National Association of Consumer Shows
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This document provides guidance on using social media for consumer shows. It outlines key social media platforms like Facebook, LinkedIn, Twitter, blogs and videos. It emphasizes storytelling and creative content to engage communities and achieve goals like increasing attendance, recruiting exhibitors, and driving event buzz. The document recommends building online infrastructure, growing communities, leveraging the community, and monitoring performance towards goals. It provides tips and resources for social media use in event marketing.
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National Association of Consumer Shows
- 1. Using Social Media for Consumer Shows
- 2. Agenda Social media platforms Strategies for getting started Tips on updating Content Questions
- 3. Tools for Techies Facebook LinkedIn Twitter Blogs Videos Mobile Devices
- 4. Facebook
- 5. Facebook
- 6. LinkedIn
- 7. LinkedIn
- 8. LinkedIn
- 9. Twitter
- 10. Twitter
- 11. Storytelling for Shows Stories = Creative Content Social Media = Distribution Industry Customers & Prospects = Community Tangible Results = Butts in Seats or Exhibitor Recruitment
- 12. Chris Brogan
- 13. Blogs YOUR organization’s messages Heavy promotion allowed Need to capture attention Gain community participation through comments & discussions Great place to launch brand generals and advocates
- 14. Leverage Community & Network to Achieve Goals Recruit attendees Grow community Enhance networking Increase brand awareness Recruit exhibitors Create value for exhibitors Generate event buzz Drive online commerce Supplement current marketing efforts Conduct research Provide online event connectivity Manage reputation
- 15. Four Pillars of Social Media Playbook Build Infrastructure and Online Presence Grow Your Online Community Leverage Community to Achieve Goals Monitor Performance Toward Goals
- 16. Tips and Tricks
- 17. Resources MTO Summit ChicagoMarch 21-22 | www.mtosummit.com MeetingTechOnline Buyers Guide Serieshttp://budurl.com/MobileappGuideOnline TSNNwww.tsnn.com MeetingTechOnlinewww.meetingtechonline.com
- 18. Contact Stephen NoldTarsus Advon512.310.0628512.789.1603 cellstephen@tsnn.com Presentation on Slideshare.net
- 19. Blog Roll Call Chris Broganwww.chrisbrogan.com Michelle Brunohttp://forkintheroadblog.com/tag/michelle-bruno/ Rachel Wimberlywww.tsnn.com Experient Event Industry Bloghttp://blog.experient-inc.com/
Editor's Notes
- Anything not covered that should be covered?Twitter feed – tweetchat for #MTOSummit
- CommunitiesConversationsConnectionsContentAll OnlineWhat does Social Media mean to the Public or Consumer shows?A new form of Marketing your event or organizationAudience + exhibitors + press + speakers + experts = found in online communities
- More personal for most connectionsPrivacy concernsVisual – pictures, pictures, picturesNot conducive for brand promotionTool bar can be inserted into web assets
- WHAT IS LINKEDIN?SCN: 25 – 500+Way to find and reach contacts through introductions and discussionsLinkedIn GroupsComes directly into Inbox
- WHAT IS TWITTER?140 character messagingFollow Me – Follow youReTweet broadcastingVery viral
- Leverage Community & Network to Achieve GoalsRecruit attendeesGrow communityEnhance networkingIncrease brand awarenessRecruit exhibitorsCreate value for exhibitorsGenerate event buzzDrive online commerceSupplement current marketing effortsConduct researchProvide online event connectivityManage reputation
- Four Pillars of Social Media PlaybookBuild Infrastructure and Online PresenceGrow Your Online CommunityLeverage Community to Achieve GoalsMonitor Performance Toward Goals