A comprehensive look at the established, growing and declining technologies exhibitors use to create greater results and better experiences in their trade show booths.
Get the Full Debrief: www.psfk.com/report/impact
PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence.
The 25+ page report includes:
-Fundamentals for creating corporate social innovation
-6 comprehensive trends driving good business
-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue date: March 2016
Innovation represents for many companies the key to a successful future. Many CEOs around the globe are prioritizing and investing in innovation; however, the potential for innovation taking place within big organizations often goes unrealized.
Stefan Erschwendner, Managing Partner of LHBS, had the opportunity to speak at the Good School’s ‘Camp Digital’ on the topic of “Making Innovation Happen,” where he elaborated on the idea of innovation as well as its implementation inside of an organization.
Salyer, stephen media entrepreneurship presentation to salzburg academySalzburg Global Seminar
This document provides an overview of media entrepreneurship and financing for digital media projects. It discusses the differences between social entrepreneurship and business entrepreneurship, highlighting that social entrepreneurs prioritize social value over profits while business entrepreneurs prioritize economic returns. Examples are provided of successful media organizations, including MinnPost and m-Pedigree Network, that utilize diverse revenue sources like subscriptions, grants, advertising, and partnerships. Key elements of developing an effective elevator pitch or business plan are outlined, focusing on clearly identifying needs, solutions, metrics, implementation strategies, risks, returns, and securing necessary investment.
The Changing Role Of The CIO In The Health Club Industry Bryan K. O'Rourke
Prepared by Exerp, this magazine explores views on the role of technology and the CIO in the modern health club intro. I had the pleasure of writing the introduction and some of the world's leading thinkers on the subject share their insights.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
The document discusses Share of Experience (SOE) as a more comprehensive metric for marketers than Share of Voice (SOV). SOE measures the percentage of total brand experiences a brand accounts for in relation to the total market, including owned, earned, and environmental touchpoints beyond just paid media. The analysis found SOE has a stronger correlation to market share and sales than SOV. It is suggested that marketers ensure their brand generates an SOE in excess of its current market share in order to facilitate growth. Capturing sentiment around experiences can also provide predictive power, as positive experiences have a greater impact on brand consideration.
Wearable technology has left the realm of science fiction and landed squarely in the real world. This Spiceworks white paper, based on a recent survey of IT pros, looks at barriers and benefits to adoption of wearables in the workplace. To learn more, visit http://smbz.us/1bbIhQv
Get the Full Debrief: www.psfk.com/report/impact
PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence.
The 25+ page report includes:
-Fundamentals for creating corporate social innovation
-6 comprehensive trends driving good business
-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue date: March 2016
Innovation represents for many companies the key to a successful future. Many CEOs around the globe are prioritizing and investing in innovation; however, the potential for innovation taking place within big organizations often goes unrealized.
Stefan Erschwendner, Managing Partner of LHBS, had the opportunity to speak at the Good School’s ‘Camp Digital’ on the topic of “Making Innovation Happen,” where he elaborated on the idea of innovation as well as its implementation inside of an organization.
Salyer, stephen media entrepreneurship presentation to salzburg academySalzburg Global Seminar
This document provides an overview of media entrepreneurship and financing for digital media projects. It discusses the differences between social entrepreneurship and business entrepreneurship, highlighting that social entrepreneurs prioritize social value over profits while business entrepreneurs prioritize economic returns. Examples are provided of successful media organizations, including MinnPost and m-Pedigree Network, that utilize diverse revenue sources like subscriptions, grants, advertising, and partnerships. Key elements of developing an effective elevator pitch or business plan are outlined, focusing on clearly identifying needs, solutions, metrics, implementation strategies, risks, returns, and securing necessary investment.
