BROADBAND BOOT CAMP: TUESDAY, DECEMBER 6, 2016
BROADBAND STRATEGIES FOR WISCONSIN
COMMUNITIES
DECEMBER, 2016
UNIVERSITY OF WISCONSIN EXTENSION
THEMES
1. Where we are in the development of broadband (high-speed) Internet.
2. Strategies and business models for enabling broadband development.
3. Best practices for maximizing the potential for private sector investment in your community.
INTERNET TECHNOLOGY SPEED
DEVELOPMENT
Dial
-up
Wireline
Technology
50
kbps
100
kbps
500
kbps
1
Mbps
5
Mbps
10
Mbps
50
Mbps
100
Mbps
200
Mbps
500
Mbps
700 MHz
Broadband
EDGE
3G
4G
TV “White Spaces”
Unlicensed TV
Frequencies
1 Gbps
DSL
Cable Modem
(through DOCSIS 3.0)
Fiber-to-the-Premises
Wireless
Technology
Technology not widely
deployed or standardized
Technology at a mature state of
deployment
Technology at conceptual or
developmental stage
Max Bitrate
Data Speed
Capacity B-PON, G-PON, 10G-PON
NG-PON2, WDM-PON
DOCSIS 3.1
10+ Gbps
DOWNLOAD TIMES FOR TECHNOLOGIES
FRAMEWORK FOR OPTIONS
Balance risk, benefit, control
 Municipal broadband
 Incumbent upgrade
 Partnerships
 Model 1: Private risk & investment
 Model 2: Public risk & private execution
 Model 3: Shared risk, investment
FRAMEWORK FOR OPTIONS
Balance risk, benefit, control
 Municipal broadband
 Incumbent upgrade
 Partnerships
 Model 1: Private risk & investment
 Model 2: Public risk & private execution
 Model 3: Shared risk, investment
MUNICIPAL MODEL
 Maximum risk, reward, control
 Established strategies
 Electric utility confers huge benefits
 Key case studies
 Wilson, NC
 Lafayette, LA
 Chattanooga, TN
 Longmont, CO
 High risk, limited replicability
FRAMEWORK FOR OPTIONS
Balance risk, benefit, control
 Municipal broadband
 Incumbent upgrade
 Partnerships
 Model 1: Private risk & investment
 Model 2: Public risk & private execution
 Model 3: Shared risk, investment
INCUMBENT UPGRADE
 Largely catalyzed by prospect of competition (100% overlap with Google Fiber builds)
 This dynamic on the wane?
 Easy upgrade path for cable companies—can deliver solid speed and good competition for FTTP
 Telco upgrade path more challenging, requires significant investment
FRAMEWORK FOR OPTIONS
Balance risk, benefit, control
 Municipal broadband
 Incumbent upgrade
 Partnerships
 Model 1: Private risk & investment
 Model 2: Public risk & private execution
 Model 3: Shared risk, investment
MODEL 1: PRIVATE RISK, PUBLIC FACILITATION
 City facilitates private investment
 Leading private entity is Google Fiber
 Strong interest by smaller companies
 Reduced risk, no control, potential benefit
 Facilitation can expand to tax benefits, other economic development incentives
 Metronet in Indiana
MODEL 1 STRATEGY: GROW YOUR ASSETS
• Lease public assets such as fiber,
conduit, and real estate
• Lease middle-mile fiber
• Lease fiber in hard-to-reach areas
• Increase existing fiber capacity if
insufficient fiber exists
• Facilitate underground construction
• Develop a “dig-once” policy
• Maintain future-proof conduit
specifications
• Enable all parties to take advantage of
“dig-once”
• Place conduit banks in congested areas
• Facilitate aerial construction
through access to utility poles
• Facilitate make-ready
process to streamline pole
access
• Eliminate the need for make-
ready
• Facilitate in-building access for
wireline infrastructure
• Ensure availability of conduit
from street to building
• Ensure installation of in-
building pathways and
cabling
MODEL 1 STRATEGY: MAKE DATA AVAILABLE
• Make data available wherever possible
• Make GIS data sets available
• Document and publish data regarding available conduit, fiber,
and other assets
• Document your fiber assets
• Document your conduit assets
MODEL 1 STRATEGY: MAXIMIZE PROCESS
Process Efficiency
• Build broadband into planning and staffing of all relevant
agencies
• Streamline and publicize procedures and timeframes for
permitting and inspections
• Allow network operators to contract pre-approved third-
party inspectors to speed processes and reduce local
burdens
MODEL 1 CASE STUDY: NCNGN RALEIGH/DURHAM REGION
 Offer of existing city fiber
 Attention to processes
 Regional collaboration
 RFP led to agreements with AT&T
 Google also building in some of these communities
MODEL 1 CASE STUDY: MESA, AZ
 Concern about impact of fiber construction on ROW, city costs
 Long-term strategy to build assets
 Focus on four target economic development areas
 Apple silicon manufacturing lab
MODEL 1 CASE STUDY: HOLLY SPRINGS, NC
 Town built robust rings for internal
services
 Engineered to enable FTTP in
future
 Highly efficient processes,
alignment
 Fiber lease agreement with Ting
internet
 Ting will lease public fiber for
backbone
 Ting will build to homes &
businesses
MODEL 1 CASE STUDY: HOWARD COUNTY, MD;
ARLINGTON COUNTY, VA; PLEASANT PRAIRIE, WI
 Deploy fiber strategically, with focus on key economic development targets
 Connect to Internet peering point (could be local meet point)
 Locality to build & own, lease to private partners on open access basis
 Pricing designed to attract ISPs and non-traditional users such as building owners.
