Google AdWords remarketing allows advertisers to retarget visitors who have visited their website. It works by installing tracking code on website pages that drops a cookie in visitors' browsers. This allows their ads to later be displayed to those visitors on the Google Display Network. Remarketing is effective for improving branding and driving reconversions by reminding visitors of a brand and products they previously engaged with. Choosing a remarketing agency provides expertise to set up tailored campaigns that maximize visibility and conversions without businesses needing to learn the complex technical skills required.
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Hospitals Digital Marketing Case StudiesAtta Siddiqui
Case Studies of Successful Digital Media Marketing
Flawless-media.com DIGITAL MARKETING | ONLINE GROWTH
2019 Digital Marketing Trends in Healthcare Survey
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
Reon Technologies, your trusted digital marketing company in UAE provide cost-effective solutions that generates new ideas to soar heights in 2021. Call us +971 565602357 / +91 9686680607 to fulfil your business requirements
http://www.reontel.com/digital-marketing-predictions-2021.html
Digital Marketing course for beginners 2016 - part 1/4Olivia Aymn
You can start with this basic digital Marketing course outlines.
Part 1
- intro to the digital Marketing
- how Digital Marketing affects brands
- Social media strategy intro
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Hospitals Digital Marketing Case StudiesAtta Siddiqui
Case Studies of Successful Digital Media Marketing
Flawless-media.com DIGITAL MARKETING | ONLINE GROWTH
2019 Digital Marketing Trends in Healthcare Survey
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
Reon Technologies, your trusted digital marketing company in UAE provide cost-effective solutions that generates new ideas to soar heights in 2021. Call us +971 565602357 / +91 9686680607 to fulfil your business requirements
http://www.reontel.com/digital-marketing-predictions-2021.html
Digital Marketing course for beginners 2016 - part 1/4Olivia Aymn
You can start with this basic digital Marketing course outlines.
Part 1
- intro to the digital Marketing
- how Digital Marketing affects brands
- Social media strategy intro
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
On this slide, I share the helicopter view of digital marketing. It's not in depth lesson, but also not very basic knowledge of the subject, because I know there are still a lot of people feel confuse and don't aware how important this is and how this could bring any business into the whole next level.
If you guys want me to help you in digital marketing, please visit my company website https://www.krona.co.id and send me message.
Keep hustling guys! Enjoy Slideshare!
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Digital Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Why Social Media Is Important for Business Marketing
flawless-media.com
Let’s start with one simple fact: It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 7 billion people around the world using social media every day,
it’s no passing trend.
Digital Marketing For MBA Students presentationMahesh Wagh
Overview of Digital marketing for MBA students. #Digitalmarketing, its types, future opportunities with digital marketing. Perfect Digital marketing presentaion for #MBAStudents.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
Click Digital Expo 2015 - From Google Adwords Remarketing To The Next LevelAlexei Kouleshov
From Google Adwords Remarketing To The Next Level presentation is about advanced remarketing tactics that can be applied. Remarketing is a very powerful way of lead generation based on repeat marketing concept.
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
On this slide, I share the helicopter view of digital marketing. It's not in depth lesson, but also not very basic knowledge of the subject, because I know there are still a lot of people feel confuse and don't aware how important this is and how this could bring any business into the whole next level.
If you guys want me to help you in digital marketing, please visit my company website https://www.krona.co.id and send me message.
Keep hustling guys! Enjoy Slideshare!
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Digital Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Why Social Media Is Important for Business Marketing
flawless-media.com
Let’s start with one simple fact: It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 7 billion people around the world using social media every day,
it’s no passing trend.
Digital Marketing For MBA Students presentationMahesh Wagh
Overview of Digital marketing for MBA students. #Digitalmarketing, its types, future opportunities with digital marketing. Perfect Digital marketing presentaion for #MBAStudents.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
Click Digital Expo 2015 - From Google Adwords Remarketing To The Next LevelAlexei Kouleshov
From Google Adwords Remarketing To The Next Level presentation is about advanced remarketing tactics that can be applied. Remarketing is a very powerful way of lead generation based on repeat marketing concept.
