The document provides an overview of a digital marketing taster session that covers topics such as what is digital marketing, search engine optimization (SEO), and social media. The session is split into two hours, with the first hour covering introductions and definitions of key terms, and the second hour involving activities, discussion, and Q&A. Key aspects of digital marketing, SEO, and social media highlighted include the importance of having an online presence, using different online technologies and platforms, and developing a digital marketing strategy and plan.
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Simplilearn
This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Simplilearn
This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
How to untangle the puzzle that is ecommerce SEO
There is little doubt that competition within the online marketplace is fierce, performing SEO on any ecommerce site is not desirable, it now an essential ingredient for any business selling online.
Not only is it extremely difficult to compete against the ecommerce giants that are currently dominating the landscape, but most ecommerce sites by their very nature go against good SEO.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
A slideshare that gives you the basis on how to improve yor business using SEO and Social Media.
It helps you with different platforms in which you can promote not only your websites but also your brand.
Social Media for Parkies 2018 - Beginners Social Media Parkinson's UKYvette Bordley
Social media tips for local Parkinson's group volunteers and people with Parkinsons Disease - Parkinson's UK - Working Together Sussex 2018. Learn about the top 5 social networks in 2018, what to post, useful social media tools and more (including pictures of fluffy but productive kittens).
Social media for museums workshop : Museums Association Conference 2011Yvette Bordley
Social media for museums workshop : Museums Association Conference 2011. Building your social networks, social media case studies, creating a social media plan, measuring social media, social media tools & the importance of SEO.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Social media guide : Managing time on social media for higher/further educati...Yvette Bordley
Social media time management tips for higher/further education colleges & training providers on managing time on social networks. Social media time commitment explained.
Guided mindfulness meditation - What is mindful meditation & how to do it Yvette Bordley
Mindfulness meditation guided mindfulness meditation for stress reduction, mbsr. Based on jon kabat zinn meditation techniques and mindfulness based cognitive therapy. Includes breathing meditation, meditation techniques, relaxation, insight meditation, vipassana meditation. Power point presentation on mindfulness plain english, free meditation guide. Mindfulness for beginners to help learn meditation and develop a mindfulness practice.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. Digital Marketing Taster Session
1st Hour
• What is Digital Marketing? (15mins)
• What is SEO (15 mins)
• What is Social Media? (15 mins)
• Why do I need a digital marketing plan? (15mins)
Break – tea/coffee
2nd Hour
• Digital marketing Snap Game (15 mins)
• Feedback, Evaluation & Group Discussion (15mins)
• Q&A session (10mins)
• Next Steps (Course details)
3. Why does being online matter?
http://www.youtube.com/watch?v=XDsYZFygFI0
4. 800 million users
200 million on Twitter
1 billion tweets a week
2nd largest search engine
Crikey! Google+ surpasses
43 Million Users
5. Digital Marketing is…
Digital marketing is a combination of
push and pull Internet technologies to
execute marketing campaigns.
6. Re-thinking marketing
Traditional New
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS (news feeds)
• Print ads • Content marketing
• TV/radio ads • Viral videos
Interruption based Permission based
9. Re-thinking marketing
Digital Marketing goes beyond the click engaging
people on multiple levels in a relevant way….
• Understanding how audiences use and interact with technology
• Content - copywriting, virals, tweets, engaging content
• Social media
• SEO, Pay Per Click (PPC)
• User experience
• Online PR, branding, reputation
• Email marketing
• Goals, Research (audience, market place, competitors)
• Conversion optimisation
• Web Analytics
• Web/app development, technical
11. Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is
a technique which helps search engines
find and rank your site higher than the
millions of other sites in search engines.
13. How do search engines work?
• Search engines are not humans
• Search engines crawl the Web to see what is there
• They follow links on your page
• They don’t see images, Flash movies, JavaScript
• After a page is crawled, the next step is to index its
content
• Search algorithms place different emphasis for
common factors like keyword density, links, or
metatags
www.webyogi.co.uk
16. What is SEO - Why is it important?
Benefits of SEO :
1. Optimized Search Results –
increases the ranking of your website
on many search engines.
2. Increase Visibility – Search engine
optimization helps to increase search
engine visibility
3. Increased Online Traffic – This is a
result of increase visibility in the search
engines.
4. Cheap – If done properly, SEO
helps promote your website for little
cost.
17. What’s important?
Two factors are vital:
• On page optimisation
• Off page optimisation – link building/social
media
18. Keyword research
Keywords & key phrases are words that
tell the search engines what your website is
about. They are the same words that
surfers type in the search engine to find
what they are looking for.
19. SEO basics - keywords
Keywords used by searchers are not necessarily what we think!
• Over 50% of searchers use key phrases of 3 words or longer
• Vital to a successful SEO campaign
• Local search - location specific key phrases are common
use theses in title tags
• Aim to optimise your site for the top 20 targeted keywords
www.webyogi.co.uk
20. Choosing keywords
•‘Just right’
• Use phrases
e.g. web design London
• Relevant Keywords
• What would you search?
