Films require comprehensive marketing plans to raise awareness and interest among target audiences. Marketing strategies must reach audiences cost-effectively and may include posters, trailers, websites, social media, television and print ads, and publicity through interviews and reviews. The goal is to build hype in a compelling way and persuade audiences that the film is worth seeing. Effective marketing utilizes an integrated approach and considers the best ways to reach different demographics.
Discusses How a target audience can be identified for two seperate films. Focuses on Transformers 4 and Cloverfield and the difference between how they have targeted their audiences.
Discusses How a target audience can be identified for two seperate films. Focuses on Transformers 4 and Cloverfield and the difference between how they have targeted their audiences.
Promo package research – 4 films of your choice (2 Independent and 2 Major)
What is a promotional package? Explain the different ways these films are promoted. Give examples and analyse each piece of the package and explain how they work in synergy. You may want to use PowerPoint/Prezi for this.
Efficient marketing strategies help you in a right film marketing approach. As marketing is taking over the film industry so it is very important to plan a proper film marketing strategy for the success of your film. This presentation will help you to know a proper layout for film promotion & distribution.
Film marketing services help to make your film attractive and if in production you film gets stuck somewhere they help you in post production too.
Film marketing services helps you to handle the International and Domestic distribution of your films across all the platforms.
Promo package research – 4 films of your choice (2 Independent and 2 Major)
What is a promotional package? Explain the different ways these films are promoted. Give examples and analyse each piece of the package and explain how they work in synergy. You may want to use PowerPoint/Prezi for this.
Efficient marketing strategies help you in a right film marketing approach. As marketing is taking over the film industry so it is very important to plan a proper film marketing strategy for the success of your film. This presentation will help you to know a proper layout for film promotion & distribution.
Film marketing services help to make your film attractive and if in production you film gets stuck somewhere they help you in post production too.
Film marketing services helps you to handle the International and Domestic distribution of your films across all the platforms.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Films need a marketing plan to create visibility, raise awareness and engage interest; this is vital in such a competitive industry. The audience must be reached in compelling ways to persuade them that the film is a must see. There are many aspects of marketing to consider:
3. Target audience Campaigns need to reach as much of the target audience as possible cost-effectively. Different audiences may respond differently to different strategies. An older audience may respond best to TV and press advertisements whereas a younger audience may respond best to online and radio advertisements.
5. Posters Posters can target an audience by focusing on production values of the film such as stars, genre, directors and tag lines. Posters can be produced internationally and adapted for local audiences or the can be produced in the UK from scratch. Many months before release, an initial teaser poster may be released, this increases early hype for a film. Cardboard standees, banners, window clings and mini-posters may also be displayed to advertise a films release in more innovative ways.
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7. Full trailers are screened shortly before a film opens, however teaser trailers can be released a lot earlier, these are only 30-90 seconds. The often contain little actual film footage as the film is still in production.Full length Teaser
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9. Most films have an official website offering trailers, production information, stills and behind the scene footage. Film lovers therefore feel more involved in the making of the film and are more inclined to want to see the finished product.
10. The internet helps to build early hype as news snippets, teaser images, video diaries and blogs mean that the anticipation for the release builds, especially with franchise films.
11. However, anyone can post on the internet, leaving films susceptible to bad reviews, spoof trailers and negative chat room opinions.An extreme example of fan sites building hype: http://thetwilightfansite.net/
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13. Posters are another form of mass advertising with approximately 250,000 poster sites in the UK.
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16. Positive reviews are no guarantee of a films success but extracts can be used when advertising a film and certain critics can raise the films status.
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18. Promotional partnerships can horizontally saturate a brand as the target audience can experience characters from the film in a whole new way.
19. Merchandise such as ringtones, clothing and calenders allow fans to fully invest their loyalty in the film.
20. Premiers provide a platform to mark the official launch of film, letting everyone know that they can see it in cinemas now. It is a chance to promote the stars of the show and reach high profile TV slots, giving the BUZZ factor.
21. Film festivals allow for competitions, a platform for films to be showcased and also a market for distributors to meet with sellers.
