This document discusses film distribution and strategies for marketing and releasing a film. It notes that major distributors like 20th Century Fox focus more on action films, while independent distributors are better suited for thrillers. For a teen psychological thriller called "Hide N' Seek", independent distributors like Stage 6 Films or Screen Gems would be more appropriate. Marketing strategies discussed include trailers, posters, social media campaigns, and "teaser" campaigns to generate awareness over time leading up to the film's release. The goal is to effectively promote the film and make it stand out amongst other releases.

1. WHAT KIND OF MEDIA
INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

2. WHAT IS FILM DISTRIBUTION?
Distributers launch films with a target audience in mind. The
business process of producing, distributing and marketing a film
is fast moving and highly competitive. Distributers must decide
what elements of the film will attract their target audience. They
want to ensure that the films sells and reaches as many people
as possible. The distributers have the job of making sure the film
produces enough income to cover the costs of the film and its
marketing. They must also exhibitors to play the film and must
develop plans and partnerships to build awareness and interest
for the film.

3. WHAT, WHEN, WHO AND HOW
Two very important decisions distributers have to make are when
and how to release a film and to make sure they chose the right
place and time to ensure that the film is successful.
Distributers need to convince their target audience to buy
cinema tickets, but they have to consider why their audience
should buy tickets, how the film can be made popular and look
at similar films to see what audience they attracted and see when
the films were most successfully released.

4. DISTRIBUTION COMPANIES
Major distributors:
• 20th Century Fox
• Warner Bros Pictures
• Walt Disney Pictures
• Paramount

5. DISTRIBUTION COMPANIES
Independent distributors:
Film
Lions Gate
Icon
Just film distribution

6. HIDE N’ SEEK
The film my group and I created is a teen/
phycological thriller. Major distributor such as 20th
century fox are not known for distributing thriller
films, they are known for distributing actions films
but they have produced some thrillers such as Gone
Girl. Even though major distributors do distribute
some thriller films, independent distributors are more
known for distributing thrillers. Therefore it would be
more likely for companies such as Stage 6 Films and
Screen Gems to distribute Hide N’ Seek.
Hide N’ Seek would probably only appeal to audiences
in the UK, this is because the distributors are not
major distributors therefore the film wouldn’t have
enough income to be able to market the film globally.

7. POSSIBLE MARKETING STRATEGIES, RELEASE
STRATEGIES AND EXHIBITION OPTION
Distribution companies need to make their marketing campaign stand out
from all the other films that are being released around the fame time. They
need to make the public want to see their film more than any other. The
general public are exposed to advertising all the time, therefore distributors
need to make their advertising slot in the publics life gets their attention.
Campaign
Trailers are the most important part of selling a film. Posters, internet
campaigns an social media are a few strategies for marketing a film to the
public. Distributors need to make the product they are selling stand out as
much as they can, even if that means creating a memorable font which
becomes immediately identifiable.

8. POSSIBLE MARKETING STRATEGIES, RELEASE
STRATEGIES AND EXHIBITION OPTION
Key elements of advertising campaigns
Posters are a very important element for marketing a film because they are
seen in the cinema and in outside areas. Newspapers, magazines and social
media sites are also very important strategies because they are read and
viewed every single day. In this day and age social media is used more than
ever, therefore it is a gateway to attracting the publics attention.
Teaser campaigns are another strategy, the idea of a teaser campaign is to get
the film marketed as soon as possible to tell the public that it is coming. The
next step is stepping stone campaigning to help build up the brand over time
so it is popular and well known by the time the film is released.
The idea of campaigns is to give the public a first insight into the film, this
means it is very important to make sure that the product is marketed and