Film distributors obtain the rights to release films to cinemas and the public. They market films internationally, identify target audiences, negotiate cinema releases, and plan marketing and distribution strategies. Distribution involves advertising through trailers and posters, promotion through interviews and premieres, and generating publicity through press and media coverage. The goal is an effective campaign to raise awareness and attract audiences. Distributors estimate revenue and box office potential to develop tailored plans for each film.
Discusses How a target audience can be identified for two seperate films. Focuses on Transformers 4 and Cloverfield and the difference between how they have targeted their audiences.
Discusses How a target audience can be identified for two seperate films. Focuses on Transformers 4 and Cloverfield and the difference between how they have targeted their audiences.
Film marketing services help to make your film attractive and if in production you film gets stuck somewhere they help you in post production too.
Film marketing services helps you to handle the International and Domestic distribution of your films across all the platforms.
Promo package research – 4 films of your choice (2 Independent and 2 Major)
What is a promotional package? Explain the different ways these films are promoted. Give examples and analyse each piece of the package and explain how they work in synergy. You may want to use PowerPoint/Prezi for this.
Film Marketing Services is one of the best film marketing companies in Marina del Rey, California specialized in strategic analysis of essential aspects of arranging film financing for films in development and creating unique packages to make your film attractive to International and Domestic Financing outlets.
Film marketing services help to make your film attractive and if in production you film gets stuck somewhere they help you in post production too.
Film marketing services helps you to handle the International and Domestic distribution of your films across all the platforms.
Promo package research – 4 films of your choice (2 Independent and 2 Major)
What is a promotional package? Explain the different ways these films are promoted. Give examples and analyse each piece of the package and explain how they work in synergy. You may want to use PowerPoint/Prezi for this.
Film Marketing Services is one of the best film marketing companies in Marina del Rey, California specialized in strategic analysis of essential aspects of arranging film financing for films in development and creating unique packages to make your film attractive to International and Domestic Financing outlets.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. What is meant by the term film
distribution?
The distributors obtain the rights to a film to
release to the general public through
cinemas. Companies distributing the film will
market the film at festivals and markets
internationally to companies who are
interested in showing the film.
3. What does a film distributor
do?
Before distributing a film, the distributor needs to think of many factors that
are important to a box office success. These can range from identifying and
attracting the audience to see to film as well as estimating revenue and box
office success through to persuading with advertising and marketing,
although their main job is to organise the marketing of the product, decide
on the release date and exhibit the film to negotiate with cinemas that want
to show the film. The distributors can gain the film through many different
ways including;
Third parties companies who often work on behalf of someone else
Films from a parent studio
A studio/production company who have negotiated a deal to obtain
the rights
A single title through obtaining the rights before or after production
4. How does reach relate to film
distribution?
The film distributors need to reach their audience so they can
target them specifically which will lead to the film being more
successful. Although the most important area to attract
audiences to is the cinema, they need to used advertising in
both print and digital mediums as well as targeting
mainstream media such as interviews on TV/radio shows and
interviews in newspapers as well as photos from premieres.
After the cinematic release, they also need to release the
film through digital home entertainment (DVD’s, Blu-ray,
on-demand etc..), subscription/pay to view television
(Companies like Sky)and then free to view television.
5. What is meant by the
marketing plan?
Through marketing on a number of different platforms, distributors are able to
market their film effectively to fit with their target audience. By having key
objectives to raise awareness and promote.
Word of mouth
Posters
Trailers
Online and mobile –
Social networks
Ambient and print media
Publicity
Premieres
Promotional partnerships
Merchandising
An opinion from the film distributor is usually formed before the film goes into
production as the distributors need to be sure it can hit the right audiences and
will be commercially viable and a plan is usually produced just before the start of
principle photography. Some areas with are focused on when marketing a film is
a new known cast or director, an interesting script or being filmed in the country it
is being released.
6. What is meant by the
distribution plan?
Distribution plans are tailor made to the film when the film
distributor is in consultation with the producer or main studio of
the film. The distributors have to agree how and when the film
is going to being released with the associated parties as well
as estimate the earnings so they can plan a budget. One of
the key elements of a distribution plan is to find the target
audience and understand who they are which can impact
on how the film is marketed and where it is released.
Distributors tend to avoid assuming too much of a film release
as film goers are very unpredictable and can lead distributors
to not come up with a plan until there is a finished film that
can be seen. Questions such as if there is any competition
with similar films or if there is any stars that expected to gain
fame with this release are usually discussed when making the
distribution plan.
7. What is the difference
between advertising, publicity
and promotion?
Although advertising, publicity and promotion all come
under marketing a product, they all are quite different.
While advertising, such as posters and trailers advertise
the film so people can look at it, things such as
interviews from the cast/director where they are talking
about it and advising you to watch it is promotion. Film
premieres and festivals are publicity as they are trying
to generate interest by using important tools such as
the press and the media to act as a promotional tool.
Publicity Promotion
Advertising
8. Carrie
Teaser Trailer
Official Trailers
Teaser Poster
Main Poster
Worldwide Distributors
Andes Films (2013) (Chile and Peru) (theatrical)
B&H Film Distribution (2013) (Ukraine) (theatrical)
Distribuye Movie (2013) (Uruguay) (theatrical)
Feelgood Entertainment (2013) (Greece) (theatrical)
Forum Hungary (2013) (Hungary) (theatrical)
Legend Cinemas (2013) (Cambodia) (theatrical)
Manfer Films (2013) (Bolivia) (theatrical)
SF Film Finland (2013) (Finland) (theatrical)
Screen Gems (2013) (USA) (theatrical)
Sony Pictures Entertainment (2013)
(Japan, Austria, Canada, Australia, Belgium, Germany, France, Netherlands
, Panama, Singapore, USA) (theatrical)
United International Pictures (UIP) (2013) (Argentina, Netherlands)
(theatrical)
Walt Disney Studios Sony Pictures Releasing (WDSSPR) (2013) (Russia)
(theatrical)
20th Century Fox Home Entertainment (2014) (UK, Germany) (Blu-ray) (DVD)
MGM Home Entertainment (2014) (USA) (Blu-ray) (DVD)
Twentieth Century Fox Home Entertainment (2014) (Netherlands) (Blu-ray)
(DVD)
Zon Audiovisuais (2013) (Portugal) (all media)
Carrie was shown in
59 countries around
the world.
Made
$17,000,000 at
the box office in
the opening
weekend and
was shown in
3400 screens.