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• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Businesses are changing their marketing models by beefing up their existing marketing strategies with global buzzing digital marketing .Integrating digital marketing resources and strategies with traditional marketing will offer businesses the scope to sustain the competition and even experience the business growth.
http://gescis.com/seo/
MOST EFFECTIVE TACTICS IN DIGITAL MARKETINGRuprr Global
With cut throat competition in the digital arena, every enterprise is taking the digital route to grow their business. Thus, it is crucial to understand how digital marketing works and what are the effective tools that would yield best results.
In this slide show, the team at Green & Red Technologies walks you through paid search ads and paid display marketing (Both on google and with local ad networks).
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Businesses are changing their marketing models by beefing up their existing marketing strategies with global buzzing digital marketing .Integrating digital marketing resources and strategies with traditional marketing will offer businesses the scope to sustain the competition and even experience the business growth.
http://gescis.com/seo/
MOST EFFECTIVE TACTICS IN DIGITAL MARKETINGRuprr Global
With cut throat competition in the digital arena, every enterprise is taking the digital route to grow their business. Thus, it is crucial to understand how digital marketing works and what are the effective tools that would yield best results.
In this slide show, the team at Green & Red Technologies walks you through paid search ads and paid display marketing (Both on google and with local ad networks).
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Digital marketing is the perfect choice for someone who is looking to step up their career in Marketing. Whether you are already working or are a recent graduate, everyone has an
equal opportunity in this field. What you need is a lot of passion and creativity, as marketing itself requires constant innovation and out of the box thinking. Working smart,
keeping yourself updated with latest information, excellent communication skills, are key to success.
We are a committed group of individuals designed to work for the welfare of pour clients. Our precise works and on-time-delivery of required outputs have made us the most captivating company to choose for.
Presentation of Hellas Marketing Services (English):
www.hellasmarketing.com/Hellas-Marketing-en.pdf
Ask from us, to inform you on how we could contribute with your company.
www.hellasmarketing.com
info@hellasmarketing.com
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
4. Microsoft-Yahoo Search Alliance - Search University 3Semetis
The Microsoft-Yahoo! Search Alliance: update and expected impact on the Search Advertising Landscape in Europe: Gilles Rousseau is the European responsible for the famous Search Alliance which is the merge between Microsoft Search Engine, Bing, and Yahoo Search Engine. He will explain the integration of both platforms in terms of technology, audience and advertising. He will then speak more specifically about Belgium and what it means to Belgian online advertisers.
DDI - Digital Discovery Institute | Best Digital Marketing Training Institute...Tarun Mathur
The Stylish Digital Marketing Course in Mohali designed by Digital Discovery Institute Mohali
Whether you're running a company or association, you'll always like to make it a great success saga. With the arrival of the internet, social media and search machine, it's insolvable to ignore the significance of Online Marketing. So, if you want to make your career a great success you need to learn the power of digital marketing. But scholars frequently get confused about seeing lots of DM Training Companies online. Having observed this confusion, Itronix Results has introduced Digital Marketing courses in Mohali. You can get further information about this Digital Marketing course in Mohali by visiting ourofficial website. https://digitaldiscovery.institute
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
DIGITAL MARKETING with gulitech, you can make future with gulitechhardikolik
Gulitech Digital Marketing Platform and Institute: Empowering Tomorrow's Digital Leaders
Gulitech emerges as a beacon of innovation and excellence in the realm of digital marketing education and solutions. Functioning both as a robust digital marketing platform and a pioneering institute, Gulitech is dedicated to nurturing the next generation of digital leaders while providing cutting-edge solutions to businesses navigating the complexities of the digital landscape.
Take your business ahead. Go for Digital Marketing to make your website reach to all. With Scrutinysoft taking care of all your Digital Marketing Services.
Connect Us: https://www.scrutinysoft.com/digital-marketing-services.php
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Digital Marketing is an essential part of business nowadays - Global Grow Dig...Global Grow Digital
Digital marketing has become a crucial component of the overall marketing strategy for many businesses. With the increasing use of digital devices and platforms, digital marketing offers a range of opportunities for businesses to connect with their target audience and drive engagement, leads, and sales.
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Digital marketing is the perfect choice for someone who is looking to step up their career in Marketing. Whether you are already working or are a recent graduate, everyone has an
equal opportunity in this field. What you need is a lot of passion and creativity, as marketing itself requires constant innovation and out of the box thinking. Working smart,
keeping yourself updated with latest information, excellent communication skills, are key to success.
We are a committed group of individuals designed to work for the welfare of pour clients. Our precise works and on-time-delivery of required outputs have made us the most captivating company to choose for.