Ipswich-based bespoke digital agency Crafted guides you through the basics of remarketing, including how it works, examples of how you can use remarketing via AdWords and real-life case studies.
Google Adwords Remarketing: An OverviewLeadSquared
This is a presentation on Google Adwords Remarketing. Learn what is Google Remarketing and how does it work. Plus read three advantages of Remarketing on Google Adwords.
Retargeting – Ultimate 2016 Guide To Remarketing CampaignsBrent Dunn
<a>Retargeting - The Ultimate Guide</a>
What is Retargeting?
Retargeting, which is also known as remarketing, is a form of advertising to visitors that have otherwise already left your site. Most sites are only able to convert 2% of their visitors on average. With retargeting however you’re able to keep the interest of the other 98%.
Retargeting works by placing a cookie on a users browser. This cookie allows marketers to anonymously ‘follow’ their audience around the web.
RCI is the leader in vacation exchange, offering the world’s largest vacation exchange network and providing first-to-market innovations, and unrivaled products and services to enhance the vacation ownership experience.
The basic practices every new google ads advertiser should always remember
https://digitalparadize.in/blog/top-10-digital-marketing-courses-in-connaught-place-delhi-to-kickstart-your-career-2022/
Google Adwords Remarketing explained in detail, Learn the basics of google re...Simplilearn
Google Re marketing is a powerful tool introduced by google adwords application for tapping in all those visitors who have visited our webpage atleast once. This is most effective when it comes down to get better ROI, since it has laser targeted feature. You ad gets appear only to those who have visited your webpage earlier and has shown some kind of interest on the website.
Well renowned digital marketing training organization Digital Marketing Paathshala explains the basics of Google Adwords remarketing and its benefits through this presentation.
All good communications begin with a strong and powerful message that reaches the target audience and motivates them to buy. Many companies settle for a surface level “this is what we do” approach, but that has limited effectiveness. Robertson Communication Corp. and Critical Connections are offering half-day strategic communications workshops to:
1. Work through a ten-step process to create a differentiated/unique and stronger company message.
2. Develop a two-page “Message Map” document, which can be used for all company communications (advertising, public relations, e-marketing, social media, promotions, etc.)
Many years of research conducted by The Gallup Organization suggest that the most effective people are those who understand their strengths and behaviors. These people are best able to develop strategies to meet and exceed the demands of their daily lives, their careers, and their families.
A review of the knowledge and skills you have acquired can provide a basic sense of your abilities, but an awareness and understanding of your natural talents will provide true insight into the core reasons behind your consistent successes.
Your Signature Themes report presents your five most dominant themes of talent
SEO Priorities for the Nevada County Tech Connection InitiativeRichard Sink
We were tasked with the challenges of understanding the SEO challenges and opportunities for improvement with our web presence. This is our first attempt at solving those challenges.
Both Google and Facebook have prioritized search and great content is the best means to achieve optimal rankings. Facebook recently used Graph Search to index more than a trillion connections between all the people and interests and events and groups and things that everyone was connected to. Facebook has publicly stated that they will compete with Google for search leader.
Reaching More Customers in 2015 With a Responsive Mobile Website DesignRichard Sink
B2B Web Optimization: 140% surge in mobile transactions through responsive design effort. When you're engineering a website design for today's technological terrain, it can't be "one and done." Consumers are browsing across differing devices including smartphones, desktops and tablets, so your website should be optimized for the whole spread.
Website Audit Reports: Are They Necessary?Richard Sink
A Website Audit Report allows you to get a professional health check on your website covering Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Back links Analysis, URL Architecting, Duplicate Content Analysis, In-depth target keyword analysis, and much more!
What is PPC? How will PPC help me grow my business? What can my business expect from a PPC campaign? Did you know that PPC is the fastest way to drive targeted traffic to your website? How much control over budgeting and scheduling do I have?
Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, LinkedIn, Twitter, Pinterest, Google+ and others.
These recommendations reflect more than 30 years of professional experience and contributions. Here, you will see testimonials from colleagues, clients, business partners, supervisors and a community of like-minded professionals.
A personal note to me regarding this recognition.
