Search engines have changed a lot over the last 15 years and optimizing Websites for them must keep up. This presentation looks at the search landscape and present strategies and tactics for optimizing for today's search.
Bearish SEO: Defining the User Experience for Google’s Panda Search LandscapeMarianne Sweeny
The search sun shifted in March 2011 when Google started rolling out the beginning of the Panda update. Instead of using the famous PageRank, a link-based relevance calculation, Panda rests on a machine interpretation of user experience to decide which sites are most relevant to a searchers quest for knowledge. This means that IA and UX practitioners need to start thinking about the machine implications of the way they structure information on the web, and think ahead about the human implications for how search engines present their sites in response to searcher queries. Bearish SEO will present real, actionable methods for content providers, information architects and user experience designers to directly influence search engine discoverability. Need is an experience. It is a state of being. The goal for this presentation is to ensure that user experience professionals become an integral part of designing search experience.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
At the 2011 Polish IA Summit, I examine big changes in optimizing for search engines.
We now know that Google is not infallible (seems that companies are easily able to game the PR system) or t all knowing (seems it takes a competitor with a friend at the New York Times to reveal said PR gaming). We also found out that Google can be capricious with blanket suppression of content from certain sites regardless of whether users find it relevant.
This presentation looks at search optimization tools ant tactics that work regardless of these changes and how to keep the site optimized.
Finding, or not finding, information is consistently the most called out issue in the enterprise. Technology companies spend millions developing features that remain idle because, while everyone is concerned about optimizing enterprise search, no one is doing anything about it. The PM cuts the budget because "the devs will do it." The IA/UX architects do not have the specific expertise. The developers want to do it but do not have appropriate guidance.
This is a call-to-action for developers and ITpros to make sure that they get what they need to make search in the enterprise work. Because, after the interactive marketing agency has left the building, they are the ones that will be hearing "search sucks" directed at them.
Introduction to Information Architecture & Design - 2/13/16Robert Stribley
Introduction to Information Architecture & Design - Workshop as presented by Robert Stribley at SVA's School of Continuing Education, February 13th, 2016
Semantic Search Engine That Reads Your MindAmit Sheth
Dare to compare with today's Semantic Search.... Interview published in 2000 about the Semantic Search engine built by Taalee which I founded in 1999. For more details, check out "15 years of Semantic Search and Ontology-enabled Semantic Applications": http://j.mp/15yrsSS
Search engines have changed a lot over the last 15 years and optimizing Websites for them must keep up. This presentation looks at the search landscape and present strategies and tactics for optimizing for today's search.
Bearish SEO: Defining the User Experience for Google’s Panda Search LandscapeMarianne Sweeny
The search sun shifted in March 2011 when Google started rolling out the beginning of the Panda update. Instead of using the famous PageRank, a link-based relevance calculation, Panda rests on a machine interpretation of user experience to decide which sites are most relevant to a searchers quest for knowledge. This means that IA and UX practitioners need to start thinking about the machine implications of the way they structure information on the web, and think ahead about the human implications for how search engines present their sites in response to searcher queries. Bearish SEO will present real, actionable methods for content providers, information architects and user experience designers to directly influence search engine discoverability. Need is an experience. It is a state of being. The goal for this presentation is to ensure that user experience professionals become an integral part of designing search experience.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
At the 2011 Polish IA Summit, I examine big changes in optimizing for search engines.
We now know that Google is not infallible (seems that companies are easily able to game the PR system) or t all knowing (seems it takes a competitor with a friend at the New York Times to reveal said PR gaming). We also found out that Google can be capricious with blanket suppression of content from certain sites regardless of whether users find it relevant.
This presentation looks at search optimization tools ant tactics that work regardless of these changes and how to keep the site optimized.
Finding, or not finding, information is consistently the most called out issue in the enterprise. Technology companies spend millions developing features that remain idle because, while everyone is concerned about optimizing enterprise search, no one is doing anything about it. The PM cuts the budget because "the devs will do it." The IA/UX architects do not have the specific expertise. The developers want to do it but do not have appropriate guidance.