Presentation of Hellas Marketing Services (English):
www.hellasmarketing.com/Hellas-Marketing-en.pdf
Ask from us, to inform you on how we could contribute with your company.
www.hellasmarketing.com
info@hellasmarketing.com
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
4. Microsoft-Yahoo Search Alliance - Search University 3Semetis
The Microsoft-Yahoo! Search Alliance: update and expected impact on the Search Advertising Landscape in Europe: Gilles Rousseau is the European responsible for the famous Search Alliance which is the merge between Microsoft Search Engine, Bing, and Yahoo Search Engine. He will explain the integration of both platforms in terms of technology, audience and advertising. He will then speak more specifically about Belgium and what it means to Belgian online advertisers.
DDI - Digital Discovery Institute | Best Digital Marketing Training Institute...Tarun Mathur
The Stylish Digital Marketing Course in Mohali designed by Digital Discovery Institute Mohali
Whether you're running a company or association, you'll always like to make it a great success saga. With the arrival of the internet, social media and search machine, it's insolvable to ignore the significance of Online Marketing. So, if you want to make your career a great success you need to learn the power of digital marketing. But scholars frequently get confused about seeing lots of DM Training Companies online. Having observed this confusion, Itronix Results has introduced Digital Marketing courses in Mohali. You can get further information about this Digital Marketing course in Mohali by visiting ourofficial website. https://digitaldiscovery.institute
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
DIGITAL MARKETING with gulitech, you can make future with gulitechhardikolik
Gulitech Digital Marketing Platform and Institute: Empowering Tomorrow's Digital Leaders
Gulitech emerges as a beacon of innovation and excellence in the realm of digital marketing education and solutions. Functioning both as a robust digital marketing platform and a pioneering institute, Gulitech is dedicated to nurturing the next generation of digital leaders while providing cutting-edge solutions to businesses navigating the complexities of the digital landscape.
Take your business ahead. Go for Digital Marketing to make your website reach to all. With Scrutinysoft taking care of all your Digital Marketing Services.
Connect Us: https://www.scrutinysoft.com/digital-marketing-services.php
#DigitalMarketingServiceProvidersInChennai #DigitalMarketingServiceProvidersInIndia #SocialMediaMarketing #OnlineMarketing #DigitalMarketingCompany #DigitalMarketingServices #DigitalMarketingConsultant #PPCServices #PaidAdvertising
Digital Marketing is an essential part of business nowadays - Global Grow Dig...Global Grow Digital
Digital marketing has become a crucial component of the overall marketing strategy for many businesses. With the increasing use of digital devices and platforms, digital marketing offers a range of opportunities for businesses to connect with their target audience and drive engagement, leads, and sales.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Digital Marketing Interview Questions - For FreshersDigi Futech
In today's digital age, where online presence and brand visibility are crucial for business success, digital marketing plays a pivotal role. It encompasses a wide range of strategies and techniques aimed at reaching a target audience, increasing brand awareness, driving website traffic, and generating leads. For freshers looking to embark on a career in digital marketing, it is essential to be well-prepared for interviews that assess their knowledge, skills, and potential contributions to an organization's marketing efforts. Digital marketing is a dynamic and ever-evolving field that offers exciting career opportunities for freshers.
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In today's fast-paced and ever-evolving digital landscape, businesses must adopt effective strategies to stand out and thrive amidst fierce competition. Digital marketing has emerged as a crucial tool for reaching target audiences, driving engagement, and achieving business objectives.
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In the digital era, where technology and connectivity have become integral parts of our lives, businesses are increasingly turning to digital marketing to engage with their target audience, drive brand awareness, and boost sales. Digital marketing encompasses a wide array of strategies and techniques that leverage digital channels, platforms, and tools to reach and connect with customers in a meaningful way. In this comprehensive article, we will explore the key components of digital marketing, delve into various strategies, discuss emerging trends, and provide best practices to help businesses maximize their digital marketing efforts.
In today's fast-paced and ever-evolving digital world, businesses need to adapt and harness the power of digital marketing to stay competitive and thrive. Whether you're a budding entrepreneur, a seasoned marketing professional, or an aspiring digital marketer, understanding the fundamentals and latest trends in digital marketing is essential. In this blog, we will explore the exciting world of digital marketing and how DICS Institute can empower individuals and businesses to achieve remarkable success in the digital realm.
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Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
First Point Creations is a best digital marketing company in Delhi that provides digital marketing services such as Social Media, Web Development, SEO, SMO, PPC etc. https://www.firstpointcreations.com/
First Point Creations is a best digital marketing company in Delhi that provides digital marketing services such as Social Media, Web Development, SEO, SMO, PPC etc.