Hi Richard
Recently, LinkedIn reached a new milestone: 200 million members. But this isn't just our achievement to celebrate — it's also yours.
I want to personally thank you for being part of our community. Your journey is part of our journey, and we're delighted and humbled when we hear stories of how our members are using LinkedIn to connect, learn, and find opportunity.
With sincere thanks,
Deep Nishar
Senior Vice President, Products & User Experience
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The effects of customers service quality and online reviews on customer loyal...
Is Google AdWords Remarketing for You?
1. Google AdWords
Remarketing
AdWords remarketing is not only great for driving
visitors back to your website to convert but is also great
at improving your branding which in effect increases
conversion and customer retention.
What is Google AdWords Remarketing?
Remarketing (also known as retargeting) is an advertising method introduced by Google that allows you to serve tailored
advertisements to people who have visited your site. This method gives your prospects another chance to buy a product
they have shown some interest in – even after leaving your website.
Google AdWords Remarketing has been likened to an email marketing list because in essence they both target warm
traffic, as opposed to cold traffic. In list marketing, the marketer sends emails to subscribers, or people who have interest
by subscribing to the mailing list. In Remarketing, advertisements are displayed to an “audience” that has displayed
interest by visiting your website.
Inquiries: Richard Sink
rsink@critical-connections.net
(949) 226-9844
1
2. Google AdWords Remarketing
AdWords remarketing is not only great for driving visitors back to
your website to convert but is also great at improving your branding
which in effect increases conversion and customer retention.
Why Engage in AdWords Remarketing?
With remarketing, you can tailor your ads based on your visitors’ behavior determined by the pages they visited. For
example, people who abandoned the shopping cart can be grouped into one list of ‘audience’. Visitors who viewed a
product page but did not buy can also be classified into one group. Visitors who bought your product may be tagged as
buyers, giving you an opportunity to serve them complementary products or additional services that are related to their
purchase. And for those who haven’t completed a conversion, you can ignite their interest through banner ads displayed
to them and make them come back to your website to complete the conversion.
With Google AdWords Remarketing, you can target prospects in the Google Display Network, a group of over two million
websites that display ads.
Branding & Recall
High Visibility
Your positive ad messages will
long be identified with you and
will also help people remember
your brand easily.
Your ads will be all over
the place. You will look
like a big advertiser, an
established company, to
your web visitors.
Free traffic
Cost-efficient
You only get charged for clicks,
while you could virtually get
thousands or millions of
impressions (free branding).
Inquiries: Richard Sink
Due to high visibility, branding and
recall, those who saw your
remarketing ads may just as well
type your URL directly, or Google
your brand name, which avoids the
cost that will incur when someone
clicks on your ads.
rsink@critical-connections.net
(949) 226-9844
2
3. Google AdWords Remarketing
AdWords remarketing is not only great for driving visitors back to
your website to convert but is also great at improving your branding
which in effect increases conversion and customer retention.
How Big is the Google Display Network?
Google Display Network (GDN) is the world's largest display advertising network, which includes
Google properties YouTube, Blogger, Gmail, and 2 million other websites like USA Today and New
York Times (comScore)
The Google Display
Network serves 180 billion
impressions each month
or about 6 billion a day
impressions. (comScore)
According to Google:
“99% of our top 1,000
clients are now running
campaigns on the Google
Display Network and
YouTube.”
(Google Benchmarks and
Insights)
Inquiries: Richard Sink
Google display network
reaches 90% of global
Internet users. (Google
Benchmarks and Insights)
The average clickthrough rate of an ad on
the Google Display
Network is 0.4% -- four
times as high as the
average banner ad in the
US and almost ten times
as high as a Facebook
ad. (WordStream)
rsink@critical-connections.net
(949) 226-9844
3
4. Google AdWords Remarketing
AdWords remarketing is not only great for driving visitors back to
your website to convert but is also great at improving your branding
which in effect increases conversion and customer retention.
