SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
SEO in 2017 - what do you need to know? What's changed and what are the big focus areas where you need to dedicate your time and attention to?
Come join Jenny Munn and Mickey Mellen for a two-hour session on Search Engine Optimization in 2017.
We’ll talk about what’s new with Google, such as the push for SSL and new tools like AMP, and show you what basic changes you can make to improve your site’s visibility and to drive more traffic and conversions. Get ready to roll up your sleeves and come prepared with your keywords and questions.
Semantic SEO in 2017 & Beyond: The Ultimate GuideLissa Anderson
Implement these three SEO tactics in this ultimate semantic SEO guide for 2017 to fully optimize for voice search and the progression of Google search engine results.
Semantics are now at the core of every search query answered on Google. As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
SEO in 2017 - what do you need to know? What's changed and what are the big focus areas where you need to dedicate your time and attention to?
Come join Jenny Munn and Mickey Mellen for a two-hour session on Search Engine Optimization in 2017.
We’ll talk about what’s new with Google, such as the push for SSL and new tools like AMP, and show you what basic changes you can make to improve your site’s visibility and to drive more traffic and conversions. Get ready to roll up your sleeves and come prepared with your keywords and questions.
Semantic SEO in 2017 & Beyond: The Ultimate GuideLissa Anderson
Implement these three SEO tactics in this ultimate semantic SEO guide for 2017 to fully optimize for voice search and the progression of Google search engine results.
Semantics are now at the core of every search query answered on Google. As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
SearchLove London 2017 | Emily Grossman | From Website to Web-App: Fantastic ...Distilled
App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
Your Site’s Code is Hindering Your Success. Let’s Fix it!Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Website architecture issues lurking behind the scenes can make your website virtually invisible to search engines. Learn what the biggest roadblocks are and how to eradicate them for big online wins.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
SEOs have historically focussed on tactics rather than strategy, for one important reason: search engines weren’t as sophisticated as they are now, so a tactical approach could be very successful. That's all changed significantly, with machine learning, marketers now face a multitude of new challenges to be successful in search. The days of simple ranking factors are over. Marcus' session will cover data-driven methods to illuminate consumer intention and content relevance, along with many new insights that can be used to create content that is more relevant and successful.
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
SEO for Travel Companies in 2018. What's changed, what you need to know and do. These slides cover landscape changes and the current state of SEO for Travel Companies in 2018. It covers aspects of technical SEO for travel companies, content creation specific to the travel sector, as well as how to boost authority signals and link building for travel companies in 2018.
Trends in Search and what is the Future of Search?David Iwanow
In January and February 2016 I returned to Australia and presented at the SEO Meetups event in Brisbane, Sydney & Melbourne. The session touched on the topic of where we have come from over the last few years, what is happening in search now and what will the next few years bring us. The topic touched on SEO, Content Marketing, App Marketing, Internet of Things, Social Media and Virtual Reality.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
SearchLove London 2017 | Emily Grossman | From Website to Web-App: Fantastic ...Distilled
App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
Your Site’s Code is Hindering Your Success. Let’s Fix it!Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Website architecture issues lurking behind the scenes can make your website virtually invisible to search engines. Learn what the biggest roadblocks are and how to eradicate them for big online wins.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
SEOs have historically focussed on tactics rather than strategy, for one important reason: search engines weren’t as sophisticated as they are now, so a tactical approach could be very successful. That's all changed significantly, with machine learning, marketers now face a multitude of new challenges to be successful in search. The days of simple ranking factors are over. Marcus' session will cover data-driven methods to illuminate consumer intention and content relevance, along with many new insights that can be used to create content that is more relevant and successful.
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
SEO for Travel Companies in 2018. What's changed, what you need to know and do. These slides cover landscape changes and the current state of SEO for Travel Companies in 2018. It covers aspects of technical SEO for travel companies, content creation specific to the travel sector, as well as how to boost authority signals and link building for travel companies in 2018.
Trends in Search and what is the Future of Search?David Iwanow
In January and February 2016 I returned to Australia and presented at the SEO Meetups event in Brisbane, Sydney & Melbourne. The session touched on the topic of where we have come from over the last few years, what is happening in search now and what will the next few years bring us. The topic touched on SEO, Content Marketing, App Marketing, Internet of Things, Social Media and Virtual Reality.