FRAMEWORK FOR OPTIONS
Balance risk, benefit, control
 Municipal broadband
 Incumbent upgrade
 Partnerships
 Model 1: Private risk & investment
 Model 2: Public risk & private execution
 Model 3: Shared risk, investment
MODEL 2: PUBLIC RISK WITH PRIVATE
EXECUTION
 Variation on traditional municipal ownership
 High risk
 Emerging innovation makes use of the traditional P3 structure used in Europe
and increasingly in US
 Leverages private sector strengths
 First time applied to broadband in US—untested in US
 Guaranteed revenue stream to private partner
 Financial risk
 Political risk
MODEL 2 CASE STUDY: UTOPIA
 Macquarie Capital team
 Midst of complex process with range of Utopia member communities
 Turn-key private financing, deployment, operations, and revenue-sharing
 Guaranteed public funding in the form of a utility fee to all residents
 In some communities, will not be a politically viable model (this has been true with some in Utah)
 In others, can be strong model for buildout
MODEL 2 CASE STUDY: LAKE OSWEGO, OR
 Symmetrical Networks team
 City Council recently approved negotiation of contract for P3
 Private financing and deployment
 Public service provision (in this case) through potential partnership with local ISP
 Key to financing is effective public guarantee of the debt
Financial projections suggest low risk, but the risk falls nonetheless to the City
MODEL 2 CASE STUDY: FRONTIER IN CT
 Frontier has made preliminary proposals to a range of CT localities
 Very promising development
 Private financing and deployment
 15 year financial commitment by Town
 Minimum level of service to all addresses, with opportunity to buy advanced
services
 Key will be detail regarding enforceable commitments
 Build out of fiber
 Note: upfront risk is minimized but no potential financial upside
FRAMEWORK FOR OPTIONS
Balance risk, benefit, control
 Municipal broadband
 Incumbent upgrade
 Partnerships
 Model 1: Private risk & investment
 Model 2: Public risk & private execution
 Model 3: Shared risk, investment
MODEL 3: SHARED RISK
 Opportunity for innovation
 Plays to strengths of both parties
 From the standpoint of a locality, risk shared but 100%
of network benefit realized
 Public benefit does not show up on financial statements
 Private partner gets financial benefit
MODEL 3 CASE STUDY: GARRETT COUNTY, MD
 Underserved rural
areas
 Fiber construction
strategy for key
anchors
 Public/private
wireless to key target
areas
 Public risk contained
MODEL 3 CASE STUDY: URBANA/CHAMPAIGN, IL
 Private access to cities’ fiber in return for binding commitments, meeting community goals:
1. Fiber at gigabit speeds
2. Open access – ongoing commitment to wholesale service
3. No cherry-picking
• Right of first refusal in event of sale recently exercised
to secure successor partner of communities’ choice
MODEL 3 CASE STUDY: WESTMINSTER, MD
 City will own fiber only; lease to
partner to operate on open-
access basis
 Ting Internet selected as partner
 Ting shares financing risk; city
shares market risk
MODEL 3 CASE STUDY: HUNTSVILLE, AL
 City developed plan for gigabit networking and partnership
 Announcement February 22 that Google Fiber will lease fiber to be deployed by Huntsville Utilities
 We believe that Google Fiber is open to new partnerships of this sort
 But--the economics for a public utility may not be replicable for a city without an electric utility
A FEW CAUTIONS
 Be skeptical of rosy projections
 Be sure that risk as well as opportunity are shared
 Be aware of dependencies and control
 Avoid silicon snake oil:
 Technology snake oil: technologies whose capabilities are overstated
 Business snake oil: unrealistic business plans that ask for no risk (or pretends
there is no risk)
 Unrealistic revenue assumptions
BROADBAND BOOT CAMP: TUESDAY, DECEMBER 6, 2016
FACTORS AFFECTING BROADBAND DEVELOPMENT
Internet
service
provider
activity
Availability of
infrastructure
Consumer
demand /
adoption
Regulation
s
Return on
investment
Existing
infrastructure
Public
financing
Consumer
confidenc
e
Affordability
Consumer
savvy
FRAMEWORK FOR CHANGE
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
SESSION CONTEXT
 Review a 7 Element Framework for Negotiation
 Apply it to a real life story
 Give you a chance to interact with others and test
your ideas
FIRST REFLECTION
With whom am I negotiating?