The Changing Role Of The CIO In The Health Club Industry Bryan K. O'Rourke
Prepared by Exerp, this magazine explores views on the role of technology and the CIO in the modern health club intro. I had the pleasure of writing the introduction and some of the world's leading thinkers on the subject share their insights.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
The document discusses Share of Experience (SOE) as a more comprehensive metric for marketers than Share of Voice (SOV). SOE measures the percentage of total brand experiences a brand accounts for in relation to the total market, including owned, earned, and environmental touchpoints beyond just paid media. The analysis found SOE has a stronger correlation to market share and sales than SOV. It is suggested that marketers ensure their brand generates an SOE in excess of its current market share in order to facilitate growth. Capturing sentiment around experiences can also provide predictive power, as positive experiences have a greater impact on brand consideration.
Wearable technology has left the realm of science fiction and landed squarely in the real world. This Spiceworks white paper, based on a recent survey of IT pros, looks at barriers and benefits to adoption of wearables in the workplace. To learn more, visit http://smbz.us/1bbIhQv
The State of Always-On Marketing StudyIshraq Dhaly
This document summarizes the findings of a study on "Always-On Marketing" conducted by Razorfish and Adobe. The study surveyed 685 executives and found that:
1) Very few businesses (under 5%) have the capabilities to deliver personalized, real-time marketing across channels, despite many executives believing they do.
2) There is a large gap between perceived ability and actual ability, especially in France and Germany.
3) Company size and industry affect capabilities, with larger companies and retailers/tech companies more likely to be leaders in Always-On Marketing.
This document discusses insights from a survey about consumer attitudes toward innovation. It finds that:
1) While consumers are inspired by the promise of innovation, they first need reassurance from brands.
2) Consumer acceptance of brand innovation cannot be bought, it must be earned through addressing privacy, security, and environmental concerns.
3) Consumers rely on peer recommendations more than brand marketing to feel reassured about new products and services.
Digital technologies are transforming the business landscape through five megatrends - demographic changes, rapid urbanization, shifts in global economic power, climate change, and technological breakthroughs especially digital technologies - which are creating new opportunities for organizations to better understand customers and improve operations through virtually unlimited data and analytics. Finance teams must play a strategic role in leading organizations to respond effectively to these changes by utilizing digital tools to lower costs, raise profitability, and sharpen insights. Front-running finance teams are already using the latest business intelligence technologies to analyze more data at lower costs while ensuring outputs are more focused and actionable for users.
Impact is the new name of the game - Turning insights into actionTom De Ruyck
The document discusses how marketing research is struggling to drive business impact despite increased data availability. While research spending has grown, only 45% of research leads to actual impact. The document argues that research impact is not about budget size, but rather how budget is spent and time is managed. It presents a 6-step framework for organizations to increase their "insight activation maturity" through more efficient research approaches and ensuring insights are understood and can drive action. The framework emphasizes engaging stakeholders before research, inspiring them with results, and activating insights over time through reminders and tasks.
The document discusses trends in the recruitment industry, including:
1) Economic growth has a large impact on the recruitment market and weak growth over the next few years will limit industry growth.
2) There is a trend towards outsourcing recruitment functions through managed service platforms and RPO to gain better cost control and management information.
3) Margin pressure on recruitment agencies is expected to continue as clients leverage competition to reduce costs.
4) The market is maturing with continued consolidation expected as smaller agencies struggle with pressures.
5) Recruitment is becoming more specialized with different models like executive search, temporary staffing, and in-house teams addressing different talent needs.
To gauge the perceptions of mobility among IT professionals, Accenture Research surveyed several hundred CIOs and several thousand application developers in North America, Europe, Asia and South America in January 2012. The results were startling. When asked to tally their priorities, 78 percent of CIOs placed mobility in their top five.
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media consumption. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to be a major revenue driver for digital media companies, as consumers are increasingly willing to pay for digital content and services.
3. Native digital advertising that fits the format and consumption patterns of different digital platforms will thrive. Major tech companies already generate tens of billions annually from digital advertising.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and consumers choose between free content with ads or paid subscriptions without ads.
The document summarizes trends in digital media spending and advertising in 2011. Key points include:
- Razorfish ad spending grew over 25% in 2011, marking the third year of over 20% growth.
