This document discusses four innovations in search engine optimization: 1) social media and its impact on SEO through link building and capturing long tail traffic; 2) real-time search and the opportunity it provides for brands to monitor conversations; 3) mobile search and the opportunity it presents as mobile traffic grows faster than desktop and smartphones surpass PC sales; 4) the convergence of web search and TV through platforms like Google TV and the opportunity it provides for mass market reach.

1. New Innovations in SEODavid ReillyManaging DirectorBARRACUDA

2. About UsLondon based, full service Search Marketing Agency Strengths: Technical expertise, strategic thinking and understanding new innovations Diverse client base - SME’s, Charities, Blue Chip

3. Innovation 1 Social Media will have a critical impact on SEO performance in the future

4. Why does Social Media matter?Huge growth24 million UK subscribers of Facebook alone!The reachConversation, feedback community, openness, connectednessThe influence on consumer behaviourA new type of customer engagement characterised by a two way conversation

5. How Social Media boosts SEO?Building links Creating do-follow profiles: Example: LinkedinDistribution of “linkbait”: topical contentFinding ‘advocates’ who will link back to you Via Twitter/friend feedCapturing long tail traffic Blogging around long tail topics

6. Innovation 2 Real time Search

7. What is Real Time Search?July 09, Bing launches real time Twitter feeds into search resultsGoogle follows suits with real time live updates from “popular sites” like Twitter and FriendFeed, as well as headlines from newsAug 10, Google launched separate real time Search page:

8. What’s the opportunity?Real-time search delivers breaking news the moment it's happeningStories pulled from Twitter, Facebook, blogs and authority news servicesBrand Reputation! Major brands will need to carefully monitor news sources, tweets and authority bloggersUse Google alerts to monitor Real Time Stories: http://www.google.com/alerts

9. Innovation 3 Mobile Search

10. Mobile Search?the practice of querying a search engine from an Internet-connected handheld device, such as a smart phone. types of information that users search for on mobile devices are typically different from pc based searches e.g. Location search mobile search marketing will account for 73% of the industry by 2013, up from 24% in 2008. Source: Kelsey Group July 2010“The new rule. Mobile First” Eric Schmidt – CEO Google

11. What’s the opportunity?Mobile Web is growing eight times faster than the equivalent desktop Web model of ten years ago,Smartphone sales will soon surpass PC salesMobile search traffic grew 50 percent in the first half of 2010, “growing much quicker than everything else.”Excellent Creative possibilities Voice, location based Search, image recognition

12. ConsiderationsApps Versus a Mobile WebsiteWhat business problem are you trying to solve?Which customer segments is this relevant to?What are they doing with mobile?What problem could you solve for them?Can you build a business case to justify IT?

13. Innovation 4 Web Search and TV convergence

14. What is it?May 2010- Google has launched 'smart' TV open platform, a service that unites surfing on the internet with surfing TV channels. Open platform that unites TV programming and the internet.“If Google TV performs and delivers as the demo claims it will be a very desirable consumer product.” Search Engine Land

15. What’s the opportunity?An easy and fast way to navigate television Video channels, websites, apps, shows and moviesHuge mass market potentialUsers will also be able to use Android phones or iPhones as Google TV remotes SEO developers can start optimizing their websites for Google TV today:http://www.google.com/tv/developer/

16. Thank you! Its time to test, experiment and evaluate!David Reillydavid@barracuda-digital.co.uk