SlideShare a Scribd company logo
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
The Search Landscape in 2017
What’s changed (and changing) in SEO, searcher behavior, technology, &
marketing
Bit.ly/searchscape17
Some Remarkable, New Data
On Searcher Behavior…
How Many Searches Happen on Google.com?
In May, Google told SearchEngineLand it
was 2+ Trillion…
Source
How Many Searches Happen on Google.com?
Source
That’s 480-720B searches/year on just Google.com US
Google.com US Search Session Data:
Average Session Length:
% of Search Clicks on Google
Properties (YouTube, Maps, etc):
% of Searches Resulting in a
Query Change Before a Click:
% of Searches Resulting in a
Pogostick (click->back->click)
~55 seconds
11.8%
*
21%
8%
*11.8% of distinct search
queries, 8.4% of all searches
Google Search Activity
The average searcher does ~3.4 queries per
day on their desktop and mobile (each).
Mobile CTR
2.0% on Paid
40.9% on Organic
57.1% Don’t Click
2.8% on Paid
Desktop CTR
62.2% on Organic
35% Don’t Click
CTR on Google Mobile vs. Desktop
There may be more traffic opportunity from
desktop STILL due to higher CTR Source
From All Google…
to Only Mostly Google.
Jumpshot’s Search Volume Distribution (Oct. 2016) Source
Halloween?
If We Assumed There Are 50 Billion Monthly
Searches on Google.com…
Google Images Would Have:
22.58 Billion Searches/Month
YouTube: 3.13 Billion Searches/Month
Yahoo!: 2.08 Billion Searches/Month
Bing: 1.9 Billion Searches/Month
Google Maps: 1.76 Billion Searches/Month
Amazon: 1.56 Billion Searches/Month
Facebook: 581 Million Searches/Month
DuckDuckGo: 472 Million Searches/Month
Google News: 236 Million Searches/Month
From SEO First…
to Holistic Marketing.
2000-2012: SEO is Possible w/o Other Marketing
2012-Today: SEO Rewards Great Marketing
On-PageKeywordUse
Important Then: Important Now:
CrawlerAccessibility
Links(themorethebetter)
AnchorText
KeywordsinDomainName
InternalLinking&PageRankFlow
ContentQuantity
StayingUnderGoogle’sRadar
Content’sOverallRelevance(incl.KWs)
CrawlerAccessibility
Links(butonlyfromlegitsources)
AnchorText(betternotbetoogood)
Branding&Memorability
MobileFriendliness&OverallUX
SearcherSatisfaction
HaveNothingtoHide
Why? A Change in Ranking Inputs
Launching a New Venture?
SEO
Brand & Product
Unique Value Proposition
Audience & Influencers
Content & UX
From SERP Rankings…
to SERP Features.
SERP Features Are Near-Universal
SERP Features Massively Impact CTR
Many Features Remove SEO Opportunity
But, in 2017, There’s
Also More Feature
Opportunity Than Ever
Before
You can do SEO
to show up here
And here
And here
Here And here Here too Also here Yup!
16 Features Every SEO Should Consider:
Videounits
SERPFeature Type How toGet In
“PeopleAlsoAsk”
FeaturedSnippet
MapsBox
KnowledgePanel
TopStories(News)
Images
Apps
Create&optimizeonYouTube(or,rarely,Vimeo)
Branding–getsearchedforwith/afterthequery
Phrasing&positionofshortanswerincontent
ClaimGMB,getlinks,earncitations,benearby
Earnbrandassociation,usestructuredmarkup
GetinGoogleNews,earnlinks,titlew/KWs
Relevantimages,altattributes,&directembeds
KWsintitle/description,getpopularinappstores
Books
RelatedSearches
Tweets
SearchSuggest
Sitelinks
SectionSitelinks
In-DepthArticles
Carousels/ListResults
Writeabook,useKWsinthetitle,haveanISBN
Besearched+foundcommonlyw/theKWs
Verifiedaccountshelp,useKWsintweets
