This presentation discusses Google AdWords and AdSense. It provides information on:
1. AdWords enables creating advertisements that appear on Google search results and partner sites, while AdSense delivers AdWords ads to individual websites.
2. AdWords is a media buying channel and ads are shown on search results, while AdSense is an advertising sales channel that enables ads to adapt to page content.
3. The presentation covers campaign types, formats, and best practices for structuring accounts, creating ads, and optimizing campaigns in AdWords.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
Google display advertising - Karthikeyan Haldurai - GoogleJigserv Digital
Karthikeyan Haldurai from Google was at the ISB Digital Summit 2014 to conduct a session on 'Google display advertising' as part of the Digital Deep Dive workshop.
A Complete Digital Marketing Plan for a medical equipement supplierSayan Dasgupta
A complete plan on how you can market medical equipment through SEO and Google Adwords as a medium.
Using Google Analytics and Google Search Console is primary to identify the keywords and move forward.
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
Search retargeting is about increasing the relevancy and therefore the performance of the banner ads served to searchers.
Contact hello@thinknetplus.com to chat about SEM, SEO and more.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Overview of digital marketing channels
The role of search in marketing strategy and customer journey
How Google search works
Learn the basics of SEM including SEO and PPC
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
Google display advertising - Karthikeyan Haldurai - GoogleJigserv Digital
Karthikeyan Haldurai from Google was at the ISB Digital Summit 2014 to conduct a session on 'Google display advertising' as part of the Digital Deep Dive workshop.
A Complete Digital Marketing Plan for a medical equipement supplierSayan Dasgupta
A complete plan on how you can market medical equipment through SEO and Google Adwords as a medium.
Using Google Analytics and Google Search Console is primary to identify the keywords and move forward.
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
Search retargeting is about increasing the relevancy and therefore the performance of the banner ads served to searchers.
Contact hello@thinknetplus.com to chat about SEM, SEO and more.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Overview of digital marketing channels
The role of search in marketing strategy and customer journey
How Google search works
Learn the basics of SEM including SEO and PPC
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
Google Has greate advertising solutions, and its include several technologies, in this presentation we would explain what are the AdSenes, AdWords, AdChoices, and Ad Planner.
This Presentation has been prepared for Al Hadara - Edexcel, Syria as a part of Online Marketing Assignment.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Understand basic of Google Adwords, benefits, scope and how it can be created easily. You can also understand to create Search campaign, account structure.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
DIGITAL MARKETING AND A CASE STUDY ON FLIPKART.COMKishan Parasuram
DIGITAL MARKETING:This presentation is about Digital Marketing and the Success story of Flipkart.com embracing it presented on March 19 at WASS PRESIDENCY COLLEGE CENTRE FOR MANAGEMENT STUDIES BY KISHAN chaired by respected director Dr.M J ARUL
Generate more business with Google Advertising. At Search Engine People we provide services in internet marketing to help your brand stand out from competitors.
This presentation guides you through Google's PPC advertising platform. It will show you a step by step how to create your first AdWords compaign.
For more presentations on digital marketing, please follow me.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
3. 3ROI Driven Digital Marketing
AdWords Vs AdSense
Adwords AdSense
The Google AdWords enables you to
create advertisements which will
appear on relevant Google search
results pages and our network of
partner sites.
The Google AdSense differs in that it
delivers Google AdWords ads to
individuals' websites.
AdWords is a media buying channel. AdSense is an advertising sales channel
AdWords ads are shown on specific
search result
AdSense enables adaption of the ad
with the page content
AdWords is on Google SERP (search
engine result page)
AdSense is shown on web pages
What is Google AdWords?
1. The Google AdWords enables you to create advertisements which will appear on relevant Google
search results pages and our network of partner sites
2. AdWords is a media buying channel.
3. AdWords ads are shown on specific search result
4. AdWords is on Google SERP (search engine result page)
What is Google Adsense ?
1. The Google AdSense differs in that it delivers Google AdWords ads to individuals' websites.
2. AdSense is an advertising sales channel.
3. AdSense enables adaption of the ad with the page content
4. AdSense is shown on web pages
4. 4ROI Driven Digital Marketing
Benefits of AdWords
1. Targeting.
2. Increases Leads and Customers.
3. Control your costs.
4. Measure your success.
5. Manage your campaigns.
6. Immediate Impact
5. 5ROI Driven Digital Marketing
Google AdWords - Campaign Types
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Install Ads
6. 6ROI Driven Digital Marketing
Google AdWords - Campaign Subtype
Standard : using basic options (location, language , targeting, bidding ,the budget
settings & common ad extensions).