- Spending was distributed across search, display, mobile, social networks, and ad exchanges. Ad exchange spending grew over 60%.
- The number of publisher partners declined as focus shifted to fewer, more strategic partners accounting for 80% of spending.
- Investment in paid social media like Facebook increased as platforms grew massively in scale and marketers engaged in two-way dialogue.
H2 Central - Digital Trends White PaperMark Dodick
The document summarizes 10 trends in digital communications that reflect a transition to a mobile information culture. It conducted research from late 2014 to early 2015 using secondary sources to identify trends and examined their implications. The first trend is that mobility rules and defines a global culture, as mobile internet access has reached billions of users and is growing, driving other trends and establishing a portable digital communications culture.
Download Buildling Tomorrow: www.psfk.com/report/building-tomorrow
PSFK Labs partnered with Architizer to launch Building Tomorrow: Trends Driving the Future of Design. This report provides an overview of future trends in architecture, as well as the societal forces moving them forward drawn from an analysis of Architizer’s global library of innovative designs and PSFK’s expertise in industries like travel, retail, and home living.
It is important to note, this report is not necessarily a study in architecture: it is a guide for any creative professional who is building today – whether that in the physical, media or digital landscape. The themes highlighted within Building Tomorrow can be used to inspire the cities of tomorrow, but the trends can be leveraged to build the next generation of products, services and experiences.
The report includes:
- 3 global drivers impacting design
- 9 Key Trends building tomorrow
- Implications for Retail, Product, and Digital Experience
- Perspectives from industry experts
- 4 Pillars for Creating Experiences
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Beyond Supply Chains Empowering Responsible Value ChainsSustainable Brands
This document discusses the opportunity for companies to create "responsible supply chains" that provide benefits to both businesses and society. It identifies 31 proven supply chain practices that can help companies achieve "triple advantage" - commercial benefits as well as benefits to the environment and local economies. Implementing these practices could result in increased revenues and reduced costs for companies, as well as improved customer health, labor standards and reduced environmental impact. The practices are organized into a framework that companies can use to prioritize which practices would be most effective for their specific industry and situation. However, the concept of triple advantage has limitations, as human rights commitments should not be based solely on financial justification. The document calls for policies to support companies in optimizing across all three
Digital transformation involves realigning technology and business models to better engage digital customers at every touchpoint of the customer experience lifecycle. While gaining momentum, digital transformation is still in its infancy as a formal process for many organizations. Disruptive technologies like social media, mobile, and real-time analytics are catalyzing businesses to undergo digital transformation and integrate customer touchpoints that were previously managed separately. Mapping customer journeys reveals how consumer habits and expectations now outpace traditional organizational structures, driving the need for transformation.
Impact of technology on fitness industry - IHRSA 2010Bryan K. O'Rourke
IHRSA 2010 presentation on the impact of technology on the fitness industry showing key trends in technology, business model evolution, innovation and predictions for the future
Enterprise Digital Transformation Survey report 2015Copperberg
The survey report provides insights into perceptions of digital transformation among leaders in Europe's private and public sectors. Some key findings:
- Most organizations have started their digital transformation journey, with 44% applying new technologies and 20% moving to data-driven decisions.
- 15% see themselves as fully digital, while only 6% consider themselves non-digital. Maturity varies by sector and business model.
- Over 85% see opportunities to positively impact customer experience, operations, and business models through digital transformation.
- Common capabilities being used or planned include digital marketing, mobility, analytics, customer intelligence, and collaborative tools.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
This document summarizes the key findings of a research study on marketing trends in 2014. It found that marketers are focusing their budgets on fewer proven channels and tactics that deliver high returns. There is also a major focus on personalized marketing and understanding individual customer needs. Marketers face challenges in developing personalized programs and measuring their effectiveness. They are looking to work with fewer strategic vendors that can provide integrated solutions to address these challenges. In 2014, marketers will consolidate spending and focus on personalization, measurement improvements, and partnering with select vendors.
