1) Three big trends are discussed: the growth of artificial intelligence, the importance of context over just mobile, and content discovery being mobile-first. 2) Artificial intelligence will continue to get better at filtering content and predicting user behavior, making spam harder. Marketers need to focus on creating loved content. 3) Mobile is significant but context matters more - the device is less important than where and how users access information. Content discovery happens across devices. 4) To succeed, marketers need strong skills in creativity, technology, and strategy, especially where these intersect. Measurement, audience building, and mobile-first design will be important.