Asw/relatedsearches,alsogeo-sensitive
Getlinks&visitstoseveralpoppgs;usemarkup
Growpopularsubsectionsw/popularsubpages
Authorlongerpiecesthatreceiveattention/links
Belistedalongsidecommonsetsontheweb
16 Features Every SEO Should Consider:
SERPFeature Type How toGet In
AdWords
54.7% of Results, 3.4% of Clicks
Local/Maps Results
15% of Results, 0.9% of Clicks
Tweet Blocks
7% of Results, 0.23% of Clicks
Google Shopping
9% of Results, 0.55% of Clicks
Image Block
11% of Results, 3% of Clicks
YouTube
6.3% of Results, 1.8% of Clicks
Personalized Gmail
??% of Results, 0.16% of Clicks
Top Stories?
Unfortunately, we couldn’t get
data on these (yet)
Knowledge Panel
38% of Results, 0.5% of Clicks
Knowledge Panel
??
!
You’re Welcome!
From Apps!…
to Apps?
We Spend A Lot of Time on Our Mobiles
Source
Almost 90% of That is In Apps
Source
But Apps Are a Winner-Take-All Market
Source
The Avg Person Really Only Uses 3 Apps
Source
Apps Are Only Valuable for a Few; Mobile
Websites are Crucial For Everyone
Source
A Better Alternative: PWAs
Source
Be Careful Over-focusing on Mobile Only
Source
Desktop’s Plateauing, Not Dying
Source
From Expressed Intent…
to Implied Intent.
Past: Query Terms Determined Results
Today: Google Knows What You Want Better
Than (& Before) You Do
Elements We Believe Google Uses
in Predictive Intent:
Location & Prior Behavior of Users inThat Location
DeviceAttributes:Type,O/S, Speed,InstalledApps, etc
Search,App, & Browser History
Gmail Behavior (& possibly all keyboard behavior)
Temporal Elements &Time-Based Patterns
Different Devices/People; Different Results
Seattle, WA Northampton, MA
It’s Not Just Search Suggestions;
It’s Rankings Too
e.g. In San
Diego, Comics
Rule:
If Google Becomes a Suggestion Engine,
Marketers Will Be Left With Two Choices:
Capture attention here Or compete, unaided, here
When I first stumbled across this
article, I didn’t even know where
in Japan I’d go…
By the time I reached evaluation
stage, it was too late to convince me
to stay anywhere else…
From Results…
to Answers.
Many Queries Get
No Clicks at All
According to our clickstream
data, <25% of searchers will click
from a result like this.
This is so common that, according to our
data, 49% of searches results in 0 clicks!
Why Sacrifice Ad $$ for
Answers?
These are high CPC
ads, with high ROI
Why is Google hurting ad
CTR w/ these answers?!
Answers  More Searches
Google’s willing to lose a lot of short-term revenue in
exchange for addictive search behavior
Is the Future Ads as Answers?
In Organic, Featured Snippets Are Google’s
Primary “Be the Answer” Bet.
Extracted, Card-Style Answers
are Also on the Rise
From Voice Search…
to Smart Assistants.
Voice Search = No Threat
Smart Assistants = Some Threat
Voice
Answers =
Massive
Threat
Source
From Net Neutrality…
to an Uncertain Future.
Source
Source
Source
If Net Neutrality is Eliminated in the US, What
Will It Mean for Site Owners?
ISPswill chargesubscribersmore to visitsites outsidethe
includedbundles,massivelyloweringtraffic opportunities.
Alot of SEO will shift to sites included by ISPdefaults
Sites targeting top 20-30% earners will be less affected
Paying ISPs may be required to achieve the most traffic
Google may show sites’status w/ the ISPin the SERP
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
bit.ly/searchscape17

