The document outlines a training presentation on using LinkedIn effectively for business development. It recommends completing your profile with clear and relevant information, adding targeted connections and having meaningful conversations to build trust. It also suggests posting valuable content regularly to engage your audience and promote your expertise. Following these three steps of profile setup, connection, and content marketing can help grow your referral network on LinkedIn.
2. www.ForwardProgress.net(877) 592-6224
Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 75,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of
People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto,
Retail, Banking, Educational and Channel Sales…..
Dean DeLisle
Using LinkedIn for New Business Development
6. www.ForwardProgress.net(877) 592-6224
The Issue with Social Networks
• People add connections
• They make postings
• They link to content and articles
• They make updates
• They even link to their websites
THEY DON’T PRODUCE
ANY RESULTS!
11. www.ForwardProgress.net(877) 592-6224
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark
Networking
Beyond
One-to-One
How Many Contacts Do You Have That
You Cannot See?
13. www.ForwardProgress.net(877) 592-6224
• LinkedIn Has Over 200 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
2013 LinkedIn Stats - Growing
OVER 1,000 to 1
15. www.ForwardProgress.net(877) 592-6224
#1 Your First Conversation =
Your Profile
• Complete Profile
• Be Clear
• What will you do for
others?
• Why & How?
• What do you wantneed?
• What do you tell them?
Credibility + Reputation
22. www.ForwardProgress.net(877) 592-6224
Adding – Conversations
• Are you on LinkedIn?
• Is it ok if we connect?
Get
Social
Remember
1. Be personal
2. Reference meeting
3. Include personal info
4. Set appointment
5. Add phone number
24. www.ForwardProgress.net(877) 592-6224
Value Based Posting
What does your audience want?
What do they need?
What are you passionate about?
What will show them your personality?
#3 - Value Based Posting
26. www.ForwardProgress.net(877) 592-6224
When you post – you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will show them your personality –
who you are?
34. www.ForwardProgress.net(877) 592-6224
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you wantneed?
• Add new items!!
• Build Your Network Daily
• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
Assignment