From Google Adwords Remarketing To The Next Level presentation is about advanced remarketing tactics that can be applied. Remarketing is a very powerful way of lead generation based on repeat marketing concept.

1. Your Easy Web Solutions
From Google Adwords
Remarketing To
The Next Level
Alexei Kouleshov

2. Who I am
• Online Marketing Strategist
• Google Partner
• Over 10 Years In The Industry
• Managing Director of Your Easy Web Solutions
• Author

3. What is Adwords Remarketing?
• Reach people who visited website or app
• Tailored to behaviour
• Delivered over Display Network
• Forums
• Partner websites
• Youtube

8. Benefits
• Brand Awareness
• Specific Audience Targeting
• Match user behaviour:
• Incomplete orders
• Researching
• Second chance
= Higher Conversion Rates

9. Cross Media Remarketing (eg Facebook)
• Remarketing using another channel
• Additional targeting parameters
• Using different ad formats
• Segment audiences further
• Demographics
• Interest
• Behaviours
• Device

11. Facebook Example
1. Google search ad sends visitors to website
2. Retargeting ad served to website visitors
(fine-tuned criteria)
3. Display video ad
4. Build new audience of people who watched video
5. Display new ad with attractive offer

13. Tips To Make This Work
• Create quality and engaging content
• Install Google Analytics
• Set Goal Conversions (Leads, Sales)
• Improve User Experience
• Get Visitors To Come Back
• Continuously Test and Measure

14. Questions?

15. www.yews.com.au
Email – alexei@yews.com.au