Five Guidelines to Delivering Products that Create Impact in Communications, ...Cognizant
At the apex of innovation — with an emphasis on business outcomes and meaningful growth — exists not just one north-star discipline, but two: design and engineering. Long considered fundamentally separate entities, engineering and design have long led project plans and new ideas toward product development in their own streams; each approach with its many advocates. It’s time to shift to an evolved, technology-empowered design
mindset.
New Era Solutions - The Melding Of Technology, Health And Active AgingBryan K. O'Rourke
From The ICAA Journal Of Active Aging in 2018, Colin Milner Interviews Bryan O'Rourke To Understand Emerging Technologies And Their Impact On The Quality Of Life .
IV Mobile Advertising Study TAPTAP 2014 (English)TAPTAP Networks
TAPTAP Networks has launched the IV Mobile Advertising Study 2014 in order to know the industry status in topics such as premium networks, second screen and geo-contextualization.
Digital Life - Understanding the opportunity for growth onlineTNS
Digital Life provides insights into how consumers engage with brands online through content sharing and social connections. The report finds that over half of consumers globally comment about brands online to share content with their networks, driving advocacy. However, many consumers do not want direct engagement with brands on social media. Brands can better enable consumer self-expression and social interaction by focusing on how their brand idea can deliver useful and participatory digital experiences. Understanding consumer motivations for sharing content is key to amplifying a brand's opportunities through advocates online.
The State of Always-On Marketing StudyIshraq Dhaly
This document summarizes the findings of a study on "Always-On Marketing" conducted by Razorfish and Adobe. The study surveyed 685 executives and found that:
1) Very few businesses (under 5%) have the capabilities to deliver personalized, real-time marketing across channels, despite many executives believing they do.
2) There is a large gap between perceived ability and actual ability, especially in France and Germany.
3) Company size and industry affect capabilities, with larger companies and retailers/tech companies more likely to be leaders in Always-On Marketing.
This document discusses insights from a survey about consumer attitudes toward innovation. It finds that:
1) While consumers are inspired by the promise of innovation, they first need reassurance from brands.
2) Consumer acceptance of brand innovation cannot be bought, it must be earned through addressing privacy, security, and environmental concerns.
3) Consumers rely on peer recommendations more than brand marketing to feel reassured about new products and services.
Digital technologies are transforming the business landscape through five megatrends - demographic changes, rapid urbanization, shifts in global economic power, climate change, and technological breakthroughs especially digital technologies - which are creating new opportunities for organizations to better understand customers and improve operations through virtually unlimited data and analytics. Finance teams must play a strategic role in leading organizations to respond effectively to these changes by utilizing digital tools to lower costs, raise profitability, and sharpen insights. Front-running finance teams are already using the latest business intelligence technologies to analyze more data at lower costs while ensuring outputs are more focused and actionable for users.
Impact is the new name of the game - Turning insights into actionTom De Ruyck
The document discusses how marketing research is struggling to drive business impact despite increased data availability. While research spending has grown, only 45% of research leads to actual impact. The document argues that research impact is not about budget size, but rather how budget is spent and time is managed. It presents a 6-step framework for organizations to increase their "insight activation maturity" through more efficient research approaches and ensuring insights are understood and can drive action. The framework emphasizes engaging stakeholders before research, inspiring them with results, and activating insights over time through reminders and tasks.
The document discusses trends in the recruitment industry, including:
1) Economic growth has a large impact on the recruitment market and weak growth over the next few years will limit industry growth.
2) There is a trend towards outsourcing recruitment functions through managed service platforms and RPO to gain better cost control and management information.
3) Margin pressure on recruitment agencies is expected to continue as clients leverage competition to reduce costs.
4) The market is maturing with continued consolidation expected as smaller agencies struggle with pressures.
5) Recruitment is becoming more specialized with different models like executive search, temporary staffing, and in-house teams addressing different talent needs.
To gauge the perceptions of mobility among IT professionals, Accenture Research surveyed several hundred CIOs and several thousand application developers in North America, Europe, Asia and South America in January 2012. The results were startling. When asked to tally their priorities, 78 percent of CIOs placed mobility in their top five.
