WI Towns Association, Annual Conference, Oct 2015
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University Wisconsin Extension Broadband & E-Commerce Education Center presentation for Wisconsin Towns Association annual conference October 27-28 2015
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WI Towns Association, Annual Conference, Oct 2015
- 1. STRATEGIES FOR BROADBAND DEVELOPMENT: access and adoption Wisconsin Towns Association Tuesday October 27, 2015 Broadband & E-Commerce Education Center http://broadband.uwex.edu | wibroadband@uwex.edu | @WI_Broadband | 608-890-4255
- 2. Mary Kluz Community Development Outreach mary.kluz@uwex.edu 608-890-4254 Maria Alvarez Stroud Center Director maria.alvarez-stroud@uwex.edu 608-263-9295
- 3. Broadband is • “Always on” • High speed internet access • Capable of carrying multiple devices simultaneously
- 4. Bits, Bytes, and Bandwidth • Kbps, Mbps, Gbps = bits per second • Kilobits, megabits, or gigabits per second • Measure of data transfer rates • 1 mbps is ~ 1000 times faster than 1 kbps • KB, MB, GB = Kilobytes, Megabytes, Gigabytes • Measurement of file size (i.e. movie ~ 6000MB) • Download and Streaming
- 6. Source: CTS technologies Data Speed Capacity/Technology
- 8. • Research in the U.S. shows… • 56% of businesses and organizations say broadband is essential for remaining in current location • 56% of households say they would definitely/likely relocate if broadband was not available • 32% of households work from home or have a home-based business The Internet has become the highway for technology Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households
- 9. Median Household Income Growth: High BB Adoption Vs. Otherwise Similar Whitacre, Galardo, Strover for the National Agricultural and Rural Development and Policy Center, 2013
- 11. Interaction between factors affecting broadband development Internet service provider activity Availability of infrastructure Consumer demand / adoption Consumer confidence Potential public role? Affordability Consumer savvy Regulations Potential public role? Return on Investment
- 12. How are people effecting systemic change?
- 13. Developing broadband: the players • Federal level: – Federal Communication Commission (FCC) – National Telecommunications and Information Administration (NTIA) • http://www.ntia.doc.gov/report/2015/broadbandusa- guide-federal-funding-broadband-projects – US Department of Agriculture (USDA), others who administer grants and loans • State level: – Public Service Commission PSC
- 14. • Local level – Consumers judge it according to • Speed • Cost • Reliability – Government (county & municipal) Developing broadband: the players
- 15. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 16. Broadband Policies and Regulations for Wisconsin Stakeholders http://broadband.uwex.edu/resources/policy/
- 18. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 20. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 22. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 23. Vision
- 24. Vision
- 25. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 26. Enable action by removing barriers
- 27. Enable action by removing barriers
- 28. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 29. Short term wins
- 30. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 33. Broadband & E-Commerce Education Center wibroadband@uwex.edu Twitter @WI_Broadband 608-890-4255 Maria Alvarez Stroud, Director maria.alvarez-stroud@uwex.edu 608-263-9295 Mary Kluz, Community Development, mary.kluz@ces.uwex.edu 608-890-4254 Find this presentation online: http://www.slideshare.net/WI_Broadband
Editor's Notes
- MARIA start off with introductions (next slide)
- MARIA INTRODUCTIONS and ASK AUDIENCE what brought them to this session. If they are chairs, supervisors or clerks, etc.
- MARIA First: some basics. 1-A definition 2-What we’re NOT covering: types of technologies except on the most shallow level and specific applications Having said that we need a little background to help us all speak the same language for an hour or so.
- MARIA Never sure who is in the audience, people who are not so happy with their computer or IT specialists, so let’s start on the same page.
- MARY So why have people gotten excited about broadband? Expectations have risen. People are missing out and even those with some access, waiting an hour for a movie clip to download is not acceptable.
- MARY covering the disparity of availability of different types of technologies AND the potential some have to deliver much more than they are delivering today without changing the infrastructure, but rather, the technology (software and engineering) at the ends
- MARY More on why people are getting excited and frustrated when they are excluded: Boston Consulting Group, 2012 Small and Medium sized Enterprises. Green colors indicate enterprises that were rated as HIGH-WEB use; gold colors indicate numbers for low or no web use enterprises.