This is a call-to-action for developers and ITpros to make sure that they get what they need to make search in the enterprise work. Because, after the interactive marketing agency has left the building, they are the ones that will be hearing "search sucks" directed at them.
Introduction to Information Architecture & Design - 2/13/16Robert Stribley
Introduction to Information Architecture & Design - Workshop as presented by Robert Stribley at SVA's School of Continuing Education, February 13th, 2016
Semantic Search Engine That Reads Your MindAmit Sheth
Dare to compare with today's Semantic Search.... Interview published in 2000 about the Semantic Search engine built by Taalee which I founded in 1999. For more details, check out "15 years of Semantic Search and Ontology-enabled Semantic Applications": http://j.mp/15yrsSS
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
SEO – Search Engine Optimization, breaks in two parts first we will understand about the Search Engines, a platform we will be using to rank our website #1, later we will understand the optimization part. At the end there’s a bonus part which will help you track and analyze the work you we will be undertaking with this guided process.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
SearchLove San Diego 2017 | Tom Critchlow | The State of ContentDistilled
It’s time for a look at the landscape of content in 2017. Tom has worked with content businesses large and small, and will walk through the trends and technologies that shape content distribution today. Looking at different platforms, business models and influencers, there will be insights for anyone who publishes content to the web.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
The topics of SEO and Analytics can be daunting to legal marketers who have many jobs beyond their firm's presence on the web. This presentation aims to shed some light on the basics of each discipline to give legal marketers a fighting chance whether they decide to take on the task internally or look for some help outside the firm.
The Reputation Economy: Safeguarding your most valuable asset in the age o…CMHSL
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more uniform these days, one thing still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name.
With upcoming frameworks, powerful development tools and evolving technologies, this year looks very promising for web developers.
Here are our thoughts on the top web development trends for 2016.
Structure Matters - Information Architecture for SEO and UXAscedia
Information architecture is increasingly important in all aspects of business. Search engines and users are placing the burden of information organization and structure on website owners and rewarding or penalizing brands according to their accessibility. From domain structure to sitemap hierarchy to page layout, content architecture can directly affect lead generation, website engagement and conversion rates. Not understanding best practices or performing diligent testing can quickly impede search engine rankings and user experience. Learn the necessary steps required to properly architect your website's content and data.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
SEO – Search Engine Optimization, breaks in two parts first we will understand about the Search Engines, a platform we will be using to rank our website #1, later we will understand the optimization part. At the end there’s a bonus part which will help you track and analyze the work you we will be undertaking with this guided process.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
SearchLove San Diego 2017 | Tom Critchlow | The State of ContentDistilled
It’s time for a look at the landscape of content in 2017. Tom has worked with content businesses large and small, and will walk through the trends and technologies that shape content distribution today. Looking at different platforms, business models and influencers, there will be insights for anyone who publishes content to the web.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
The topics of SEO and Analytics can be daunting to legal marketers who have many jobs beyond their firm's presence on the web. This presentation aims to shed some light on the basics of each discipline to give legal marketers a fighting chance whether they decide to take on the task internally or look for some help outside the firm.
The Reputation Economy: Safeguarding your most valuable asset in the age o…CMHSL
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more uniform these days, one thing still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name.
With upcoming frameworks, powerful development tools and evolving technologies, this year looks very promising for web developers.
Here are our thoughts on the top web development trends for 2016.
Structure Matters - Information Architecture for SEO and UXAscedia
Information architecture is increasingly important in all aspects of business. Search engines and users are placing the burden of information organization and structure on website owners and rewarding or penalizing brands according to their accessibility. From domain structure to sitemap hierarchy to page layout, content architecture can directly affect lead generation, website engagement and conversion rates. Not understanding best practices or performing diligent testing can quickly impede search engine rankings and user experience. Learn the necessary steps required to properly architect your website's content and data.
