Discusses How a target audience can be identified for two seperate films. Focuses on Transformers 4 and Cloverfield and the difference between how they have targeted their audiences.
This document discusses film distribution and marketing. It explains that distributors must acquire rights to films and have three options to do so: invest in production, buy rights after production, or distribute films from their larger organization. It also outlines the major stages of distribution including release strategy, marketing approaches, and generating publicity. Film marketing aims to promote films and make them seem like "must-see" events, often costing up to 50% of the film budget.
The document discusses various aspects of film marketing including definitions of marketing, supply chain management, new product development process in film industry, types of market research conducted for films, film marketing mix, release strategies, key figures in film industry, role of social marketing, film as an educator, new routes to market, components of a film marketing plan, market segmentation, pricing strategies, elements of promotion mix, and promotional strategies for film marketing. Challenges for film distributors are also mentioned.
This document discusses the challenges of movie marketing. It outlines factors like changing audience tastes, tight budgets that limit marketing spend, the complexity of the media business, and the importance of effective media planning. It also addresses issues like film certification and its impact on target audiences, competitive film releases that come out on the same date, creating effective creative materials, opportunities for brand partnerships and associations, and the complexities of public relations events and permissions. The overall goal is to effectively market films and generate buzz within tight budgets while navigating these various challenges in the media industry.
Here are the key points about audience research from the article:
- Audience is at the heart of public policy regarding film - the goal is to maximize audience access to films throughout the UK.
- Connecting films with audiences is key to both the industrial and cultural success of film.
- Audiences need to be able to access films via various platforms like cinemas, internet-enabled TVs, DVDs, tablets, and smartphones.
- Understanding audience preferences and how they consume content across different devices is important for marketing films successfully.
Film marketing involves promoting a movie through various campaigns to maximize revenue early in its release cycle. Marketing budgets often equal half to three times the production budget. Common marketing tactics include creating viral video campaigns, linking to blogs and emails, building film-specific websites, conducting promotional tours with cast interviews, releasing trailers, designing various movie posters, paying for magazine/newspaper ads, merchandising tie-ins, and giving promotional gifts/running competitions.
This document discusses marketing and promoting films. It explains that films need to be marketed to make a profit, raise audience awareness, and help stakeholders. Key aspects of film marketing discussed include understanding the target audience, test screenings and focus groups to gather feedback, potential marketing campaign components like trailers, posters and promotions, and ensuring marketing efforts don't cause unintended issues. The relationship between producers, audiences and stakeholders is important for a successful marketing strategy.
The document discusses the importance of pre-release movie marketing in generating revenue and buzz for new films, outlining the evolution of more sophisticated 360-degree marketing strategies that actively engage audiences through various media like mobile, internet, radio and merchandise. Effective pre-release marketing is seen as essential to determine a film's success in its first critical few days by building brand awareness, positioning the movie appropriately for its target audience, and using strategies like viral marketing or controversies to generate curiosity.
This document discusses film distribution and marketing. It explains that distributors must acquire rights to films and have three options to do so: invest in production, buy rights after production, or distribute films from their larger organization. It also outlines the major stages of distribution including release strategy, marketing approaches, and generating publicity. Film marketing aims to promote films and make them seem like "must-see" events, often costing up to 50% of the film budget.
The document discusses various aspects of film marketing including definitions of marketing, supply chain management, new product development process in film industry, types of market research conducted for films, film marketing mix, release strategies, key figures in film industry, role of social marketing, film as an educator, new routes to market, components of a film marketing plan, market segmentation, pricing strategies, elements of promotion mix, and promotional strategies for film marketing. Challenges for film distributors are also mentioned.
This document discusses the challenges of movie marketing. It outlines factors like changing audience tastes, tight budgets that limit marketing spend, the complexity of the media business, and the importance of effective media planning. It also addresses issues like film certification and its impact on target audiences, competitive film releases that come out on the same date, creating effective creative materials, opportunities for brand partnerships and associations, and the complexities of public relations events and permissions. The overall goal is to effectively market films and generate buzz within tight budgets while navigating these various challenges in the media industry.
Here are the key points about audience research from the article:
- Audience is at the heart of public policy regarding film - the goal is to maximize audience access to films throughout the UK.
- Connecting films with audiences is key to both the industrial and cultural success of film.
- Audiences need to be able to access films via various platforms like cinemas, internet-enabled TVs, DVDs, tablets, and smartphones.
- Understanding audience preferences and how they consume content across different devices is important for marketing films successfully.
Film marketing involves promoting a movie through various campaigns to maximize revenue early in its release cycle. Marketing budgets often equal half to three times the production budget. Common marketing tactics include creating viral video campaigns, linking to blogs and emails, building film-specific websites, conducting promotional tours with cast interviews, releasing trailers, designing various movie posters, paying for magazine/newspaper ads, merchandising tie-ins, and giving promotional gifts/running competitions.
This document discusses marketing and promoting films. It explains that films need to be marketed to make a profit, raise audience awareness, and help stakeholders. Key aspects of film marketing discussed include understanding the target audience, test screenings and focus groups to gather feedback, potential marketing campaign components like trailers, posters and promotions, and ensuring marketing efforts don't cause unintended issues. The relationship between producers, audiences and stakeholders is important for a successful marketing strategy.