- MARIA
- MARIA Whitacre, Galardo and Strover for the National and Rural Development and Policy Center, 2013 http://www.nardep.info/Broadband_2.html Researchers from Oklahoma State, Mississippi State and the University of Texas. They looked at seven factors related to local economics, including median household income, the percentage of people in poverty, the total people employed, non-farm proprietor income, the number of firms with paid employees, the percentage of non-farm proprietors and the percentage of employees classified as “creative class.” “If there were a lot of people without broadband available or not a lot of providers, it negatively impacts all seven economic measures,” said Whitacre.
- MARIA The point is, this technology is affecting all aspects of how we live in community. In fact, the internet and its increasing speed has created whole new industries. I think a few decades ago, no one would have imagined that something like Facebook would have any public trading value. This change in how we live in community is why people are getting engaged around broadband and concerned that people have access and know how to use it well.
- MARY Let’s take a very incomplete and simplified view of how the system of internet access and adoption works. VERY simplified, in order to be able to have some discussion about how we can affect the system. We have collected stories…. Consumer engagement is a huge factor in creating movement in our feedback ‘wheel’. It pays to look at any of the interaction points to see where there is leverage and where we can ‘grease the wheel’.
- MARY This is a big job! It is a complicated system. But people are motivated. We started collecting stories about what people, as communities, were doing to produce change. As we started looking at the number of ways people were becoming engaged, we saw some patterns.
- MARY
- MARY
- MARIA The patterns seemed to tell us: when you need to eat an elephant, do it a bite at a time. The actions that communities are taking appeared to fit into a framework we were familiar with regarding organizational change, each step one bite. John P Kotter analyzed change failures in companies and organizations over fifteen years, and he identified patterns of errors that create barriers. From these patterns he crafted a roadmap to overcome these barriers. This led to his 1996 book, Leading Change, in which he outlined an eight-step change framework for organizations. Kotter expands on these ideas in his 2014 book, Accelerate, in which he describes the advantages of a more fluid strategy network; this model applies more readily to community change. Communities must factor in that the parties who collaborate for larger, community change are not bound by the rules and structures that one finds in organizations. Leadership is often informal; authority comes in the form of knowledge sharing and relationship.
- MARIA
- MARIA (the graphic is hyperlinked to the flipbook on our website) you can access this online, assuming you have a decent internet connection, and use the links provided in the document to learn more about the stories that you find most relevant to your situation.
- MARY What are people doing to establish the urgency? -educating their elected officials about the potential impact on community development; some town and county boards are passing resolutions that define their interest and intent on improving broadband development -some communities are using the PSC survey tools to learn more about the consumer demand. Others are conducting their own surveys or including broadband questions as part of other community survey efforts.
- MARY -educating their elected officials about the potential impact on community development; -some town and county boards are passing resolutions that define their interest and intent on improving broadband development - example: Town of -some communities are using the PSC survey tools to learn more about the consumer demand. Others are conducting their own surveys or including broadband questions as part of other community survey efforts. Lincoln County Towns of Schley and Harrison recently conducted surveys of residents, inquiring about their need for internet connectivity http://www.merrillfotonews.com/2015/08/06/rural-broadband-in-lincoln-county-many-are-saying-its-a-must/ “Completed surveys are still arriving at the Extension office, but preliminary results show about 45% were returned out of roughly 1,000 sent, an excellent response. Survey results to date reveal that nearly half of those saying they do not have Internet service indicted that they want it. Over 80% that have Internet service in the town report that they are not satisfied with it. Reasons for dissatisfaction vary. Almost 28% said they would stay longer in their seasonal homes if they had more/better Internet, with 22 people saying they would stay 30 or more days. A few even said that they would stay at least three months longer. Data from the Harrison survey, although preliminary because completed surveys are still trickling in, show that demand for broadband in the town is very high.”
- MARIA What are people doing to build guiding teams? Some governmental bodies are creating an adhoc committee, task force or standing committee to track how technology is affecting them and their community. Some have designated other bodies to take a lead.
