The Broadband Boot Camp 2015 in Baraboo, WI aimed to enhance broadband access and e-commerce through education, focusing on creating urgency, building teams, and developing strategic visions. It highlighted the importance of broadband for economic development, healthcare, and community engagement, featuring various presentations on internet safety, telecommuting, and broadband benefits. The event fostered collaboration among stakeholders to improve internet service and infrastructure across several counties.

1. Broadband Boot Camp 2015
October 14, Baraboo WI
Broadband & E-Commerce Education Center
WELCOME!

2. Framework
of Change
Broadband E-Commerce & Education Center
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick

3. Broadband Boot Camp Attendees

4. Broadband Boot Camp 2015
October 14, Baraboo WI
Broadband & E-Commerce Education Center
Digital Leaders: Having an Impact

5. Broadband E-Commerce & Education Center
Internet
service
providers
Infrastructure
Consumer
demand
Consumer
confidence
Community
role?
Affordability
Return on
Investment
Consumer
savvy
Interaction between factors affecting
broadband development

6. What Comes First?
Demand or Supply??

7. 17%
16%
13%
13%
12%
10%
8%
6%
5%
Top Presentations at Broadband Show
Keeping your family safe online
What is high speed Internet/broadband
and how can it benefit me?
Social media: what to use for what?
Using the Cloud: making it work for me
Enhancing education with broadband
Website development & optimization
Keeping our business secure online
What is high speed Internet/broadband
and how can it benefit my business?
Telecommuting

8. Framework
of Change
Broadband E-Commerce & Education Center
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick

9. My prior life: Marathon County
Broadband Programming
Mary Kluz
Outreach Specialist
Broadband and E-Commerce Education
Center

10. A brief timeline
Marathon County Events
Pre-2009 Marathon County task force on Economic Development
2009 ARRA grant application
2010 Sustainable Broadband Adoption Project begins
July 2011 Focus group – measuring awareness
August 2012 Community Focus Group on Adoption
July 2013 Funding secured for Tech Tutors
October 2013 Broadband assigned to county Infrastructure Committee
February 2014 County hosts community meeting
April 2014 County Technology Committee formed
May 2014 Tech Committee strategic planning begins
June 2014 Tech Tutors transition to RSVP
November 2014 Task Force on Rural Connectivity begins work
February 2015 Tech Committee creates work plan from strategic plan

11. Creating a Sense of Urgency

12. Building a Guiding Coalition and Developing
a Strategic Vision

13. Communicating the Vision

14. Enabling Action
…with commitments

15. Compete Co-exist Communicate Cooperate Coordinate Collaborate Integrate
Competition
for clients,
resources,
partners,
public
attention
No
systematic
connection
between
agencies /
organizations
Inter-agency
information
sharing
(e.g.
networking)
As needed,
often
informal,
interaction,
on discrete
activities or
projects
Organizations
systematically
adjust and
align work
with each
other for
greater
outcomes
Longer term
interaction
based on
shared
mission,
goals; shared
decision-
makers and
resources
Fully
integrated
programs,
planning,
funding
TRUST
TURF

16. Generating Short Term Wins

17. Generating Short Term Wins

18. Don’t let up, learn from experience
• Evaluation:
56%
40%
4%
AGE RANGE
65+
50-64
35-49
66%
34%
GENDER
female
male

19. Make it stick: instituting change

20. Crawford County
Broadband Programming
Will Cronin
Community Resource Development
Educator
Crawford County

22. Support Improved Broadband
Internet Access in Crawford County
Will Cronin
University of Wisconsin-Extension, Crawford County

23. Overview
• Broadband & E-Commerce Education Center
• Grant to conduct broadband education

24. Overview
• Broadband & E-Commerce Education Center
• Purpose
• Create a coalition of stakeholders charged with creating a
reliable, accessible, and affordable community area network
for Southwest Wisconsin (Crawford County, Richland
County, Grant County, Lafayette County, and Green County).

25. Overview
• Broadband & E-Commerce Education Center Grant
• Purpose
• Process
• Monthly workshops/meetings
• Organic/self-directed

26. Overview
• Broadband & E-Commerce Education Center Grant
• Purpose
• Process
• People
• Economic Development
• Regional Healthcare
• Educational Institutions
• Law Enforcement
• Emergency Management
• Libraries

27. Broadband Service in Crawford County and the Region

28. Broadband Speeds in the Region

29. Why is Broadband Important?
 Economic Development
 E-Commerce
 Quality of Life, Retaining Young People

30.  Stable high speed broadband access is critical to Crossing
Rivers Medical Center and our affiliates and partners. A
few examples our how we depend on broadband include
transferring large radiology images to off-site radiologist,
providing around-the-clock pharmacy services, providing
dictation and transcription services, cloud based medical
record keeping for our clinics, transferring immunization
records and dozens of other small but critical tasks related
to providing outstanding medical care for our patients. Our
dependency on these ‘cloud based’ services and their
associated bandwidth and reliability requirements seems
to grow almost daily.
 Rich Huhn, Network Engineer
Testimonial: Crossing Rivers Health

31.  Simple resolution of support at the county level.
 Acknowledges the role of private sector in
development.
 Emphasizes the need for cooperation among units of
government and providers.
 Sets “the best possible broadband access” as an
official goal of Crawford County.
Support Improved Broadband
Internet Access in Crawford County

32. Sauk County
Broadband Programming
Jennifer Erickson
Community Resource Development
Educator
Sauk County

35. What struck you?
How is your thinking
about your own
community influenced?
What collaborations
can you imagine are
possible?
TABLE TALK

36. Exciting Times!
• From strategic “talk” to
serious “action”
• Growing Collaborations
• New parties are
weighing in and
understanding the value
proposition

37. Both Nationally & In Wisconsin
 Connect America Fund II
 Broadband Opportunities
Council: Report & Recommendations
 Encourage further public &
private investment &
partnerships
 Promote adoption &
meaningful use:
Increase digital literacy
Empower communities to
attract Investment
 USF & Net Neutrality
Debates
 CAF II in Wisconsin
 Expanded Broadband Grant
Program
 Re-energized State
Broadband Advisory Group
 UWEX Adoption &
Utilization Advisory Council
 Increased County
engagement
 Peaked interest by counties
& municipalities

38. TABLE TALK
What did you hear, and how does it
influence your thinking for your own
county?
Small table discussion.

39. TABLE TALK
What do you need to help your
community move forward?
Small table discussion.

40. TABLE TALK
What part does adoption play in
making the system work for people?
Small table discussion.

41. TABLE TALK
What will you carry back with you, and
what might you need to have success?
Small table discussion.

42. Broadband Boot Camp 2015
http://broadband.uwex.edu
Twitter @WI_Broadband
Broadband & E-Commerce Education Center
Maria.Alvarez-Stroud@uwex.edu
Mary.Kluz@ces.uwex.edu
J.Smith@uwex.edu