The document discusses test screenings and audience feedback. It states that test screenings are important for evaluating a film before its full release. Feedback from the target audience is most useful, as other groups may have different reactions. The document then describes a film project's target audience as females aged 14-20. It provides feedback received on a trailer, poster, and magazine cover created to market the film. Suggestions included improving sound quality and readability. Changes made in response are outlined, such as altering colors, images, and text. Finally, it notes that final feedback on the revised materials was entirely positive.

1. WHAT HAVE YOU LEARNED FROM
YOUR AUDIENCE FEEDBACK?

2. WHY DO THE FILM INDUSTRY SPEND
SO MUCH TIME AND MONEY ON TEST
SCREENING FILMS AND AUDIENCE
RESEARCH?
Test screening is an important stage of editing any
film/ trailer for many reasons, one being the
product can look very different when seen on a
big screen. Screenings are important but
expensive as well as time consuming but an
audience’s response and feedback to a rough cut
can be used to alter the product before its final
release.
Different audiences can produce different results;
therefore, it is important that the target audience
of the product views the rough cut otherwise the
feedback could be useless. For example, if an
audience who loves horror films saw a romantic
comedy the feedback would come back negative
and useless towards the product.

3. WHO IS OUR TARGET AUDIENCE?
Our target audience are females ages 14-20. We believe that we could
attract and entertain this type of audience because they would be able
to relate to the narrative themes within our film, such as teenage
crushes, heartbreak, wishes and dreams, school work and friendship.
When researching about the genre teen drama and its audience, we
found that nearly all had an audience of 15-24 years of age, but
depending on the narrative themes and character most films had more
of a female audience but some had more of a male audience than we
had expected.

4. FEEDBACK
The feedback we received for
our rough cut trailer was
mainly positive and the
audience understood our
narrative and can identify our
unique selling point.
The main feedback we
received to improve on was
about the sound.
" Add better quality sound"
" Dialogue is too loud"
The feedback we received for
our draft poster was positive.
The audience saw the links
between the trailer and the
poster such as the diary style
background. The feed back we
received on improvements
was:
"The image is too choppy, cut
out the image better"
"use some more colours"
The feedback we received
for our Magazine cover again
was positive. The
improvements we received
included:
"Colour of font is hard to
read"
"Better main image needed"
All together the audience
said our three products had
a clear link, but the magazine
looks slightly more like a
lifestyle magazine than a film
magazine.

5. How did we receive feedback?
In class we presented our rough cut teaser trailer to the audience
and handed out feedback questionnaires. The audience were perfect
because they were our target market, plus there was a few males
who fit within the ages of 14-20.
How did we use the feedback?
We then took the feedback into consideration and made sure that
within our final versions of our trailer, poster and magazine the areas
that needed improvement had clearly been improved.

6. THE CHANGES WE MADE TO OUR MAGAZINE COVER:
From our feedback we
changed the colour
scheme to more
stereotypical girl colours
such as pink, purple and
yellow.
We made sure that the
background was more
basic to ensure the titles
and advertisements were
clear and easy to read.
The main image was
changed to one that looked
more professional. It also
gives the audience more of
an insight into the
characters personalities
because of their clothing
and positions.
We took into account
that we needed to make
sure it was clear the
magazine was a film
magazine, therefore we
added in film language
such as 'chick flick' and
'screen play' to show the
audience what the
magazine is about.
Draft magazine cover Final Magazine Cover

7. THE CHANGES WE MADE TO OUR POSTER:
The biggest change we made to our poster was changing it from portrait to
landscape. This was not a decision based on our feedback but through our own
research into film posters. We found that making it landscape made it look more
professional. This is because most film posters seen in cinemas are landscape
therefore we went with that idea
From our feedback we
received, when creating the
final poster we took our time
when removing the
background for the main
images and made sure that
the edges of the image were
smooth to be able to achieve
a professional and clean
main image.
The feedback we received
was very useful because it
made us focus on small
details which may be small
but are just as important
when it comes to producing
a successful and professional
final product.

8. ROUGH CUT FINAL TRAILER
https://www.youtube.com
/watch?v=fMN10rE0ArY
https://www.youtube.com
/watch?v=BRFhNQV4szE

9. THE CHANGES WE MADE TO OUR TEASER TRAILER:
The changes we made to our trailer were probably the most dramatic out of all three products. This
is because we not only took on the feedback but also spent more time looking at examples of teaser
trailers to ensure that we ended up with a product that was as close to a real teaser trailer that you
can get.
The main changes were to do with the sound. When we presented our
rough cut to the audience we had not finished the sound, therefor we
knew before it was even shown to the audience that we were going to
get feedback on the sound.
We listened to the feedback and went and changed the dialogue,
we lowered it and also cut some of the dialogue out because we
believed that the trailer would be more powerful without it
because it wouldn’t be giving away too much information to the
audience.
Another difference between the rough cut and the trailer is the
backing music because we didn’t feel like it complimented the
shots enough or set the right tone.

10. FINAL SCREENING FEEDBACK

11. FINAL SCREENING FEEDBACK
All of the final feedback we received was all very positive. The feedback shows that we made a conscious
effort to improve the sound to ensure the trailer was professional and of a high standard. All of the reviews
established how they understood and saw the links between our three media products.

12. WHAT DOES THIS SUGGEST ABOUT THE SUCCESS OF OUR
MARKETING CAMPAIGN?
I believe that we have produced a successful marketing campaign. When showing the rough cut
we received a large amount of positive feed back and when got given suggestions about what
improvements we could make we took them all on board and worked out hardest to produce a
final version that the audience were impressed with.
The fact that the audience could see the link between the three products, understood the
narrative themes and were attracted to the film so much they said they would go see it to find
out more suggests that we have produced a strong marketing campaign.