This document discusses film distribution and marketing. It explains that major distributors like 20th Century Fox and Warner Bros focus on large budget films, while independent distributors specialize in niche genres like thrillers. For a teen psychological thriller created by the writer's group, an independent distributor like Stage 6 Films or Screen Gems would be a better fit than a major studio. Marketing strategies discussed include trailers, posters, internet/social media campaigns, and teaser promotions to generate awareness over time leading up to the film's release.

1. WHAT KIND OF MEDIA
INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

2. WHAT IS FILM DISTRIBUTION?
Distributers launch films with a target audience in mind. The
business process of producing, distributing and marketing a film
is fast moving and highly competitive. Distributers must decide
what elements of the film will attract their target audience. They
want to ensure that the films sells and reaches as many people
as possible. The distributers have the job of making sure the film
produces enough income to cover the costs of the film and its
marketing. They must also exhibitors to play the film and must
develop plans and partnerships to build awareness and interest
for the film.

3. WHAT, WHEN, WHO AND HOW
Two very important decisions distributers have to make are when
and how to release a film, and to make sure they chose the right
place and time to ensure that the film is successful.
Distributers need to convince their target audience to buy
cinema tickets, but they have to consider why their audience
should buy tickets, how the film can be made popular and look
at similar films to see what audience they attracted and see when
the films were most successfully released.

4. DISTRIBUTION COMPANIES
Major distributors:
• 20th Century Fox
• Warner Bros Pictures
• Walt Disney Pictures
• Paramount

5. DISTRIBUTION COMPANIES
Independent distributors:
Film
Lions Gate
Icon
Just film distribution

6. HIDE N’ SEEK
The film my group and I created is a teen/
phycological thriller. Major distributor such as
20th century fox are not known for distributing
thriller films, but they have produced some
thrillers such as Gone Girl. Even though major
distributors do distribute some thriller films,
independent distributors are more known
thrillers. Therefore it would be more likely for
companies such as Stage 6 Films and Screen
Gems to distribute Hide N’ Seek.
Hide N’ Seek would probably only appeal to
audiences in the UK, this is because the
distributors are not major distributors therefore
the film wouldn’t have enough income to be
able to market the film globally.

7. POSSIBLE MARKETING STRATEGIES, RELEASE
STRATEGIES AND EXHIBITION OPTION
Distribution companies need to make their marketing campaign stand out from all the other
films that are being released around the same time. They need to make the public want to
see their film more than any other. The general public are exposed to advertising all the
time, therefore distributors need to make their advertising slot in the publics life gets their
attention.
Campaign
Distributors need to make the product they are selling stand out as much as they can, even
if that means creating a memorable font which becomes immediately identifiable. Trailers
are the most important part of selling a film, therefore when advertising Hide N’ Seek we
would want to create a trailer that is unique and memorable to be able to attract our target
audience. Posters, internet campaigns an social media are a few other strategies for
marketing a film to the public. Our target audience is the age group which uses social
media, so we would want to create internet campaigns on social media platforms to be able
to attract our audience.

8. POSSIBLE MARKETING STRATEGIES, RELEASE
STRATEGIES AND EXHIBITION OPTION
Posters are a very important element for marketing a film
because they are seen in the cinema and in outside areas.
Newspapers and magazines are also very important strategies
because they are read every single day by thousands of people.
For our film we could create several different posters and
advertisements to get the film noticed.
Teaser campaigns are another strategy, we would be able to get
the film marketed as soon as possible to tell the public that it is
coming. Then over time we would release more and more
marketing to help build up the brand, so by the time the film is