The document discusses the importance of pre-release movie marketing in generating revenue and buzz for new films, outlining the evolution of more sophisticated 360-degree marketing strategies that actively engage audiences through various media like mobile, internet, radio and merchandise. Effective pre-release marketing is seen as essential to determine a film's success in its first critical few days by building brand awareness, positioning the movie appropriately for its target audience, and using strategies like viral marketing or controversies to generate curiosity.
Film distribution & movie marketing seminar Allen Chou
The document outlines strategies for independent film distribution and marketing. It discusses distributing films through DVD retailers, libraries, theaters, and online platforms like Netflix. It provides tips for promoting films through social media, press releases, websites, and search engine optimization. The goal is to help independent filmmakers understand their target audiences and find ways to get their films seen.
This document discusses the importance of pre-production for video projects. It identifies key pre-production activities like developing ideas, creating proposals, writing scripts and storyboards, planning equipment and personnel needs, conducting location scouting, and creating a budget. Effective pre-production includes recording creative visions, identifying risks, and planning to ensure having the right resources at the right time. The document uses examples of production issues that could be avoided with proper pre-planning and shares insights from a BBC production coordinator.
The document discusses movie marketing strategies and tactics. It explains that movie marketing aims to make a film appealing to audiences and get them to choose that movie. Marketers try to convey that the movie will be enjoyable and emotionally engaging. They also aim to present a condensed version of the film's story and unified vision through trailers and other marketing assets. Online research and word-of-mouth are important influences on moviegoing decisions, so studios should focus their marketing efforts on online communities and target niche audiences.
Movie studios spend millions marketing their films to make audiences aware within a limited window. Marketing elements include the product or film's genre, stars, and story. Placement involves strategic release dates to avoid competition. Promotion uses various techniques like advertising, trailers, merchandising, and generating publicity through star interviews and premieres. The goal is to effectively promote films before release when word-of-mouth and reviews spread, after which marketing efforts cannot influence audiences as much.
Film distribution involves marketing and releasing a film to make as much profit as possible. The distributor is responsible for setting the release date, deciding how the film can be accessed, and advertising campaigns. They aim to make the film well known by targeting specific audiences and using different media like magazines and TV.
The size of a film's reach, or audience, depends on its potential for profit. Distributors take risks by spending heavily on widespread advertising, which could lead to large profits if the film is popular, or losses if it is not well received. Their distribution plan identifies the target audience and budget to determine how and where the film is promoted.
The marketing plan describes goals and strategies for creating awareness of the film
Film marketing services help to make your film attractive and if in production you film gets stuck somewhere they help you in post production too.
Film marketing services helps you to handle the International and Domestic distribution of your films across all the platforms.
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors like theaters to show the film and set up screenings. They handle advertising, securing contracts with theaters regarding ticket sales revenue, collecting additional profits from DVD/Blu-ray sales and streaming, ensuring copies of the film are delivered to theaters on time, and monitoring box office performance. Distributors must consider factors like the target audience, competition from other releases, and a film's star power when planning distribution. They use varying strategies based on a film's type, from big Hollywood releases to smaller foreign or independent films.
This document provides a glossary of common terms used in movie marketing, defining words that can help describe and analyze a film's promotional campaign. It defines over 20 terms concisely, including awareness, buzz, distributor, exhibitor, interactive marketing, junkets, key art, merchandising, platform releases, press kits, primary and secondary audiences, taglines, trailers, tie-ins, viral marketing, and word-of-mouth. The glossary serves as a useful reference for understanding the different strategies and channels involved in marketing movies to audiences.
The document outlines the key aspects of film marketing, including creating interest and buzz around a film through social media, trailers, television/radio, and star promotion. It discusses traditional marketing campaigns that use teaser and theatrical trailers as well as press junkets. Pre-release marketing is important for generating hype and allowing distributors to gauge popularity. Potential problems include high budgets, requiring advance organization, and targeting the correct audience. Money is typically spent on newspapers, network TV, spot TV, internet, theatrical trailers, and other media.
Marketing is crucial for the movie industry. Hollywood movies grossed over $26 billion in 2007, more than any other form of entertainment. However, very few movies actually turn a profit, so studios rely on just a few blockbuster films each year to generate profits. On average, marketing budgets were $35.9 million in 2007. Common marketing techniques include teaser and full trailers in theaters, advertisements in newspapers/magazines/TV/radio, websites and viral marketing, and billboards. Studios measure early success by box office grosses the first weekend, as 40% of profits can come then. Marketing is essential to convince audiences to see films at cinemas or purchase DVDs.
This document discusses key aspects of film distribution and marketing. It defines film distribution as dealing with releasing a film through marketing campaigns and cinema showings. A film distributor works with filmmakers, exhibitors, and partners to develop a distribution plan to get the film in front of audiences. The plan considers the release date, target audience, and marketing budget. An important part of the plan is the marketing strategy, which uses various advertising, publicity, and promotional tactics like trailers, partnerships, and merchandise to generate awareness and interest in the film. Reach, or exposing the film to many people across different media platforms, is important for a film's success but must be supported by a quality film for it to be successful.
The document discusses key aspects of successful film marketing campaigns. It notes that advertising is crucial to raise public awareness of a film and shape its perception. Today, the movie itself is just one part of a wider narrative that extends across media platforms. Successful campaigns use multiple cross-media platforms like print, radio, TV, and the web to reach mass audiences. They maintain continuity across marketing products in areas like layout, fonts, colors and imagery to create a cohesive brand identity and user experience. The document examines Christopher Nolan's highly successful Inception campaign as an example, highlighting its cryptic trailers, extensive poster campaign, comic book prequels, and use of online and social media to build anticipation among consumers.