A 7 ELEMENT FRAMEWORK FOR NEGOTIATION
ACTION
Commitment Best Alternative
ISSUE CONTENT
Interests Options Criteria
PEOPLE
Relationship Communication
or
A 7 ELEMENT FRAMEWORK FOR NEGOTIATION
ACTION
Commitment Best Alternative
ISSUE CONTENT
Interests Options Criteria
PEOPLE
Relationship Communication
or
A 7 ELEMENT FRAMEWORK FOR NEGOTIATION
ACTION
Commitment Best Alternative
ISSUE CONTENT
Interests Options Criteria
PEOPLE
Relationship Communication
or
NEGOTIATION: WE DO IT ALL THE TIME
A 7 ELEMENT FRAMEWORK FOR NEGOTIATION
ACTION
Commitment Best Alternative
ISSUE CONTENT
Interests Options Criteria
PEOPLE
Relationship Communication
or
A 7 ELEMENT FRAMEWORK FOR NEGOTIATION
ACTION
Commitment Best Alternative
ISSUE CONTENT
Interests Options Criteria
PEOPLE
Relationship Communication
or
A 7 ELEMENT FRAMEWORK FOR NEGOTIATION
ACTION
Commitment Best Alternative
ISSUE CONTENT
Interests Options Criteria
PEOPLE
Relationship Communication
or
SECOND REFLECTION : ON ADOPTION
I/we would like (specific audience) to be
able to (do what) .
I/we would like (group of people) to
contribute (action) to this effort.
A 7 ELEMENT FRAMEWORK FOR NEGOTIATION
ACTION
Commitment Best Alternative
ISSUE CONTENT
Interests Options Criteria
PEOPLE
Relationship Communication
or
THIRD REFLECTION : ON INTERESTS
I/we want (action) because (hopes /
fears / potentials) .
THIRD REFLECTION : ON INTERESTS
I/we want (action) because (hopes /
fears / potentials) .
Therefore: I think I want to negotiate
with (another party) .
THIRD REFLECTION : ON INTERESTS
I/we want (action) because (hopes /
fears / potentials) .
Therefore: I think I want to negotiate
with (another party) .
The other party wants (action) because
(their hopes / fears / potentials) .
FULL GROUP REFLECTION
What will you take away from this
activity?
BROADBAND BOOT CAMP: TUESDAY, DECEMBER 6, 2016
BROADBAND BOOT CAMP
Larry Quamme - Village of Ferryville
Jerod Hoel - CenturyLink
PROJECT SCOPE
 Project provided the following:
 Placed six(6) miles of fiber cable from the Seneca Central office to the Ferryville Remote.
 Purchase of equipment to replace manufactured discontinued equipment in the Ferryville Remote.
 Removed the Permanent Exhaust status and can provide speeds up to 50mg.
THE START
 Meeting of the Minds
 January 2014 met with Ferryville residents to discuss slow speeds.
 After meeting discussed issues with our executive leadership. Decided to move forward with request for WI
Broadband grant.
 Proposal was submitted for 2014 construction cycle.
