Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
SearchLove San Diego 2015 | Cindy Krum, 'Mobile-First SEO and How to Prepare ...Distilled
On April 21st, Google launched the mobile-friendly algorithm update and it set a new precedent in the SEO community. Google has switched to a mobile-first paradigm that includes apps as SEO assets. This session will provide attendees with a detailed understanding of what happened in the mobile-friendly update (aka: Mobilegeddon), as well as providing actionable steps that all webmasters (and app owners) can take to ensure that they are not caught unprepared when then next mobile update is unleashed.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
SearchLove San Diego 2015 | Cindy Krum, 'Mobile-First SEO and How to Prepare ...Distilled
On April 21st, Google launched the mobile-friendly algorithm update and it set a new precedent in the SEO community. Google has switched to a mobile-first paradigm that includes apps as SEO assets. This session will provide attendees with a detailed understanding of what happened in the mobile-friendly update (aka: Mobilegeddon), as well as providing actionable steps that all webmasters (and app owners) can take to ensure that they are not caught unprepared when then next mobile update is unleashed.
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015Ari Roth
This is the slide deck I prepared for my presentation on mobile-friendly SEO at SMX Israel 2015. I hope you enjoyed the presentation! Please tweet me @aroth26 if you have any questions :)
App Indexing & Mobile SEO - Friends of Search 2016MobileMoxie
Published on March 9, 2016
Emily Grossman speaks about App Indexing & Mobile SEO:Winning at the New Frontier at Friends of Search 2016. This deck covers:
- Google Ranking for Whole Apps and App Screens
- Google App Saturation
- Google App Indexing
- Associating an App with a Website
Eig - Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World MobileMoxie
This presentation reviews what you need to know about updating your website and apps to ensure that Google can crawl and index them for ranking in mobile search results. The mobile-friendly tag is a moving target, and the mobile search result is being taken over by Answer Boxes and sponsored results. This presentation shows how to build your mobile websites and apps so that they rank in organic Google mobile search results.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Katya Todorova
You can find here the latest social media and SEO trends of 2017 according to the following Bulgarian digital experts: Ivo Iliev / InteractAge, www.ivosiliev.com, Ognian Mladenov / SEOM.bg, Stanislav Dimitrov / Konversa, Nikolay Boykov / All Channels and Katya Todorova / MEmotion. They presented the best practices and trends in the field of social media and SEO for Bulgaria and worldwide during а panel discussion within Webit 2017 Bulgaria Digital Summit.
Here you can see the video of the whole panel discussion (BG language):
https://youtu.be/F3aOQyiJvJg
With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean for your site and its rankings, and what you should be focusing on going forward.
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.
How Apple's Changing Up Search: From Siri, to Safari to Spotlight - SMX Munic...MobileMoxie
Emily Grossman speaks about changes to Apple's search at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- Apple's new search engine
- Apple's market share
- Predictive search
- Suggested websites, contacts, iTunes content, etc
Presented at KahenaCon in Jerusalem, May 26h 2013: http://www.kahenadigital.com/kahenacon/
Here I review some of the changes in Search and SEO that we've seen over the last few years. I identify 4 trends which are important for the SEO community to be thinking about as we move forward.
Looking Beyond Website Competition: How Apps Impact Local-Mobile SearchesMobileMoxie
Emily Grossman speaks about apps impact on local-mobile searches at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
- Google Ranking App Screens (Deep Links)
- User Generated Content
- Social Media on Apps vs Web
- Location Targeting Advertising
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
Searchlove London 2016 - The Changing Landscape of Mobile Search - Bridget Ra...Bridget Randolph
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015Ari Roth
This is the slide deck I prepared for my presentation on mobile-friendly SEO at SMX Israel 2015. I hope you enjoyed the presentation! Please tweet me @aroth26 if you have any questions :)
App Indexing & Mobile SEO - Friends of Search 2016MobileMoxie
Published on March 9, 2016
Emily Grossman speaks about App Indexing & Mobile SEO:Winning at the New Frontier at Friends of Search 2016. This deck covers:
- Google Ranking for Whole Apps and App Screens
- Google App Saturation
- Google App Indexing
- Associating an App with a Website
Eig - Gaming Sites Getting Mobile Friendly in a Post Mobilegeddon World MobileMoxie
This presentation reviews what you need to know about updating your website and apps to ensure that Google can crawl and index them for ranking in mobile search results. The mobile-friendly tag is a moving target, and the mobile search result is being taken over by Answer Boxes and sponsored results. This presentation shows how to build your mobile websites and apps so that they rank in organic Google mobile search results.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Katya Todorova
You can find here the latest social media and SEO trends of 2017 according to the following Bulgarian digital experts: Ivo Iliev / InteractAge, www.ivosiliev.com, Ognian Mladenov / SEOM.bg, Stanislav Dimitrov / Konversa, Nikolay Boykov / All Channels and Katya Todorova / MEmotion. They presented the best practices and trends in the field of social media and SEO for Bulgaria and worldwide during а panel discussion within Webit 2017 Bulgaria Digital Summit.