- MARIA This is a photo of the Gogebic Broadband Committee in Iron County. The committee has taken the lead to conduct a survey in collaboration with neighbors across the state line with Michigan, and is identifying infrastructure needs. They have reached out to local providers to build relationships. Members of the committee include: XXX Another active example is in the City of Madison. The city created the Digital Technology Committee, which advises the mayor and common council on tech –related issues facing the city. They have particularly focused on the increasing ‘digital divide’ between early adopters and those who face barriers – like the elderly and some low income residents.
- MARY What are people doing to create and communicate a vision? Some of these ideas also start with the passage of a resolution in support of a project or in support of broadband development in general.
- MARY One way communities have sought to create a vision for connectivity for themselves is through the processes they have in place, like ongoing updates to their comprehensive plan. http://www.westonwi.gov/documentcenter/view/2030 The Village of Weston in Marathon County updated their comprehensive plan earlier this year, and included an entire chapter on Broadband Technology in their conditions and issues volume, which provides context for the goals and actions they identify in their plan implementation.
- MARY TOWN EXAMPLE: the town of Three Lakes in Oneida County identified an issue of undersupported home offices, telecommuters and business technology needs and set a goal of enhancing technology services. Their comprehensive plan was adopted in December of 2009. They related their technology issue to multiple goals recognizing the “disruptive innovation” of broadband. Housing – smart homes Local services and Infrastructure – Provide adequate high speed internet coverage in the town Home offices, telecommuters, business (Econ Development) – enhance technology services to community
- What are people doing to enable action? Often included in the description of this step is “removing barriers”. Sometimes the ‘old’ ways of doing things gets in the way of constructive change. -Communities are scrutinizing their ordinances, permitting systems and zoning codes to ensure that they aren’t in advertently getting in the way. Some are including internet service providers in their notices about excavation in public rights of way. Some are investigating laying their own conduit so that excavation costs are reduced; contractors can maintain existing or lay new fiber without excavation where conduit is ‘pre-installed’.
- MARIA Infrastructure: Town Example: The Town of Minocqua and other municipalities have entered into agreements with SonicNet in May 2013. Minocqua invested $50,000 in the construction of three towers providing internet service to the area, giving SonicNet the exclusive rights to specific frequencies used by equipment on the towers. Each tower is 180 feet tall; this height was determined by reasonable distances the service was expected to cover. What is unique about this agreement is that the town of Minocqua built the towers, rather than the provider. Dig-once ordinances, zoning ordinances Creating policies that encourage Public/private partnerships --e.g. tower agreements Adoption: Tech fairs Technology coaching
- MARIA Adoption: the barrier here is lack of information, lack of experience. Tech fairs, this one held in the Town of Three Lakes. A chance for people to come ‘kick the tires’ – ask questions directly of providers, learn more about different options available to them—pros and cons. Some also offer short educational seminars.
- MARY What are those small wins and how can we celebrate them?
- MARY Technology coaching, Marathon County
- MARIA Governments of many sizes are making strides to make it stick. Some are offering their own services, some are making infrastructure investments for private providers to lease and use, some are taking care of their anchor institutions. [[Town example?? Maybe some are putting up their own towers? ]] Feel free to embellish based on your knowledge.
- MARIA: Examples of communities putting in their own infrastructure, offering services. Some are focused on publicly-serving institutions through Community Area Networks. Chippewa Valley Internetworking Consortium, MUFN, WCAN, Some have made it work, others have sold their infrastructure to a provider. Examples of functioning public systems –Reedsburg, Sun Prairie TOWN EXAMPLE: PUBLIC/PRIVATE PARTNERSHIP In 2014, a partnership in Oneida County was awarded a PSCW Broadband Expansion Grant of $46,450 for the installation of WiMAX facilities on three wireless telecommunications towers. Northwoods SynKro will operate the services while nine other organizations will provide matching funds. Other partners include the Oneida County Economic Development Corporation (OCEDC), Oneida County, the Towns of Minocqua and Hazelhurst, Ministry Health Care, Marshfield Clinic, Minocqua J1 school district, Lakeland Union High School, and Grow North. This service will improve upon existing wireless service in the area and is projected to have a potential impact of 2,809 households as well as nearby schools and hospitals.