Structure Matters - Information Architecture for UX & ConversionsJackie Burhans
Presented at World Information Architecture Day, my presentation explores how the power of driving information has shifted from content creators to content consumers and how your message can reach your audience in a constantly changing digital landscape.
Why is SEO still important to content marketing and content creation professionals? Because search engines are getting better at optimizing for humans!
A guide for small, mid-size and large businesses to compete successfully in the crawler based search engines like Google, Yahoo or MS Live/MSN Search.
See more articles of mine at
http://www.cumbrowski.com/CarstenC/articles.asp
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Basic SEO by Andrea H. Berberich @webpresenceoptiAndrea Berberich
SEO stands for Search Engine Optimization and everyone who uses the Internet will eventually use a search engine. SEO is a huge field and everyone who works in the digital sphere is impacted by the guidelines, findings and rules of SEO.
Delivered at Enterprise Search and Discovery 2015, this presentation takes a look at the search landscape users enjoy outside the firewall and the expectations it fosters inside. It presents contemporary user research on enterprise search behavior and uses these findings to make recommendations to enhance enterprise search effectiveness.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
Birds Bears and Bs:Optimal SEO for Today's Search EnginesMarianne Sweeny
In February of 2012, Google began launching the Panda Update (bears), the first of many steps away from a link-based model of relevance to a user experience model of relevance. This bearish focus on relevance use algorithms to determine a positive user experience focused on click-through (does the user select the result), bounce rate (does the user take action once they arrive at the landing page) and conversion (does the landing page satisfy the user’s information need). Content and information design became the foundation for relevance. Sadly, no one at Google told the content strategists, user experience professionals and information architects about their new influence on search engine performance. In April of 2012, Google followed up with the Penguin update (birds), a direct assault on link building, a mainstay of traditional search engine optimization (SEO). The Penguin algorithm evaluates the context and quality of links pointing to a site. Website found to be “over optimized” with low quality links are removed from Google’s index. Matt Cutts, GOogle Webmaster and the public face of Google, summed this up best: “And so that’s the sort of thing where we try to make the web site, uh Google Bot smarter, we try to make our relevance more adaptive so that people don’t do SEO, we handle that...” Sadly, Google is short on detail about how they are handling SEO, what constitutes adaptive relevance and how user experience professionals, information architects and content strategists can contribute thought-processing biped wisdom to computational algorithmic adaptive relevance so that searchers find what they are looking for even when they do not know that that is. This presentation will provide a brief introduction to the inner workings of information retrieval, the foundation of all search engines, even Google. On this foundation, I will dive deep into the Bs of how to optimize Web sites for today’s search technology: Be focused, Be authoritative, Be contextual and Be engaging. Birds (Penguin), Bears (Panda) & Bees: Optimal SEO will provide insight into recent search engine changes, proscriptive optimization guidance for usability and content strategy and foresight into the future direction of search.
Connection and Context: ROI of AI for Digital MarketingMarianne Sweeny
This presentation explores the intersection of emerging AI technology with SEO, UX, content strategy and digital marketing with prescriptive guidance on how to influence machine learning for the right outcomes.
Team of Rivals: UX, SEO, Content & Dev UXDC 2015Marianne Sweeny
The search engine landscape has changed dramatically and now relies heavily on user experience signals to influence rank in search results. In this presentation, I explore search engine methods for evaluating UX in a machine readable fashion and present a framework for successful cross-discipline collaboration.
Cross discipline collaboration benefits from group think, a consolidation of soft system methodology and user focused design that all starts with design thinking that sees clients, designers, developers and information architects working together to address user problems and needs. As with any great adventure, design thinking starts with exploration and discovery.This presentation examines the high level tenants of system thinking, expands the scope of user thinking to include tools and devices that users employ to find out designs and delve into the specifics of design thinking, its methods and outcomes.
I was invited to speak at OMCap Berlin 2014 about the close relationship between search engines and user experience with prescriptive guidance to gain higher rankings and more conversions.
