The document discusses the impact of mobile-first indexing on digital marketing strategies, highlighting Google's shift from a mobile-first to an AI-first focus. It emphasizes the need for efficient indexing methods in light of the rapidly increasing data created, suggesting that URLs may become unnecessary in the future. Key areas of preparation for mobile-first indexing include ensuring mobile-friendliness, using schema and markup, and implementing APIs and XML feeds.

1. The Changing
World of Mobile
NEXT10X CONFERENCE
BOSTON, 2017
CINDY KRUM
& How it Impacts
Digital Marketing Strategies

2. “Google’s Ability to Index
& Rank Content Generally
Lags Behind the Changing
Needs of Modern
Technology.”
-Cindy Krum

3. Technology S Curve

4. Technology S Curve
System
Improvement
Component
Improvement

6. Mobile is Changing

7. Search is Changing

8. December, 2016

9. Mobile-First Design = Mobile-
First Indexing

10. Mobile-First Indexing:
Really Cross-Device First Indexing or Cloud-First
Indexing

11. “Google has been a proponent of AI
and machine learning for a while.
Google Home is the first part of what
is likely to be the future of Google:
On-demand access to personalized
information.”
- Brandon Vigliarolo

12. “Google unveiled its latest
smartphone in October 2016, and at
the event Google CEO Sundar Pichai
said Google believes the tech world is
shifting from a "mobile-first to AI-
first" focus. That alone is enough to
see why Google Home matters: It's
the first step in Google's transition to
life as an AI company.”
- Brandon Vigliarolo

13. Google Now (~Google Assistant)

14. Google Now on Tap
(~Google Assistant)

15. Google Now on Tap
(~Google Assistant)

16. Why is Mobile-First Indexing
Needed?

17. Crawling is Inefficient for
Google
of the World’s Data
Was Created in the
Past 2 years.

23. SPECULATION:
Mobile-First Indexing
=
Urls No Longer
Required!

24. Change in Indexing = Change
in Infrastructure
Mobile-First
Indexing

26. Requiring URL’s is Inefficient
for Local

27. Requiring URL’s is Inefficient
for Local

28. Requiring URL’s is Inefficient
for Product Search

29. Requiring URL’s is Inefficient
for Product Search

30. What will Mobile-First
Indexing Include?
Apps

31. What will Mobile-First
Indexing Include?
Apps
Cloud
Info &
Feeds

32. What will Mobile-First
Indexing Include?
Apps
Google
Actions
Cloud
Info &
Feeds

33. What will Mobile-First
Indexing Include?
Apps
Google
Actions
Web
Cloud
Info &
Feeds

34. What will Mobile-First
Indexing Include?
Apps
Google
Actions
Web
Cloud
Info &
Feeds
Web:
◦Websites
◦PWA
◦AMP
◦PWAMP
◦Instant Apps

35. Big Opportunities in Mobile-
First Indexing

36. Position Zero Search Results:
Mostly Without Urls

37. Sounds

38. Android
Instant App

39. Answers
How do We
Achieve Auto-
Pop?

40. Answers
How do We
Achieve Auto-
Pop?

41. Answers
How do We
Achieve Auto-
Pop?

42. Answers
How do We
Achieve Auto-
Pop?

43. Answers
How do We
Achieve Auto-
Pop?

44. Answers
How do We
Achieve Auto-
Pop?

45. Answers
How do We
Achieve Auto-
Pop?

46. Answers
How do We
Achieve Auto-
Pop?

47. Answers
How do We
Achieve Auto-
Pop?

48. Answers

49. Big Opportunities in Mobile-
First Indexing

50. How Do We Index The World
Without URLs?
So How
will
Things
Get
Indexed?

51. How Do We Index The World
Without URLs?
Firebase Dynamic
Links are links that
work the way you
want, on multiple
platforms, and
whether or not
your app is already
installed.
With Dynamic
Links, your users
get the best
available
experience for the
platform they
open your link on.
Jan 25, 2017
So How
will
Things
Get
Indexed?

52. Dynamic Links in the Wild:
Business Locations
GoogleMyBizLocations
Images
KnowledgeGraph

53. Google Assistant is Cross Device
(Pixel, Web, Chromecast, Nest, etc.)

54. Google Assistant Actions

55. Google Assistant Actions
May be Indexed

57. Google Home
Ecosystem Pulls
In The Google
Play App Store
How do We
Achieve Auto-
Pop?

58. But What About
Websites?

59. Preparing for Mobile-First Indexing:
Mobile-Friendly

60. Preparing for Mobile-First Indexing:
Schema & Markup

61. Preparing for Mobile-First Indexing:
Schema & Markup

62. Preparing for Mobile-First Indexing:
Crawlable JS & JSON LD

63. Preparing for Mobile-First Indexing:
Crawlable JS & JSON LD

64. Preparing for Mobile-First Indexing:
Google Hosted Content

65. Preparing for Mobile-First Indexing:
Google Hosted Content

66. Preparing for Mobile-First Indexing:
APIs

67. Preparing for Mobile-First Indexing:
XML Feeds & Sitemaps

68. Preparing for Mobile-First Indexing:
XML Feeds & Sitemaps

69. Preparing for Mobile-First Indexing:
HTTPS & General Security

70. Preparing for Mobile-First Indexing:
Test - Test - Test https://www.mobilemoxie.com/tools/seo_search_simulator/

71. Preparing for Mobile-First Indexing:
Test - Test - Test https://www.mobilemoxie.com/tools/seo_search_simulator/

72. Thanks!!!
@suzzicks
@mobilemoxie
facebook.com/mobilemoxie
www.mobilemoxie.com
AND
api.mobilemoxie.com