CDC NPIN In the Know: Google Plus & YouTube for Public Health
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This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
CDC NPIN In the Know: Google Plus & YouTube for Public Health
- 1. 1 Google+ & YouTube for Public Health #SM4PH Melissa Beaupierre, Senior Director, CDC NPIN Ari Kurtz, Head of Industry, Google Atlanta Heather Town, Health Communications & Digital Marketing Specialist
- 2. 2 Webcast Overview • Demographics and behavior • Producing and posting engaging, integrated and shareable content • Managing and maintaining your content • What other public health professionals are doing • Tips for tracking and measuring success #SM4PH Join the conversation: #SM4PH
- 3. Google+ What is Google+? Tools and features to promote public health How to create a Google+ account 1 3 3 2 #SM4PH
- 4. Search Video Mobile Display Offers Local +People +Relationships +Sharing +Recommendation s Improving the Google Experience 4#SM4PH
- 5. June July October January 2012 April June September 0 10M 40M 90M 170M 250M 400M 500M December 235M Taking social actions across Google 135M 30 day stream actives 500M Google+ Users A Global Community 5#SM4PH
- 6. Create a Google+ Account A personal Google+ profile 6#SM4PH
- 7. Circles Use Circles to segment your audience. #SM4PH HIV 500 VH 100 STD 225 TB 110
- 8. Google+ Communities Organizations and people come together 8#SM4PH
- 10. Google+ Search Results • Have a verified URL • The domain of your Google+ page URL has to match the domain of your ad's URL • Recent, high-quality posts • A significant number of followers 10#SM4PH
- 11. What are Google+ Hangouts? Google Confidential and Proprietary 11Google Confidential and Proprietary 11 Be closer to your friends and followers 11
- 12. Features of Google+ Hangouts Watch YouTube videos together Share screens Automatic focus- shifting Review and collaborate on Google Docs #SM4PH 12
- 13. Embeddable video on your website See a live viewer count Hangouts On-Air 1 2 3 Live stream on your YouTube channel1 Embeddable video on your website2 See a live viewer count3 Embeddable video on your website2 Embeddable video on your website2 13#SM4PH
- 14. Viewable via an automatic post to your Google+ Followers On your YouTube Brand Channel as the Featured Video LIVE Hangout On-Air 14 #SM4PH
- 15. Innovative Hangouts On-Air Host Virtual Town Halls Launch a campaignTeach and learn Hold a discussion 15
- 16. Empower Hangout Case Study 16 NPIN project to support Division of HIV/AIDS Prevention (DHAP) Goal: Empowering young men to mobilize for the fight against HIV Guests: 6 HIV prevention experts Discussion: The diverse needs and recruitment of young men Promotion: (1) Posted Google Hangout video vignettes (2) Twitter Chat
- 17. YouTube Creating a YouTube channel Best Practices YouTube Insights Driving Traffic to your site 1 #SM4PH 17 2 3 4
- 18. Creating A Channel • Channel goals • Content • Strategy to engage audience • Global or local presence? • How often can you update? #SM4PH 18
- 19. 19 YouTube One Channel Design more details @ http://www.youtube.com/OneChannel Continuing channelization #SM4PH
- 20. CDC Case Study Tips from Former Smokers - Terrie's Ad 20 • Reached more than 158m users • More than 315k visits to CDC Tips site • 25m+ visitors watched the message 8+ times #SM4PH
- 21. Every week a new video is released about a different topic: • Social Buzz • Arts & Culture • Sex & Relationships • Health & Fitness • Unmask 21 Mpowerment YVR Case Study #SM4PH
- 22. 22 Mpowerment INMx Case Study • Balance entertainment and information to convey important lifestyle messages • Promote health in positive way • Enhance members lives and lifestyles #SM4PH
- 23. Video Best Practices • Create snackable content • Tell a story • Be real • Make your videos interactive • True View: 5 second test • Capture an existing audience #SM4PH 23
- 24. Maximize reach and scale while reaching your audience. Promote Your Video Content in-stream in-search in-display #SM4PH 24
- 25. YouTube Insight • View detailed statistics about the videos that you upload. • Access video-level data about who, what, when, where and how people came to watch your video. #SM4PH 25
- 26. • Use external annotations • Use the “Info” section of your video • Use a call to action Driving Traffic to the Site #SM4PH 26
- 31. Acknowledgements Presenters Melissa Beaupierre & Heather Town Special Guest Ari Kurtz, Google Executive Producers Harry Young and Melissa Beaupierre Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman II Health Communications Support Team Katie Mooney, Jennifer Smith, Cynthia Newcomer Kianta Key & Valerie Watkins 31
- 32. 32 Thank You - Google+ and YouTube for Public Health @CDCNPIN www.cdcnpin.org #SM4PH