SEO - the future is content. Again. Workshop & Exercise. Traverse 15.Adrian Land
Adrian Land's presentation for Traverse 15. This is the presentation and workshop exercise talking about SEO, content, recent changes, what it means in reality and how to use this in your content production.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Content Strategies For Lead Generation And SEOivan so
Content Strategies For Lead Generation And SEO
- content multiplication strategy and tool
- landing page concept
- seo basic
- google algorithm
- content strategy
- ctr (click through rate) optimization
The Future of Mobile SEO - SMX Munich 2015MobileMoxie
This presentation is about how advanced mobile SEO tactics for driving rankings and web traffic from Google. It talks about things you need to know for Single Page Web Apps, App SEO, Deep Linking, Google Cards and Google Now, and the future of mobile SEO for predictive search and wearables - The future is about Feeds, Schema, and getting into Universals, Google Card Results and Google Now.
The Future of Mobile SEO - SMX Munich 2015Suzzicks
This presentation is about how advanced mobile SEO tactics for driving rankings and web traffic from Google. It talks about things you need to know for Single Page Web Apps, App SEO, Deep Linking, Google Cards and Google Now, and the future of mobile SEO for predictive search and wearables - The future is about Feeds, Schema, and getting into Universals, Google Card Results and Google Now.
Surprising facts about google and 2017 seoMeena Bisht
Google, a search engine launched in 1997 by two Stanford students: Larry Page and Sergy Brin. For two years, these students had worked on an advanced method for finding information on the Internet. Since the creation of Google, the company is already worth $ 400 billion! This makes Google one of the most valuable brands in the world.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Content Strategies For Lead Generation And SEO
This is the content strategy framework that I use to generate income for my agency as well as my clients.
Content multiplication strategy to leverage from 1 source of content to be across 5 channels.
Lead generation concepts and how to implement with SEO and other marketing channels.
Covering the Top 8 SEO Trends any marketers should consider in its SEO strategy for 2019. Going from content optimization to voice search, along with technical SEO and RankBrain, take the right actions to improve your business' performance.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
Today marketing without the use of technology cannot exist. Both MarTech and AdTech are important cogs in the marketing wheel. However, the technological landscape is changing every rapidly and keeping track of the emerging trends in marketing is becoming very difficult and tiresome. This webinar will address the emerging technological landscape in marketing and what one should know about them.
Key Takeaways:
1. Ad Tech and Martech
2. AI in Marketing
3. Use of Videos
4. Hyperpersonilsation
5. Social Media Evolution
6. Change in the lead nurturing process
Digital Marketing Beyond Facebook & GoogleDigital Vidya
With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.
Key Takeaways:
1. Understand key platforms outside of the Google-FB ecosystem
2. Reasons why over-reliance on Google-FB ecosystem is not ideal
3. Best case practices for key platforms
4. Learn how Native & Content will play a key role in the future
5. See case studies of brands who have got ROI via these newer channels
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Welcome to the world of NoSQL. NoSQL market is now expected to reach 4.2 billion dollar business in itself by 2020. If you are still confused by what does this term means then you are not ready for the Big Data world. However, just knowing the term is not enough.
Due to the enormous numbers of No SQL platforms out there, one of the key challenges is not how to use them but when to use what. In this webinar session, we will start with a small description of the NoSQL and try to understand why it was introduced after all. Then we will look into the four different types of NoSQL frameworks and some tips on how to choose what.
Key Takeaways:
1. Understanding NoSQL
2. SQL to NoSQL: Why the Need is There
3. The Four Main Types of NoSQL
4. How to Make the Best Choice
5. NoSQL User Stories & Deployment of Best Practices
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Digital Vidya
Effective persuasion techniques not only help Marketing & Salespeople to generate more customers. Whether done internally or via Influencers, these persuasion techniques are very important to trigger sales.
This webinar session will discuss several persuasion techniques and as well as provide an understanding to learn more about human behaviour. It will also highlight what exactly triggers people to make purchase decisions.
Key Takeaways:
1) Understanding Why People Buy: Key motivation and Drivers
2) How to Develop the Art of Persuasion: Become a Key Influencer
3) Learn how Major Brands in India and Across the World have used these Principles
How To Set-up An SEO Agency From Scratch As A NewbieDigital Vidya
Know the process of 'How to set up an seo agency from scratch as a newbie'. Gain insights from the webinar led by Deepak Shukla, SEO Expert & Founder, Pearl Lemon.