THE DISAPPOINTMENT
 July of 2014 original proposal was rejected
 Proposal was reviewed and it was felt that we (CenturyLink) should resubmit with some corrections.
THE HAPPY ENDING
 Second proposal was submitted August of 2014 with corrections:
 Increased CenturyLink match.
 Created a stronger partnership with Village of Ferryville.
 Received funds from Grant County Economic Development Board.
 Proposal received approval in September of 2014.
PROJECT CONSTRUCTION
 Project was started in late August of 2015
 Issues Encountered
 Right-of-way issues
 Completed end of November 2015
WIN/WIN FOR EVERYONE
Q&A
GRANTS AWARDED TO CHOICETEL
 2014 – ChoiceTEL and City of Eagle River Highway 17
project
 2014 – ChoiceTEL and City of Eagle River Highway G
project
 2016 – ChoiceTEL and the Town of Land O’ Lakes –
Phase I
CHOICETEL AND THE TOWN OF LAND O’ LAKES –
PHASE I
CONNECTING UP
CONTACT INFORMATION
ChoiceTEL
www.ChoiceTEL.net
info@choicetel.net
Town of Land O’ Lakes
www.townoflandolakes.com
town.landolakes@gmail.com
IRON COUNTY BROADBAND EXPANSION
Broadband Committee
 Representatives from Iron County Wisconsin and Gogebic County Michigan
 Representation from Economic Development, Elected Officials, Gogebic Community
College, UW Extension, Interested Citizens
Project Partnerships:
 Iron County Board
 Iron County Resource Development Association, Inc.
 Gogebicrange.net
 Towns of Oma, Mercer and Sherman
 Public Service Commission
 Department of Natural Resources
Projects:
 Fixed wireless on three towers in northern Iron County completed in 2016.
 Fixed wireless on four towers including two DNR fire towers to be completed in 2017
More information:
 www.ironcountywi.com select the broadband expansion icon
 Kelly@ironcountywi.com
 www.gogebicrange.net
Broadband Boot Camp 2016 AM Sessions

Broadband Boot Camp 2016 AM Sessions

  • 1.
    BROADBAND BOOT CAMP:TUESDAY, DECEMBER 6, 2016
  • 2.
    BROADBAND STRATEGIES FORWISCONSIN COMMUNITIES DECEMBER, 2016 UNIVERSITY OF WISCONSIN EXTENSION
  • 3.
    THEMES 1. Where weare in the development of broadband (high-speed) Internet. 2. Strategies and business models for enabling broadband development. 3. Best practices for maximizing the potential for private sector investment in your community.
  • 4.
    INTERNET TECHNOLOGY SPEED DEVELOPMENT Dial -up Wireline Technology 50 kbps 100 kbps 500 kbps 1 Mbps 5 Mbps 10 Mbps 50 Mbps 100 Mbps 200 Mbps 500 Mbps 700MHz Broadband EDGE 3G 4G TV “White Spaces” Unlicensed TV Frequencies 1 Gbps DSL Cable Modem (through DOCSIS 3.0) Fiber-to-the-Premises Wireless Technology Technology not widely deployed or standardized Technology at a mature state of deployment Technology at conceptual or developmental stage Max Bitrate Data Speed Capacity B-PON, G-PON, 10G-PON NG-PON2, WDM-PON DOCSIS 3.1 10+ Gbps
  • 5.
    DOWNLOAD TIMES FORTECHNOLOGIES
  • 6.
    FRAMEWORK FOR OPTIONS Balancerisk, benefit, control  Municipal broadband  Incumbent upgrade  Partnerships  Model 1: Private risk & investment  Model 2: Public risk & private execution  Model 3: Shared risk, investment
  • 7.
    FRAMEWORK FOR OPTIONS Balancerisk, benefit, control  Municipal broadband  Incumbent upgrade  Partnerships  Model 1: Private risk & investment  Model 2: Public risk & private execution  Model 3: Shared risk, investment
  • 8.
    MUNICIPAL MODEL  Maximumrisk, reward, control  Established strategies  Electric utility confers huge benefits  Key case studies  Wilson, NC  Lafayette, LA  Chattanooga, TN  Longmont, CO  High risk, limited replicability
  • 9.
    FRAMEWORK FOR OPTIONS Balancerisk, benefit, control  Municipal broadband  Incumbent upgrade  Partnerships  Model 1: Private risk & investment  Model 2: Public risk & private execution  Model 3: Shared risk, investment
  • 10.
