This is the second of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN
This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
In the Know II: What's New In Image & Video Sharing?CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
In the Know 2: Whats New in Social Media? CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
CDC NPIN In the Know: Social Media Measurement and Evaluation for Public Heal...CDC NPIN
This is the sixth part of interactive webcasts in this round of the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Using What You Know about Social Media: How to Conduct a Twitter ChatCDC NPIN
This is the 1st in our newest online training opportunity for public health professionals: Using What You Know about Social Media - How to Conduct a Successful Twitter Chat!
NPIN's In the Know: Twitter for Public Health Webcast 2013CDC NPIN
This is the first of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast PresentationCDC NPIN
This is the third of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN
This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
In the Know II: What's New In Image & Video Sharing?CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
In the Know 2: Whats New in Social Media? CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
CDC NPIN In the Know: Social Media Measurement and Evaluation for Public Heal...CDC NPIN
This is the sixth part of interactive webcasts in this round of the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Using What You Know about Social Media: How to Conduct a Twitter ChatCDC NPIN
This is the 1st in our newest online training opportunity for public health professionals: Using What You Know about Social Media - How to Conduct a Successful Twitter Chat!
NPIN's In the Know: Twitter for Public Health Webcast 2013CDC NPIN
This is the first of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast PresentationCDC NPIN
This is the third of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Sam Loewner - Using Social Media to Achieve Goals, Engage Citizens, and Impro...Plain Talk 2015
"Using Social Media to Achieve Goals, Engage Citizens, and Improve Outreach" was presented at the Center for Health Literacy Conference 2001: Plain Talk in Complex Times by Sam Loewner, Social Media Specialist, MAXIMUS.
Description: Learn what makes social media a uniquely useful tool to communicate with diverse audiences. This hands-on workshop will cover the uses of social media, the privacy and security concerns associated with new media, and how to write to reach your intended online audience.
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
Government entities and elected officials are no strangers to making negative headlines. But what should we do as social media managers when those headlines go viral? It's important to have a Social Media Crisis Plan in place before a negative story is shared around the world. Whether the story trends locally, nationally, or globally we as social media managers need to be prepared to handle negative backlash ahead of time. In this session, we'll share real life headlines and case studies of how we've handled negative viral stories, best practices, SOPs and our Social Media Crisis Plan.
Government Social Media Conference 2016 4/7/16
Speaker: Kaitlin Keeler, Oakland County Government, MI
Why some online communities succeed and others failColleen Young
Many health apps include social elements and seek to build online communities. Some succeed and thrive, while others languish. Why?
My fellow panelists, Jenn Sprung (@mindthecompany) and Bruce Baskerville (@CrushTheCrave), and I (@colleen_young) explored this question at Apps for Health (@appsforhealth) on May 16.
I shared best practices of Community Management That Works – How to build a thriving online community. Bruce presented the app Crush the Crave as a Case Study – Successes and lessons learned integrating social in a health app. And Jenn reminded us Don’t Forget the User – First-hand stories from the hand that holds the app.
Running a Social Media Department of Onejenna_withrow
How can you maintain an extensive social media presence alone? This presentation provides tips on how to best make use of your limited time and resources when preparing to launch a social media presence for your brand. This presentation was originally presented at the National Association for College Admissions Council Annual Conference in 2012.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN
This is the fourth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Sam Loewner - Using Social Media to Achieve Goals, Engage Citizens, and Impro...Plain Talk 2015
"Using Social Media to Achieve Goals, Engage Citizens, and Improve Outreach" was presented at the Center for Health Literacy Conference 2001: Plain Talk in Complex Times by Sam Loewner, Social Media Specialist, MAXIMUS.
Description: Learn what makes social media a uniquely useful tool to communicate with diverse audiences. This hands-on workshop will cover the uses of social media, the privacy and security concerns associated with new media, and how to write to reach your intended online audience.