While we have been busy trying to "define the damn thing" IA or answering the age old question of who rules, UX, IxDA or IA, the search engines have been busily transitioning to a machine mediated experience model for ranking. This means that SEO is now the responsibility of UX/IA whether we like it or not. This presentation lays out how search engines evaluate user experience and how we can influence this evaluation with an optimized design.
This presentation looks at new methodologies of keyword research to meet the linguistic and semantic sophistication that is Web search today. Search engines are changing and SEO must change with them to meet the challenge of getting the right visitors to the site.
Search Solutions 2011: Successful Enterprise Search By DesignMarianne Sweeny
When your colleagues say they want Google, they don’t mean the Google Search Appliance. They mean the Google Search user experience: pervasive, expedient and delivering the information that they need. Successful enterprise search does not start with the application features, is not part of the information architecture, does not come from a controlled vocabulary and does not emerge on its own from the developers. It requires enterprise-specific data mining, enterprise-specific user-centered design and fine tuning to turn “search sucks” into search success within the firewall. This presentation looks at action items, tools and deliverables for Discovery, Planning, Design and Post Launch phases of an enterprise search deployment.
Uw Digital Communications Social Media Is Not SearchMarianne Sweeny
I had the pleasure of speaking to one of the Digital Communication classes at the University of Washington on my favorite topic, why social media will never replace search as an information finding medium. Those students were wicked smart and I walked away learning a lot myself.
Enterprise Search Share Point2009 Best Practices FinalMarianne Sweeny
This presentation examines features and benefits in Microsoft Office SharePoint Server (MOSS) 2007 enteprise search. It contains configuration guidance, code snippets, tips and tricks.
This is a presentation that I did for the Enterprise Search Summit West 2008 that has been amended for a Web Project Management class at the University of Washington
SEO and IA: The Beginning of a Beautiful FriendshipMarianne Sweeny
Search technology and IA have developed on parallel tracks over the last many years. I propose that they join forces in creating an enhanced user information finding experience and present specific opportunities for deeper IA engagement.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
Search V Next Final
1. This is a screen capture from the last time Eric introduced my heresy at the IA Summit Redux
2007 in 2nd Life
1
2. For far too long computer science has directed the development of search systems. This is
problematic from an experience point of view because computer science measures success by
different standards than we do. It is no wonder then that search systems have developed with
minimal attention to the user experience beyond the assumed perfection of results relevance and
the appropriate ad-matching. The intent of this plenary is to inspire us all to engage on a deeper
level in designing search experiences that do more than sell products well.
2
3. SES New York 2005: Mike Gehan… explains that engines want the most relevant results, which is hard "because end
users are search nitwits!
http://www.seroundtable.com/archives/001600.html
Too much information
Hosted Websites
•July 1993: 1,776,000
•July 2005: 353,084,187
Individual Web pages
•1997: 200 million Web pages
•2005: 11.5 billion pages – now likely well over 12 billion
•2009: Google announces that its spiders have found 1 trillion URLs found and the Google index is at 100+billion pages
No Silver Bullet Solution
•Language and perception are different
•Some people think women put their stuff in a purse, others a pocketbook, and others a handbag.
•“Animal” is a form of mammal, a Sesame Street character, and an uncouth person
•Over 140 calculations are now used for PageRank valuation and still “gets it wrong a good percentage of the time
•Customers are looking because they don’t know
•Customers no longer know how to construct successful queries
•Search engine intent Is not always “finding the most relevant information”
Cost of finding information according to an IDC April 2006 report = $5.3 million for every 1000 workers
3
5. Woody Allen says that 80% of success is showing up. That is how it works with search engines
also; you have to show up in the index to show up in the results. Here are two screen captures
from my Agency’s website. The one in the upper left is what our customers see. The one in the
lower right is what the search engines “sees.” So, someone using a search engine to find my
agency will not do so because all the spider “sees” is a big black hole.
If you want your customers to find the websites that you design and the interactions and
experiences contained there using search technology, you must have text on the page.
A prophet is not taken seriously in “her” own land.
