For APS Campaign Builder Class 2

1. Social Network
Campaign Builder
10 Week Coaching Series
Session 2

2. Your Instructor Today
Dean DeLisle
• P s e o Fo a P g s , Inc
re id nt f rw rd ro re s
• C -Fo e a C o MYe p tio o
o und r nd EO f Re uta n.c m
• Ove 2 ye rsin b ine sC a hinga C ns
r 5 a us s o c nd o ulting
• C m a n De lo m nt in So ia Me ia
a p ig ve p e c l d
• C ll C nte Inte t, e rke , Eve Ma g m nt,
a e r, rne Ma ting nt na e e
• Inte eLe dGe ra n, W bSe ina , e lling
ns a ne tio e m rs Se
• Ove Billio Do rsSa s 2 Millio Le d , He e
r n lla le , 5 n a s lp d
Tho a so P o leus Inte t Ba e Le dGe ra n
us nd f e p ing rne s d a ne tio
• Fina ia Se e , Re l Es te P fe s na Se e , Le a
nc l rvic s a ta , ro s io l rvic s g l,
Ac o
c unting Ma
, nufa turing Te c m unic tio , Te hnic l,
c , le o m a ns c a
Ins nc , Ag nc s Auto Re il, Ba
ura e e ie , , ta nkinga C nne
nd ha l
Sa s ..
le …

3. Game Plan
Road Map to Success
Your 10 Week Campaign Building Game Plan
3. Intro - Positioning and Campaign Building
4. Review and Build a Campaign
5. Facebook Part 1
6. Facebook Part 2
7. Twitter Part 1
8. Twitter Part 2
9. LinkedIN Part 1
10.LinkedIN Part 2
11.Campaign Launch
12. Monitoring for Success

4. LAST ASSIGNMENT
2. Admin for APS needs to be identified – Kurt Goode
3. Admin for APS needs to fill out Profile Form
4. Everyone turns in BIO, Picture and Social Network Accounts
5. Everyone collects current marketing materials for their
Products & Services
6. Turn in your Ideal Target Definition
7. Define your goals and what you can realistically handle in
leads
9. SEND ALL INFO TO kgoode1@comcast.net
Next Session: Monday, July 20th at 3:00 CST
All information to be returned to Forward Progress by 8:00 am CST on Friday 07/17

5. Why do “Traditional”
Social Networks Work?
`
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”
MAKE IT EASY!

6. How Many Contacts and eMails
do YOU Have?
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Bob Sue Pt
a Mark
MAKE IT EASY!

7. How it Works
MAKE IT EASY!

8. How it Works
MAKE IT EASY!

9. Target Definition
• Demographics – Who we want to do business with
1. Location
2. Gender
3. Age
4. Marital Status
5. Income
• Psychographics
1. Activity, Interest, Opinion (AIO)
2. Attitudes
3. ValuesBeliefs

10. Our Info
Definition & Collection
 Master Account – Corporate Information - APS
 Lo o
g
 Bra Gra hic
nd p s
 P rm ne Na eSe c n (to 3p ks
e a nt m le tio p ic )
 Bus s De c tio –Mis io Sta m nt, C reVa s e .
ine s s rip n s n te e o lue , tc
 Ho o Op ra n
urs f e tio
 Lo a n –P xim Sho p , Ente inm nt, e .
c tio ro ity, p ing rta e tc
 P to Inve ry w Re re eDe c tio
ho nto ith fe nc s rip n
 P fileP ture
ro ic
 Ad itio l P ture
d na ic s
 Vid o Inve ry w Re re eDe c tio
e nto ith fe nc s rip n
 Artic P Inve ry
le R nto
 Sc d o Up o ingEve
he ule f c m nts
 Inte l W b iteRe re e
rna e s fe nc s
 Exte l W b iteRe re e
rna e s fe nc s
 Re o e :
s urc s
 Em lo e
p ye s


P rtne
a rs
Org niza ns
a tio
RELEVANCY
 Exte l C m unity So e
rna o m urc s
RULES!

