The document discusses building mobile search experiences using Productsy and Amazon CloudSearch. It provides an overview of Productsy, explains why mobile search is important and different than desktop search, and how to delight mobile users through contextualized, suggestion-based search experiences. It then describes how Productsy utilizes CloudSearch's APIs and capabilities to power its mobile search solutions.

1. Building Great Mobile Search with
Productsy & CloudSearch
Sameer Maggon
Co-founder, Productsy
AWS CloudSearch Meetup - Palo Alto
June 19, 2013

2. 2
What’s this 20 minutes about?
• Brief Overview of Productsy
• Why Care about Mobile Search?
• What’s different about building search on mobile devices?
• How to delight your users when they use search on mobile?
• Productsy APIs for Mobile & Search on top of CloudSearch

3. 3
Productsy
• Incubated at Clearstone Venture
Partners in Jan 2012
• Team of 8 with expertise in
#Mobile #Cloud & #Search
• Offices in Santa Monica, CA
Martin - Co-founder
12+ years executive leadership
in multiple senior product roles
leading teams at Yahoo!,
CityGrid (IAC), Geodelic,
Vodafone and more.
Sameer - Co-founder
10+ years executive leadership
in product development
building innovative solutions.
AT&T Interactive, Geodelic,
Siderean and more.

4. what we do

5. 5
mobile cloud infrastructure
Our mobile platform provides easy to use, reliable and secure stack of services to help you
build better mobile products faster.
Get started quickly and let us worry about servers, databases, scalability and
performance.

6. 6
Upload large images, videos &
files using our media storage
services & have that content
serve faster using our Content
Distribution Network.
Create accounts, integrate Twitter
& Facebook easily into your apps
for simple Login, posting, &
sharing Build a connected social
graph including following,
friending, connecting
Perform text search, faceted
navigation & search suggestions.
Provide content feeds based on
interestingness with custom
ranking capabilities.
APIs to build apps faster

7. Why Care about Mobile Search?

8. 8
Mobile Search & Discovery
“Mobile Search & Discovery is about enabling end-
users and service providers to respectively find and
promote goods or services via mobile devices” -
Juniper Research
Local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first
time in 2015 (eMarketer)
Tablet users access search 73.9 percent of the time, more than any other activity (eMarketer)
45 percent of users between 18 and 29 use mobile search daily (Icebreaker Consulting)
17 percent of people make a purchase after a mobile search

9. 9
Mobile Search is everywhere
Mailbox: Travel Details Google: Directions Foursquare: Check-in LinkedIn: Contact Search
Wish: Social Commerce Netflix: TV Series Search Facebook: Friends Status
Few of my uses
of Mobile Search
since morning

10. Why is Mobile Search Different?

11. 11
Opportunities on Mobile
• Highly Contextualized (Always On -
Location)
• New ways to interact
• Voice Activated
• Image Searches

12. 12
Challenges on Mobile
• Limited Real Estate
• Little Attention Span
• Frequent context switching
• People interact in bursts

13. How to delight your users using
search on mobile?

14. 14
Don’t Make them Type
Touch To Search
• Mobile is a hand held device, so make heavy
use of facets to drive interactions
• Use images instead of text that users can
make an association with
• Go native, use sliding gestures to paginate
• Use shake for discovery
Use New Interaction Metaphors

15. 15
Use Context for Discovery
• Location is inherent to mobile, use
geolocation searches to surface content
for discovery
• Mobile devices are highly personalized,
use past activity and aggressive
assumptions about the user.

16. 16
If you have to make them type
Search Suggest
• Attention span is limited, where appropriate,
drive towards instant search and reduce a
few taps.
•Use Search Suggestions to assist them and
reduce their work
• Get quickly on a OneBox and don’t scare
them with multiple search boxes (NLP, query
classification)
• Go beyond simple spelling correction, and
start using on-the-fly spell correction

17. 17
Extremely Relevant Content
Concise Search Results
• Focus on continuously tuning relevancy to
show most relevant result on the top
• Show why the result was on the top (10
miles away, matched these keywords, etc)
• Put metrics to measure search quality & click
throughs

18. productsy &
cloudsearch

19. Search APIs on CloudSearch
• Near Zero Management Setup &
Scale
• Faceted Navigation out of the box
• Let’s us focus on driving innovation
for our clients

20. CampaignEQ & CloudSearch

21. Try our Mobile APIs
http://developer.productsy.com
promo code: CloudSearch
Talk to us to make your
app awesome!
sameer@productsy.com

22. http://productsy.com
sameer@productsy.com
tw: @maggon