    INCUMBENT UPGRADE  Largelycatalyzed by prospect of competition (100% overlap with Google Fiber builds)  This dynamic on the wane?  Easy upgrade path for cable companies—can deliver solid speed and good competition for FTTP  Telco upgrade path more challenging, requires significant investment
  • 11.
    FRAMEWORK FOR OPTIONS Balancerisk, benefit, control  Municipal broadband  Incumbent upgrade  Partnerships  Model 1: Private risk & investment  Model 2: Public risk & private execution  Model 3: Shared risk, investment
  • 12.
    MODEL 1: PRIVATERISK, PUBLIC FACILITATION  City facilitates private investment  Leading private entity is Google Fiber  Strong interest by smaller companies  Reduced risk, no control, potential benefit  Facilitation can expand to tax benefits, other economic development incentives  Metronet in Indiana
  • 13.
    MODEL 1 STRATEGY:GROW YOUR ASSETS • Lease public assets such as fiber, conduit, and real estate • Lease middle-mile fiber • Lease fiber in hard-to-reach areas • Increase existing fiber capacity if insufficient fiber exists • Facilitate underground construction • Develop a “dig-once” policy • Maintain future-proof conduit specifications • Enable all parties to take advantage of “dig-once” • Place conduit banks in congested areas • Facilitate aerial construction through access to utility poles • Facilitate make-ready process to streamline pole access • Eliminate the need for make- ready • Facilitate in-building access for wireline infrastructure • Ensure availability of conduit from street to building • Ensure installation of in- building pathways and cabling
  • 14.
    MODEL 1 STRATEGY:MAKE DATA AVAILABLE • Make data available wherever possible • Make GIS data sets available • Document and publish data regarding available conduit, fiber, and other assets • Document your fiber assets • Document your conduit assets
  • 15.
    MODEL 1 STRATEGY:MAXIMIZE PROCESS Process Efficiency • Build broadband into planning and staffing of all relevant agencies • Streamline and publicize procedures and timeframes for permitting and inspections • Allow network operators to contract pre-approved third- party inspectors to speed processes and reduce local burdens
  • 16.
    MODEL 1 CASESTUDY: NCNGN RALEIGH/DURHAM REGION  Offer of existing city fiber  Attention to processes  Regional collaboration  RFP led to agreements with AT&T  Google also building in some of these communities
  • 17.
    MODEL 1 CASESTUDY: MESA, AZ  Concern about impact of fiber construction on ROW, city costs  Long-term strategy to build assets  Focus on four target economic development areas  Apple silicon manufacturing lab
  • 18.
    MODEL 1 CASESTUDY: HOLLY SPRINGS, NC  Town built robust rings for internal services  Engineered to enable FTTP in future  Highly efficient processes, alignment  Fiber lease agreement with Ting internet  Ting will lease public fiber for backbone  Ting will build to homes & businesses
  • 19.
    MODEL 1 CASESTUDY: HOWARD COUNTY, MD; ARLINGTON COUNTY, VA; PLEASANT PRAIRIE, WI  Deploy fiber strategically, with focus on key economic development targets  Connect to Internet peering point (could be local meet point)  Locality to build & own, lease to private partners on open access basis  Pricing designed to attract ISPs and non-traditional users such as building owners.
  • 20.
    FRAMEWORK FOR OPTIONS Balancerisk, benefit, control  Municipal broadband  Incumbent upgrade  Partnerships  Model 1: Private risk & investment  Model 2: Public risk & private execution  Model 3: Shared risk, investment
  • 21.
    MODEL 2: PUBLICRISK WITH PRIVATE EXECUTION  Variation on traditional municipal ownership  High risk  Emerging innovation makes use of the traditional P3 structure used in Europe and increasingly in US  Leverages private sector strengths  First time applied to broadband in US—untested in US  Guaranteed revenue stream to private partner  Financial risk  Political risk
  • 22.
    MODEL 2 CASESTUDY: UTOPIA  Macquarie Capital team  Midst of complex process with range of Utopia member communities  Turn-key private financing, deployment, operations, and revenue-sharing  Guaranteed public funding in the form of a utility fee to all residents  In some communities, will not be a politically viable model (this has been true with some in Utah)  In others, can be strong model for buildout
  • 23.
