Uploaded byPhilipp Klöckner
Fast Growing Companies: 10 SEO Lessons Learned
The document outlines 10 key SEO lessons from angel investor Philipp Klöckner, emphasizing the importance of prioritization, focusing on high-impact efforts, and improving user experience. He advises against overly complex strategies and highlights that many blogs fail to capture attention, underscoring the evolution of SEO to include user experience as a core factor. Additional tips underscore the decline of shortcuts in SEO and the necessity of thorough analysis and strategic content marketing.
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Fast Growing Companies: 10 SEO Lessons Learned
- 1. 10 SEO Lessons FastGrowing Companies March 2nd 2017 Philipp Klöckner
- 2. Philipp Klöckner Angel Investor& Advisor @pip_net 2005 2010 2015 2017
- 3. 2005 2010 20152017 Philipp Klöckner Angel Investor & Advisor @pip_net 10 SEO Lessons Learned SLIDE DECK: http://clk.me/OMR
- 4. 12 Years 70+ Startups 6Unicorns
- 5. ONE „LESS is more. Firstand most important LESSon.“
- 6. Bamboo: Fastest Growing SuperiorStructure on Earth
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- 8. Duckweed: DNA forGrowth
- 9. „All productivity isdriven by the things we DON‘T do.“ My Cardinal Rule of Growth
- 11. TWO „Extremely Uneven Distributions CreateNeed For Ruthless Prioritization“
- 12. The Digital 80/20Rule • 5 out of 5.000.000 products: 10% of Revenue (Retail) • 2 out of 25.000 destinations: 20% of Revenue (Travel) • 0.5% of Landing Pages: 100% of Revenue (Services) • 2 Marketing Channels: 95% of Net Revenue (GAFA) …is rather 99/1
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- 14. „Deciding what notto do is as important as deciding what to do.“ - Steve Jobs
- 17. Kill Your Longtail(Panda Diet) noindex Low Quality
- 18. What It ACTUALLYLooks Like Revenue # of Landing Pages
- 20. Extreme De-Indexation (PandaDiet) 1.200 URLs
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- 22. Build Better Websites „PoorDogs“: • Kill „no results“ pages • Kill „few results“ pages • Take care of expired / Out of Stock offers • Kill duplicate pages • Get rid of everything providing poor value/UX Build for DEMAND, INTENT and USER EXPERIENCE!
- 23. The Power ofReduction 5x 0,1% of Pages: 500% of SEO Visibility!
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- 29. „99% chance YOURblog is crap, too. Analyse. Improve. Or STOP.“ Corporate & Consumer Blogs
- 30. FIVE „Fire Your SocialMedia Manager“
- 31. Whatever (S)he‘s Optimizing:It‘s Not There! Facebook
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- 34. Facebook / Organic? There‘sexactly ONE way to make Zuck show your content…
- 35. SIX „SEO Has EvolvedA Lot.“
- 36. SEO 10 YearsAgo Content Links Tech SEO
- 37. SEO 5 YearsAgo Content Links Tech SEO User Experience NEW!
- 38. SEO Today Content Links Tech SEOUser Experience 50 Per cent
- 39. SEO TomorrowContent Links TechSEO User Experience MainRanking Factor
- 40. We have seenthis coming… Panda Phantom HummingbirdCaffeine RankBrain
- 41. SEVEN „No More ShortCuts. Age Of Arbitrage Is Over.“
- 43. EIGHT „Content Marketing Is AHit Business.
- 45. Content Marketing (MOZ) •50% of posts have two or less Facebook interactions • 75% did not score a single link - ever Tips: • Done is better than perfect • Perfect is better than done • No rapidfire posting • Don‘t Brainstorm – Analyse what works
- 46. NINE „There are onlyfew real SEO ROCKSTARS, but plenty of great specialists.“
- 47. Technical Manager Analyst Content/P R • HR/Admin • Training •Processes • Leadership • Product Manager • Quality Assurance • Site Audits • Analysis • Reporting • Tools • Editorial • Online PR • Outreach • Projekt Man. • Content Marketing
- 48. TEN „A/B Tests &Automation Hardly Work In SEO.“
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