The document discusses various techniques used to market films, including traditional above-the-line advertising methods like trailers, websites, and tie-ins as well as below-the-line publicity methods. It notes that the goal is to create a cohesive marketing campaign across different media platforms to build buzz leading up to a film's release. Successful marketing is crucial as most films do not break even from cinema revenue alone and require strong word-of-mouth to drive DVD sales. The document also outlines how marketers measure success and where marketing budgets are typically allocated.
This document discusses various aspects of marketing a movie, including defining marketing, developing a marketing strategy, budgeting, determining target audiences, and utilizing market research and word-of-mouth promotion. It notes that the average marketing budget for a Hollywood movie is 50% of its production budget. Successful marketing involves finding key selling points, determining the appropriate release timing and platforms, and getting people interested and talking positively about the film. Market research through test screenings and materials testing can provide feedback to improve the film and marketing campaign.
The document discusses various strategies for marketing a film, including considerations around the type of film, release timing and location, marketing materials, and tracking effectiveness. It notes that the release date should avoid competition from similar films and major sporting events. Marketing includes creating a website, posters, trailers, screenings for critics, digital campaigns on social media and other sites, publicity in magazines, licensed merchandise, and research to identify what audiences respond to best. The goal is to raise awareness and interest to persuade audiences to see the film in cinemas over other entertainment options.
The document discusses various marketing strategies for film releases, including release patterns, distributors, and the importance of film trailers. It explains that most films are released in theaters on Fridays and distributors aim to position a film's release date to avoid competing with similar films. Distributors consider factors like seasonality, location, and arrange for talent interviews and preview screenings to promote films. Film trailers are highlighted as the most important part of a marketing campaign, conveying the film's unique selling point and genre.
Film distributors obtain the rights to release films to cinemas and the public. They market films internationally, identify target audiences, negotiate cinema releases, and plan marketing and distribution strategies. Distribution involves advertising through trailers and posters, promotion through interviews and premieres, and generating publicity through press and media coverage. The goal is an effective campaign to raise awareness and attract audiences. Distributors estimate revenue and box office potential to develop tailored plans for each film.
The marketing of a film involves deciding on a release date and developing a marketing strategy. In the UK, films are typically released on Fridays. A distributor will choose a Friday with few other releases. They will also consider the seasonality and traits of the film to position it distinctively. Prints and advertising (P&A) are the main marketing tools used by distributors and represent a major investment. Marketing includes press materials, posters, advertising campaigns, arranging talent visits, and preview screenings to generate buzz. Films can have wide, modified wide, limited, or territorial releases depending on the target audience and goals of the distributor. Trailers are a crucial part of marketing as they introduce audiences to the film and help
Film Marketing Services is one of the best film marketing companies in Marina del Rey, California specialized in strategic analysis of essential aspects of arranging film financing for films in development and creating unique packages to make your film attractive to International and Domestic Financing outlets.
This document discusses the film distribution process. It explains that a film distributor chooses which films to distribute, decides on the number of film prints and marketing budget. The distributor negotiates the release date and theaters, and pays for prints, advertising, and a percentage of ticket sales. They monitor the film's exhibition and can implement changes. The distributor also conducts advertising through various media and maintains the film's brand image. Film ideas are often pitched to studios with a simple high concept premise that can be easily marketed.
For a Film Museum, marketing plays a vital role although cinema’s involvement makes it popular and famous
Film Museum’s in western countries are successful in celebrating their cinema and culture
For a country like India with even diverse and rich Cinema background, a successful Film museum is still a distant dream
Films are seen as a medium where a director ‘s vision is implied although a film museum , on the other hand , leaves a visitors free to interpret the objects
This marketing plan outlines strategies for promoting the action/adventure film "Raining Bullets". The target audience is teenagers and adults ages 14 and older due to graphic violence. Advertisements will appear in theaters, newspapers, television and online. Word of mouth will also be utilized. The joint production company Paramount Pictures and Warner Bros. have successful track records with action franchises. Competitors include Buena Vista, the top grossing company, and Sony Pictures. The goals are to effectively promote the film and become the leading advertising company by surpassing competitors in profit.
Film distribution & movie marketing seminar Allen Chou
The document outlines strategies for independent film distribution and marketing. It discusses distributing films through DVD retailers, libraries, theaters, and online platforms like Netflix. It provides tips for promoting films through social media, press releases, websites, and search engine optimization. The goal is to help independent filmmakers understand their target audiences and find ways to get their films seen.
This document discusses the importance of pre-production for video projects. It identifies key pre-production activities like developing ideas, creating proposals, writing scripts and storyboards, planning equipment and personnel needs, conducting location scouting, and creating a budget. Effective pre-production includes recording creative visions, identifying risks, and planning to ensure having the right resources at the right time. The document uses examples of production issues that could be avoided with proper pre-planning and shares insights from a BBC production coordinator.
The document discusses movie marketing strategies and tactics. It explains that movie marketing aims to make a film appealing to audiences and get them to choose that movie. Marketers try to convey that the movie will be enjoyable and emotionally engaging. They also aim to present a condensed version of the film's story and unified vision through trailers and other marketing assets. Online research and word-of-mouth are important influences on moviegoing decisions, so studios should focus their marketing efforts on online communities and target niche audiences.
