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Lean Social - Tackling Social Media

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This a presentation that was used in a workshop to help small business owners know how to get traction in a very busy world of social media.

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Lean Social - Tackling Social Media

  1. 1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Lean Social for Small Business #SocialJack #LeanSocial #SocialMedia @DeanDeLisle @GetSocialJack
  2. 2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ • Train and Coach over 2,000 people per month • Trained and Coached over 100,000 in Social Network Skills • Social Selling, Influencer Marketing and Production, eLearning, Lead Generation and Conversion Social Networking, Digital Marketing • Financial Services, Insurance, Banking, Private Equity, Professional Services, Legal, Accounting, Technology, B2B…
  3. 3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc My World
  4. 4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  5. 5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Go for your Social Selling Black Belt!
  6. 6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Where do you stand?
  7. 7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Lean Social Components • Social Media • Value Serving • Content Sharing • Engagement • Listening • Converting
  8. 8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Media – Lean or Not Why does it often not work for organizations? MINDSET!MINDSET!
  9. 9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Social Media? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing • It’s an EVENT!
  10. 10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Reach - Network Hubs Your Company Conferences Employees Charities Clients Partners Chamber Hub: Large cluster or group of cluster of network connections.
  11. 11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement Continuum Disengaged Mis-Engaged Engaged Barely logged in Unconsciously liking things Posting and commenting Learning about person’s profile and background Engaging with intent to transform relationship for mutual benefit Transactional Conscious, Tied to Yearning & Emotions Transformational Dr. Bob Wright – Wright Graduate University
  12. 12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Start Managing Your Relationships 1. Plan 2. Build 3. Launch
  13. 13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Plan • Your services and value proposition • Your main goals • Target markets • Where you want to be found online
  14. 14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Identify Your Target Who is your target customer/client/partner? • What do they look like? • What Industry are they in? • What size Company do they work for? • Who do they know? • If they are consumers, what are their interests? • Who will you be talking to?
  15. 15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Your Professional Keywords 10-20 Rule
  16. 16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Your Profile! •Get Found •Attract Targets •Build Trust •Credibility •Convert
  17. 17. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Your Professional Keywords • What are you an expert in? • How would your ideal prospect find you? • What would they “yell” or “Google” to find you? • What makes you different? • What is your skill set? Elevator Pitch!
  18. 18. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Where Does Your Target Exist? • Facebook? • Twitter? • LinkedIn? • SnapChat? • Instagram? ONLY PICK THREE MAX!
  19. 19. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc What is the Destination? • Your Website (Destination/Pathway) • Mobile (Destination/Pathway) • Social Media (Destination/Pathway) • Facebook • LinkedIn • Twitter • YouTube • Google+
  20. 20. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Build – Start Simple • Social Media Profiles (Attraction/Pathway/Destination) • Your target will determine which networks are best • Pick a MAX of Three!! • Appropriate Website/Landing Page/Microsite
  21. 21. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Media Profiles ACTIVE ACTIVE ACTIVE PASSIVE
  22. 22. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Website/Landing Page/Microsite
  23. 23. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Building a Content Map • Remember • Value • Target • Keywords • Platforms
  24. 24. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Tools • Hootsuite • Onlywire • BuzzSumo • Hashtagify.me • Google Alerts
  25. 25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Launch • Begin generating valuable content • Interact and engage with customers and prospects • Build relationships • Consistently Measure (Test) • Connections • Engagement • Outcome/Sales
  26. 26. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connections Connection •Emails/Contacts •New Connections •New Followers •New Likes •New Subscribers
  27. 27. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement Engagement •Likes •Comments •Shares •Direct Messages •Emails
  28. 28. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Outcome Outcome •Requests for Proposals… •Orders •Sales •Emails/Contacts •New Subscribers •New Connections* •New Followers* •New Likes*
  29. 29. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Our Value to YouOur Value to You • Marketing Services • Websites/Blogs • Social Build • Digital Media • Online Advertising • Coaching and Training • Social Culture • Social Community • Social Career • Social Selling • Blend
  30. 30. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Questions?
  31. 31. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!Thank You!
  32. 32. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect With Us!

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