    MODEL 2 CASESTUDY: LAKE OSWEGO, OR  Symmetrical Networks team  City Council recently approved negotiation of contract for P3  Private financing and deployment  Public service provision (in this case) through potential partnership with local ISP  Key to financing is effective public guarantee of the debt Financial projections suggest low risk, but the risk falls nonetheless to the City
  • 24.
    MODEL 2 CASESTUDY: FRONTIER IN CT  Frontier has made preliminary proposals to a range of CT localities  Very promising development  Private financing and deployment  15 year financial commitment by Town  Minimum level of service to all addresses, with opportunity to buy advanced services  Key will be detail regarding enforceable commitments  Build out of fiber  Note: upfront risk is minimized but no potential financial upside
  • 25.
    FRAMEWORK FOR OPTIONS Balancerisk, benefit, control  Municipal broadband  Incumbent upgrade  Partnerships  Model 1: Private risk & investment  Model 2: Public risk & private execution  Model 3: Shared risk, investment
  • 26.
    MODEL 3: SHAREDRISK  Opportunity for innovation  Plays to strengths of both parties  From the standpoint of a locality, risk shared but 100% of network benefit realized  Public benefit does not show up on financial statements  Private partner gets financial benefit
  • 27.
    MODEL 3 CASESTUDY: GARRETT COUNTY, MD  Underserved rural areas  Fiber construction strategy for key anchors  Public/private wireless to key target areas  Public risk contained
  • 28.
    MODEL 3 CASESTUDY: URBANA/CHAMPAIGN, IL  Private access to cities’ fiber in return for binding commitments, meeting community goals: 1. Fiber at gigabit speeds 2. Open access – ongoing commitment to wholesale service 3. No cherry-picking • Right of first refusal in event of sale recently exercised to secure successor partner of communities’ choice
  • 29.
    MODEL 3 CASESTUDY: WESTMINSTER, MD  City will own fiber only; lease to partner to operate on open- access basis  Ting Internet selected as partner  Ting shares financing risk; city shares market risk
  • 30.
    MODEL 3 CASESTUDY: HUNTSVILLE, AL  City developed plan for gigabit networking and partnership  Announcement February 22 that Google Fiber will lease fiber to be deployed by Huntsville Utilities  We believe that Google Fiber is open to new partnerships of this sort  But--the economics for a public utility may not be replicable for a city without an electric utility
  • 31.
    A FEW CAUTIONS Be skeptical of rosy projections  Be sure that risk as well as opportunity are shared  Be aware of dependencies and control  Avoid silicon snake oil:  Technology snake oil: technologies whose capabilities are overstated  Business snake oil: unrealistic business plans that ask for no risk (or pretends there is no risk)  Unrealistic revenue assumptions
  • 32.
    BROADBAND BOOT CAMP:TUESDAY, DECEMBER 6, 2016
  • 33.
    FACTORS AFFECTING BROADBANDDEVELOPMENT Internet service provider activity Availability of infrastructure Consumer demand / adoption Regulation s Return on investment Existing infrastructure Public financing Consumer confidenc e Affordability Consumer savvy
  • 34.
    FRAMEWORK FOR CHANGE 1.Increase urgency 2. Build guiding teams 3. Get the vision right 4. Communicate the vision 5. Enable action 6. Create short-term wins 7. Don’t let up 8. Make it stick
  • 35.
    SESSION CONTEXT  Reviewa 7 Element Framework for Negotiation  Apply it to a real life story  Give you a chance to interact with others and test your ideas
  • 36.
  • 37.
    A 7 ELEMENTFRAMEWORK FOR NEGOTIATION ACTION Commitment Best Alternative ISSUE CONTENT Interests Options Criteria PEOPLE Relationship Communication or
  • 38.
    A 7 ELEMENTFRAMEWORK FOR NEGOTIATION ACTION Commitment Best Alternative ISSUE CONTENT Interests Options Criteria PEOPLE Relationship Communication or
  • 39.
    A 7 ELEMENTFRAMEWORK FOR NEGOTIATION ACTION Commitment Best Alternative ISSUE CONTENT Interests Options Criteria PEOPLE Relationship Communication or
  • 40.
    NEGOTIATION: WE DOIT ALL THE TIME
  • 41.
