3. History
Google was founded by Larry Page and Sergey Brin, Ph.D both which were
students at Stanford University in March of 1995
In 1996 Page and Brin started to collaborate on a search engine called Back
Rub. Back rub had operated on Stanford servers for more than a year but it
took up too much bandwith
The name Google was a play on the word “googol”, a mathematical term for
the number 1 followed by 100 zeros, which was Page and Brin’s mission to
organize a infinite amount of informatio on the web.
On September 15th Google.com is registered as a domain.
4. History (cont.)
In August of 1998 Sun co-founder Andy Bechtolsheim cuts a check for
$100,000 to Google.com
The first Google doodle incorporated the iconic man
5. History (2010)
The very first Google Super Bowl ad uses a love story through search terms to
celebrate the human side of search, starting with someone looking up
studying abroad in Paris, to how to impress French girls, to looking up if long
distance relationships work, ending with how to build a crib.
Priority inbox is introduced to sort your emails by importance
Google Instant is introduced t show you search results as you type tp get you
to the information your looking for faster.
6. History (Now)
Google started with a 100,000 in 1998 and now is named the 3rd most valuable
brands by Forbes capping in at a 376 billions as of May 2015.
7. Mission and Vision Statement
Mission Statement:
“to provide access to the world’s information in one click.”
Vision Statement:
“to organize the world’s information and make it universally accessible and
useful.”
8. Social Responsibility
● Since Founded, Focused on Philanthropy, Global Challenges, Climate
Change, Education, and Poverty Alleviation
● Examples
○ Google Grants
○ Different Charitable Endevors
● Specific projects in china:
○ Google China Social Innovation Cup for College Students
○ Supporting Earthquake Relief
9. HR at Google: A Q&A with Laszlo Bock
Culture
“It comes down to three elements: a mission that matters, transparency
and voice.”
“is aspirational and meaningful. It’s not just about making a buck. That’s
something that universally people need to connect to in almost any
business.”
“Our belief is that if you have good people—and if you believe that people
are fundamentally good—they’re going to make better decisions by
being exposed to what is going on in the organization.“
10. Google’s Product and Services
● From the Website Product/Service list
○ Web
○ Mobile (Android)
○ Business
○ Media
○ Geo
○ Specialized Search
○ Home and Office
12. Google Reputation
• Fortune 500 2015 ranked #1 as best companies to work for for the 6th year
• 44, 862 employees
• 4514 full-time hire 2014
• 1, 267,959 job applicants
• 140 applicants for each job opening
• Global 500: rank #162
• World’s Most Admired Company #2
13. What’s so Great about Google?
• Highest pay in industry
• Smorgabord of Perks
• Valuable stock options
• Amazing technology projects
• Work freedom & Independence
.• Comfortable workspace – induces creativity
• Prestige
https://www.youtube.com/watch?v=9No-FiEInLA
14. 10 Google Policy Mindsets
Focus on the user and all else will follow
It’s best to do one thing really really well
Faster is better than slow
Democracy on the web works
You do not need to be at your desk to need an answer
You can make money without doing evil
There’s always more information out there
The need for information crosses all borders
15. Google Interview Question
How much should you charge to wash all the windows in Seattle?
How many piano tuners are there in the world?
Why are manhole covers around?
Design and evacuation plan for San Francisco
How many times a day does clock hand overlap?
A man pushed his car to the hotel and lost his fortune
Explain a database in 3 sentences to your 8 year old nephew
16. Issues working at Google
•Filled with genius hard to distinguish oneself
•Fast paced – pressured to work all the time
•Big company – hard to make a difference
•Low rate of conversion – from contract to full time employee
(Limited access to campus for contract workers)
•Competitive to get a spot on launch team
17. Hiring Process
“People are our most important asset”
• Peer-based & herd effect
• Passionate people who care
• Intelligent People - Learning animals
mindset
• Genuine people with good character
• Interesting people with unique perspective
18. Google Opportunities & Challenges
Microsoft, Yahoo and Apple
Investing heavily in methods to promote wider Internet access
Major scale advantages in search and network effects in advertising
Google Glass, Google Wallet and Google Car are facing challenges
19. Google: 10 Decisions of Operation
Management, Productivity
Design of Goods and Services
Quality Management
Process and Capacity Design
Location Strategy
Layout Design and Strategy
Human Resources and Job Design
Supply Chain Management
Inventory Management
Scheduling
Maintenance
21. 1. Unquestionable quality
● Google is one of the most valuable brands in the world
● Google owns many of the most popular platforms, services, and applications
around
● The numbers look quite solid too
Andrés Cardenal. (2013)
22. 2. Growth potential
● The U.S. online advertising industry produced $49 billion in revenue during 2014,
and this figure is expected to grow to $83 billion by 2019
● Investing in many aggressively innovative technologies such as self-driving cars,
outer space exploration, alternative energy sources, and breakthrough medical
advancements, among several others
● When being considered as a diversified group of futuristic technologies, these
projects offer far more upside potential than downside risk for investors in Google
Andrés Cardenal. (2013)
23. 3. Attractive valuation
● Google can easily justify an above average valuation based on its rock-solid
leadership in online advertising, profitable business model, and exciting growth
prospects
● Facebook announced an explosive increase of 49% in constant currency sales
during the last quarter, so growth is not slowing down at all
● Competitive risk seems to be already accounted for in Google's current valuation
Andrés Cardenal. (2013)
The company’s nature of business is a direct manifestation of this vision statement.