• Local Keywords
• 1 Keyword per page
Google adwords tool https://adwords.google.com/select/KeywordToolExternal
21. SEO – Meta titles, descriptions, alt text
Visible On Page SEO “Invisible” On Page SEO
• Page Title
• URL • Meta Description
• H1,H2,H3 tags • Keywords
• Page Text • Alt text on images
• Bold
www.webyogi.co.uk
22. Title
Heading h1
Alt image tag
Copy
www.webyogi.co.uk
23. The longtail of keyword demand
the long tail of search is where 70% of search queries occur.
24. The longtail of keyword demand
e,.g White goods electronics business…
The fat head keywords = dishwasher’ & ‘vacuum cleaner’.
chunky middle = brand names:
‘Zanussi washing machine’, ‘Dyson vacuum cleaner’.
But the real money for this site is in the long tail.
Longtail keywords like ‘bosch avantixx wae24366′.
25. Link building
Fundamental part of SEO. You need a link
building strategy! Example tactics include….
• Research niche websites/forums
• Blogs – guest blog
• Press releases
• Articles
• Social bookmarking – Digg your site
• Directories - submit your site to DMOZ http://www.dmoz.org/ &
local directories
• Reviews – qype, yelp, google places
• Yahoo answers, Wiki answers
• Authority sites - e.g .gov.uk, Guardian
www.webyogi.co.uk
26. Crawling & Indexing
Without links, the
engines might
never find this
page
www.webyogi.co.uk
28. Local SE0 & Review sites
Get listed & get reviews on …
• Google Places
• Yahoo Local
• Bing Local
• Facebook places
• Touch Local, Yelp, Qype, Foursquare
www.webyogi.co.uk
29. What’s important in 2012?
• Site speed
• Social media
• Sitemaps – esp video site maps
• Content Marketing
• Reviews – qype, yelp, google places
• Mobile
• Video
• Question & Answers - Yahoo answers, Wiki answers
• Page title - Google is considering your clickthrough rate (CTR) so
you must consider the message in your page title tag and add a call to
action if you can
www.webyogi.co.uk
30. SEO Basics Summary…
• Keywords - Use your keyword/key 7. ImageTagging - Every image on
phrases, in context, within the text the page should have a filename
of your page. that matches the keyword of that
• Think like a spider, write like a page. The ALT text should be the
human. Build your list of keywords, same as the image name and
and develop pages around them. have the keyword in its name.
• Meta Data - Think Twitter. You 8. Meta Keywords. Don't matter to
have 150 characters to summarize Google, but matter to other search
the topic on the page. engines
• Tags - tag your content (H1, H2, 9. Friendly URLs. If possible, your
etc.). You want to have your URL should contain your keyword.
keyword in your H1 tags. A good URL:
http://www.webyogi.co.uk/internet-
marketing.php
A bad URL:
http://www.webyogi.co.uk/X5567Y3
35. Social Media
Social media is just about human beings having
conversations and relationships
through the use of online technology. It’s
simply a new form of mass media. It helps
SEO by building relationships that may later
turn into links and sales
36. The social media revolution - video
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
www.webyogi.co.uk
37. Social media – Who gives a damn?
• Low cost
• Unlimited access
• Simplicity
• Global reach
• SEO social signals
• Measurability
38. The conversation prism – click for details
The Conversation Prism
gives you a whole view of
the social media
universe, categorized
and also organized by
how people use each
network.
So many
networks…
So little time!
www.webyogi.co.uk
39. Social media dashboards
But… there are tools you
can use to help manage
social media sites..
•Buffer
•Hootsuite
•Tweetdeck
•Sproutsocial
www.webyogi.co.uk
41. What makes a good Social Media Campaign ?
Old Spice “Smell Like a Man, Man.”
Old Spice spokesman Isaiah Mustafa
was popular in TV commercials, but
what really made this campaign an
interactive hit was the recent Web-
based element with Mustafa
responding to questions submitted by
fans on Twitter and other social
media outlets in as many as 180 Web
videos. He proposed marriage to one
fan's girlfriend. She accepted.
From the Forbes Magazine Article entitled “The Best-Ever Social Media Campaigns” Author - Victoria Taylor – 8/17/2010
42. juicy Social media links – yum !
You’ll love these links!
• Hubspot inbound marketing blog – Marketing
Resources for small businesses: strategic Internet
marketing tips and links to much more.
• Social Media Examiner – Social Media Examiner is
a free online magazine designed to help businesses
discover how to best use social media tools
• Mashable – Social Media news blog covering cool
new websites and social networks
• Duct tape marketing blog – Small business
• marketing coaching and consulting ideas &
strategies that are simple & effective.
www.webyogi.co.uk
45. Business Objectives
Look at each card and think about how
valuable/important the channel is to your organization.
Think about the following options to narrow down the
list:
• Company Goals – What are the top priorities for the
business to achieve? Brand Awareness, Education,
Web Traffic or Sales?
• Budget - How much do you have to spend on your
marketing effort's)?
• Available resources – What personnel or outsourced
resources do you have?
