The document is a presentation about AdWords remarketing by Zeke Camusio, CEO of The Outsourcing Company. It discusses how remarketing works, how to set up remarketing lists in Google Ads, how to create custom remarketing combinations, and how to integrate remarketing with Facebook and LinkedIn advertising. The presentation includes slides explaining these key aspects of remarketing and examples of different types of remarketing lists and audiences.

1. AdWords Remarketing:
The Marketing Tool
of the Future
Presenter: Zeke Camusio, CEO of The Outsourcing Company
(www.TheOutsourcingCompany.com)

2. About Me
• CEO of The Outsourcing Company
• Serial Entrepreneur
• Author of The Internet Marketing Bible
• Columnist for Entrepreneur.com, Startup
Nation and Search Engine Journal
• 300+ Clients (Including Subaru, Burger
King and Chevrolet)

3. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn

4. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn

5. What Remarketing Is

6. What Remarketing Is

7. What Remarketing Is

8. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn

9. How to Set Up a Remarketing List

10. How to Set Up a Remarketing List

11. How to Set Up a Remarketing List

12. How to Set Up a Remarketing List

13. How to Set Up a Remarketing List

14. How to Set Up a Remarketing List

15. How to Set Up a Remarketing List

16. How to Set Up a Remarketing List

17. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn

18. How to Create Custom Combinations
People
Who
Placed an
Order
People Who Added a Product
To Your Shopping Cart

19. How to Create Custom Combinations
People
Who Filled
Out the
Form
People Who Saw Your Contact Form

20. How to Create Custom Combinations
People Who
Found You on
LinkedIn and People Who Visited Your
People Who Found You on Visited Your “Consulting Services” Page
LinkedIn “Consulting
Services”
Page

21. How to Create Custom Combinations
People Who
Visited Your
Website in the
Last 10 Days
People Who Visited Your Website
In the Last 30 Days

22. How to Create Custom Combinations

23. How to Create Custom Combinations

24. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn

25. Remarketing + Facebook
www.Lujure.com

26. Remarketing + Facebook
www.Facebook.com/ads

27. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn

28. Remarketing + LinkedIn
www.LinkedIn.com/ads

29. Thank You!
www.bit.ly/remarketing-tutorial
Zeke Camusio
zeke@TheOutsourcingCompany.com
503-367-7561