Movie studios spend millions marketing their films to make audiences aware within a limited window. Marketing elements include the product or film's genre, stars, and story. Placement involves strategic release dates to avoid competition. Promotion uses various techniques like advertising, trailers, merchandising, and generating publicity through star interviews and premieres. The goal is to effectively promote films before release when word-of-mouth and reviews spread, after which marketing efforts cannot influence audiences as much.
Film distribution involves marketing and releasing a film to make as much profit as possible. The distributor is responsible for setting the release date, deciding how the film can be accessed, and advertising campaigns. They aim to make the film well known by targeting specific audiences and using different media like magazines and TV.
The size of a film's reach, or audience, depends on its potential for profit. Distributors take risks by spending heavily on widespread advertising, which could lead to large profits if the film is popular, or losses if it is not well received. Their distribution plan identifies the target audience and budget to determine how and where the film is promoted.
The marketing plan describes goals and strategies for creating awareness of the film
Film marketing services help to make your film attractive and if in production you film gets stuck somewhere they help you in post production too.
Film marketing services helps you to handle the International and Domestic distribution of your films across all the platforms.
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors like theaters to show the film and set up screenings. They handle advertising, securing contracts with theaters regarding ticket sales revenue, collecting additional profits from DVD/Blu-ray sales and streaming, ensuring copies of the film are delivered to theaters on time, and monitoring box office performance. Distributors must consider factors like the target audience, competition from other releases, and a film's star power when planning distribution. They use varying strategies based on a film's type, from big Hollywood releases to smaller foreign or independent films.
This document provides a glossary of common terms used in movie marketing, defining words that can help describe and analyze a film's promotional campaign. It defines over 20 terms concisely, including awareness, buzz, distributor, exhibitor, interactive marketing, junkets, key art, merchandising, platform releases, press kits, primary and secondary audiences, taglines, trailers, tie-ins, viral marketing, and word-of-mouth. The glossary serves as a useful reference for understanding the different strategies and channels involved in marketing movies to audiences.
The document outlines the key aspects of film marketing, including creating interest and buzz around a film through social media, trailers, television/radio, and star promotion. It discusses traditional marketing campaigns that use teaser and theatrical trailers as well as press junkets. Pre-release marketing is important for generating hype and allowing distributors to gauge popularity. Potential problems include high budgets, requiring advance organization, and targeting the correct audience. Money is typically spent on newspapers, network TV, spot TV, internet, theatrical trailers, and other media.
Marketing is crucial for the movie industry. Hollywood movies grossed over $26 billion in 2007, more than any other form of entertainment. However, very few movies actually turn a profit, so studios rely on just a few blockbuster films each year to generate profits. On average, marketing budgets were $35.9 million in 2007. Common marketing techniques include teaser and full trailers in theaters, advertisements in newspapers/magazines/TV/radio, websites and viral marketing, and billboards. Studios measure early success by box office grosses the first weekend, as 40% of profits can come then. Marketing is essential to convince audiences to see films at cinemas or purchase DVDs.
This document discusses key aspects of film distribution and marketing. It defines film distribution as dealing with releasing a film through marketing campaigns and cinema showings. A film distributor works with filmmakers, exhibitors, and partners to develop a distribution plan to get the film in front of audiences. The plan considers the release date, target audience, and marketing budget. An important part of the plan is the marketing strategy, which uses various advertising, publicity, and promotional tactics like trailers, partnerships, and merchandise to generate awareness and interest in the film. Reach, or exposing the film to many people across different media platforms, is important for a film's success but must be supported by a quality film for it to be successful.
The document discusses key aspects of successful film marketing campaigns. It notes that advertising is crucial to raise public awareness of a film and shape its perception. Today, the movie itself is just one part of a wider narrative that extends across media platforms. Successful campaigns use multiple cross-media platforms like print, radio, TV, and the web to reach mass audiences. They maintain continuity across marketing products in areas like layout, fonts, colors and imagery to create a cohesive brand identity and user experience. The document examines Christopher Nolan's highly successful Inception campaign as an example, highlighting its cryptic trailers, extensive poster campaign, comic book prequels, and use of online and social media to build anticipation among consumers.
The document discusses various techniques used to market films, including traditional above-the-line advertising methods like trailers, websites, and tie-ins as well as below-the-line publicity methods. It notes that the goal is to create a cohesive marketing campaign across different media platforms to build buzz leading up to a film's release. Successful marketing is crucial as most films do not break even from cinema revenue alone and require strong word-of-mouth to drive DVD sales. The document also outlines how marketers measure success and where marketing budgets are typically allocated.
This document discusses various aspects of marketing a movie, including defining marketing, developing a marketing strategy, budgeting, determining target audiences, and utilizing market research and word-of-mouth promotion. It notes that the average marketing budget for a Hollywood movie is 50% of its production budget. Successful marketing involves finding key selling points, determining the appropriate release timing and platforms, and getting people interested and talking positively about the film. Market research through test screenings and materials testing can provide feedback to improve the film and marketing campaign.
The document discusses various strategies for marketing a film, including considerations around the type of film, release timing and location, marketing materials, and tracking effectiveness. It notes that the release date should avoid competition from similar films and major sporting events. Marketing includes creating a website, posters, trailers, screenings for critics, digital campaigns on social media and other sites, publicity in magazines, licensed merchandise, and research to identify what audiences respond to best. The goal is to raise awareness and interest to persuade audiences to see the film in cinemas over other entertainment options.