Branding Benefits
The Effect of Impressions in the Subconscious Mind of your Viewers
While banner ad impressions do not necessarily translate to clicks, a study made by the International Journal of Electronic
Commerce in 2012 says:
“[the] ad was unconsciously processed and did influence attitudes toward
the brand… that even if a user does not consciously notice a banner ad, the
user’s attitude toward the brand is influenced.” — International Journal of
Electronic Commerce
Inquiries: Richard Sink
rsink@critical-connections.net
(949) 226-9844
4
5. Google AdWords Remarketing
AdWords remarketing is not only great for driving visitors back to
your website to convert but is also great at improving your branding
which in effect increases conversion and customer retention.
In a study by Nielsen, they examined how exposure to Internet ad campaigns
influenced brand measures such as ad recall and likeability, and whether the consumer
said they were more likely to purchase the product after viewing the ad. The analysis
showed that online ads do, on average, succeed in influencing brand engagement and
opinion, particularly for ad recall and message association. However, the degree of
positive brand impact largely depends on the strength of the ad itself.
Inquiries: Richard Sink
rsink@critical-connections.net
(949) 226-9844
5
6. Google AdWords Remarketing
AdWords remarketing is not only great for driving visitors back to
your website to convert but is also great at improving your branding
which in effect increases conversion and customer retention.
How AdWords Remarketing Works?
Remarketing works by targeting people who have been to your website. A remarketing tag, which is a snippet
of code, is installed in all pages of your website.
Through the remarketing code, a cookie is dropped on the user’s browser whenever the user visits any page of
your website. We create lists using rules based on pages or sections of your site that people visit.
Categorizing visitors by creating more refined lists allows for better tailoring of yours ads and setting bids to
optimize performance.
When the user leaves your website and visits other websites within the Google Display Network, the cookie
alerts Google AdWords and will then display the tailored banner ad to the visitor.
The AdWords Remarketing Process:
1.
2.
3.
4.
5.
6.
Sitewide Installation of Remarketing Code
User Visits Pages in your Website
Code Drops Cookie to User’s Browser
User Visits a Site Within the Display Network
Cookie Alerts AdWords
AdWords Displays Tailored Ad to User
Inquiries: Richard Sink
rsink@critical-connections.net
(949) 226-9844
6
7. Google AdWords Remarketing
AdWords remarketing is not only great for driving visitors back to
your website to convert but is also great at improving your branding
which in effect increases conversion and customer retention.
What Are Your Competitors Doing?
Businesses make an
average of $2 in revenue
for every $1 they spend
on AdWords
(Google Economic Impact
Report)
The finance and insurance industry spent $4 billion on AdWords in 2011 (Search Engine Watch)
Amazon spent an estimated $55.2 million on AdWords advertising in 2011 (WordStream)
Yankee Candle Company said remarketing allowed it to increase conversion rates by 600% while
cutting cost per conversion in half. (AdWords Blog)
Lenovo PC reported a 20% increase in sales and a 14% drop in overall expense-to-revenue ratio in a
campaign that included remarketing and display across multiple networks. (AdWords Blog)
Online towing parts retailer etrailer.com said remarketing doubled their click-through-rates and brought
down their cost-per-click by 75% compared to their typical display advertising campaigns. (AdWords
Blog)
With an average ROI this good, and with big brands like Amazon leading the way, you can expect your
toughest competitors follow suite and focus their online efforts on Google AdWords PPC Search and
Remarketing in general.
Inquiries: Richard Sink
rsink@critical-connections.net
(949) 226-9844
7
8. Google AdWords Remarketing
AdWords remarketing is not only great for driving visitors back to
your website to convert but is also great at improving your branding
which in effect increases conversion and customer retention.
The Future
$43,686
million
$36,531
million
Google's total advertising
revenues rose from $36,531
million in 2011 to $43,686
million in 2012 (Google)
2011
$5 billion
$2.5
billion
2010
2012
Display revenue, including
network ads and YouTube,
became $5 billion annualized
business in 2012, doubling
the $2.5 billion posted in
2010 (Ad Age)
Google and its network
of partner sites are
seeing a growth in
advertising revenues. At
the same time, the
average cost per click is
going down, bringing
more good news to
business owners who are
advertising their site on
Google and its network.