First Point Creations is a best digital marketing company in Delhi that provides digital marketing services such as Social Media, Web Development, SEO, SMO, PPC etc.
Every aspect of this developed world is constantly changing, even many Traditional Marketing strategies or styles are being replaced with Digital Marketing.
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3. Digital Marketing
What is digital marketing?
Digital marketing can be described
as actively promoting products
and services using digital
distribution channels as an
alternative to the more traditional
mediums such as television, print
and radio.
4. Today’s consumer is more cognizant of the marketing messages all around
them, leaving them more likely to tune out advertisements or other forms of
marketing communication
In the “golden age” of television, an ad on one of
the big three networks could reach 70 percent of
the viewing audience
According to Seth Godin (author of Permission
Marketing) today’s consumer receives roughly one
million marketing messages a year on average
Digital Marketing
What is Digital Marketing?
5. About RCI:
RCI is the leader in vacation exchange, offering the world’s largest
vacation exchange network and providing first-to-market
innovations, and unrivalled products and services to enhance the
vacation ownership experience.
Digital Marketing
For rCi inDia
Website
6.
7.
8.
9.
10.
11. Digital marketers turn to technology to help reach target
consumers
How are marketers adjusting?
1. Internet marketing
2. Mobile marketing
3. Social marketing
4. Viral marketing
Digital Marketing StrategieS
12. 1.Paid Search
Probably the most fundamental digital marketing tactic out there, paid search or pay
per click (PPC) advertising is the fastest and easiest to measure technique. Google
Adwords is the platform that can help us run ads in the Google search results.
We can choose keywords carefully and try to steal the best converting ad copies of our
competitors and get our ads visible above our competitors.
Techniques We Are using In RCI
Website
Digital Marketing StrategieS
13. 2. Organic Search
Google is making SEO harder with things like localized search that changes search results
based on a user's location. They also implemented social search which influences a user's
search results based on what his or her friends click on. And now more and more organic
visits to websites are showing up in web analytics software (even Google’s own Analytics)
as “not provided” all in an effort to “protect the user” as per Google's policy. To top it all
off, Google’s algorithm for determining how a website ranks changes on a regular (if not
daily) basis.
So our demand we need to work on these two factors initially. We will plan a budget
accordingly. Weekly or monthly Google Ad words plan can also be generated as per the
keyword we are targeting.
Techniques We Are using In RCI
Website
Digital Marketing StrategieS
14. 3. Email Marketing
The most compelling combination of content is story-telling and a promotion. You first
pull the reader in, and then you close them with a promotion. We can do it by Mail chimp
easily.
4. Retargeting
What is retargeting? It’s quite simple really. You track the visitors to your website and
build a targeted list based on their behaviours. We can track it using our live chat support
and other free tools and ping the visitors immediately and make them do whatever we
are targeting.
Techniques We Are using In RCI
Website
Digital Marketing StrategieS
15. 5)Consumer-Generated
Media (CGM)
Encompasses the millions of
consumer-generated comments,
opinions and personal experiences
posted in publicly available online
sources on a wide range of issues,
topics, products and brands.
Also referred to as
Online Consumer
Word-of-Mouth or
Online Consumer Buzz
Digital Marketing
StrategieS
16. “Apps”
Apps are individual software
programs designed to run on the
Internet, computer, phone or
other electronic device typically
designed to increase functionality
or ease of use
Apps have recently gained
a lot of popularity among
consumers
Digital Marketing StrategieS
17. Social media describes the online
technologies and practices that people
use to share content, opinions, insights,
experiences, perspectives, media and to
otherwise interact.
Digital Marketing StrategieS
Social Media
18. Implementation Details:
Google’s ads ranking is determined by keyword’s Quality Score and
maximum CPC (cost per click) value. The unique formula for Quality
Score is:
Quality Score = keyword’s CTR (click through rate) + ads text relevance
+historical keyword performance + landing page quality + other
relevancy factors.
Higher the keyword’s Quality Score, the lower the maximum CPC
required for top ads positioning. Our main goal is to increase keyword’s
Quality Score, meanwhile reduce maximum CPC through optimization.
PPC marketing is a time consuming process that requires constant
analyzing, refining and modifying large number of important variables
related to ads campaign. We follow a proven process methodology.
Digital Marketing StrategieS
Social Media
19. Monitoring, Reporting and Optimization:
Timely monitoring and reporting is essential to the overall PPC campaign
management. Without monitoring and budget management, a PPC campaign risks
going over budget by paying more per click than necessary. Also your campaign
risks being overpowered by competitor, and underperformed due to changing
market condition.