Here you can see the video of the whole panel discussion (BG language):
https://youtu.be/F3aOQyiJvJg
With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean for your site and its rankings, and what you should be focusing on going forward.
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.
How Apple's Changing Up Search: From Siri, to Safari to Spotlight - SMX Munic...MobileMoxie
Emily Grossman speaks about changes to Apple's search at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- Apple's new search engine
- Apple's market share
- Predictive search
- Suggested websites, contacts, iTunes content, etc
Presented at KahenaCon in Jerusalem, May 26h 2013: http://www.kahenadigital.com/kahenacon/
Here I review some of the changes in Search and SEO that we've seen over the last few years. I identify 4 trends which are important for the SEO community to be thinking about as we move forward.
Looking Beyond Website Competition: How Apps Impact Local-Mobile SearchesMobileMoxie
Emily Grossman speaks about apps impact on local-mobile searches at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
- Google Ranking App Screens (Deep Links)
- User Generated Content
- Social Media on Apps vs Web
- Location Targeting Advertising
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
Searchlove London 2016 - The Changing Landscape of Mobile Search - Bridget Ra...Bridget Randolph
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
In this presentation and workshop Cyber-Duck take delegates through building blocks of developing a user centric brand and marketing strategy and introduce exciting new marketing channels such as artificial intelligence, bots, micro-moments and SEO as well as virtual and augmented reality. The presentation is concluded by exploring the importance of data and analytics.
Optimise for everything, not just search enginesKevin Gibbons
Where is SEO heading? Find out why you shouldn't just optimise for search engines, think about user trends and behaviours to understand where things are really going in the future.
Mobile is big this year, and we mean B-I-G. And it shows no signs of slowing down even before Google launched Mobilegeddon in April. Here are the major changes in 2015 that will certainly pick up in 2016.
Original content : http://goo.gl/Py1Rxa
We live in a world where over half of Google's US search traffic comes from mobile devices, making it critical for Google to serve the mobile user's needs. You may have heard that Google officially announced their move towards a "mobile-first index" in November 2016 and you've almost certainly noticed that Google stopped featuring desktop ads on the right of the screen, more closely aligning their desktop search ads with their mobile layout. But what does this mean for your role as a search engine marketer? This Meetup will deliver actionable strategies that you can put in place to ensure you're effectively optimizing your organic and paid search campaigns for mobile. We will also discuss how and when to use Accelerated Mobile Pages (AMP), tips to increase conversions across all device types, mobile-friendly ad extensions to test, ways to report on mobile and measure success, and how the rise of voice search may impact the industry.
Building Great Mobile Search with Productsy and Amazon CloudSearchMichael Bohlig
Presented by Sameer Maggon, Co-Founder of Productsy at the Bay Area Amazon CloudSearch Meetup, this talk summarizes the unique challenges of delivering great mobile search and summarizes the Productsy platform.
SoLoMo Tactics - Tracking and Case Studies SIM Partners
The SoLoMo Revolution (Social-Local-Mobile) is already here and we are all supposed to be combining and aligning social, local and mobile as part of our online strategy. But many are missing some of these pieces in their marketing mix. This presentation will focus on hardcore SoLoMo tactics and provide detailed case studies showing how marketers are leveraging the new opportunities presented by the SoLoMo Revolution.
A brief Presentation about Digital Marketing. Its historical development, changes and its implications on Marketers. Here we talk a brief about Google Algorithm Updates since 2011 and SERP in general.
Similar to Cindy Krum Mobile First Keynote Next10x 2017 (20)
Fighting Off Digital Marketing Imposter Syndrome with FactsMobileMoxie
With all the algorithm changes and new SERP Features that Google has released, and now the addition of Magi, Chat GPT and other AI, Digital Marketers, SEO's & PPC specialists are likely all struggling with imposter syndrome - at least to some degree. This presentation includes information about what causes SEO Imposter Syndrome and how you can facts to fight against it.
Don't Blame it on Your MUM: Mobile SEO Now & in the Future - Cindy KrumMobileMoxie
Learn about the future of Google search and SEO including things like visual search, multisearch, audio and video search and how they all work together. MUM is a new Google understanding model that allows people to modify one type of query, with a secondary type of query - for instance, submitting a picture, and text together to make a query that might not even have real keywords in it. This is the future that we can expect as consumers, and that we should plan for as SEOs, digital marketers and business owners.
Is this New - Tracking Local SEO Results IRLMobileMoxie
Learn how hard Barry Schwartz works in the SEO world to keep people up to date on what is new in Google and what is not. Then learn how this might apply to you as a Local SEO or a small business owner trying to keep track of what is going on in your Google My Business (GMB) profile or profiles.