46. Digital tactics
· Blogging · Local search marketing
· Micro blogging · Mobile marketing
· Email marketing · Groupon/offer sites
· Social media · Online/digital public relations
monitoring & outreach · Web site
· SEO, Pay per click · Viral marketing
· Blogger outreach · Free content (eBooks,
· Video marketing white papers)
· Classifieds e.g. Gumtree · Online communities/forums
· Directories · Webinars
· Podcasts
47. Choose a customer or business
Think about how you would connect online
• Which networks are best?
• Which ones meet you business
objectives?
• What digital tactics would you use &
why?
53. Digital marketing plan
“Digital marketing & Social
Media should be
integrated with wider
business objectives”
54. The Digital Marketing Mix
•Start with your website goals and
create valuable content for your
audiences
•Research your online landscape for the
most appropriate marketing mix for your
digital strategy
•Use web analytics, on and offline
conversion tracking and optimisation to
measure campaigns
•Implement the tactics that fit your
business goals best.
55. Digital marketing planning
Use the SOSTAC® planning model. In plain English this simply means
breaking your plan down into six elements: -
• S stands for Situation Analysis - which means where are we now?
• O stands for Objectives which means where do we want to go?
• S stands for Strategy which summarises how we are going to get
there.
• T stands for Tactics which are the details of strategy
• A is for Action or implementation – putting the plan to work
• C is for Control which means measurement, monitoring, reviewing,
updating and modifying.
www.webyogi.co.uk
56. Digital marketing planning
In plain English this simply means breaking your plan down
into six bits: -
• Where are we now?
• Where do we want to go?
• How we are going to get there.
• Tactics - the details of strategy
• Action - putting the plan to work
• Control - measurement, monitoring, reviewing, updating and
modifying.
www.webyogi.co.uk
57. Steps to digital marketing success….
• Research what your target audiences are searching for on
Google, find keywords
• Listen, engage and participate through social media
• Develop an digital marketing plan that meets your business
objectives
• Optimise your existing web content to meet Google best
practice
• Create and distribute content that will promote your
expertise and drive more targeted traffic to your website
• Implement content & link building strategies to help you
achieve high Google rankings
• Measure your activities through web analytics
www.webyogi.co.uk
58. Digital Marketing Crash Course
What will I learn?
Understand SEO, Social Media & Online PR in a business context.
Plan your digital activity in the future and measure/evaluate results
Course Modules
•Overview of Digital Marketing
•Search Engine Optimization
•Social Media Marketing
•Email Marketing
•Content Marketing
•Online PR
•Web Analytics
•Writing a Digital Marketing Plan
www.webyogi.co.uk
59. Email marketing
How email supports social media
marketing efforts
• Mad Mimi
• Aweber
• Mailchimp
• Constant Contact
60. Content Marketing – How to do it
Text – where people put
across views, opinions or
write blog posts.
Images – images and
photos
Audio – social media
enables you create
podcasts or radio shows
Video – video sites mean
that you can record
entertaining videos for the
world to see.
Check out : http://www.junta42.com/content-marketing-playbook.aspx
www.webyogi.co.uk
63. Thank you!
Any questions?
Follow @webyogi
Looking for digital marketing
SEO or social media advice?
Visit www.webyogi.co.uk
64. Excited about how
Digital Marketing can
revolutionise your
business?
Sign up for our one day digital
marketing crash course today!
20th April 2012
Newhaven Campus
Editor's Notes
Top 5 sites are Google, Facebook, Youtube,
Sources: Facebook - http://www.facebook.com/press/info.php?statistics Tweets - http://techcrunch.com/2011/07/15/twitter-350-billion/ Youtube - http://www.hitwise.com/uk/press-centre/press-releases/bing-uks-second-favourite-search-engine/ Google plus - In the 2 days since users were able to join without an invite, Google+ grew by an estimated 30%. Sources : http://breakingnewsworld.net/2011/09/google-surpasses-43-million-users/
Top 5 sites are Google, Facebook, Youtube,
Digital Marketing – New style
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Create a Business Page, Use Facebook applications, Promote events, Promote your sales, promotions and offers, join LinkedIn groups, Get feedback, Ask questions
Top 5 sites are Google, Facebook, Youtube,
Low cost, Unlimited Access,Simplicity,Global reach, Flexibility SEO social signals, Measurability.
Top sites are Google, Facebook, Youtube, Twitter
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Top 5 sites are Google, Facebook, Youtube,
Social media Game. This game introduces you to social media & gets you thinking about how to use it. Based on…. Credits : http://socialmedia.wikispaces.com/Social+media+game http://socialmedia.wikispaces.com/2gether+Game http://www.jimrichardson.co.uk/training.html
Pick 2 cards
Choose an audience
Choose an audience
Choose an audience
Play social media game
Feedback
Fish where the fish are…
Social media toolkit
Use multiple social media tools to meet objectives & business goals. Use the tools to listen for conversations online about your brand or keywords.
Social media plan - “Social media should be integrated with wider business objectives”