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
Government entities and elected officials are no strangers to making negative headlines. But what should we do as social media managers when those headlines go viral? It's important to have a Social Media Crisis Plan in place before a negative story is shared around the world. Whether the story trends locally, nationally, or globally we as social media managers need to be prepared to handle negative backlash ahead of time. In this session, we'll share real life headlines and case studies of how we've handled negative viral stories, best practices, SOPs and our Social Media Crisis Plan.
Government Social Media Conference 2016 4/7/16
Speaker: Kaitlin Keeler, Oakland County Government, MI
Why some online communities succeed and others failColleen Young
Many health apps include social elements and seek to build online communities. Some succeed and thrive, while others languish. Why?
My fellow panelists, Jenn Sprung (@mindthecompany) and Bruce Baskerville (@CrushTheCrave), and I (@colleen_young) explored this question at Apps for Health (@appsforhealth) on May 16.
I shared best practices of Community Management That Works – How to build a thriving online community. Bruce presented the app Crush the Crave as a Case Study – Successes and lessons learned integrating social in a health app. And Jenn reminded us Don’t Forget the User – First-hand stories from the hand that holds the app.
Running a Social Media Department of Onejenna_withrow
How can you maintain an extensive social media presence alone? This presentation provides tips on how to best make use of your limited time and resources when preparing to launch a social media presence for your brand. This presentation was originally presented at the National Association for College Admissions Council Annual Conference in 2012.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN
This is the fourth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Overview of content strategy: Content is the way our work is manifested in the world, so ensuring that content is effective means looking at the organization's goals, practices, culture, and audience needs.
Using Social Media (Tips and best practices)Sundeep Kapur
Best practice tips on social media. This presentation covers social media principles, different social media channels, and offers ideas on how brands can drive focus. This presentation was made at the Timber Frame Guild in Burlington VT, 2013.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
LinkedIn is the most widely used professional social network in Australia. However, often users will develop a basic profile and leave it dormant, or become frustrated by a barrage of alerts and emails which lead the user to avoid the platform at all costs. This is to the detriment of their future professional endeavours as there is much to be gained through LinkedIn.
This presentation reveals key tip and tricks for using LinkedIn effectively, how to glean real value from the platform, and steps you can undertake yourself to become a LinkedIn master.
For more information on LinkedIn and using it to generate business value, contact Roger Christie via rchristie[at]social2business.com.au.
In honor of World AIDS Day 2013 and to ensure we always remember those no longer with us, CDC NPIN is proud to host 15 sections of the Names Project AIDS Memorial Quilts. Each panel underscores commitment and effort to end this pandemic.
NPIN's In the Know: Social Media for Public Health Webcast Series PosterCDC NPIN
In the Know is a live, interactive webcast series designed to provide the latest in social media to support public health success. The first series of webcasts wrapped up in June, 2013.
“Adversity and Syndemics Production among MSM: A Life Course Approach ”
In the Know: LinkedIn & SlideShare for Public Health Webcast Presentation
1. #SM4PH
LinkedIn and SlideShare Katy Capers & Tracye Poole
Digital Marketing and Health Communication Specialists - Danya International, Inc.