The document discusses various marketing strategies for film releases, including release patterns, distributors, and the importance of film trailers. It explains that most films are released in theaters on Fridays and distributors aim to position a film's release date to avoid competing with similar films. Distributors consider factors like seasonality, location, and arrange for talent interviews and preview screenings to promote films. Film trailers are highlighted as the most important part of a marketing campaign, conveying the film's unique selling point and genre.
Film distributors obtain the rights to release films to cinemas and the public. They market films internationally, identify target audiences, negotiate cinema releases, and plan marketing and distribution strategies. Distribution involves advertising through trailers and posters, promotion through interviews and premieres, and generating publicity through press and media coverage. The goal is an effective campaign to raise awareness and attract audiences. Distributors estimate revenue and box office potential to develop tailored plans for each film.
The marketing of a film involves deciding on a release date and developing a marketing strategy. In the UK, films are typically released on Fridays. A distributor will choose a Friday with few other releases. They will also consider the seasonality and traits of the film to position it distinctively. Prints and advertising (P&A) are the main marketing tools used by distributors and represent a major investment. Marketing includes press materials, posters, advertising campaigns, arranging talent visits, and preview screenings to generate buzz. Films can have wide, modified wide, limited, or territorial releases depending on the target audience and goals of the distributor. Trailers are a crucial part of marketing as they introduce audiences to the film and help
Film Marketing Services is one of the best film marketing companies in Marina del Rey, California specialized in strategic analysis of essential aspects of arranging film financing for films in development and creating unique packages to make your film attractive to International and Domestic Financing outlets.
This document discusses the film distribution process. It explains that a film distributor chooses which films to distribute, decides on the number of film prints and marketing budget. The distributor negotiates the release date and theaters, and pays for prints, advertising, and a percentage of ticket sales. They monitor the film's exhibition and can implement changes. The distributor also conducts advertising through various media and maintains the film's brand image. Film ideas are often pitched to studios with a simple high concept premise that can be easily marketed.
For a Film Museum, marketing plays a vital role although cinema’s involvement makes it popular and famous
Film Museum’s in western countries are successful in celebrating their cinema and culture
For a country like India with even diverse and rich Cinema background, a successful Film museum is still a distant dream
Films are seen as a medium where a director ‘s vision is implied although a film museum , on the other hand , leaves a visitors free to interpret the objects
This marketing plan outlines strategies for promoting the action/adventure film "Raining Bullets". The target audience is teenagers and adults ages 14 and older due to graphic violence. Advertisements will appear in theaters, newspapers, television and online. Word of mouth will also be utilized. The joint production company Paramount Pictures and Warner Bros. have successful track records with action franchises. Competitors include Buena Vista, the top grossing company, and Sony Pictures. The goals are to effectively promote the film and become the leading advertising company by surpassing competitors in profit.
Entertainment Marketing and Brand building for moviesJatin Ghritlahre
The document provides details about the marketing strategies for four Bollywood movies:
1) Yeh Jawaani Hai Deewani (2013) - The movie had a grand trailer launch and press conferences. It engaged fans through social media and associations with brands like MakeMyTrip. Its songs helped create hype.
2) Lootera (2013) - It promoted through press meets, TV/radio, and a vintage-themed social media campaign. However, it did not create enough buzz beyond the leads' fan following.
3) Ship of Theseus (2013) - Being a low-budget, art-house film, it relied on festival screenings and word-of-mouth.
The document discusses common elements used in film trailers for horror movies. It notes that horror trailers typically use dramatic music, voiceovers that build tension and leave viewers on a cliffhanger, and disturbing sound effects. Visually, horror trailers often employ fast pacing, handheld and point-of-view camera shots to create excitement and a sense of the unknown. Iconography in horror trailers commonly includes the colors red and black to signify danger, and props like knives, chainsaws and fake blood are used to indicate the horror genre. Lighting is usually dim to conceal elements and heighten the unknown for viewers.
Suave magazine targets both male and female readers interested in hip hop/rap music. It will likely attract readers ages 16-25 who can afford to purchase magazines. The magazine aims to inspire readers through unique, stylish, and up-to-date content including the latest hip hop fashion trends, short interviews with artists, and a double page spread with Rihanna discussing hip hop-inspired costumes from her concerts.
Film marketing is serious business for Bollywood. Yet it needs to have all the masala, high-pitch drama to make it a blockbuster.
I had written this more than a year ago on why films should be digitally marketed. The idea was to make simple straight facts read experiential and entertaining...like the movies.
Hope you like it.
This film plot summary outlines a comedy film about four female friends who mistakenly end up in Bangkok instead of Australia for a wedding. The film is influenced by other comedy/disaster movies and follows Madison, Dona, Amanda, and Claire as they experience many errors and disasters while trying to make it to the wedding. Each of the four main characters are described in terms of their personality and background. Additional characters include the groom Max and others who help or hinder the friends. The document provides details on advertising, poster design, settings, sound, and an opening scene description to set up the comedy of errors plot.
The document discusses Orson Welles' famous 1938 radio adaptation of H.G. Wells' science fiction novel "War of the Worlds" about a Martian invasion. It also mentions that according to the BVA, copyright theft cost the video, film, and television industries £459 million in the UK in 2006.