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
Learn about how Google's shift to Mobile-First Indexing is making it easier for Google to crowd search results, especially mobile search results with 'hosted inclusions' which are part of the Knowledge Graph. Google hosts these assets, and uses the click information to hone their algorithm about how to best match searches and questions with answers. Unfortunately, 'Hosted Inclusions' such as: Knowledge Graph, People Also Ask, Found on the Web and Related Searches generally do not drive people to your site. Instead, they keep people in Google's universe. The lack of clicks from search results in SEO's making major decisions on only 38.5% of the data.
Learn everything that is not in the official documentation about the impact that Mobile-First Indexing is really having on SEO & how you should modify your analytics strategy to respond.
Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
Mobile-First Indexing or a Whole New Google - Digitalzone 2018MobileMoxie
Learn about how Google is using 'Entity Understanding' along with machine learning in language to respond to growing need for Knowledge Graph, Answers and Google-hosted content that ranks at the top of a search result!
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
Mobile Jedi Mind Tricks: Master the Multi-Screen UniverseMobileMoxie
Emily Grossman speaks about mastering Mobile SEO across all screens and devices at Distilled SearchLove Boston in 2016. Topics in this presentation include, but are not limited to:
- Mobile Friendliness
- Page Speed
- App Ranking
- Deep Links
Digital Marketing & Artificial Intelligence - Zenith 2016MobileMoxie
Cindy Krum speaks about Digital Marketing, Artificial Intelligence, Learning Algorithms and API's at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
-Exponential Growth of Technology
-Learning AI/Bots
-Application Programming Interface
-Automating Marketing
Google & Bing App Indexing - SMX Munich 2016MobileMoxie
Emily Grossman speaks about Google and Bing app indexing at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- App Packs vs Deep Links
- App Indexing API
- Google App Indexing "POD"
- Bing Deep Linking
What You Need to Know About Google App Indexing - SMX West 2016MobileMoxie
Cindy Krum speaks about App Indexing and How to Get Your Apps Indexed and Ranking ASAP at SMX West, San Jose 2016.
Topics in this presentation include:
- App Packs and Deep Links
- iOS Apps User Experience
- Parity
- Public vs. Private Indexing
How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links - SMX Wes...MobileMoxie
Emily Grossman speaks about App Optimization and Universal Links at SMX West, San Jose 2016. Topics in this presentation include, but are not limited to:
- Understanding Universal Links
- Apple Search App Indexing
- Indexing Methods
- App Search API Validation
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
11. “Google has been a proponent of AI
and machine learning for a while.
Google Home is the first part of what
is likely to be the future of Google:
On-demand access to personalized
information.”
- Brandon Vigliarolo
12. “Google unveiled its latest
smartphone in October 2016, and at
the event Google CEO Sundar Pichai
said Google believes the tech world is
shifting from a "mobile-first to AI-
first" focus. That alone is enough to
see why Google Home matters: It's
the first step in Google's transition to
life as an AI company.”
- Brandon Vigliarolo
50. How Do We Index The World
Without URLs?
So How
will
Things
Get
Indexed?
51. How Do We Index The World
Without URLs?
Firebase Dynamic
Links are links that
work the way you
want, on multiple
platforms, and
whether or not
your app is already
installed.
With Dynamic
Links, your users
get the best
available
experience for the
platform they
open your link on.
Jan 25, 2017
So How
will
Things
Get
Indexed?
52. Dynamic Links in the Wild:
Business Locations
GoogleMyBizLocations
Images
KnowledgeGraph
20% of Mobile Search Uses Voice http://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917
A lot of this stuff is being accessed by voice or through apps that communicate with other technology.
The Assistant also works across multiple devices, so users can access data from Google Home on their Pixel phone.
http://blogs-images.forbes.com/janakirammsv/files/2016/11/Google-Assistant.png
Google Resources/90%
http://routenote.com/blog/wp-content/uploads/2016/10/google-home-google-assistant.jpg
http://lh3.googleusercontent.com/XuvB5aJiVv_R6u3aXmDVLZQfZx-l5ZZzvN18zfCeuVi1V_-oZnas5RzT1iDWqEF0Pg
Not every company needs a website – Especially Small Busineses
https://cnet2.cbsistatic.com/img/SHZ8FFUzL_L-xy72MV9hUk4fNSg=/fit-in/770x578/2016/11/01/4aca9d9b-40cb-44c7-8421-e1fad335ea87/google-home-assistant-services.jpg
http://blogs-images.forbes.com/aarontilley/files/2016/10/amazonechogooglehome-square-1080px-v3b_1024.jpg?width=960
It was only a matter of time; Amazon has allowed you to do this through its own Alexa voice assistant since July. Google doesn’t have a huge cohesive marketplace like Amazon, but on the other hand, accepting orders from a much wider swath of retailers could offer customers greater variety.
Google says it plans on enabling purchasing for “other apps and services” in the coming months. No word on if the feature will arrive for the Google Assistant on other devices.
https://thenextweb.com/google/2017/02/16/can-now-buy-stuff-google-home/#.tnw_ab2oYFyi