With cheaper costs, pay
per click in general is
likely to grow more in
the future, doubling the
$2.5 billion posted in
2010 (Ad Age)
2012
Google’s partner sites
generated $2.91 billion in
revenues in the first quarter
of 2012, up by 20% from
$2.43 billion in Q1 2011
(Search Engine Watch)
$2.91
billion
$2.43
billion
2011
Inquiries: Richard Sink
2012
rsink@critical-connections.net
(949) 226-9844
8
9. Google AdWords Remarketing
AdWords remarketing is not only great for driving visitors back to
your website to convert but is also great at improving your branding
which in effect increases conversion and customer retention.
Why Choose Us?
Choosing us will enable you to forget about the steep learning curve you and your staff will face when you learn about
remarketing. We deeply know PPC advertising, especially remarketing, so we can take care of it for you. You do not need
to stress yourself out with having to study highly technical skills needed to run a PPC campaign successfully. You can
focus on building and running your business while we do the job of increasing your leads and customers through
remarketing. We want prospects to go back to your site and this time, buy your products and services.
We know your niche and your category that's why we can quickly propose a remarketing strategy. That doesn’t mean we
don't need your help. We will conduct and in-depth consultation with you to further understand your business and what
you wish to accomplish with retargeting.
In-Depth Consultation
We can quickly move in and propose a remarketing campaign for your website. But no one knows your business and your
customers better than you do. We want your input so we'll better understand your business, your objectives, your
product or service, your target market, and their online behavior.
This in-depth consultation will enable us to properly assess the situation and start our methodology, as you see below:
Inquiries: Richard Sink
rsink@critical-connections.net
Needs Assessment
Research
Strategy and Planning
Implementation
Conversion Tracking
Measurement, Feedback, & Analysis
Continuous Testing
(949) 226-9844
9
10. Google AdWords Remarketing
AdWords remarketing is not only great for driving visitors back to
your website to convert but is also great at improving your branding
which in effect increases conversion and customer retention.
Summary of What We Do
Account Setup
For starters, we will set up your Remarketing account with Google AdWords. We can also create and install the
remarketing tag code, as well as set the pages that will be triggers to retarget users.
Remarketing List Creation
The secret to retargeting is clustering your prospects into the right list or audience. A remarketing list is a
collection of cookies from people who visited a website. This is the list you'd target your ads to that is based
on the defined pages that they visited. Creating the list is one of the most important steps in setting up a
remarketing campaign.
Banner Text Creation, Alignment (For Approval)
Remarketing banner ads will be created to reflect your branding and key messages to effect brand recall to
maximize impressions and/or with a call to action to influence high click through rates. Your banner ads will be
aligned to your existing landing pages for high coherence and relevancy to promote higher conversion rates.
Testing of Banner Ads, Landing Pages
With split testing, two or more ads are tested side by side to determine which performs better at a specific
metric, allowing us to make improvements as necessary. Testing banner ads allows you to be aware of what
works and what doesn't on your PPC campaign. We also test landing pages to see what converts visitors to
customers at a higher rate.
Conversion Tracking
We setup conversion tracking with Google Analytics.
Budget Management
We setup your desired budget and make sure that we make the best out of it and that you do not go over
budget spend for the month.
Existing Customer Targeting
With list targeting rule, you may target existing customers visiting your website with remarketing banner ads
with messaging aimed at retaining them.
Inquiries: Richard Sink
rsink@critical-connections.net
(949) 226-9844
10
11. Google AdWords Remarketing
AdWords remarketing is not only great for driving visitors back to
your website to convert but is also great at improving your branding
which in effect increases conversion and customer retention.
WHAT IS THE NEXT STEP?
ENGAGE OUR SERVICES AND RECEIVE
THE FOLLOWING:
Strategy and tactics based on extensive research and analysis on
AdWords Remarketing.
In-depth consultation with you to tailor-fit your campaign to your marketing goals.
Be on a par with savvy business owners who whose ads are displayed to the right
prospects and on the world's biggest display advertising network.
Don't lose out on your competition.
Let the wheels turn now for more
visibility, traffic, potential leads and
sales and returns on investment.
Inquiries: Richard Sink
rsink@critical-connections.net
(949) 226-9844
11