More Related Content

What's hot

SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food Bloggers
Rand Fishkin
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
Jono Alderson
 
Great Failures in Competitive Intelligence
Great Failures in Competitive IntelligenceGreat Failures in Competitive Intelligence
Great Failures in Competitive Intelligence
Rand Fishkin
 
Intro to Mozcon 2016
Intro to Mozcon 2016Intro to Mozcon 2016
Intro to Mozcon 2016
Rand Fishkin
 
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...
Optimizing Your  Web Traffic: Turning Data and Insight into Actionable Market...Optimizing Your  Web Traffic: Turning Data and Insight into Actionable Market...
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...
Alex Harris
 
The Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerThe Power of Moz's Keyword Explorer
The Power of Moz's Keyword Explorer
Rand Fishkin
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
Rand Fishkin
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
Rand Fishkin
 
Internal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword ExplorerInternal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword Explorer
Rand Fishkin
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
Rand Fishkin
 
Digital Olympus State of Link Building 2016
Digital Olympus State of Link Building  2016Digital Olympus State of Link Building  2016
Digital Olympus State of Link Building 2016
Nicholas Chimonas
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
Rand Fishkin
 
How To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To ShareHow To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To Share
Scripted.com
 
A journey through 1 billion Turkish semantic connections
A journey through 1 billion Turkish semantic connectionsA journey through 1 billion Turkish semantic connections
A journey through 1 billion Turkish semantic connections
Cosmin Negrescu
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search Pages
Wil Reynolds
 
SEO trends 2018
SEO trends 2018SEO trends 2018
SEO trends 2018
Impulse Digital
 
Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012
Rand Fishkin
 
Keeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of ChangeKeeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of Change
Rand Fishkin
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
Rand Fishkin
 
The Paradox of Great Content
The Paradox of Great ContentThe Paradox of Great Content
The Paradox of Great Content
Rand Fishkin
 

What's hot (20)

SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food Bloggers
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
 
Great Failures in Competitive Intelligence
Great Failures in Competitive IntelligenceGreat Failures in Competitive Intelligence
Great Failures in Competitive Intelligence
 
Intro to Mozcon 2016
Intro to Mozcon 2016Intro to Mozcon 2016
Intro to Mozcon 2016
 
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...
Optimizing Your  Web Traffic: Turning Data and Insight into Actionable Market...Optimizing Your  Web Traffic: Turning Data and Insight into Actionable Market...
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...
 
The Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerThe Power of Moz's Keyword Explorer
The Power of Moz's Keyword Explorer
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
 
Internal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword ExplorerInternal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword Explorer
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
 
Digital Olympus State of Link Building 2016
Digital Olympus State of Link Building  2016Digital Olympus State of Link Building  2016
Digital Olympus State of Link Building 2016
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
How To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To ShareHow To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To Share
 
A journey through 1 billion Turkish semantic connections
A journey through 1 billion Turkish semantic connectionsA journey through 1 billion Turkish semantic connections
A journey through 1 billion Turkish semantic connections
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search Pages
 
SEO trends 2018
SEO trends 2018SEO trends 2018
SEO trends 2018
 
Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012
 
Keeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of ChangeKeeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of Change
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
 
The Paradox of Great Content
The Paradox of Great ContentThe Paradox of Great Content
The Paradox of Great Content
 

Viewers also liked

The CMO Blueprint for Account-Based Marketing
The CMO Blueprint for Account-Based MarketingThe CMO Blueprint for Account-Based Marketing
The CMO Blueprint for Account-Based Marketing
Jay Baer
 
Surviving Google: SEO in 2020
Surviving Google: SEO in 2020Surviving Google: SEO in 2020
Surviving Google: SEO in 2020
Peter "Dr. Pete" Meyers
 
How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing
TopRank Marketing Agency
 
Keeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & BeyondKeeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & Beyond
Rand Fishkin
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
We Are Social Singapore
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Content Marketing Institute
 
The Worst Lessons Marketing Ever Taught Content
The Worst Lessons Marketing Ever Taught ContentThe Worst Lessons Marketing Ever Taught Content
The Worst Lessons Marketing Ever Taught Content
Rand Fishkin
 
Strategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate WorldStrategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate World
Rand Fishkin
 