7 B2B Marketing Trends for Driving GrowthDigital Vidya
Know about the top 7 B2B Marketing Trends for Driving Growth. Gain insights from the webinar led by Virginia Sharma,
Director, Marketing Solutions, LinkedIn India
Social Video Analytics: From Demography to Psychography of User BehaviourDigital Vidya
Know about Social Video Analytics: From Demography to Psychography of User Behaviour. Gain insights from the webinar led by Nishant Radia, Co-founder & CMO, Vidooly.
How to Use Marketing Automation to Convert More Leads to SalesDigital Vidya
Know about How to Use Marketing Automation to Convert More Leads to Sales. Gain insights from the webinar led by David Fallarme, Head of Marketing, SEA & India, HubSpot
Native Advertising: Changing Digital Advertising LandscapeDigital Vidya
Know about how Native Advertising is changing Digital Advertising landscape. Gain insights from the webinar led by Samir Tiwari, Co-Founder & CEO, Non Lineaar.
Apache Spark has been gaining steam, with rapidity, both in the headlines and in real-world adoption. Spark was developed in 2009, and open sourced in 2010. Since then, it has grown to become one of the largest open source communities in big data with over 200 contributors from more than 50 organizations. This open source analytics engine stands out for its ability to process large volumes of data significantly faster than contemporaries such as MapReduce, primarily owing to in-memory storage of data on its own processing framework. That being said, one of the top real-world industry use cases for Apache Spark is its ability to process ‘streaming data‘.
Community Development with Social MediaDigital Vidya
Know how to do 'Community Development with Social Media'. Gain insights from the webinar led by Saurabh Jain Head, Paytm - Build for India and Founder, Fun2Do Labs.
Framework of Digital Media Marketing in IndiaDigital Vidya
Know 'Framework of Digital Media Marketing in India'. Gain insights from the webinar led by Nishant Malsisaria, Associate Media Director. Dentsu Webchutney.
The Secret to Search Engine Marketing Success in 2018Digital Vidya
Know 'The Secret to Search Engine Marketing Success in 2018'. Gain insights from the webinar led by Prashant Nandan, Senior Director - Digital Trading & Buying, Amplifi India-Dentsu Aegis Network.
People Centric Marketing - Create Impact by Putting People First Digital Vidya
Know how to create impact by putting people first via 'People Centric Marketing'. Gain insights from the webinar led by Sakhee Dheer, Head of Digital, Global Business Marketing, Asia Pacific, Facebook.
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
'Going Global? Key Steps to Expanding Your Business Globally'. Gain insights from the webinar led by Alexia Ohannessian, International Marketing Lead, Trello. Explore more webinars at www.digitalvidya.com/webinars/.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
14. Update When Did It Happen? What Happened?
Google priori/ses it’s mobile index over it’s desktop version.
Mobile First Index October Conduc/ng more frequent index updates & rewarding quick
loading, ‘mobile friendly’ sites with improved organic visibility.
The Accelerated Mobile Pages (AMP) by Google & TwiQer,
Accelerated Mobile Pages February
allows developers to create rapidly loading web pages for
mobile search users, dras/cally impac/ng mobile search
space.
Google improved it’s search algorithm by learning the intent
Google RankBrain June behind a users search. Through machine-learning AI, a
enhanced learning system called ‘RankBrain’ was born.
The latest itera/on of the Penguin update becomes real /me
Google Penguin 4.0 September
and a core element of Google’s search algorithm. (NB
Targe/ng websites with poor quality links and penalising
accordingly)
Google removed its SEM adds from the right hand side of
Removal AdWords Right Ads February search results and expanding top/boQom placements. This
pushed organic lis/ngs further down the search results page.
23. Panda update
• Addresses duplicate content
and thin content
• Very important to remove
duplicate content from a site
• Now “regularly” runs
• According to Gary Illyes at
Google, every few weeks
25. Penguin updates
• Penguin focused on linkspam
• “Any links intended to
manipulate PageRank or a site's
ranking in Google search results
may be considered part of a link
scheme and a viola/on of
Google’s Webmaster Guidelines.
This includes any behavior that
manipulates links to your site.”
• LAST UPDATED 9/23/2016!
- Previous update was 10/17/14
28. What you need to do
• If you have mul/ple offices/loca/ons, be sure
to enter each address for that loca/on
- Don’t just default to using one main address or a
corporate address/phone
42. Capitalize on your hard work in seo!
• Retarge/ng
- Put code on your site today!
- You can’t build these audiences
retroac/vely
• Plamorms
- Google AdWords
- Google Analy/cs
- Bing Ads
› Facebook
› Twitter
› Pinterest
• Many cookies last at least 180 days
43. THE GOALS OF SEARCH
ENGINES STILL REMAINS THE
SAME.
