You can start with this basic digital Marketing course outlines. Part 1 - intro to the digital Marketing - how Digital Marketing affects brands - Social media strategy intro

1. DIGITAL
MARKETING
WORKSHOP
Day 1

2. Day 1 Agenda
▸ Traditional Marketing VS. Digital marketing
▸ What is Digital Marketing?
▸ Digital marketing Branches
▸ Social Media Marketing [SMM]
▸ Who needs it?
▸ How much it affects brands (statistics and
explanation)
▸ Intro to Social Media Strategy

3. Which is better !!
Use big
image.
Want big impact?

4. Points to consider
Level playing field & better reach
Cost
Measurements, Real time results.
Time & Frequency
Targeting
MKT materials

5. Some statistics
▸ For context, as of July 2015, total worldwide populationis 7.3 billion
▸ The internet has 3.17 billionusers
▸ There are 2.3 billion active socialmedia users
▸ 91% of retail brands use 2 or more socialmedia channels
▸ Internet users have an average of 5.54 social media accounts
▸ Social media users have risen by 176 million in the last year
▸ 1 millionnew active mobile social users are added every day. That’s 12 each
second
▸ There are 1.65 billion active mobile socialaccountsglobally

6. Social media stats.
▸ Social networks earnedan estimated $8.3billionfrom advertising in 2015
▸ 38% of organizationsplan to spend more than 20% of their totaladvertising
budgetson socialmedia channelsin 2016, up from 13% a year ago
▸ Only 20 Fortune 500 companies actuallyengagewith their customers on
Facebook, while 83% have a presenceon Twitter
▸ Peopleaged 55-64are more than twice as likely to engagewith brandedcontent
thanthose 28 or younger
▸ 96% of the people that discuss brandsonline do not follow those brands’ owned
profiles
▸ 78 percentof people who complainto a brandvia Twitterexpect a
response withinan hour

7. Global AD SPEND

8. The Key Benefits to Inbound Marketing
▪ Lead Generation
▪ Higher ROI: instead of a turned off tv.
▪ Brand Awareness
▪ Building Relationships
▪ Added Value :
is that unlike outbound marketing where a billboard is up for a
specific amount of time and then taken down, inbound marketing stays
online and adds value to your site. Throughout the process of inbound
marketing you are gathering leads, building relationships but also adding
value to your site by producing more content.

10. The average first response time of B2B companies to their leads was 42 hours
Only 37% of companies responded to their leads within an hour

12. Social media Marketing
HOW IT ALL STARTED ? WHY NEEDS IT ? HOW BRANDS USE IT?

15. What else ?
▸ Research
▸ Customers
▸ Job posts
▸ Personal branding
▸ Politics affairs
▸ BRANDS AND CORPORATES

16. Why brands use social media ?
Reviews
Brand
awareness
Listening
lEADS
Customer search

17. Reputation management

18. #‫حمزة‬_‫عايز‬_‫يستحمى‬

19. The cost of Not-listening !

20. New product / ideas inspiration

21. Brand awareness

22. Mate 8

23. ‫ظ‬‫ف‬‫ا‬‫ح‬_‫ى‬‫ل‬‫ع‬_‫ن‬‫ض‬‫ح‬_‫م‬‫أ‬ #

25. The campaign’s video generated more than 1.8M views in one week on
Facebook, reaching 2.7M Instagram users.
The campaign advertised Mother’s Day in an engaging, easy and
emotional form of online donation, instead of regular click-funding
model.

26. Social media
strategy

27. ENGAGEMENT
IS NOT
A STRATEGY

28. ENGAGEMENT IS NOT
A STRATEGY
ENGAGEMENT IS A TOOL
SHOULD BE TIED TO A
MESAURABLE GOAL

30. Social media Strategy
▸ Business Goals
▸ Analysis .
Social media assessment.
Competitive analysis
▸ Social media objectives
▸ Target segments
Personas
Tone of voice
▸ Content planning
Phases
Types
▸ Media mix
▸ KPIs& reporting

31. After reviewing your business’s mission, vision, Market
opportunities, you will need to discuss the digital campaign
objectives which can be :
▫ Increase market share
▫ Enhance the company brand
▫ Improve business intelligence
▫ Reduce costs of doing business and enhance productivity
Objectives
Business Goals

32. THANKS!
Any questions?
You can find me at Twitter @evaAymn
Fb/Olivia.aymn
Olivia.aymn@gmail.com