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media consumption. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to be a major revenue driver for digital media companies, as consumers are increasingly willing to pay for digital content and services.
3. Native digital advertising that fits the format and consumption patterns of different digital platforms will thrive. Major tech companies already generate tens of billions annually from digital advertising.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and consumers choose between free content with ads or paid subscriptions without ads.
The document summarizes trends in digital media spending and advertising in 2011. Key points include:
- Razorfish ad spending grew over 25% in 2011, marking the third year of over 20% growth.
- Spending was distributed across search, display, mobile, social networks, and ad exchanges. Ad exchange spending grew over 60%.
- The number of publisher partners declined as focus shifted to fewer, more strategic partners accounting for 80% of spending.
- Investment in paid social media like Facebook increased as platforms grew massively in scale and marketers engaged in two-way dialogue.
H2 Central - Digital Trends White PaperMark Dodick
The document summarizes 10 trends in digital communications that reflect a transition to a mobile information culture. It conducted research from late 2014 to early 2015 using secondary sources to identify trends and examined their implications. The first trend is that mobility rules and defines a global culture, as mobile internet access has reached billions of users and is growing, driving other trends and establishing a portable digital communications culture.
Download Buildling Tomorrow: www.psfk.com/report/building-tomorrow
PSFK Labs partnered with Architizer to launch Building Tomorrow: Trends Driving the Future of Design. This report provides an overview of future trends in architecture, as well as the societal forces moving them forward drawn from an analysis of Architizer’s global library of innovative designs and PSFK’s expertise in industries like travel, retail, and home living.
It is important to note, this report is not necessarily a study in architecture: it is a guide for any creative professional who is building today – whether that in the physical, media or digital landscape. The themes highlighted within Building Tomorrow can be used to inspire the cities of tomorrow, but the trends can be leveraged to build the next generation of products, services and experiences.
The report includes:
- 3 global drivers impacting design
- 9 Key Trends building tomorrow
- Implications for Retail, Product, and Digital Experience
- Perspectives from industry experts
- 4 Pillars for Creating Experiences
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Beyond Supply Chains Empowering Responsible Value ChainsSustainable Brands
This document discusses the opportunity for companies to create "responsible supply chains" that provide benefits to both businesses and society. It identifies 31 proven supply chain practices that can help companies achieve "triple advantage" - commercial benefits as well as benefits to the environment and local economies. Implementing these practices could result in increased revenues and reduced costs for companies, as well as improved customer health, labor standards and reduced environmental impact. The practices are organized into a framework that companies can use to prioritize which practices would be most effective for their specific industry and situation. However, the concept of triple advantage has limitations, as human rights commitments should not be based solely on financial justification. The document calls for policies to support companies in optimizing across all three
Digital transformation involves realigning technology and business models to better engage digital customers at every touchpoint of the customer experience lifecycle. While gaining momentum, digital transformation is still in its infancy as a formal process for many organizations. Disruptive technologies like social media, mobile, and real-time analytics are catalyzing businesses to undergo digital transformation and integrate customer touchpoints that were previously managed separately. Mapping customer journeys reveals how consumer habits and expectations now outpace traditional organizational structures, driving the need for transformation.
Impact of technology on fitness industry - IHRSA 2010Bryan K. O'Rourke
IHRSA 2010 presentation on the impact of technology on the fitness industry showing key trends in technology, business model evolution, innovation and predictions for the future
Enterprise Digital Transformation Survey report 2015Copperberg
The survey report provides insights into perceptions of digital transformation among leaders in Europe's private and public sectors. Some key findings:
- Most organizations have started their digital transformation journey, with 44% applying new technologies and 20% moving to data-driven decisions.
- 15% see themselves as fully digital, while only 6% consider themselves non-digital. Maturity varies by sector and business model.
- Over 85% see opportunities to positively impact customer experience, operations, and business models through digital transformation.
