Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
1. WHAT IS DIGITAL
MARKETING?
Digital marketing is promoting or creating brand awareness
using Internet.
Digital Marketing is a process of building and
maintaining customer relationship through online
activities to facilitates the exchange of ideas, products
and services that satisfy the goals of both parties.
2. DM OBJECTIVE
1. Reaching the right audience.
2. To motivate your audience to take action.
3. Efficient spending on your audience.
4. Return on Investment
Digital Marketing Goals—
Digital Marketing is about generating sales and capturing leads
from customers that are searching on the internet for the
answers.
3. DIGITAL MARKETING KEY
COMPONENTS
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Pay Per Click
Web Analytics
Adword
Shopping Ads
Display Ads(Advertising)
E-Commerce Selling
Blogging
Business Page
Email Marketing
Google Tools
4. A) SEARCH ENGINE OPTIMIZATION
SEO is the process of getting traffic from the “FREE” “ORGANIC”
“EDITORIAL” or “NATURAL LISTING” on search engines.
Major Search Engines are-
Google
Yahoo
Bing
In these web pages and other content such as videos are shown
on rank based on the search engine considers most relevant to
users.
5. B) SEARCH ENGINE
MARKETING
Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing search engine results pages.
Search engine marketing (SEM) uses paid search ads to
get more web traffic through desktop or mobile web
search. SEM isn’t a substitute for other promotional
activities.
Cost per acquisition makes paid search a valuable way
to attract new customers, boost search engine presence,
and support other marketing campaigns.
6. C) SOCIAL MEDIA
MARKETING
Social media marketing (SMM) refers to techniques that
target social networks and applications to spread brand
awareness or promote particular products. Social media
marketing campaigns usually center around Establishing
a social media presence on major platforms.
SMM are-
Facebook
Instagram
Linkedin
Twitter
Google+
8. D) PAY PER CLICK
Pay-per-click marketing is a way
to generate clicks to your website,
5ethan “earning” those clicks
organically.
Pay-per-click, also known as
cost per click, is an internet
advertising model used to direct
traffic to websites, in which an
advertiser pays a publisher when
the ad is clicked.
Pay Per Click is an Advertising
model used on search engine,
advertising network, and content
websites, such as blogs, where
advertisers only pay when a user
actually clicks on an advertisement
9. HERE'S HOW IT
WORKS
Every time your ad is clicked, sending a visitor to your website,
you pay the search engine a small fee. (That's why it's called
“pay per click.”)
10. E) WEB ANALYTICS
Web Analytics is the measurement, collection,
analysis and reporting of Internet data for the
purposes of understanding and optimizing Web
usage.
It helps one to estimate how traffic to a website
changes after the launch of a new advertising
campaign.
Web Analytics program will record the exact URL of
the site that referred traffic so that we can measure
the success of your various traffic building.
11. KEY TERMINOLOGY USED
IN WEB ANALYTICS
1. Hits- A request for a page with five images would count as
six Hits- one Hit for the page itself plus one hit for each of
the five images.
2. Pageviews- A page view is recorded each time a visitor views
a web page on your site.
3. Visits- A visit describes the activity of an individual user on
your site.
4. Site Referrers- The site referrer is the URL of the previous
web page from which a link was followed. A refer could be a
Blog, a ad, an email.
12. F) INTRODUCTION TO
ADWORDS
Google Adwords is a product that you can use to promote your
business, help sell product or services and increase traffic to
your website the ad service is largely focused on keywords.
Google AdWords is one of the services advertisers use for
online promotion of their content, brand, website, etc. Through
certain defined keywords to achieve traffic or leads.
18. GOOGLE ADWORDS-AD
GROUP
Ads group contains a set of similar ads and the words and
phrases, known as Keywords.
An Ad Group contain one or more ads which target a shared
set of keywords.
Each of your campaigns is made up of one or more ad groups.
Use ad group to organize your ads by a common theme.
19. G) BLOOGING
BLOGS
Follow key blogs
Comment on blog with Links
Q & A
Post Question and answers on Q&A sites like answer,
yahoo answer with links, to derive traffic, increase
backlinks and enhances online reputation.
20.
21.
22. H) BUSINESS PAGE
Business Page is Google tool use in the marketing(Promotion)
of products or services using digital technologies, mainly on
the Internet, but also including mobile phones, display
advertising, and any other digital medium.
25. I) E-MAIL MARKETING
Email Marketing is used to promote your business through
Emails where you can approach thousands of customer’s with
the single click. It also allow you to monitor the results of your
email campaigns on the real time basis.
Benefits-
Low Cost
Easy to Create
Global
31. 3.) SPEED TEST
Speed Test is a web service that provides free analysis of
Internet access performance.
32. 4.) SIMILAR WEB
Similar Web Market intelligence tool, provide customers with
insights to help them understand, track and grow their digital
market share.
33. 5.) PLAGIARISM
Plagiarism is the "wrongful appropriation" and "stealing and
publication" of another author's "language, thoughts, ideas, or
expressions" and the representation of them as one's own
original work.