10 conseils et outils simples pour évaluer votre idée, votre marché, et Boost...
10 conseils et outils simples pour évaluer votre idée, votre marché, et Boost...10 conseils et outils simples pour évaluer votre idée, votre marché, et Boost...
10 conseils et outils simples pour évaluer votre idée, votre marché, et Boost...
Stratenet.com
 
Optimiser vos campagnes e-mail et newsletter - Support conférence
Optimiser vos campagnes e-mail et newsletter - Support conférenceOptimiser vos campagnes e-mail et newsletter - Support conférence
Optimiser vos campagnes e-mail et newsletter - Support conférence
Wearethewords
 
Strategie de contenu et marketing éditorial
Strategie de contenu et marketing éditorialStrategie de contenu et marketing éditorial
Strategie de contenu et marketing éditorial
Wearethewords
 
La newsletter pour maximiser votre lead nurturing
La newsletter pour maximiser votre lead nurturingLa newsletter pour maximiser votre lead nurturing
La newsletter pour maximiser votre lead nurturing
Wearethewords
 
Ecriture web et ergonomie éditoriale
Ecriture web et ergonomie éditorialeEcriture web et ergonomie éditoriale
Ecriture web et ergonomie éditoriale
Wearethewords
 
Google conférence : Le Référencement en 2013
Google conférence : Le Référencement en 2013Google conférence : Le Référencement en 2013
Google conférence : Le Référencement en 2013
Stratenet.com
 
Growth-hacking : Introduction // Nord IT days Lille
Growth-hacking : Introduction // Nord IT days LilleGrowth-hacking : Introduction // Nord IT days Lille
Growth-hacking : Introduction // Nord IT days Lille
Stratenet.com
 
Referencement Google | Mayday & Caffeine: Impacts & Solutions
Referencement Google | Mayday & Caffeine: Impacts & Solutions Referencement Google | Mayday & Caffeine: Impacts & Solutions
Referencement Google | Mayday & Caffeine: Impacts & Solutions
Stratenet.com
 
Performance marketing & ROI des Actions Digitales - eDay
Performance marketing & ROI des Actions Digitales - eDayPerformance marketing & ROI des Actions Digitales - eDay
Performance marketing & ROI des Actions Digitales - eDay
Stratenet.com
 
Grow-your-business : Impact de l'Inbound Marketing sur la croissance des entr...
Grow-your-business : Impact de l'Inbound Marketing sur la croissance des entr...Grow-your-business : Impact de l'Inbound Marketing sur la croissance des entr...
Grow-your-business : Impact de l'Inbound Marketing sur la croissance des entr...
Stratenet.com
 
Culture code STRATENET Growth Agency
Culture code STRATENET Growth AgencyCulture code STRATENET Growth Agency
Culture code STRATENET Growth Agency
Stratenet.com
 

Viewers also liked (19)

The CMO Blueprint for Account-Based Marketing
The CMO Blueprint for Account-Based MarketingThe CMO Blueprint for Account-Based Marketing
The CMO Blueprint for Account-Based Marketing
 
Surviving Google: SEO in 2020
Surviving Google: SEO in 2020Surviving Google: SEO in 2020
Surviving Google: SEO in 2020
 
How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing
 
Keeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & BeyondKeeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & Beyond
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
The Worst Lessons Marketing Ever Taught Content
The Worst Lessons Marketing Ever Taught ContentThe Worst Lessons Marketing Ever Taught Content
The Worst Lessons Marketing Ever Taught Content
 
Strategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate WorldStrategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate World
 
10 conseils et outils simples pour évaluer votre idée, votre marché, et Boost...
10 conseils et outils simples pour évaluer votre idée, votre marché, et Boost...10 conseils et outils simples pour évaluer votre idée, votre marché, et Boost...
10 conseils et outils simples pour évaluer votre idée, votre marché, et Boost...
 
