This document outlines a 10-week social media campaign building coaching series. It provides an overview of the scope and topics to be covered each week, including positioning, lead management, Facebook, Twitter, LinkedIn, campaign launch and monitoring. It then discusses defining master accounts, collecting contact and company profile information. Next, it covers defining target demographics and psychographics, assessing current marketing efforts, and defining campaign goals and call to actions. Participants are assigned homework to prepare their profiles and materials for the next session.

1. Social Network
Campaign Builder
10 Week Coaching Series

2. Your Instructor Today
Dean DeLisle
• P s e o Fo a P g s , Inc
re id nt f rw rd ro re s
• C -Fo e a C o MYe p tio o
o und r nd EO f Re uta n.c m
• Ove 2 ye rsin b ine sC a hinga C ns
r 5 a us s o c nd o ulting
• C m a n De lo m nt in So ia Me ia
a p ig ve p e c l d
• C ll C nte Inte t, e rke , Eve Ma g m nt,
a e r, rne Ma ting nt na e e
• Inte eLe dGe ra n, W bSe ina , e lling
ns a ne tio e m rs Se
• Ove Billio Do rsSa s 2 Millio Le d , He e
r n lla le , 5 n a s lp d
Tho a so P o leus Inte t Ba e Le dGe ra n
us nd f e p ing rne s d a ne tio
• Fina ia Se e , Re l Es te P fe s na Se e , Le a
nc l rvic s a ta , ro s io l rvic s g l,
Ac o
c unting Ma
, nufa turing Te c m unic tio , Te hnic l,
c , le o m a ns c a
Ins nc , Ag nc s Auto Re il, Ba
ura e e ie , , ta nkinga C nne
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3. Game Plan
Road Map to Success
Your 10 Week Campaign Building Game Plan
3. Intro - Positioning and Campaign Building
4. Destination and Lead Management
5. Facebook Part 1
6. Facebook Part 2
7. Twitter Part 1
8. Twitter Part 2
9. LinkedIN Part 1
10. LinkedIN Part 2
11. Campaign Launch
12. Monitoring for Success

4. Scope Overview

5. Scope Overview

6. Scope Overview

7. Scope Overview

8. Social Networks You Already
Know
• Chambers
• Industry Clubs
• Organization
• Charities
• Religious
• Country Clubs
• Network Groups
MAKE IT EASY!

9. Why do “Traditional”
Social Networks Work?
`
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”
MAKE IT EASY!

10. Why do “Traditional”
Social Networks Work?
• Think about Recommended
“IN” – Why?
MAKE IT EASY!

11. How Many Contacts and eMails
do YOU Have?
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Bob Sue Pt
a Mark
MAKE IT EASY!

12. How it Works
MAKE IT EASY!

13. First Step
Definition & Collection
 Master Account – Individual Information
 P a C nta t –AP ADMIN
rim ry o c S
 Full Na e
m
 e a Ad re s
m il d s
 Da o Birth
te f
 P fileP ture
ro ic
 Bus s C nta t Info a n (P ne d s )
ine s o c rm tio ho /Ad re s

14. Second Step
Definition & Collection
 Master Account – Corporate Information - APS
 Lo o
g
 Bra Gra hic
nd p s
 P rm ne Na eSe c n (to 3p ks
e a nt m le tio p ic )
 Bus s De c tio –Mis io Sta m nt, C reVa s e .
ine s s rip n s n te e o lue , tc
 Ho o Op ra n
urs f e tio
 Lo a n –P xim Sho p , Ente inm nt, e .
c tio ro ity, p ing rta e tc
 P to Inve ry w Re re eDe c tio
ho nto ith fe nc s rip n
 P fileP ture
ro ic
 Ad itio l P ture
d na ic s
 Vid o Inve ry w Re re eDe c tio
e nto ith fe nc s rip n
 Artic P Inve ry
le R nto
 Sc d o Up o ingEve
he ule f c m nts
 Inte l W b iteRe re e
rna e s fe nc s
 Exte l W b iteRe re e
rna e s fe nc s
 Re o e :
s urc s
 Em lo e
p ye s


P rtne
a rs
Org niza ns
a tio
RELEVANCY
 Exte l C m unity So e
rna o m urc s
RULES!

15. Third Step
Definition & Collection
 Bio –Ho to W aBIO
w rite
 P fe s na P ture
ro s io l ic
 ExistingSo ia Ne o Ac o
c l tw rk c untsOw d
ne
 W t yo w us w AP
ha u ill e ith S

16. Forth Step
Definition & Collection
 W t s le m te lsd yo c
ha a s a ria o u urre ntly us tos ll yo
e e ur
p d tsa Se e ?
ro uc nd rvic s
 Sp c toyo a ao e e e
e ific ur re f xp rtis
 C ma W e
o p ny id
 Ne dyo c m le inve ry c lle te a a re dtha
e ur o p te nto o c d nd g e t
the em te lsw b us dtota e theb ine s
s a ria ill e e rg t us s
ds d
e ire !

17. Forth Step
Definition & Collection

18. Forth Step
Definition & Collection
1. What are you using?
2. Is it in alignment with the Company?
3. Is it effective?
4. Will it be relevant to what we are
targeting on the Social Networks?
5. REMEMBER RELEVANCY!!!!!

19. Fifth Step
Target Definition
• Demographics
1. Location
2. Gender
3. Age
4. Marital Status
5. Income
• Psychographics
1. Activity, Interest, Opinion (AIO)
2. Attitudes
3. ValuesBeliefs

20. Sixth Step
What can you handle?
1. How many accounts do you have now that
you service?
2. How many leads do you currently get?
3. How many can you realistically handle?
4. Are you used to handling internet leads?

21. Seventh Step
Campaign Definition
• Clear Product or Service Definition
• Online vs. Traditional
• Call to Action (CTA)
• Is it working now – will it work Online?
• Destination
• Where will they go?
• Phone – eMail – Website - Event

22. ASSIGNMENT
• Admin for APS needs to be identified
• Admin for APS needs to fill out Profile Form
• Everyone turns in BIO, Picture and Social Network Accounts
• Everyone collects current marketing materials for their
Products & Services
• Turn in your Ideal Target Definition
• Define your goals and what you can realistically handle in
leads
• SEND ALL INFO TO JoeKern@ForwardProgress.NET
Next Session: Monday, July 13th at 3:00 CST
All information to be returned to Forward Progress by 8:00 am CST on Monday 07/13