This document discusses how event organizers can leverage disruptive technologies to achieve their goals and position themselves on the forefront. It identifies key strategic questions around technology choices and assessments. Top objectives for organizers are listed like recruiting attendees and sponsors. Top disruptive technologies over time are outlined. The document recommends experimenting with technologies like mobile apps and social media to drive engagement and revenues. Organizers are advised to focus on meaningful innovations that move the needle rather than big spending.

1. What IF… We acquired technology that really mattered?

2. What would the best applicationsand the best tools really look like?

3. The Challenge

4. Tech Doesn’t Always Perform Up to Our Expectations

5. The Strategic Questions How can we position our show/event/organization to be on the forefront? How does one navigate the ocean of choices? Where are our members/customers? How do we measure up?

6. The Assessment Questions What technologies are essential to show management toolbox? Which tools offer the greatest impact? How can we best showcase technology? How do we assess these solutions? Can we measure ROO/ROI?

7. Technology Objectives How this maps to our strategic vision? Foundation for decisions to be made Based on organization business drivers

8. Organizer/planner goals Recruit attendees Grow community Enhance networking Increase brand awareness Recruit sponsors Create value for sponsors Generate event buzz Drive online commerce Supplement current marketing efforts Conduct research Provide online event connectivity Manage reputation

9. The Disruption

10. Moment of Vague Destiny?

11. What is disruptive technologies? innovation disrupting a market improves a product or service not expected lowers price or changes market

12. Top 10 Disruptive Technologies Cell Phones + Wireless Internet Access The Web + The Graphical Browser Broadband + Wireless Networks Cloud Computing + Always-On Devices Cheap Storage + Portable Memory Blogs + Google Ads MP3 + Napster Open Source + Web Tools YouTube + Cheap Digital Cameras and Camcorders DVRs + Entertainment on Demand

13. SXSW Experiment

14. Event disruptive technologies Virtual events Mobile applications Social media marketing QR codes RFID Video/Streaming Inbound Marketing

15. The Disruption of Mobile buzz

16. QR Codes

17. Good Disruptions

18. The Environment

19. Brain Rules: Attention

20. Getting Mobilized for Meetings and Events (March 2011): How to Create a Mobile Strategy that Delights Your Users and Achieves Your Business Goals, is a new white paper that provides meeting professionals with everything they need to know about smartphone apps for meetings and events. Getting Mobilized SwiftMobile reveals what you need to know about implementing a mobile strategy for your events. Read the white paper to find out how a mobile strategy can meet your attendees changing expectations and increase the value of your events.

21. Welcome to the Digital Declaration Philadelphia is the home of the Declaration of Independence, the Liberty Bell and Independence Hall and the perfect place for SISO to declare it’s independence in the digital age of trade shows. SISO’s annual tactical conference for CEOs, owner/operators and senior management is the only place that for-profit organizers get the latest information about meeting the market demands. This year’s conference will devote its entire program to understanding how technology is changing the face-to-face environment and how our companies can harness the power of digital to produce greater revenues and increase bottom line profits. TOO MUCH TECHNOLOGY….TOO LITTLE TIME, delivers a panel of leading edge technology experts that have done the homework for you, as they present the latest technology offerings and what they really mean to show organizers. This session is the Consumer Reports of technology and they will show you which products are best buys and those to avoid.

24. Open source platform Mobile apps andwebsites

25. The Opportunity

26. GO BIG OR GO HOME.

27. Not GO spend a bunch of money on BIG resources OR GO HOME.

28. important ideas Experiment for results Appreciate the power of the community Train the trainer Make a statement It is all about moving the needle

29. Recommendations

30. Take Away Change is here to stay requiringshow management and meeting planners to reinvent their events by incorporating innovation.