57. Most SEOs were knee deep trying to
resolve penalties
The black hats were now charging for
removing the links that they sold you
the year before ;)
By now everyone was desperately
jumping on the content marketing
bandwagon…..
60. Yes you could:
1.Write an article
2. Spin it (several versions of same
article)
3. Buy placements on shitty blogs that no
one reads
Well done.That is very difficult.
63. SEO BASICS
There are 4goals to all Search MarkeDng
GeFng Found - Search Engine OpDmizaDon
Keeping People Interested - Content & Features
Lead Gen - ConverDng Visitors to Take AcDon
Intelligence - Monitoring AcDvity
64. • MiscommunicaDon about SEO
• Goggle Panda & Penguin Changes
• Hidden issues with CMS Systems
• Trendy layouts that hurt SEO
• Boiler Plate & Duplicate Content
• You mean my web developer
doesn’t know this?
• Responsive Design
65. SEO BASICS
Everything about search engine opDmizaDon
is about Relevancy, Relevancy, Relevancy!
Content Codes
F
Link
Popularity
Technical
67. Think.Mobile.First.
• 91% of adults own a mobile phone of some sort
• 56% of adults own a smartphone
• 83% of US smartphone owners use their phone in stores
• hQps://developers.google.com/webmasters/mobile-sites/mobile-seo/?
hl=en
68. IF YOUR PHONE DOESN’T DISPLAY
FLASH, GOOGLE WILL NOT SHOW
FLASH SITES IN YOUR RESULTS.
MaQ CuQs of Google at Pubcon in October 2013
69. IF YOUR WEBSITE ROUTES ALL
MOBILE TRAFFIC TO THE HOMEPAGE
RATHER THAN THE INTERNAL PAGE
THE USER WAS ATTEMPTING TO
VISIT, IT WILL BE RANKED LOWER.
MaQ CuQs of Google at Pubcon in October 2013
70. IF YOUR SITE IS SLOW ON MOBILES,
GOOGLE IS LESS LIKELY TO RANK IT.
MaQ CuQs of Google at Pubcon in October 2013
74. MOBILE READY MEANS:
• Loading quickly on mobile
• Enabling users to navigate around on a small screen
75. MOBILE READY MEANS:
• Loading quickly on mobile
• Enabling users to navigate around on a small screen
• Taking mobile users to the content they expect
to see
76. MOBILE READY MEANS:
• Loading quickly on mobile
• Enabling users to navigate around on a small screen
• Taking mobile users to the content they expect
to see
• Enabling users to read without pinching and zooming!
77. SITE SPEED
• Page speed maQers (now). So benchmark yourself against leaders. In a
way, that’s fun, you can create “Page speed contests” now.
• To do so, install Google Page Speed and Yahoo’s Yslow.
• Run them on your home page and at least a few random internal pages
• Follow every recommenda/ons for: image op/miza/on, gzip
compression, javascript “minifica/on”, CSS “minifica/on”.
• Once this is done, look at subtler speed improvements they recommend.
• Moving to a stable Cloud environment isn’t a bad idea either.
78. What’s Going On With Featured Snippets & Google’s
Rich Answers?
89. Start With a List of Common QuesDons
How To Implement a NoFollow?
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
99. Key Points About Hreflang
Specify Language Only or Language and Country
Specify language in ISO 639-1 format
Specify country in ISO 3166-1 Alpha 2 format
Specify in Header, Sitemap, or HTTP Header
Specify in Only One of the Three Places
Must be Mutual
103. Build Rela/onships With Social Networks
• Claim brand on appropriate networks
• Build conversa/ons on the ones you can manage
• Encourage people to create content for you; you curate it against keyword
research
• UGC content doesn’t have to be on-site
• Pinterest boards
• LinkedIn Groups
• Instagram
108. Build Your Brand Beyond Your Website
• Gain cita/ons and links for your business:
• Guest post
• Get quoted
• Hold an event
• Use a variety of sources for cita/ons &
links:
• OTAs: Yelp, TripAdvisor
• News Sources: N&R, WS Journal
• Local ‘Zines: Yes!, Rhino Times
• Tools:
• Google Search Console
• Moz ($)
• Majes/c ($)
109. Build Your Brand Beyond Your Website
• Gain cita/ons and links for your business:
• Guest post
• Get quoted
• Hold an event
• Use a variety of sources for cita/ons &
links:
• Yelp, TripAdvisor
• N&R, WS Journal
• Yes!, Rhino Times
• Tools:
• Google Search Console
• Moz ($)
• Majes/c ($)
115. POSITIVE SENTIMENT
• Posi/ve reviews
• Google’s own systems
• Trusted 3rd par/es
• Posi/ve cita/ons on Google Plus
116. POSITIVE SENTIMENT
• Posi/ve reviews
• Google’s own systems
• Trusted 3rd par/es
• Posi/ve cita/ons and interac/ons on Google
Plus
• Posi/ve cita/ons across the web
118. Attract rather than Sell
Create content that DESERVES
links and MARKET that content.
