sources
• PDFs personal • Feedback
• Videos network • Collaboration
• Webinars • Via social media
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27. Why SlideShare?
Networking Integrated Searchable
Connect with… Widgets for… Within…
• Other PH • Blogs • Search
professionals engines
• Wikis
• Inside the
• Target • Websites platform
audiences • Across devices …with strong titles,
• Potential (no Flash!) tags, and
partners descriptions
• Relevant
content
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28. SlideShare Cool Tools
• SlideCast
• ZipCast
• Analytics
• Archive
• Social sync
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29. SlideCast
• Integrates audio for webinars and lectures
– Automatically creates a transcript
– Sync and time audio with slides
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30. ZipCast
• Browser-based social conferencing system
– Conduct public or private meetings
– Live slides, audio, video, and chat functions
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31. Analytics
• Paid tracking and monitoring
– Views
– Downloads
– Tweets
– Favorites
– Facebook
Likes
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32. Other Cool Tools
Archive
• Curate presentations
and files
Social Syncing
• Push content to
Slideshare, Facebook,
and LinkedIn
simultaneously
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33. Success Story
Office of HIV Planning for Philadelphia
• Content
– Generated by both staff and guest presenters
– Topics include policy updates, planning meetings, social
determinants, HIV prevention, allocation processes, and
more!
• Integrated
– Posts links to slides on website, Twitter, and Facebook
• Results
– 150-175 views per week (compared to 100 weekly
website hits)
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34. Opportunities in Public Health
• Policy updates • Health topic news
• Strategic planning • Research reports
• Success stories • Introduce new initiatives
• How-to guides • Local resources and
• New posters, tools
infographics, photos • Organization overview
• Post-event recaps
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35. Want More In the Know?
Join us from 2-3 p.m. ET for…
• Gaming & Mobile – April 2
• Facebook & Image-Sharing – April 23
• Google+ & YouTube – May 14
• Measurement & Evaluation – June 4
Tweet “I’m in the know” with your
tips and success stories @CDCNPIN
and be featured in our next
#SM4PH webcast!
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36. Thank You!
www.cdcnpin.org
@CDCNPIN