5
6. Michael Wesch, Kansas State University, has done a masterful job of looking at the many ways in
which digital text is different from print/spoken/filmed text. So, why do we keep treating it as if it
were the same?
If Tim Berners Lee knew where we would be now, he would not have used HTTP as a foundation
for the Web but he did and we’re stuck with it. Since then, we’ve been trying to design around
the limitations without success. Search systems are founded in text. Their capability to index
visual mediums is growing but is based on translation into text.
It is, and will remain so for the foreseeable future, all about text. The maturation of the Semantic
Web will further enhance the importance of content on the page and meaning off the page.
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7. The search engines are like people who keep buying bigger clothes to hide their weight game.
Soon the client must come as it has somewhat with Google that starts with whether or not the
page is index-worthy.
Google Caffeine: new infrastructure opened to developer testing in public beta (August 2009):
Even cheap infrastructure has its cost limits and Google looks to reaching its limit with regard to
retention of what it is finding out there, likely a lot of “Web junk” doesn’t even make the cut.
Google Caffeine is:
•Faster
•More keyword string based relevance
•Real time indexing – breaking news
•Index volume
Currently, the determination is done by computational math. Who should decide what goes and
stays? Us! We can influence the search engine’s behavior by getting rid of the “set it and forget
it” method of Web publishing. Keep content fresh and current. Check every now and then.
Publish deep, rich context-rich content and tend to it. Not all of it, the most important pieces. Not
all content is created equal.
Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009
System and Method of Encoding and Decoding Variable-length data: June 27, 2006
http://www.worldwidewebsize.com/
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8. Here it is, the famous, to some infamous PageRank algorithm. This is its most stripped down
state. Rumor has it that the algorithm now has in excess of 27 components. We’ll look at some of
these extensions in a few moments.
Important to note: The PageRank algorithm is a pre-query calculation. It is a value that is assigned
as a result of the search engine’s indexing of the entire Web and the associated value has no
relationship to the user’s information need. There have been a number of additions and
enhancements to lend some contextual credence to the relevance ranking of the results.
When Google appears in 1998, it is the underdog to search giants like Alta Vista and Yahoo! Its
simplified relevance model with the foundation of human mediation through linking [each link
was at that time the product of direct human endeavor and so viewed as a “vote” for the page or
site relevance and information merit]. It is not so much the underdog now with 64.6% of all U.S.
searches (that would be 13.9 billion searches in August 2009- That would be nearly 420 million
searches per day in the U.S. alone)
There are only so many slots in the golden top 10 search results for any query. Am I the only one
who is concerned with the consolidation of so much power in a single entity and is it perceived
power, something we can do something about, or actual power, something that we must learn to
live with?
Comscore Search Engine Market Share August 2009
http://www.comscore.com/Press_Events/Press_releases/2009/9/comScore_Releases_August_20
09_U.S._Search_Engine_Rankings
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9. Hilltop was one of the first to introduce the concept of machine-mediated “authority” to combat
the human manipulation of results for commercial gain (using link blast services, viral distribution
of misleading links. It is used by all of the search engines in some way, shape or form.
Hilltop is:
•Performed on a small subset of the corpus that best represents nature of the whole
•Pages are ranked according to the number of non-affiliated “experts” point to it – i.e. not in the
same site or directory
•Affiliation is transitive [if A=B and B=C then A=C]
The beauty of Hilltop is that unlike PageRank, it is query-specific and reinforces the relationship
between the authority and the user’s query. You don’t have to be big or have a thousand links
from auto parts sites to be an “authority.” Google’s 2003 Florida update, rumored to contain
Hilltop reasoning, resulted in a lot of sites with extraneous links fall from their previously lofty
placements as a result.
Google artificially inflates the placement of results from Wikipedia because it perceives Wikipedia
as an authoritative resources due to social mediation and commercial agnosticism. Wikipedia is
not infallible. However, someone finding it in the “most relevant” top results will certainly see it
as so.
10. Most SEOs hate keywords. I say that they are like Jessica Rabbit in “Who Framed Roger
Rabbit”…not bad, just drawn that way.