119. Learn Your Audience: Segmenta/on
• Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
120. Learn Your Audience: Segmenta/on
• Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
121. Learn Your Audience: Segmenta/on
• Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
122. Learn Your Audience: Segmenta/on
• Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
123. Learn Your Audience: Conversion Funnel
• Educate to purchase
• Detail the products or
services
• Use internal linking
• Describe the non-brand
• Tools:
• Google Keyword Planner
• Google Search Console
• Analy/cs
• Majes/c ($)
• Moz ($)
Website
navigation
should include
links to pages
targeting the
highest search
volume phrases
124. Learn Your Audience: Conversion Funnel
• Educate to purchase
• Detail products + services
• Provide business history
• Use internal linking
• Tools:
• Google Keyword Planner
• Google Search Console
• Analy/cs
• Majes/c ($)
• Moz ($)
125. Reference Guide: Google Analy/cs
Use Advanced Segments for
custom audience groups
Understand
which
channels &
sites are most
valuable
Find which
social
networks
provide most
engagement
How many
pages
viewed?
What URLs
bring people
to my site?
Does my site
load fast
enough?
After they arrive, what
pages do they click on
next?
What pages cause
people to leave?
What do they type
in the search box?
Use these menus to view
how users arrive and how
they interact with site
content
126. Beef Up Site Content• Iden/fy and fill in gaps in content based upon keyword research
• Incorporate target search terms throughout Informa/on Architecture
• Use hubs of content to organize relevant pages together
Home Page
For
Advice
Co Positive
Teenager Product News +
s Reviews Articles
Hub2
News +
Contact About
NAV 1 / All
NAV 2/
Parents
Parentin
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Parentin Books
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Pages Pages
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Our
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NAV 3
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Pages
Suggested
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127. U/lize Microformats within HTML
• Schema.org
• Invented in 2011 by
Google, Bing, Yahoo,
& Yandex
• Open Graph
• Used by Facebook
to extract addi/onal
meaning
• developers.facebook.com/tools/
debug/
• JSON
• JavaScript markup
• RDFa
• Markup extension of HTML5
128. GSC to Find Current Opportuni/es
• Formerly, Google Webmaster Tools; s/ll trends the last 90 days of data
• Major Changes:
• Search Analy/cs
• Mobile Friendly Tool
• Interna/onal Targe/ng
129. The New SEO “Rule Book”
• Google’s Search Patents
• Rule #1: Learn Your Audience
• Rule #2: Make Content
• Rule #3: Be Mobile Friendly
• Rule #4: Get In On the Conversation
• Rule #5: Earn Citations
129
131. 3 CORE PRINCIPLES OF SEO
INDEXATION
• Technical Solu/on that respects SEO Best Prac/ces
• Site Architecture Mapped to Seman/c Ver/cals
• Archiving that preserves content integra/on & interlinking forever
RELEVANCE
• Op/mizing Keywords into Silos
• Internal linking strategy that distributes SEO & PageRank value
POPULARITY
• Quan/ty / Quality / Age / Frequency of links obtained
• Seman/cs aspect of backlinks (anchor text)
• Diversifica/on of backlink entry points (hub pages)
136. 2017 SEO
“Search demand for
content will be at it’s
highest with the adop/on
of home & virtual
assistants”
“Website user
engagement metrics (CTR)
will contribute to a
website’s organic
visibility”
“Quick website page load
speed on mobile and
desktop will be a
fundamental issue”
“Fresh, frequently
updated content amplified
via social channels is a key
element of content
strategy”
“The adop/on of the
HTTPs protocol will be
fundamental for improved
mobile organic visibility”
“Content will be more
conversa/onal focused as
Google learns more about
a user’s search intent”
“Maximising the visibility
of content assets in
mobile apps will play a
large part in content
awareness”