1
2. Webcast Objectives
• Overview of LinkedIn and Slideshare
• Analyze the opportunities and challenges
• Identify features and functions
• Share public health examples
#SM4PH 2
3. LinkedIn Overview
• World’s largest professional network
• Available in 19 languages
• Counts executives from all Fortune 500
companies as members
• More than 75,000 developers using APIs
#SM4PH 3
4. Why Use LinkedIn?
Public Health Public Health
Professionals Can… Organizations Can…
• Create personal profiles • Create company pages
• Formulate peer-to-peer • Connect with similar
networks professionals & organizations
• Job search • Job recruit
• Research industry topics • Research industry trends
• Join business interest • Create business interest
groups groups
#SM4PH 4
6. Is LinkedIn the Right Tool?
Benefits for your Organization
• Ideal for connecting and engaging
• Excellent forum to gather information and
receive feedback
• Segment communications for various
stakeholders
• Find job candidates both domestically and
internationally
#SM4PH 6
7. Is LinkedIn the right tool?
Challenges for your Organization
• May miss some audiences
• Clearance and leadership buy-in
• Consistently changing functionality
#SM4PH 7
13. Recruiting
Employer
• Post jobs
• Do advanced searches for candidates
– Keywords, region, experience, language
• Get introduced or send an InMail
• Utilize LinkedIn Talent Solutions
• Advertise positions
#SM4PH 13
14. Groups
• Create groups
• Establish an open or member only group
• Send announcements (once a week)
• Track top influencers
#SM4PH 14
15. Success Story
American Public Health Association (APHA)
• Member-Driven Content
– Requests for more content generated by APHA
– Share interesting and work-relevant content
– Controversial or current event issues garner most attention
• LinkedIn Perks
– Profile-career link keeps discussions professional and free of
personal attacks
– AHPA monitors posts to ensure little self-promotion and spam
• Results
– Learned more about what works and doesn’t works in the
LinkedIn platform
#SM4PH 15
16. Success Story
Phillips
• Goals
– To increase brand awareness for their groups
– Develop strong community membership for a network of
professional industry discussions
• Activities
– Promotional displays
– LinkedIn messaging (InMail)
– Viral activity
• Results
– Membership: 121 countries, range of specialists
– 4,400 discussions, largest group dedicated to healthcare
innovation
#SM4PH 16
23. Slideshare Overview
• Established Oct. 2006
• World's largest
community for sharing
presentations
• 52 million monthly
visitors and 129 million
page views
• A World's Top 10 tool for
education and e-learning
#SM4PH 23
24. Big Players on SlideShare
Share content with and grab information from...
• The White House
• Pew Internet
• UNICEF
• Gartner Research
• Pfizer
…and more!
#SM4PH 24
25. Is SlideShare the Right Tool?
• Ideal for sharing open files
• Great forum for collecting ideas and
connecting with new partners
• Variety of users
– Even split between male and female
– Mostly young adults
– Largely graduate and post-graduate education
– Concentrated Hispanic and Asian user base
#SM4PH 25
26. Why SlideShare?
Variety Sharing Options Resources
Supports… Publish content… Downloadable…
• Presentations • Publicly • Recycling
• Brainstorming
• Documents • Only to your
• Sources
• PDFs personal • Feedback
• Videos network • Collaboration
• Webinars • Via social media
#SM4PH 26
27. Why SlideShare?
Networking Integrated Searchable
Connect with… Widgets for… Within…
• Other PH • Blogs • Search
professionals engines
• Wikis
• Inside the
• Target • Websites platform
audiences • Across devices …with strong titles,
• Potential (no Flash!) tags, and
partners descriptions
• Relevant
content
#SM4PH 27
32. Other Cool Tools
Archive
• Curate presentations
and files
Social Syncing
• Push content to
Slideshare, Facebook,
and LinkedIn
simultaneously
#SM4PH 32
33. Success Story
Office of HIV Planning for Philadelphia
• Content
– Generated by both staff and guest presenters
– Topics include policy updates, planning meetings, social
determinants, HIV prevention, allocation processes, and
more!
• Integrated
– Posts links to slides on website, Twitter, and Facebook
• Results
– 150-175 views per week (compared to 100 weekly
website hits)
#SM4PH 33
34. Opportunities in Public Health
• Policy updates • Health topic news
• Strategic planning • Research reports
• Success stories • Introduce new initiatives
• How-to guides • Local resources and
• New posters, tools
infographics, photos • Organization overview
• Post-event recaps
#SM4PH 34
35. Want More In the Know?
Join us from 2-3 p.m. ET for…
• Gaming & Mobile – April 2
• Facebook & Image-Sharing – April 23
• Google+ & YouTube – May 14
• Measurement & Evaluation – June 4
Tweet “I’m in the know” with your
tips and success stories @CDCNPIN
and be featured in our next
#SM4PH webcast!
#SM4PH 35