This document contains slides from a presentation on content marketing. It discusses defining content marketing and its importance for attracting qualified prospects. It provides strategies for planning content based on goals, target audiences and keywords. Types of content are identified, as well as ways to distribute content through blogs, social media and other channels. Metrics for measuring engagement and outcomes are also presented. The overall presentation provides a framework for developing an effective content marketing plan.
2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Cindy Bloom
• Certified Trainer and Coaching Marketing Professional
at Forward Progress
• Trained and Coached 1000’s of individuals on various
aspects of Social Media and Social Selling
• I have a Bachelors Degree in Education from The
University Of Illinois
• I am fortunate to be able to combine my passion for
social selling with my teaching background so I can be
here with you today!
4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The Law of Familiarity determines that the more we
spend time with and get to know anything, and the more
something becomes just a normal part of life – the less
we are excited about it or the less we give it the
attention it deserves. We see this happen in all aspects of
life – relationships, work, hobbies, exercise, initiatives
and learning. Sometimes things just become… boring and
our mind shuts down!
25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Periodic Table of Content
How to Turn Articles into Particles
Graphic: Andy Crestodina - Orbit Media Studios, Chicago
• Elements at the top are and have a
short "half-life”
• Elements at the bottom are larger
and last longer
• Elements on the left appear
everywhere in the web-sphere
• Elements on the right appear
only on your website
Periodic Table of Content
35. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
• A blog can be an incredible tool for
sharing information and expertise.
• A blog can be used to directly
promote products, services and
events.
• A blog can assist in promoting
company vision and developments.
• A blog can foster customer loyalty,
build relationships with clients and
customers.
Blog