Google’s vision statement has three variables, namely, world’s information, accessibility, and one click.
Google’s mission statement is parallel to the company’s vision statement.
The mission statement has four variables, namely, world’s information, organization, universal accessibility, and usefulness.
Not driven by profits
Why is it important for Google to be Socially responsible? What does that do for the image of the company?
“We hope that by leveraging our own strengths and resources in-country, we will raise awareness of the importance of corporate philanthropy, and encourage society to participate in and contribute to the development of social responsibility”.
Gives them an important stance and opinions on the society
The bullet points under the overall elements follow each as an example. Link to something lean from class.
Quality & potential & innovative products
Apple is #1
Images are from the London Office http://www.dezeen.com/2011/01/28/google-office-by-scott-brownrigg/
Architecture firm Scott Brownrigg have completed the London office of internet search engine Google, with a giant logo in the lobby forming doorways through the two Os.
Perks of: unlimited free food, subsidized massages, green pastures, dog-friendly offices, Comfortable workspace
Ambiguous question
360 interviewees, found brain teaser questions “discouraging otherwise qualified workers.” Many candidates feel the potential employer is treating them unfairly or settling them up for failure.
Can’t compromise standard. Hiring is important, so they have strict standards. “herd effect is more powerful when the employees are smart creatives
Not hierarchical and use committees. They model their hiring process like academia. Emphasize people, not organization. “The smart creatives matter more than the role; the company matters more than the manager.”
Industry leader, dominate the market, but still constantly innovating.
Class, Wallet and Car innovative, but they haven’t been able to gain consumer acceptance and confidence. Self driving car crashed and pulled over by
Not hierarchical and use committees. They model their hiring process like academia. Emphasize people, not organization. “The smart creatives matter more than the role; the company matters more than the manager.”
Google is one of the most valuable brands in the world -- the name is so powerful that many consumers use the term "Googling" for information as a synonym for online search. Only the most dominant brands on the planet enjoy this kind of presence, and Google has a market share of more than 90% in the global search market according to data from Stat Counter.
In addition, Google owns many of the most popular platforms, services, and applications around. According to management, there are more than 1 billion people on Android devices around the planet, and the company paid more than $7 billion to Android developers over the last 12 months.
The numbers look quite solid too: Constant-currency revenues grew 17% during the last quarter, and the business generates a big operating margin in the neighborhood of 26% of sales. Google has a pristine balance sheet with more cash and liquid investments than debt, so financial soundness is unquestionable.
The U.S. online advertising industry produced $49 billion in revenue during 2014, and this figure is expected to grow to $83 billion by 2019. On a worldwide basis, digital ad spending is expected to increase from $145 billion in 2014 to a massive $253 billion by 2018. Even if Google face increased competitive pressure from smaller players in online advertising, the company will most likely remain one of the main beneficiaries from a booming online advertising industry over the years ahead.
Also, the company is investing in many aggressively innovative technologies such as self-driving cars, outer space exploration, alternative energy sources, and breakthrough medical advancements, among several others. Chances are many of these projects will have little or no economic value, but some of them could offer amazing possibilities over the years.
The good news is that these examples are already reflected on the company's cost structure, and Google is still a remarkably profitable business in spite of the fact that these "moon shot" projects are producing practically no revenue at all. The way I see it, when being considered as a diversified group of futuristic technologies, these projects offer far more upside potential than downside risk for investors in Google.
Even the best companies can be bad investments if the price is too high. However, that's hardly the case when it comes to Google, as the online search giant trades at a very attractive valuation.
No company is immune to competitive risks, and Google operates in a very dynamic environment.
Chances are Facebook and other relatively younger companies will keep outgrowing Google over the middle term, although from a much smaller revenue base. The main point is that competitive risk seems to be already accounted for in Google's current valuation. At these prices Google stock is offering a pretty attractive combination of potential return versus downside risk.
We all explain why Google is a great place to work at
N: Perks, Freedom, Environment