    A 7 ELEMENTFRAMEWORK FOR NEGOTIATION ACTION Commitment Best Alternative ISSUE CONTENT Interests Options Criteria PEOPLE Relationship Communication or
  • 42.
    A 7 ELEMENTFRAMEWORK FOR NEGOTIATION ACTION Commitment Best Alternative ISSUE CONTENT Interests Options Criteria PEOPLE Relationship Communication or
  • 43.
    A 7 ELEMENTFRAMEWORK FOR NEGOTIATION ACTION Commitment Best Alternative ISSUE CONTENT Interests Options Criteria PEOPLE Relationship Communication or
  • 44.
    SECOND REFLECTION :ON ADOPTION I/we would like (specific audience) to be able to (do what) . I/we would like (group of people) to contribute (action) to this effort.
  • 45.
    A 7 ELEMENTFRAMEWORK FOR NEGOTIATION ACTION Commitment Best Alternative ISSUE CONTENT Interests Options Criteria PEOPLE Relationship Communication or
  • 46.
    THIRD REFLECTION :ON INTERESTS I/we want (action) because (hopes / fears / potentials) .
  • 47.
    THIRD REFLECTION :ON INTERESTS I/we want (action) because (hopes / fears / potentials) . Therefore: I think I want to negotiate with (another party) .
  • 48.
    THIRD REFLECTION :ON INTERESTS I/we want (action) because (hopes / fears / potentials) . Therefore: I think I want to negotiate with (another party) . The other party wants (action) because (their hopes / fears / potentials) .
  • 49.
    FULL GROUP REFLECTION Whatwill you take away from this activity?
  • 50.
    BROADBAND BOOT CAMP:TUESDAY, DECEMBER 6, 2016
  • 51.
    BROADBAND BOOT CAMP LarryQuamme - Village of Ferryville Jerod Hoel - CenturyLink
  • 52.
    PROJECT SCOPE  Projectprovided the following:  Placed six(6) miles of fiber cable from the Seneca Central office to the Ferryville Remote.  Purchase of equipment to replace manufactured discontinued equipment in the Ferryville Remote.  Removed the Permanent Exhaust status and can provide speeds up to 50mg.
  • 54.
    THE START  Meetingof the Minds  January 2014 met with Ferryville residents to discuss slow speeds.  After meeting discussed issues with our executive leadership. Decided to move forward with request for WI Broadband grant.  Proposal was submitted for 2014 construction cycle.
  • 55.
    THE DISAPPOINTMENT  Julyof 2014 original proposal was rejected  Proposal was reviewed and it was felt that we (CenturyLink) should resubmit with some corrections.
  • 56.
    THE HAPPY ENDING Second proposal was submitted August of 2014 with corrections:  Increased CenturyLink match.  Created a stronger partnership with Village of Ferryville.  Received funds from Grant County Economic Development Board.  Proposal received approval in September of 2014.
  • 57.
    PROJECT CONSTRUCTION  Projectwas started in late August of 2015  Issues Encountered  Right-of-way issues  Completed end of November 2015
  • 58.
  • 60.
    GRANTS AWARDED TOCHOICETEL  2014 – ChoiceTEL and City of Eagle River Highway 17 project  2014 – ChoiceTEL and City of Eagle River Highway G project  2016 – ChoiceTEL and the Town of Land O’ Lakes – Phase I
  • 61.
    CHOICETEL AND THETOWN OF LAND O’ LAKES – PHASE I
  • 62.
  • 63.
    CONTACT INFORMATION ChoiceTEL www.ChoiceTEL.net info@choicetel.net Town ofLand O’ Lakes www.townoflandolakes.com town.landolakes@gmail.com
  • 64.
    IRON COUNTY BROADBANDEXPANSION Broadband Committee  Representatives from Iron County Wisconsin and Gogebic County Michigan  Representation from Economic Development, Elected Officials, Gogebic Community College, UW Extension, Interested Citizens Project Partnerships:  Iron County Board  Iron County Resource Development Association, Inc.  Gogebicrange.net  Towns of Oma, Mercer and Sherman  Public Service Commission  Department of Natural Resources Projects:  Fixed wireless on three towers in northern Iron County completed in 2016.  Fixed wireless on four towers including two DNR fire towers to be completed in 2017 More information:  www.ironcountywi.com select the broadband expansion icon  Kelly@ironcountywi.com  www.gogebicrange.net

Editor's Notes

  • #34 A reminder of the feedback loop that keeps broadband development moving.
