Dunn County WI Broadband Development 4.2017
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This document discusses broadband internet access and adoption. It defines broadband as high-speed internet capable of handling multiple devices simultaneously. It then explains bandwidth measurements like kbps and mbps, and how higher speeds allow for faster downloads. Research shows broadband is important for businesses and 32% of households have home-based work. Adoption of broadband is linked to higher median incomes. Many factors like availability, affordability, and regulations influence broadband development. Stakeholders at federal, state, and local levels all play roles in expanding access.
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Dunn County WI Broadband Development 4.2017
- 1. BROADBAND DEVELOPMENT: access and adoption April 6, 2017 Broadband & E-Commerce Education Center http://broadband.uwex.edu | wibroadband@uwex.edu | @WI_Broadband | 608-890-4255 Mary Kluz Community Development Outreach mary.kluz@uwex.edu
- 2. Broadband is • “Always on” • High speed internet access • Capable of carrying multiple devices simultaneously
- 3. Bits, Bytes, and Bandwidth • Kbps, Mbps, Gbps = bits per second • Kilobits, megabits, or gigabits per second • Measure of data transfer rates • 1 mbps is ~ 1000 times faster than 1 kbps • KB, MB, GB = Kilobytes, Megabytes, Gigabytes • Measurement of file size (i.e. movie ~ 6000MB) • Download and Streaming
- 4. Download Speed Comparison Dial-Up (56 Kbps): 1 day, 10 hrs, 44 min. T1/DSL (1.54 Mbps): 1 hour, 15 min. Cable (60 Mbps): 1 minute, 50 seconds Fiber (1 Gbps): 7 seconds
- 5. Source: CTS technologies Data Speed Capacity/Technology
- 6. Across the world: business revenue The Internet Corporation for Assigned Names and Numbers (ICANN) commissioned The Boston Consulting Group to prepare this independent report.
- 7. • Research in the U.S. shows… • 56% of businesses and organizations say broadband is essential for remaining in current location • 56% of households say they would definitely/likely relocate if broadband was not available • 32% of households work from home or have a home-based business The Internet has become the highway for technology Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households
- 8. Median Household Income Growth: High BB Adoption Vs. Otherwise Similar Whitacre, Gallardo, Strover for the National Agricultural and Rural Development and Policy Center, 2013
- 10. Interaction between factors affecting broadband development Internet service provider activity Availability of infrastructure Consumer demand / adoption Consumer confidence Potential public role? Affordability Consumer savvy Regulations Potential public role? Return on Investment
- 11. How are people effecting systemic change?
- 12. Developing broadband: the players • Federal level: – Federal Communication Commission (FCC) – National Telecommunications and Information Administration (NTIA) • http://www.ntia.doc.gov/report/2015/broadbandusa- guide-federal-funding-broadband-projects – US Department of Agriculture (USDA), others who administer grants and loans • State level: – Public Service Commission PSC, State Broadband Office
- 13. • Local level – Consumers judge it according to • Speed • Cost • Reliability – Government (county & municipal) Developing broadband: the players
- 14. Broadband Policies and Regulations for Wisconsin Stakeholders http://broadband.uwex.edu/resources/policy/
- 15. Framework for Change 1. Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
- 17. Questions?
- 18. Broadband & E-Commerce Education Center wibroadband@uwex.edu Twitter @WI_Broadband 608-890-4255 Mary Kluz, Community Development, mary.kluz@ces.uwex.edu 608-512-3417 Find this presentation online: http://www.slideshare.net/WI_Broadband
Editor's Notes
- First: some basics. 1-A definition Other considerations: virtually unlimited data access (no data caps); uninterrupted, as a rule 2-What we’re NOT covering: types of technologies except on the most shallow level and specific applications Having said that we need a little background to help us all speak the same language for an hour or so.
- let’s start on the same page.
- So why have people gotten excited about broadband? Expectations have risen. People are missing out and even those with some access, waiting an hour for a movie clip to download is not acceptable. Why is it of particular interest to you, as community leaders in economic development and community development?
- Take away: An industry comparison of the potential for different technologies providing internet service covering the disparity of availability of different types of technologies AND the potential some have to deliver much more than they are delivering today without changing the infrastructure, but rather, the technology (software and engineering) at the ends
- Whitacre, Galardo and Strover for the National and Rural Development and Policy Center, 2013 http://www.nardep.info/Broadband_2.html Researchers from Oklahoma State, Mississippi State and the University of Texas. They looked at seven factors related to local economics, including median household income, the percentage of people in poverty, the total people employed, non-farm proprietor income, the number of firms with paid employees, the percentage of non-farm proprietors and the percentage of employees classified as “creative class.” Take Away: “If there were a lot of people without broadband available or not a lot of providers, it negatively impacts all seven economic measures,” said Whitacre.
- The point is, this technology is affecting all aspects of how we live in community. In fact, the internet and its increasing speed has created whole new industries. I think a few decades ago, no one would have imagined that something like Facebook would have any public trading value. This change in how we live in community is why people are getting engaged around broadband and concerned that people have access and know how to use it well.
- Let’s take a very incomplete and simplified view of how the system of internet access and adoption works. VERY simplified, in order to be able to have some discussion about how we can affect the system. We have collected stories…. Consumer engagement is a huge factor in creating movement in our feedback ‘wheel’. It pays to look at any of the interaction points to see where there is leverage and where we can ‘grease the wheel’.
- This is a big job! It is a complicated system. But people are motivated. We started collecting stories about what people, as communities, were doing to produce change. As we started looking at the number of ways people were becoming engaged, we saw some patterns.
- The patterns seemed to tell us: when you need to eat an elephant, do it a bite at a time. The actions that communities are taking appeared to fit into a framework we were familiar with regarding organizational change, each step one bite. John P Kotter analyzed change failures in companies and organizations over fifteen years, and he identified patterns of errors that create barriers. From these patterns he crafted a roadmap to overcome these barriers. This led to his 1996 book, Leading Change, in which he outlined an eight-step change framework for organizations. Kotter expands on these ideas in his 2014 book, Accelerate, in which he describes the advantages of a more fluid strategy network; this model applies more readily to community change. Communities must factor in that the parties who collaborate for larger, community change are not bound by the rules and structures that one finds in organizations. Leadership is often informal; authority comes in the form of knowledge sharing and relationship.
- (the graphic is hyperlinked to the flipbook on our website) you can access this online, assuming you have a decent internet connection, and use the links provided in the document to learn more about the stories that you find most relevant to your situation.