The document discusses various marketing strategies used to promote the film "Bridget Jones's Baby", including:
- Releasing multiple trailers over time, from a short teaser to longer official trailers, to generate buzz and interest without revealing too much of the plot.
- Conducting celebrity interviews on popular TV shows to give audiences insight into the characters and filming process.
- Leveraging the popularity of the soundtrack artist Ellie Goulding and featuring snippets of the film in her music video to appeal to her large fan base.
- Premiering the film in London to generate extensive media coverage through blogger and journalist attendance, interviews with the cast, and opportunities for fan engagement.
The document outlines a film pitch for a drama about a man struggling with a split personality disorder. The film will be targeted towards adult audiences and distributed by Scenario Films and MGM. It will explore sinister and confusing themes about mental illness. The opening sequence introduces the main character and hints at the severity of his illness, leaving the audience with questions. It will be shot on location in a town using techniques like camera work and lighting to set an unsettling and dark mood.
Film Marketing Survey - Audience ResponsesLucy Bennett
The document summarizes the results of a survey about film marketing. It found that trailers are the most important form of advertising for thrillers. While thriller posters generally follow conventions like certain camera shots and colors, overdoing conventions can seem cliche. Respondents said posters should give some clues without revealing too much. The survey mostly reached young female respondents but found thrillers to be a popular genre overall. The results will help the author create effective marketing materials like trailers and posters for films.
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
In the course Entertainment and Marketing Promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major Hollywood film and a student film.
Effectiveness of Social Media as a Film Marketing ToolRamesh Kumar
This presentation is made from my Research Study on Effectiveness of Social media as a Film Marketing tool especially for Indian Films. Data considered are taken from Facebook, Twitter and Orkut.
This project has been submitted for the award of MBA in Media and Entertainment from Manipal University and Whistlingwoods International Limited, Mumbai.
The document discusses film marketing strategies through social media platforms like Facebook, Orkut, and Twitter. It analyzes why these platforms are effective for reaching the target audiences of 18-23 year old students and people who are academically uninclined. Marketing techniques would include applications on Facebook and Orkut, movie trailers and behind-the-scenes videos on YouTube. Games would also be created themed around the movie to generate buzz pre-release. Statistics are presented on user demographics and traffic for major social networks in India to justify choices. A marketing strategy and applications are proposed for sample movies to engage customers and spread the word through social sharing.
The document discusses movie marketing strategies and provides examples. It lists Arshi Ahemad, Sneha Bandrakar, and Priya Dege. It then covers the types of media used for pre-release movie marketing, challenges associated with movie marketing like high budgets and piracy, and strategies such as theatrical trailers, websites, and product partnerships. It also analyzes the box office collection of the movie 3 Idiots in India and overseas.
Efficient marketing strategies help you in a right film marketing approach. As marketing is taking over the film industry so it is very important to plan a proper film marketing strategy for the success of your film. This presentation will help you to know a proper layout for film promotion & distribution.
Trailers are designed to advertise films and draw audiences in without fully revealing the plot. They provide just enough information to pique interest while leaving unanswered questions. Trailers research target audiences to appeal to their interests. They are released 2-3 weeks before a film to build excitement.
The marketing campaign for Battleship uses posters with consistent blue color schemes and taglines. Trailers are also released online and on TV to promote the film. Social media is leveraged through word-of-mouth on sites like Facebook to generate free publicity. These coordinated efforts aim to attract target audiences and make them want to learn more about the genre and film.
The document discusses how digital technology has impacted the film industry in several ways:
1) It has enabled new forms of cross-media convergence and synergy in film production and marketing, with properties being adapted across multiple media.
2) Film studios now use viral marketing and audience interaction online to generate buzz for films during and after production.
3) Audience consumption of films has shifted online as well, with trailers and other marketing materials available on websites and video sharing platforms.
This document summarizes the evaluation of a teaser trailer project. The teaser trailer followed conventions of the horror genre by using dark imagery, eerie music, and not showing many characters. It also left viewers with cliffhangers to generate interest in learning more. Additionally, viral marketing techniques like a mysterious website and poster that provided little information were used to further intrigue audiences and drive word of mouth promotion. The intended audience for this teaser trailer project was ages 15 and up. Various technologies were employed in its creation, helping to provide insight into the film marketing industry.
The document discusses a horror film called "Torment" about teenagers being killed by a mysterious being who contacts them via text message. It evaluates the film as targeting a mainstream audience aged 15-30 through its use of everyday locations. As an independent film with a small budget and unknown actors, it is suggested a viral marketing campaign would be most effective in gaining interest from production companies like Working Title to distribute the film more widely. Film competitions are also identified as beneficial for exposure, and creating social media profiles and teaser trailers without revealing details, as done successfully for Cloverfield, would help generate buzz from fans before the film's release.
The document discusses distribution strategies for independent films. It suggests that an independent distributor would best suit the narrator's psychological thriller film. Independent distributors specialize in specific genres and have experience distributing low-budget films through film festivals and online marketing. While self-distribution is challenging, the narrator believes combining it with other strategies could work to reach their target audience. In conclusion, an independent distributor or a combination of self-distribution and online marketing are presented as viable options.
The document discusses film distribution and marketing strategies for a short film called "Twisted Twins." It defines distribution as sharing something among recipients or spreading it over an area. Some major film distribution companies are mentioned, like United Artists. The author believes United Artists may be suited to distribute "Twisted Twins" since they have distributed similar thriller genres. While made in the UK, the film could appeal internationally like popular British films. Marketing strategies discussed include releasing it on iTunes and promoting it at conventions. Self-distribution is also considered but has pros and cons compared to using an established distributor.