Keywords were the object of much abuse in the early part of the Web and almost totally
discounted by the search engines. With the emerging Semantic Web that strengthens the topic-
sensitive nature of relevance calculation combined with the technology’s ability to successfully
compare two content items for context, keywords might make more sense. In any event, they do
more good than harm. So, I advise my clients to have 2-4 key concepts from the page represented
here. The caveat is that it be from the page.
Topic-Sensitive PageRank
Computes PR based on a set of representational topics [augments PR with content analysis]
Topic derived from the Open Source directory
Uses a set of ranking vectors: Pre-query selection of topics + at-query comparison of the similarity
of query to topics
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11. Search 2.0 is the “wisdom of crowds”
Now we help each other find things. Online this takes the form of online bookmarking and community
sites like Technorati (social sharing)
Delicious (social bookmarking) and Twitter (micro-blogging) among others. Search engines are now
leveraging these forums as well as their own extensive data collection to calculate relevance. Some
believe that social media will replace search. How can your friends and followers beat a 100 billion
page index? What if they don’t know?
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12. If machines are methodical, as we’ve seen, and people are emotional, as we experience, where is the
middle ground? Are we working harder to really find what we need or just taking what we get and
calling it what we wanted in the first place?
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13. 10/10/2009
Developed by a computer science student, this algorithm was the subject of an intense bidding
war between Google and Microsoft that Google one. The student, Ori Alon, went to work for
Google in April 2006 and has not been heard from since. There is no contemporary information
on the algorithm or it’s developer.
Relational content modeling done by machines-usually contextualized next steps.
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14. There is no such thing as “advanced search” longer. We’re all lulled into the false sense that the
search engine is smarter than us. Now the search engines present a mesmerizing array of choices
distracting from the original intent of the search.
Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009
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15. Research tells us that searchers are having a hard time navigating the results as a result of the
collapsing of results on the page and contextual advertising bordering the organic results
Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009
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16. Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009
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17. Watch out for those Facebook applications, quizzes, etc, Tweets, Linked-in data
Improving Search using Population Information (November 2008): Determine population
information associated with the query that is derived from a population database
Locations of users
Populations that users are associated with
Groups users are associated with (gender, shared interests, self- & auto-assigned identity
data)
Rendering Context Sensitive Ads for Multi-topic searchers (April 2008): Resolves ambiguities by
monitoring user behavior to determine specific interest
Presentation of Local Results (July 2008): Generating 2 sets of results, one with relevance based
on location of device used for search
Detecting Novel Content (November 2008): indentify and assign novelty score to one or more
textual sequences for an individual document in a set
Document Scoring based on Document Content Update (May 2007): scoring based on how
document updated over time, rate of change, rate of change for anchor-link text pointing to
document
Document Scoring based on Link-based Criteria (April 2007): System to determine time-varying
behavior of links pointing to a document ; growth in # of links pointing to the document (exceeds
the acceptable threshold), freshness of links, age distribution of links
deployed as Google Scout
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18. Microsoft: Launches “decision engine” with focus on multiple meaning (contexts) as well as term
indexing and topic association and tracking
-Lead researcher Susan Dumais at the forefront of user behavior for prediction on search
relevance
-Look to recent acquisition of Powerset (semantic indexing) and FAST ESP (semantic processing)
Calculating Valence of Expressions within Docum0ents for Searching a Document Index (March
2009): System for natural language search and sentiment analysis through a breakdown of the
valence manipulation in document
Efficiently Representing Word Sense Probabilities (April 2009): Word sense probabilities stored in
a semantic index and mapped to “buckets.”