We will run monthly or bi-weekly reporting as:
Statistical Reporting:
See your average actual CPC,impressions,ads clicks, CTR (click through rate),
average ads position, and cost. This reporting is available for each keywords,
ads groups, campaigns, and account.
Monitoring and reporting will help us refine keywords, ads text, ads groups and
campaigns, and insures that your ads are placed in competitive positions for optimal
CPC prices.
Digital Marketing StrategieS
Social Media
20. Optional Analytics:
Google Analytics could help you to learn which online marketing
initiatives are cost effective and see how visitors actually interact
with your site.
It could be a helpful tool for your business to make
informed site design improvements, drive targeted traffic, and
increase your conversions and profits.
In addition to basic conversion tracking, Analytics also offers site
wide page view analysis, advanced goal definition, conversion
funnel
analysis, and various advanced conversion reports.
Digital Marketing StrategieS
Social Media
21. • Understanding Inorganic Search Results
• Introduction to Google ADWORDS & PPC Advertising
• Overview of Microsoft Ad-center(Bing & Yahoo)
• Setting Up Google ADWORDS Account
• Understanding ADWORDS Account Structure
- Campaigns, Ad-groups, Ads, Keywords,
- Types of Advertising Campaigns- Search, -
Shopping & Video
- Difference Between Search & Display Campaigns
Digital Marketing StrategieS
Social Media
22. • People who search Google are actively looking for related information, i.e. in
most cases they are in ‘buy mode’ – the opposite to social media.
• Real-time adjustments to campaigns and bids – pause campaigns if you
have site issues and stay in complete control of your budgets.
• Option of using Google Content (Display) Network, with further option for
using Google’s ‘remarketing’ scheme.
• Demographic and geographic targeting.
• Approximately two out of three clicks on the first page are from PPC adverts.
• Adjustments of campaigns for effective ROI and within CPA limits (expertise
required!)
• Your competitors use Adwords!
Digital Marketing StrategieS
Why you are using Adwords
23. • Ad Extensions allows you to include additional features to your
adverts, such as maps and a ‘call’ button. This can be especially
useful for mobile devices where users do not want to fill forms on
donation pages.
• Remarketing Lists for Search Ads (RLSA) is a new feature for
Adwords search ads. It allows you to show different ad content
and bidding for users who have already visited your site.
Digital Marketing StrategieS
Further Features
24. • First click, last click, middle click? Remember to have unbiased
data analysis – over 95% of Google revenue is from PPC.
• Additional 13% of donations were ‘helped’ by PPC.
• PPC works together with SEO:
- 8.4% of PPC conversions were assisted by SEO
- 2.2% of SEO conversions were assisted by PPC
Digital Marketing StrategieS
Don’t forget Contributions!
25. • Largely dependent on sector and campaigns.
• Keywords (groups) should be analysed for most effective
CPA (sweet-spot). There is a point where increasing the
CPC bids will have little effect on conversions.
Digital Marketing StrategieS
How much should the budget be?
26. • It is important to import your Adwords data into a web analytics
tool (Google Analytics is free). This allows you to combine and
compare your data with other sources, and offers further insight.
• Use data analytics to monitor PPC performance with other
advertising campaigns:
- Learn how PPC supports other advertising.
- Learn how PPC visitors interact with your site compared
with other visits.
Digital Marketing StrategieS
Measurements
27. • The Google Grants programme must be a separate Adwords
account and cannot be combined with an existing account.
• Daily budget of $329 USD per day – You cannot add, or ‘top
up’, your daily budget. The budget cannot be ‘carried over’ to
a new period.
• Maximum CPC of $2 USD per click (increase from $1 USD) –
As with the daily budget you cannot add to the maximum
CPC amount. This is restrictive in the sense that may be
excluded from the top ranking positions.
• Google UK only.
Digital Marketing StrategieS
28. Optional Analytics:
Google Analytics could help you to learn which online marketing initiatives
are cost effective and see how visitors actually interact with your site.
It could be a helpful tool for your business to make
informed site design improvements, drive targeted traffic, and increase your
conversions and profits.
In addition to basic conversion tracking, Analytics also offers site wide page
view analysis, advanced goal definition, conversion funnel
analysis, and various advanced conversion reports.
Digital Marketing StrategieS
Social Media
29. Google+
Twitter
Flicker
Facebook
Digital Marketing StrategieS
Social media presents itself in the form of many
variable applications
YouTube
Digg
MiniClip
foursquare
Vine