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In the Know 2: Whats New in Social Media?

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CDC NPIN
CDC NPIN

Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.

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1 What’s New in Social Media? Melissa Beaupierre, Senior Director, CDC National Prevention Information Network (NPIN) Katy Capers, Deputy Health Communications Project Manager Carlos Chapman II, Partnerships & Outreach Coordinator, CDC NPIN
“What’s New in Social Media” Recording Visit the In the Know: Social Media for Public Health webpage for access to full recordings and presentations from the series I & II.
2013-2014 Trends 1. Usage trends. “Old” channels, new features 2. Geo-location. Location, location, location 3. Apps with Outreach Potential. Who’s there? 4. Image and video tools. A must for success 5. Content support. Resources to get it done
Usage Trends: Overview • Overall use of social media continues to grow • Facebook, Twitter and Google+ are still the major players • Niche communities continue to grow for personalized calls to action and user experiences
Usage Trends: Overview • Multi-channel, multi-device use • The “always on” user mentality has grown even further Credit: @AIDSgov
Autoplay Newsfeed Videos Credit: Facebook Usage Trends: Facebook
Usage Trends: Facebook Credit: Facebook Paper
Usage Trends: Pinterest Credit: Pinterest Rich Pins
Usage Trends: Instagram Credit: Instagram Direct Message & Hashtags
• Increase in Twitter chats/views • Embrace the hashtag! • Increasingly more value for Twitter in public health research and prevention Usage Trends: Twitter
• Currently, G+ more about adding content value than traditional engagement • “Google Authorship puts more emphasis on who is responsible for content published online as opposed to what (brand).” (Matt Morgan, bloggingbistro.com) Usage Trends: Google+ Credit: Andy Crestodina, blog.KISSmetrics.com
Growing beyond just career professionals Access compelling, customized content with LinkedIn Pulse Usage Trends: LinkedIn
…but, where’s your audience? • Identify objectives • Define your audience and their preferences • Scan, engage, and market • Establish connections with key influencers Credit: D. Chaffey, 10 types of online influencers
Geo-Location Using geo-location, users can see relevant content based on their location Using location can: • promote services and resources, • organize gatherings, • grow professional contacts
Geo-Location Apps For You NYC Condom Apps For Your Users ChicagoFluShots.org
Apps with Outreach Potential Old and new networks—all new possibilities
Image & Video Tools • Visual media is influential across all social networks • Users tend toward easily digestible visual content • Opportunities:  Behind-the-scenes or sneak peeks  Event promotion  Storytelling  Individualized messages Mobli
Content Support
Content Support www.hubspot.com/blog-topic-generator
Content Support www.portent.com
“What’s New?” Takeaways 1. Know your audience’s (changing) preferences and influencers 2. Keep the larger ecosystem in mind 3. Add or ask for location, when relevant 4. Catch the image-centric train 5. Register for industry updates + connect with others for fresh ideas and best practices
Acknowledgements Moderator Melissa Beaupierre Presenters Katy Capers & Carlos Chapman Executive Producer Harry Young Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman II Health Communications Support Team Cynthia Newcomer, Tracye Poole, Daniel Johnson & Valerie Watkins
23 Thank you for watching What’s New in Social Media @CDCNPIN www.cdcnpin.org

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In the Know 2: Whats New in Social Media?

  • 1. 1 What’s New in Social Media? Melissa Beaupierre, Senior Director, CDC National Prevention Information Network (NPIN) Katy Capers, Deputy Health Communications Project Manager Carlos Chapman II, Partnerships & Outreach Coordinator, CDC NPIN
  • 2. “What’s New in Social Media” Recording Visit the In the Know: Social Media for Public Health webpage for access to full recordings and presentations from the series I & II.
  • 3. 2013-2014 Trends 1. Usage trends. “Old” channels, new features 2. Geo-location. Location, location, location 3. Apps with Outreach Potential. Who’s there? 4. Image and video tools. A must for success 5. Content support. Resources to get it done
  • 4. Usage Trends: Overview • Overall use of social media continues to grow • Facebook, Twitter and Google+ are still the major players • Niche communities continue to grow for personalized calls to action and user experiences
  • 5. Usage Trends: Overview • Multi-channel, multi-device use • The “always on” user mentality has grown even further Credit: @AIDSgov
  • 8. Usage Trends: Pinterest Credit: Pinterest Rich Pins
  • 9. Usage Trends: Instagram Credit: Instagram Direct Message & Hashtags
  • 10. • Increase in Twitter chats/views • Embrace the hashtag! • Increasingly more value for Twitter in public health research and prevention Usage Trends: Twitter
  • 11. • Currently, G+ more about adding content value than traditional engagement • “Google Authorship puts more emphasis on who is responsible for content published online as opposed to what (brand).” (Matt Morgan, bloggingbistro.com) Usage Trends: Google+ Credit: Andy Crestodina, blog.KISSmetrics.com
  • 12. Growing beyond just career professionals Access compelling, customized content with LinkedIn Pulse Usage Trends: LinkedIn
  • 13. …but, where’s your audience? • Identify objectives • Define your audience and their preferences • Scan, engage, and market • Establish connections with key influencers Credit: D. Chaffey, 10 types of online influencers
  • 14. Geo-Location Using geo-location, users can see relevant content based on their location Using location can: • promote services and resources, • organize gatherings, • grow professional contacts
  • 15. Geo-Location Apps For You NYC Condom Apps For Your Users ChicagoFluShots.org
  • 16. Apps with Outreach Potential Old and new networks—all new possibilities
  • 17. Image & Video Tools • Visual media is influential across all social networks • Users tend toward easily digestible visual content • Opportunities:  Behind-the-scenes or sneak peeks  Event promotion  Storytelling  Individualized messages Mobli
  • 21. “What’s New?” Takeaways 1. Know your audience’s (changing) preferences and influencers 2. Keep the larger ecosystem in mind 3. Add or ask for location, when relevant 4. Catch the image-centric train 5. Register for industry updates + connect with others for fresh ideas and best practices
  • 22. Acknowledgements Moderator Melissa Beaupierre Presenters Katy Capers & Carlos Chapman Executive Producer Harry Young Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman II Health Communications Support Team Cynthia Newcomer, Tracye Poole, Daniel Johnson & Valerie Watkins
  • 23. 23 Thank you for watching What’s New in Social Media @CDCNPIN www.cdcnpin.org