All features: using more advanced options (social & experimental settings , ad
scheduling , ad delivery ,advanced location options).
Marketing: show your ads to people who already visited your website when they
browse other sites on the display network.
Ads in mobile apps: showing your ads in apps your ads will get matched to apps
through out the display network.
8. 8ROI Driven Digital Marketing
Search Network
Search network only :this campaign works by linking your keywords to the words or phrases
someone uses to search, this type is useful to connect with customers when they are
searching for products & services.
The Search Network can help advertisers do the following:
• Show their text ads next to Google search results
• Reach customers actively searching for their specific product or service
• (Google search, Other Google sites; Maps ,Shopping) where you can search customers
actively searching for specific products.
9. 9ROI Driven Digital Marketing
Search Network with Display select
Search network with display select: allows you to show your ads on Google search network &
relevant placements within the display network.
The Search Network With Display Select can help advertisers do the following:
• Show their text ads next to Google search results
• Reach customers actively searching for their specific product or service
• (Google search, Other Google sites; Maps ,Shopping) where you can search customers
actively searching for specific products.
10. 10ROI Driven Digital Marketing
Display Network
• The Display Network can help advertisers to do the following:
• Use appealing ad formats to reach a wide range of customers with broad interests.
• Build brand awareness and customer loyalty.
• Increase engagement with customers.
• Choose more specifically where their ads can appear, and to what type of audience.
The Display Network includes a collection of Google websites (like Google Finance, Gmail,
Blogger, and YouTube), partner sites, and mobile sites and apps that show AdWords ads matched
to the content on a given page.
11. 11ROI Driven Digital Marketing
Different types of Ads
Expanded
Text Ads
Call Only
Ads
GSP ADS
Responsive
Ads
Image Ads
Shopping
Ads
Video Ads
12. 12ROI Driven Digital Marketing
Search Ad Formats
Text Ads:
Headline 1 – 30 Character
Headline 2 – 30 Character
Description -– 80 Character
Ads With Extensions:
Display information about your business
(phone number, callout location , Sitelinks
to other pieces of relevant content).
14. 14ROI Driven Digital Marketing
Display Ads
• Text Ads.
• Responsive Ads
• Image Ads.
• Video Ads.
15. 15ROI Driven Digital Marketing
Structuring Adwords Account
Ad words is organized into three layers:
Account : your account is associated with a unique email address and billing information.
Campaigns : each campaign has its own budget ,settings that determine where your ad appear.
Ad groups : each ad group within a campaign contains a set of similar ads & keywords that you want to
trigger your ads to show.
16. 16ROI Driven Digital Marketing
Structuring Adwords Account
Account
www.electrostore.com
Campaign1
TV
Ad group1
3DTV
Keywords
Ad group2
HD TVs
Keywords
Campaign2
cameras
Ad group1
SLRcameras
Ad group2
Digi Cameras
Keywords
17. 17ROI Driven Digital Marketing
Structuring Adwords Account
Account
www.realestate.com
Campaign1
AnnaNagar
Ad group1
Apartments
Keywords
Ad group2
Flats
Keywords
Campaign2
Mogappair
Ad group2
Flats
Keywords
Ad group1
Apartments
Keywords
18. 18ROI Driven Digital Marketing
Keywords can be of four types depending on how niche you go
20. 20ROI Driven Digital Marketing
What is Quality Score?
• The relevance of your ads to the keyword
• The relevance of your ads to your landing page
• The click-through rate of your ad ( User Experience )
21. 21ROI Driven Digital Marketing
How Do You Increase Your Quality Score ?
Quality Score determines where and how often your ads appear, it’s important to boost your ratings by
working consistently on your account. This can be achieved by focusing your efforts on several key areas:
Keyword Research – Discover new, highly relevant keywords to add to your campaigns, including long-tail
opportunities that can contribute to the bulk of your overall traffic.
Keyword Organization – Split your keywords into tight, organized groups that can be more effectively tied to
individual ad campaigns.
Refining Ad Text – Test out PPC ad copy that is more targeted to your individual ad groups. More effective ads
get higher CTR, one of the best ways to improve Quality Score.
Optimizing Landing Pages – Follow landing page best practices to create pages that connect directly with your
ad groups and provide a cohesive experience for visitors, from keyword to conversion.
Adding Negative Keywords – Continuously research, identify, and exclude irrelevant search terms that are
wasting your budget.