- Common capabilities being used or planned include digital marketing, mobility, analytics, customer intelligence, and collaborative tools.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
This document summarizes the key findings of a research study on marketing trends in 2014. It found that marketers are focusing their budgets on fewer proven channels and tactics that deliver high returns. There is also a major focus on personalized marketing and understanding individual customer needs. Marketers face challenges in developing personalized programs and measuring their effectiveness. They are looking to work with fewer strategic vendors that can provide integrated solutions to address these challenges. In 2014, marketers will consolidate spending and focus on personalization, measurement improvements, and partnering with select vendors.
Five Guidelines to Delivering Products that Create Impact in Communications, ...Cognizant
At the apex of innovation — with an emphasis on business outcomes and meaningful growth — exists not just one north-star discipline, but two: design and engineering. Long considered fundamentally separate entities, engineering and design have long led project plans and new ideas toward product development in their own streams; each approach with its many advocates. It’s time to shift to an evolved, technology-empowered design
mindset.
New Era Solutions - The Melding Of Technology, Health And Active AgingBryan K. O'Rourke
From The ICAA Journal Of Active Aging in 2018, Colin Milner Interviews Bryan O'Rourke To Understand Emerging Technologies And Their Impact On The Quality Of Life .
IV Mobile Advertising Study TAPTAP 2014 (English)TAPTAP Networks
TAPTAP Networks has launched the IV Mobile Advertising Study 2014 in order to know the industry status in topics such as premium networks, second screen and geo-contextualization.
Digital Life - Understanding the opportunity for growth onlineTNS
Digital Life provides insights into how consumers engage with brands online through content sharing and social connections. The report finds that over half of consumers globally comment about brands online to share content with their networks, driving advocacy. However, many consumers do not want direct engagement with brands on social media. Brands can better enable consumer self-expression and social interaction by focusing on how their brand idea can deliver useful and participatory digital experiences. Understanding consumer motivations for sharing content is key to amplifying a brand's opportunities through advocates online.
El documento describe el ensamble y mantenimiento de computadores, incluyendo especificaciones técnicas requeridas para sistemas operativos Windows XP y Ubuntu. También detalla el proceso de instalación de un arranque dual de Windows XP y Ubuntu utilizando VirtualBox, así como información técnica sobre hardware obtenida usando las herramientas PC Wizard en Windows 7 y WinAudit en Windows XP.
Universo em desencanto 13º volume da obraatilagouveia
Este documento discute a natureza ilusória da vida material e como as pessoas são enganadas a perseguir o mal pensando que irão encontrar o bem. A vida é descrita como um "pau-de-sebo" devido ao corpo magnético estar em constante destruição de si mesmo com o tempo. Finalmente, as pessoas estão começando a compreender os fatores principais desta vida ilusória e os enganos que sofreram ao perseguir o mal.
Universo em desencanto 11º volume da obraatilagouveia
Este documento descreve a fase final da existência da vida material na Terra, na qual os corpos fluídicos racionais deformados, que são a causa dos fenômenos materiais, estão subindo para o seu verdadeiro mundo de origem, o Mundo Racional. Isso marca o fim da vida na matéria e traz grande alegria para todos por saberem a origem e o destino de suas almas.
Présentation des scénarios de mobilité couverts à date par la suite Enterprise Mobility + Security et retours d'expérience basés sur des projets de déploiement de cette solution au sein d'entreprises diverses. Quels sont les services offerts aux utilisateurs les plus primés/implémentés, quels sont les choix à faire avant de déployer ces solutions, quels sont les accompagnements à mettre en place pour garantir l'adhésion des utilisateurs à ces nouveaux services, etc.
IFAD Multiproducts Limited provides industrial training to teach about food processing, manufacturing, and production. Trainees learn about unit operations, quality control, hygiene practices, and research and development. The company produces flour, water, salt, noodles, biscuits, snacks, and cake. For quality control, tests are conducted on raw materials and finished products to ensure safety, nutrition, and compliance with standards. This ensures products meet customer requirements reliably.