Optimiser vos campagnes e-mail et newsletter - Support conférence
Optimiser vos campagnes e-mail et newsletter - Support conférenceOptimiser vos campagnes e-mail et newsletter - Support conférence
Optimiser vos campagnes e-mail et newsletter - Support conférence
 
Strategie de contenu et marketing éditorial
Strategie de contenu et marketing éditorialStrategie de contenu et marketing éditorial
Strategie de contenu et marketing éditorial
 
La newsletter pour maximiser votre lead nurturing
La newsletter pour maximiser votre lead nurturingLa newsletter pour maximiser votre lead nurturing
La newsletter pour maximiser votre lead nurturing
 
Ecriture web et ergonomie éditoriale
Ecriture web et ergonomie éditorialeEcriture web et ergonomie éditoriale
Ecriture web et ergonomie éditoriale
 
Google conférence : Le Référencement en 2013
Google conférence : Le Référencement en 2013Google conférence : Le Référencement en 2013
Google conférence : Le Référencement en 2013
 
Growth-hacking : Introduction // Nord IT days Lille
Growth-hacking : Introduction // Nord IT days LilleGrowth-hacking : Introduction // Nord IT days Lille
Growth-hacking : Introduction // Nord IT days Lille
 
Referencement Google | Mayday & Caffeine: Impacts & Solutions
Referencement Google | Mayday & Caffeine: Impacts & Solutions Referencement Google | Mayday & Caffeine: Impacts & Solutions
Referencement Google | Mayday & Caffeine: Impacts & Solutions
 
Performance marketing & ROI des Actions Digitales - eDay
Performance marketing & ROI des Actions Digitales - eDayPerformance marketing & ROI des Actions Digitales - eDay
Performance marketing & ROI des Actions Digitales - eDay
 
Grow-your-business : Impact de l'Inbound Marketing sur la croissance des entr...
Grow-your-business : Impact de l'Inbound Marketing sur la croissance des entr...Grow-your-business : Impact de l'Inbound Marketing sur la croissance des entr...
Grow-your-business : Impact de l'Inbound Marketing sur la croissance des entr...
 
Culture code STRATENET Growth Agency
Culture code STRATENET Growth AgencyCulture code STRATENET Growth Agency
Culture code STRATENET Growth Agency
 

Similar to The Search Landscape in 2017

SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
Rand Fishkin
 
SEO in 2018 and Beyond | Seattle Interactive 2017
 SEO in 2018 and Beyond | Seattle Interactive 2017 SEO in 2018 and Beyond | Seattle Interactive 2017
SEO in 2018 and Beyond | Seattle Interactive 2017
Seattle Interactive Conference
 
The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016
Rand Fishkin
 
SEO in 2018: Rand Fishkin #UtahDMC 2018
SEO in 2018: Rand Fishkin #UtahDMC 2018SEO in 2018: Rand Fishkin #UtahDMC 2018
SEO in 2018: Rand Fishkin #UtahDMC 2018
Utah Digital Marketing Collective
 
Ranking Elements of the Future
Ranking Elements of the FutureRanking Elements of the Future
Ranking Elements of the Future
Rand Fishkin
 
Debunking SEO Myths
Debunking SEO MythsDebunking SEO Myths
Debunking SEO Myths
Affiliate Summit
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackAndreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
Semrush
 
Rand Fishkin en The Inbounder
Rand Fishkin en The InbounderRand Fishkin en The Inbounder
Rand Fishkin en The Inbounder
We Are Marketing
 
Rand Fishkin: Two Algorithm World
Rand Fishkin: Two Algorithm WorldRand Fishkin: Two Algorithm World
Rand Fishkin: Two Algorithm World
DFWSEM
 
Onsite seo from the wizard of moz
Onsite seo from the  wizard of mozOnsite seo from the  wizard of moz
Onsite seo from the wizard of moz
Umberto Tessitore
 
SEO, Social Media, & Online Advertising
SEO, Social Media, & Online AdvertisingSEO, Social Media, & Online Advertising
SEO, Social Media, & Online Advertising
Arman Rousta
 