25. 25ROI Driven Digital Marketing
What Are We Optimizing For?
Increase website traffic - Ad Click
Promotion - Ad Click/Impression
Increasing phone calls - Click on Call Extensions/ Manually Dialed
Increase sales - Purchase
Generate leads - Fill Contact Form
Increasing Mailing List - Signups
27. 27ROI Driven Digital Marketing
How AdWords Fits In?
AdWords solutions in the journey
28. 28ROI Driven Digital Marketing
Best Practices
● Do not have too many Ad Groups in one Campaign.
● Campaigns should mirror the client’s website.
● Split Ad Groups by themes with relevant ad creatives and landing pages.
● Delete poor performing ads/keywords, they negatively affect your account.
● If hitting daily budget regularly, increase it.
● If not in top 3 position, increase bids on valuable keywords.
● Assess current traffic and expand geo targeting and Ad Scheduling if needed.
● Don’t try to fix things that are not broken.
29. 29ROI Driven Digital Marketing
Campaign v/s Ad Groups
Campaign Specific Settings Ad Group Specific Settings
Targeted Locations Device
Ad Schedule Bid Strategy
Budget
31. 31ROI Driven Digital Marketing
Be Mindful of Nuances in Negative Keywords
Ensure your keywords are matching the way you intended.
32. 32ROI Driven Digital Marketing
Don’t Make Keywords Too Long
To Prevent Low Search Volumes
33. 33ROI Driven Digital Marketing
Best Practices
● Add keyword level destination URL.
● Use Keyword Insertion.
● System ignores symbols including hyphens and period.
● Add Negatives at Campaign Level.
● Add shorter negative keywords to block a wider range of queries.
● Use negative exact matches.
● Try multi-word keywords.
● Have at least 3-5 unique ads per ad group with at least one mobile preferred ad.
● Rotate Ads.
● Be informative, Be persuasive - Have keywords in Ad Texts.
● Increase traffic- Use Ad Extensions.
● Do not delete/edit well performing ads. Pause and create new ones to experiment.
● Capitalize 1st letter of each word within the domain.
Review Ad Performance and Optimize.
38. 38ROI Driven Digital Marketing
Dynamic Search Ads
• DSAs can now be created as ad groups within existing Search campaigns
• There will no longer be a DSA campaign type (but you can still create DSA only campaigns)
• Expanded DSA creatives have launched
• All ad extensions can be used in campaigns with DSA ad groups
39. 39ROI Driven Digital Marketing
New Conversion Tracking
• You must now utilize a global site tag with event snippets for various conversions
• The event snippet should be installed on pages where you want to track conversions
• You can create conversions around a page load (ie: thank you page) and a page click (ie: submit button)
40. 40ROI Driven Digital Marketing
Review Extensions (No More)
Review extensions and associated performance data will be deleted in February
41. 41ROI Driven Digital Marketing
Life Event Targeting
Target users going through various life events,
including graduation, marriage, and moving.
42. 42ROI Driven Digital Marketing
Bids and Budgets
AdWords can spend 2 times your daily budget Limit over delivery: Script
Link
Bid management
Data driven attribution models influence bidding
New strategy: Maximize conversions
43. 43ROI Driven Digital Marketing
Ad Testing
• Optimized Ad Rotation
• Ad Variations (Experiments)
44. 44ROI Driven Digital Marketing
Targeting
Custom Intent Audiences
Custom Intent Audiences based on App Users
45. 45ROI Driven Digital Marketing
Customer Match
• Can now use phone or address
• Previously limited to email address only
46. 46ROI Driven Digital Marketing
Voice Search
Google announced that over 400 million devices are enabled with Google Assistant.
Add in Alexa, Cortana, and Siri enabled devices and it’s clear that Voice Search is more than
just a passing fad.
In 2017, 20% of all search occurs via voice search rather than a typed query, and ComScore
estimates that by 2020, more than 50% of all search will be driven by voice search!
Optimizing for Voice Search will require a new search strategy. Knowing that people’s natural
language is different from their typed queries, you’ll need to prep your content and your ads
to answer their questions, rather than match their keywords.
Have your content answer questions people will naturally ask their devices such as “Who”,
“When”, “Where” and “How” as they complete their searches.
Structured data will also be preferred over semantic data. If you ask your Google device
“Where can I buy a pizza?” it won’t show you the nearest answer or even the cheapest – but
it will show you the answer that Google can find the easiest, and that will likely be in an
advertisers merchant feed or serving a local inventory ad.