Tracking Storylines Around a Query (May 2008): Employ probabilistic or spectral techniques to
discover themes within documents delivered over a stream of time
Consolidate the plurality of info around certain subjects (track stories that continue over
time)
Collect results over time and sort (keeps track of the current themes and alerts to new)
Track
Rank (relevance)
Present abstracts
Compares the query with the contents of each document to discover whether query
exists implicitly or explicitly in received document
Builds topic models
Document Segmentation based on Visual Gaps (July 2006): Document white space/gaps used to
identify hierarchical structure
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19. Systems and Methods for Contextual Transaction Proposals (July 2006)
Delivering Items Based on Links to Resources Associated with Results (April 2008): Present links to
resources associated by links to resources presented in results set
Web Activity Monitoring System with Tracking by Categories and Terms (December 2006): Collect
event data from servers (traffic, search requests, purchases, etc), categorize and analyze to
detect flurries of activities (increased interest) associated with a topic, term or category
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21. The Pew Internet Trust found that over 60% of users trust search engine results to be most
accurate
No one really reads the terms of use agreements that they sign and certainly don’t keep up with
changes in this agreement over time.
The intentions of the application with regard to data collection are not always transparent. What
up with those Facebook quizzes, surveys and games? Where does that information really live?
66% of Americans object to online tracking according to a new from the University of
Pennsylvania and the number increases when the subjects found out how many ways they are
tracked across the web. 84% said it was not okay to be tracked to other websites.
55% of respondents from 18 to 24 objected to tailored advertising
Americans Oppose Web Tracking By Advertisers: Stephanie Clifford: International Herald Tribune
– October 1, 2009
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22. Some observers claim that Google is now running on as many as a million Linux servers. At the very least, it is
running on hundreds of thousands. When you consider that the application Google delivers is instant access to
documents and services available from, by last count, more than 81 million independent web servers, we're
starting to understand how true it is, as Sun Microsystems co-founder John Gage famously said back in 1984,
that "the network is the computer." It took over 20 years for the rest of the industry to realize that vision, but
we're finally there. ...
First, privacy. Collective intelligence requires the storage of enormous amounts of data. And while this data
can be used to deliver innovative applications, it can also be used to invade our privacy. The recent news
disclosures about phone records being turned over to the NSA is one example. Yahoo's recent disclosure of the
identity of a Chinese dissident to Chinese authorities is another.
The internet has enormous power to increase our freedom. It also has enormous power to limit our freedom,
to track our every move and monitor our every conversation. We must make sure that we don't trade off
freedom for convenience or security. Dave Farber, one of the fathers of the Internet, is fond of repeating the
words of Ben Franklin: "Those who give up essential liberty to purchase a little temporary safety deserve
neither, and will lose both."
Second, concentration of power. While it's easy to see the user empowerment and democratization implicit in
web 2.0, it's also easy to overlook the enormous power that is being accrued by those who've successfully
become the repository for our collective intelligence. Who owns that data? Is it ours, or does it belong to the
vendor?
If history is any guide, the democratization promised by Web 2.0 will eventually be succeeded by new
monopolies, just as the democratization promised by the personal computer led to an industry dominated by
only a few companies. Those companies will have enormous power over our lives -- and may use it for good or
ill. Already we're seeing companies claiming that Google has the ability to make or break their business by how
it adjusts its search rankings. That's just a small taste of what is to come as new power brokers rule the
information pathways that will shape our future world.
http://radar.oreilly.com/2006/05/my-commencement-speech-at-sims.html
My Commencement Speech at SIMS (May 2006)
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24. A search on Google U.S. show a relevance focus on Wikipedia with a lead off on the 1989
massacre. Video and Image results also focus on this aspect of the search
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25. Google China shows a different form of relevance with a focus on tourism for the square
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26. Google France follows the U.S. version lead with the top 10 results dominated by results focused
on the massacre
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30. Bowman leaves Google
http://stopdesign.com/archive/2009/03/20/goodbye-google.html
“Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41
shades between each blue to see which one performs better. I had a recent debate over whether
a border should be 3, 4 or 5 pixels wide, and was asked to prove my case. I can’t operate in an
environment like that. I’ve grown tired of debating such minuscule design decisions. There are
more exciting design problems in this world to tackle.”
The announcement of Bowman leaving Google started a lengthy thread on the Interaction Design
Association list about search design and interaction
http://www.ixda.org/discuss.php?post=40237
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