  • #35 The success stories we heard from the last panel were great examples of what can be done when people come together around a common goal. Don and I would like to take you back in time, because it doesn’t usually ‘just happen’ that a group of people dedicated to a goal comes together. You have a similar graphic in your materials. The stories from the last session fall somewhere along step 5 and up. How do people travel through the first steps to arrive at a place where they are ready to take action on their vision?
  • #36 I will be facilitating this session in hopes to allow you to reflect on your own experiences and learn about a way to look a negotiation as a way to build working partnerships. How many have heard of the book “Getting to Yes”? How many have read it? I first heard about it and thought it was for fancy salespeople who want to sell more or big shots who negotiate large international mergers. It may be helpful to those folks, but I found it is also a way to create well-functioning partnerships that build community, in any arena. A way to build more productive community and business relationships. So how this will work: -I’d like to introduce this framework for negotiation -as Don shares his story of action taken in Oneida County, apply the concepts -at various points, I’ll ask you to reflect and perhaps jot a few thoughts down so that you can process it with discussion toward the end of our time
  • #37 One minute with your own thoughts: your first impression of how you’d use this – don’t over think.
  • #40 NOTE: this is an INTERSTS-BASED MODEL, which is designed to look for the win-win. Please be advised that not everyone works with the same model.
  • #41 Don and I would like to tell another story from a place up north, early in the steps of change. Under Don’s leadership, the Town of Three Lakes not only addressed access issues in their own policies, they invited others to become engaged. I’d also like to point out that the Town was active in helping people adopt technology by hosting a technology fair. But for today’s story we are going to talk about how the Town folks negotiated with the Oneida County board to get more involved.
  • #42 Don speaks to the relationship and communication started with the County Board. Key points: -identify already existing relationships outside of the issue -I am asking you to understand me therefore I will take time to understand you Which leads to Don’s point of BILATERAL EDUCATION -invite other party to share what is important to them -communicate the benefits, which is an aspect of educating the board members -tap into their existing structure I.E. county committee structure and county board meetings (Don please say more about how a connection with the county Extension agent helped this part of communication)
  • #43 Questions I will ask Don: INTERESTS -how did you identify your small coalition’s interests in pursuing broadband development? -how did you learn about the county board’s interests? -what do you think were the shared interests that really got the county board’s attention? OPTIONS – reminder: options are the ideas you are willing to entertain with the other party, before any commitments are made -Did you consider several options on what to ask for from the county board? (I remember a bit about doing the ask in ‘stages’) -what options were immediately attractive to the county board? (options that cost them zero money) -how did the communication you had established with the county board help you explore options with them? CRITERIA -what criteria did you use to decide if any agreement with the county board was going to feel “fair” to you? -what criteria do you think the county board used to decide if things were “fair”?
  • #44 When a party gets to the “action elements” , it is going to go one way or the other. Q for Don: COMMITMENT -At what point did you know you had a commitment from the county board to get involved with the broadband issue? -Were there different levels of commitment? -Did the commitment waver at any point? Did it grow deeper? -Was another round of negotiation required for the commitment to grow? BEST ALTERNATIVE -did you consider what you would do if the county board was not interested in commitment, at any level? -what might you have considered doing in order to keep broadband development moving in your town and county?
  • #45 Briefly touch on Three Lakes Technology Fair A shift in thinking for a moment: Think about adoption and the role it plays in encouraging broadband development Take a minute to fill in these blanks, and then you have a few minutes to share at your table. Listen for the bell.
  • #46 GEARING UP FOR DISCUSSION AT YOUR TABLE: One more question for Don – How was the decision reached that activating the county board would be valuable to the Town of Three Lakes cause? Mary: Starting a negotiation process with thinking about and identifying interests, it can help a coalition investigate WITH WHOM they need to negotiate. Also, if we can more clearly communicate our interests, it encourages others to communicate theirs. We can also apply curious, open-ended questioning (part of a communication strategy) to learn more about the other party’s interests. This is the beginning of the potential for a win-win. Taking another party’s possible interests into consideration can be an opening. If you do not consider the other party’s interests, you run the risk of dropping on their list of priorities, or worse, alienating them.
  • #49 Take about two minutes for your own thoughts, then share with others at your table.
  • #50 What did you think of the application of the framework? Who are you negotiating with? With whom do you want to negotiate?