The document discusses different options for distributing a media product. It describes various types of distributors, from large Hollywood studios to independent distributors specialized in particular genres. For a psychological thriller film like the one discussed, the document suggests an independent distributor like Stage 6 Films would be a good fit, as they distribute 10-15 low-budget films per year within that genre. Self-distribution is also discussed but noted as a difficult and risky option, so the document concludes an independent distributor combining various marketing strategies would be the best approach to reach the intended target audience.
The document discusses potential media institutions for distributing an independent media product. Based on the research presented, the document recommends an independent distributor would be the best option. Independent distributors specialize in specific genres and styles suited for independent films. While self-distribution is challenging, combining it with other marketing strategies could work for reaching the intended target audience. The document analyzes different distribution methods and companies before concluding an independent distributor would provide the best pathway for distributing the described media work.
Cross-media advertising uses various media types to market a business. This document discusses strategies for cross-media marketing of short films, including film festivals, distributors, awards, reviews, and viral marketing using websites and social media. It provides examples of effective cross-media campaigns for the films The Conjuring and Bag Man that maintained consistency across marketing materials like posters, trailers, and websites to clearly convey the film's genre and build anticipation. While short films have more limited budgets, cross-media convergence allows them to engage wider audiences through multiple online and offline platforms.
The document discusses different options for distributing an independent film project. It describes various film distribution companies and strategies. Based on the genre of the student's psychological thriller film project, an appropriate distribution partner would be Stage 6 Films, an independent company that specializes in low-budget films. Stage 6 distributes 10-15 films per year, making it a good fit for an independent student project. Marketing strategies like film festivals, posters, and social media could help get the film noticed by its target audience. Overall, an independent distributor is recommended over self-distribution due to the distributor's experience and resources.
The document discusses strategies for distributing independent and low-budget films. It summarizes the distribution campaigns for several films as examples, including Black Panther, Bait, Sorry We Missed You, and comparable films. Key strategies discussed include using digital posters on social media, film festivals, websites to publicize screenings, and identifying the target audience, unique selling points, and comparable films to appeal to similar audiences.
1. The document discusses how to engage an audience for media products and how they could be distributed as real texts. It focuses on identifying the target audience through research, including creating an audience questionnaire.
2. The results of the questionnaire showed that the majority of the target audience is influenced by cast and reviews when choosing films. They also prefer watching short films on platforms like Netflix and YouTube.
3. Distribution of the short film would involve identifying the target audience, building hype through social media platforms like Instagram and Twitter, and predicting revenue to determine profit margins. The distributor's role is to sell the film to exhibitors and cinemas.
This document discusses various methods for distributing a film trailer or promoting a new movie to potential audiences. It identifies social media platforms like YouTube and Facebook as effective ways to reach younger audiences. YouTube allows trailers and clips to be shared widely and seen by many viewers. Facebook and Twitter allow information about a film to be shared through status updates and trends. Television, cinema, and radio are also discussed as distribution methods, with each having advantages in terms of timing ads to reach target demographics. Cinema pre-show ads and radio in cars are highlighted as unique ways to generate early awareness.
The document discusses key considerations for film distribution including establishing a film's unique selling point to differentiate it, identifying the target audience, determining the type and locations of release, deciding how to promote the film within the marketing budget, and choosing an optimal release date. It provides examples of how independent films like Bait and Sorry We Missed You successfully distributed through websites and viral marketing despite small budgets.
Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weekspower to the pixel
This document discusses Hunter Weeks' experience partnering brands with his films and online content. It provides tips for getting brands on board as sponsors or partners, including thinking about how the content can reach a brand's target audience, finding the right contact person, arranging in-person meetings, and emphasizing potential impressions over direct product placement. It also notes examples of brands that have successfully integrated documentary-style video content into their websites and marketing strategies.
The document provides details about the marketing campaign for a student film called "The Replacement". It includes information about the target audience, genre, and rating of the film. It then discusses the marketing strategies that will be used including posters, a trailer, and a social media profile on Instagram. Teaser posters are created with special effects in Photoshop and a 2 minute 30 second trailer is edited together from film clips. An Instagram page is set up to promote the film by posting the posters and trailer. The goal of the campaign is to build excitement and an audience for the film leading up to its release.
Marketing also part of the movie experience. When a movie launched, despite its successful predecessor series, marketing also helps in nurturing the post-movie products. This slide conducts in Bahasa Indonesia & English.
Also, two people helped me in collecting the data: Elfarin Normalia & Septiawan Ridwan
The document discusses audience feedback from a film trailer created by the author. A questionnaire was used to collect feedback from 56 viewers. The main findings were that the trailer appeared confusing, with 21 viewers claiming confusion. However, the majority (35 viewers) said they would be interested in watching the full film. Most viewers identified similarities between the author's trailer and the films "Taken" and "Taken 2". The author concludes the trailer was partially successful in generating interest in the full film.
The document discusses how independent films would be distributed as real media products. It explains that independent distributors like Verve, Vertigo, and Warp Films specialize in distributing independent films in cinemas and on DVD worldwide. Warp Films is identified as a suitable distributor because they target distinctive content like the filmmaker's genre. The role of distributors is described as getting the film to a paying audience by identifying the target demographic and negotiating with exhibitors to show the film. With new online distribution methods, distributors now spend more on digital promotion through short trailers and screenings to build hype around a film's release.
