The document discusses a Facebook ads workshop focused on the advantages and disadvantages of using Facebook for advertising, including low costs and targeted outreach. It highlights the importance of careful pre-planning regarding target audiences and budget considerations to avoid pitfalls in ad creation. The document also encourages collaboration in building effective ad campaigns.

1. Facebook Ads
Workshop
http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

2. Pros
• Low Cost
• Quick to Setup
• Very Targeted
http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/
Pros & Cons
Cons
• Easy to make bad ads.
• Narrowing targets can
be a process.
• Competitive

3. http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/
Pre Planning
Target Audiences
• Gender
• Market/Location
• Keyword/Tag
• Who do you want to exclude?
Goals & Budget
• Monthly Allowance
• Quarterly & Annual Budgets
• Desired Returns (ROI)
• Website Traffic
• Lead Conversion
• Program Opt-in

4. http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

5. http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

6. http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

7. http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

8. http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/
Let’s go build a campaign together:
https://www.facebook.com/ads/manager/creation/creation/?act=13965006&pid=p1