11. All your stuff!
Definition & Collection

12. Your Goal!
What can you handle?
1. How many accounts do you have now that
you service?
2. How many leads do you currently get?
3. How many can you realistically handle?
4. Are you used to handling internet leads?

13. Next!?
Build YOUR
CAMPAIGN!

14. Today
Campaign Definition
• Clear Product or Service Definition
• Online vs. Traditional
• Call to Action (CTA)
• Is it working now – will it work Online?
• Destination
• Where will they go?
• Phone – eMail – Website - Event
Before we do that…………

15. Your Profile
THE GOAL!
Generate
Business!
A Goal!

16. Your Profile

17. Your Profile

18. Your Profile
Create Relevancy!
To your products, services,
specialty areas
– call to action……

20. People are already
looking for YOU!

23. Think OUTSIDE the Box!

25. RECENT ARTICLES
PLUS SOCIAL SITES!
Get Found!

26. ThisisNOT thew veo theFUTURE it’ thew ve
a f s a
o TODAY - FACT!
f
If I knew then what I know now...
•LinkedIN has over 30 million members
•Dean is connected to over 2million by 2 degrees
•Facebook started by college kids – NOT JUST FOR KIDS!
•Over 68mil Unique Visitors a Month!
•Women over the age of 55 have a 175.3% growth in last year
•Ages between 45 and 54 has grown 165% in last 4 months!
•Over the age of 45 is about 35 million registered users
• 600,000 people will join today!
Where do you need
to be?
* 02/19/09 Center for Media Research

27. ThisisNOT thew veo theFUTURE it’ thew ve
a f s a
o TODAY - FACT!
f
If I knew then what I know now...
100,000,000 People will be active today!
•Facebook Chicago Local – Age > 25 within..
• 10 Miles – 649,200
• 25 Miles – 923,520
• 50 Miles – 1,243,080
Where do you need
to be?
* 05/1/09 Facebook Marketing Stats

28. Today
Campaign Definition
• Clear Product or Service Definition
• Online vs. Traditional
• Call to Action (CTA)
• Is it working now – will it work Online?
• Destination
• Where will they go?
• Phone – eMail – Website - Event

29. LET’ BUILD A SIMP
S LE
CAMP AIGN

30. Sample Campaign – Step 1
 W t iso o r?
ha ur ffe
 Fre Ana is
e lys
 W rks p
o ho
 Me ting
e

31. Sample Campaign – Step 2
 W istheta e
ho rg t?
 Ma Fe a
le m le
 Sing Ma d
le rrie
 Ag 3 -5
e 5 5
 Ho e ld inc m >$ ,0 0
us ho o e 75 0
W ithin 2 m so 4 3
5 ile f 6 73

32. Sample Campaign – Step 3
 W t istheg a (d s tio
ha o l e tina n)?
 Num e o hits
br f
 Num e o le d
br f as
 Num e o a p intm nts
br f po e
 Num e o a nd e
b r f tte e s
 Num e o o e s le
b r f rd rs a s

33. Sample Campaign – Step 4
 W t c lla ra d w ha ?
ha o te l o e ve
 Bro hure
c s
 Artic s
le
 Eve s he ule
nt c d d
 W b ite nd
e s La ing
 Em il te p te
a m la s

34. Sample Campaign – Step 5
 W iso o te m
h0 n ur a ?
J e
o
 Ke n
 Sa h
ra
 Kurt
 Be ky
c

35. Sample Campaign – Step 6
 C a Sc d ?
re te he ule
 Mo a … ta kp rs nre o e
nd y… s e o s urc
 Tue d y… ..
sa
W d s a .
e ne d y…
 … … .Me s … …
a ure

36. ASSIGNMENT
2. Complete Collecting your info and make sure you turn into
Kurt.
3. Need pictures and Bio’s for next week!
4. Keep collecting collateral
5. Begin to outline a simple campaign
……………………………………………..KEEP SIMPLE!!!!!
SEND ALL INFO TO kgoode1@comcast.net
Next Session: Monday, July 20th at 3:00 CST – Facebook Part 1
All information to be returned to Forward Progress by 8:00 am CST on
Friday 07/17