The document discusses various strategies for distributing and marketing an independent film, including:
- Choosing an independent UK distributor like Curzon Artificial Eye that targets young adult audiences and shows diverse, conversation-sparking films.
- Defining the target audience through questionnaires and profiles them as British ages 15-34 who enjoy drama-action-romance films and learn about films on social media and streaming platforms.
- Creating marketing strategies like posting the film poster, clips and behind-the-scenes photos on Facebook, Instagram and Twitter to generate buzz and interest among the target audience.
- Designing a film poster with a title, release date, key positions and social media tags that hints at a
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2. Audience targeting
As you may have learnt, before even making the film the
company will put time into assuring they have identified the
target audience for the film.
During todays session I will be focusing on these topics:
How the audience was targeted for TWO films of recent
memory
How the target audience was considered during these films
production/post/advertising
17 essential ways marketing is used in todays movies.
3. How many ways to advertise a film
can you think of right now?
Lets list them.
4. Marketing Techniques used:
Press Junket (Interviews on TV, With the film poster in the
background)
Publicity blitz (Traditional advertising such as posters, trailers, TV
spots, Magazine ads, Newspaper ads, newspaper promotions etc)
Viral Videos & campaigns (We will discuss these later)
Product tie-ins and corporate partnerships (such as on food
packaging,
Publicity stunts. (orchestrated media event where someone does
something incredibly silly, dangerous or spectacular to draw further
attention to the opening of the movie)
5. How were the specific Audiences
targeted for two films?
6. Transformers 4
This film has an interesting Target audience because it has a core
fanbase before its been even released. You have normal people who
have seen the previous 3 films (like many of you perhaps). And then
you have a large, worldwide fan-base community.
Taken from http://www.the-numbers.com/, This franchise has taken
$3,250,731,968 in worldwide boxoffice at this current moment. Which
brings with it a huge budget for production and therefore advertising
This gives the film the power to be advertised based on the films
name, and is known by most people and highly regarded by a loyal,
highly Vocal fan-base (even with their own conventions etc)
7. What Main techniques were used
to reach target audience?
Film trailers included nods to Transformers lore for older fans of the
franchise, this was essentially to entice the
main fanbase for the franchise, because of a
general negative reaction to these films within
these people
Trailers, Press Junket (Mark Wahlberg),
Publicity blitz, TV Spots, Viral Videos & campaigns,
Product tie-ins and corporate partnerships
and Publicity stunts via Social media. And
Most importantly for this franchise, the TOY
LINE.
In essence, a well established franchise with
little need for advertising, but with the budget
to utilise it all regardless.
8. And now for something
completely different…
TF4 Eventually created over 30
separate TV spots with mostly
the same footage, but
occasionally new shots.
Here is a 16 second one.
9. Who has seen Cloverfield?
What do you know about this film?
Any Ideas about how they
approached Advertising the film?
10. Cloverfield
New franchise. Small budget. In some senses,
production team slightly less sure of target audience.
This meant a reliance on a different and unusual
technique to drum up interest
Believe it or not this website was actually used in the
viral marketing campaign for Cloverfield.
http://slusho.jp/
As you can see, they went to a lot of effort to provide a
cryptic backstory. JJ Abrams wasn’t Director, but he
was heavily involved. Watch this video if you have
time. (JJ abrams mystery box)
https://www.youtube.com/watch?v=vpjVgF5JDq8
Essentially the films target audience was almost
entirely internet based, word of mouth, with little to go
on in terms of story, style or plot. Until the first trailer.
12. What does it tell you about the
film?
What feeling does it provoke?
How does it sell the film?
13. Techniques used to target their
audience, The CURIOUS!
Unique, groundbreaking way to create a target audience from scratch
with little or no direct advertising about the film.
Deflection, Fake websites to link to the conspiracy behind the film
such as Slusho, 1-18-08.com,
Creating confusion, The producers of Cloverfield, tricked the audience
and helped keep them interested by constantly changing the name,
for instance; 1-18-08 (USA) Slusho (USA) etc
Social media, The producers created MySpace profiles for some of
the characters. These profiles contained; pictures, videos, blogs, etc.
This created lots of hype and confused possible viewers, as it made
them question if the characters were real people
14. 17 TIPS to marketing online
I found an excellent site for information on this I will link for you,
http://www.ventureharbour.com/ultimate-guide-marketing-films-tv-
shows-online/
These include:
#1 Do Something Remarkable – The Publicity Stunt
#6 Involve your audience in the making of the film
#8 Create a visually compelling & functional sub-site
#9 Make your Facebook Page Interactive
#11 Auction props used in the film or TV show
#12 Use social competitions & quizzes
#13 Using Celebrity & Brand Partnerships
16. Task for the rest of todays session
You will be divided up into groups of 2/3
You will be given the story-cubes to quickly create a generic Film Idea
Throw the dice, write down the 9 images, use the images to write a film
premise. A premise is a short, one to three sentence statement, which
captures the essential elements of the films screenplay.
You will then in your groups attempt to define the target audience.
You will then produce on paper ideas for a marketing campaign using all
or some of the techniques discussed! Be as detailed as possible, and
assign job roles within your group!
Above All, Have Fun!
If we have time at the end, we can quickly present your ideas to the
whole group!