The SEO Revolution Will Not Be Televised
The SEO Revolution Will Not Be TelevisedThe SEO Revolution Will Not Be Televised
The SEO Revolution Will Not Be Televised
Rand Fishkin
 
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Rand Fishkin
 
Keeping up with Google 2014
Keeping up with Google 2014Keeping up with Google 2014
Keeping up with Google 2014
Calvin Nguyen
 
2 Naild Digital Marketing Overview Indepth
2 Naild Digital Marketing Overview Indepth2 Naild Digital Marketing Overview Indepth
2 Naild Digital Marketing Overview Indepth
Kim Williams
 
Search Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know NowSearch Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know Now
Leslie Carruthers
 
SEO meetup Utrecht
SEO meetup UtrechtSEO meetup Utrecht
SEO meetup Utrecht
Roy Huiskes
 
Web Marketing Week2
Web Marketing Week2Web Marketing Week2
Web Marketing Week2
cghb1210
 
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
Distilled
 

Similar to The Search Landscape in 2017 (20)

SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
 
SEO in 2018 and Beyond | Seattle Interactive 2017
 SEO in 2018 and Beyond | Seattle Interactive 2017 SEO in 2018 and Beyond | Seattle Interactive 2017
SEO in 2018 and Beyond | Seattle Interactive 2017
 
The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016
 
SEO in 2018: Rand Fishkin #UtahDMC 2018
SEO in 2018: Rand Fishkin #UtahDMC 2018SEO in 2018: Rand Fishkin #UtahDMC 2018
SEO in 2018: Rand Fishkin #UtahDMC 2018
 
Ranking Elements of the Future
Ranking Elements of the FutureRanking Elements of the Future
Ranking Elements of the Future
 
Debunking SEO Myths
Debunking SEO MythsDebunking SEO Myths
Debunking SEO Myths
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackAndreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back
 
Rand Fishkin en The Inbounder
Rand Fishkin en The InbounderRand Fishkin en The Inbounder
Rand Fishkin en The Inbounder
 
Rand Fishkin: Two Algorithm World
Rand Fishkin: Two Algorithm WorldRand Fishkin: Two Algorithm World
Rand Fishkin: Two Algorithm World
 
Onsite seo from the wizard of moz
Onsite seo from the  wizard of mozOnsite seo from the  wizard of moz
Onsite seo from the wizard of moz
 
SEO, Social Media, & Online Advertising
SEO, Social Media, & Online AdvertisingSEO, Social Media, & Online Advertising
SEO, Social Media, & Online Advertising
 
The SEO Revolution Will Not Be Televised
The SEO Revolution Will Not Be TelevisedThe SEO Revolution Will Not Be Televised
The SEO Revolution Will Not Be Televised
 
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
 
Keeping up with Google 2014
Keeping up with Google 2014Keeping up with Google 2014
Keeping up with Google 2014
 
2 Naild Digital Marketing Overview Indepth
2 Naild Digital Marketing Overview Indepth2 Naild Digital Marketing Overview Indepth
2 Naild Digital Marketing Overview Indepth
 
Search Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know NowSearch Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know Now
 
SEO meetup Utrecht
SEO meetup UtrechtSEO meetup Utrecht
SEO meetup Utrecht
 
Web Marketing Week2
Web Marketing Week2Web Marketing Week2
Web Marketing Week2
 
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
 

More from Rand Fishkin

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
Rand Fishkin
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
Rand Fishkin
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
Rand Fishkin
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
Rand Fishkin
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
Rand Fishkin
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
Rand Fishkin
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
Rand Fishkin
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
Rand Fishkin
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
Rand Fishkin
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
Rand Fishkin
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
Rand Fishkin
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
Rand Fishkin
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
Rand Fishkin
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
Rand Fishkin
 
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelIncorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Rand Fishkin
 

More from Rand Fishkin (15)

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
 
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelIncorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
 

Recently uploaded

Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu

Recently uploaded (20)

Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 

The Search Landscape in 2017