The document provides information on cotton cultivation and water management practices. It discusses that cotton requires 700-1300 mm of water to meet its needs, with peak requirements during flowering. It describes different irrigation methods used for cotton like furrow, sprinkler and drip irrigation. It also discusses the effects of water stress on cotton yield and fiber quality, and recommends allowing 50-65% depletion of available soil water during crop growth.
This document discusses how event organizers can leverage disruptive technologies to achieve their goals and position themselves on the forefront. It identifies key strategic questions around technology choices and assessments. Top objectives for organizers are listed like recruiting attendees and sponsors. Top disruptive technologies over time are outlined. The document recommends experimenting with technologies like mobile apps and social media to drive engagement and revenues. Organizers are advised to focus on meaningful innovations that move the needle rather than big spending.
This document discusses emerging trends in trade show exhibits and marketing. It notes that while trade shows faced challenges during the recession, metrics like attendee purchasing plans and decision-making roles have remained steady. Though some felt trade shows may decline, experts believe face-to-face interaction remains important. Successful exhibitors now focus on personalized attendee experiences through creative use of technologies like digital badges, interactive apps, and paperless/QR options. They also emphasize social media and year-round engagement rather than one-time show promotions.
Presentation To Seda Technology ProgrammeElton050505
The document discusses several topics related to global commercialization of ICT products and services:
1) Globalization has led to an interconnected global marketplace without barriers to technology and business spread worldwide.
2) ICT products and services now commercialized globally include point-of-sale systems, e-commerce platforms, internet and telecommunications infrastructure.
3) There is a shortage of over 37,000 ICT workers in South Africa across many roles like managers, analysts, programmers and technicians needed to support growing commercialization of ICT.
2021 State of Marketing to Engineers | GlobalSpecChristianJHaight
- Nearly half of engineers have participated in a virtual trade show or conference, and 80% of those found the experience valuable. Webinars are slightly preferred to virtual events, but many engineers are unsure of their preference as virtual events are new.
- Engineers consume a variety of content, especially datasheets, case studies, white papers, and product demo videos. Podcasts are the least valued type of content.
- 96% of engineers watch work-related videos weekly, and over half listen to podcasts regularly, spending twice as much time watching videos than listening to podcasts.
2020 Marketer's Guide to Emerging Technologies with Analegy Innovation Rating...Actuan Global
Technology buzzwords are inescapable but what do they all mean? In this document, we tell you which technologies are most likely to impact your customer experience. We also provide a handy score you can use prioritize the technologies most important right now.
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
The document discusses Nokia's failure to understand the future direction of mobile devices towards smartphones. Researchers at Nokia had presented a touchscreen smartphone prototype in 2004, but senior management rejected it, allowing other companies like Apple to become leaders in the smartphone market. Despite losing market share, Nokia tried to innovate by focusing on its telecommunications network infrastructure business, which generates most of its revenue. This strategy shift may allow Nokia to compete against other manufacturers and win by redefining its market orientation.
This document discusses 8 trends for 2014 and beyond based on a review of technology and marketing. It covers trends like the rise of open source marketing, the importance of killer content, programmatic media buying, and connected living through wearable devices and the Internet of Things. The introduction outlines how technology is transforming marketing through greater interactivity, connectivity and the blurring of lines between culture, content and brands.
The document discusses strategies for exhibitors to successfully use trade shows in uncertain economic times. It argues that while trade show growth is slowing, the events still provide value for exhibitors. It provides tips for exhibitors such as focusing on quality over quantity of leads, evaluating whether target audiences actually attend specific shows, optimizing booth size based on objectives, using lightweight exhibit materials, and prioritizing effective graphics to attract qualified visitors. The key message is for exhibitors to continue participating in trade shows but to do so smarter through strategic planning and focus on objectives rather than just attendance numbers.
This document introduces a marketing agency called Marketing Architects that specializes in innovative, technology-driven solutions connecting the physical and digital world. They focus on revolutionizing retail, entertainment, and social experiences through personalization, connectivity, and autonomy. The agency provides end-to-end services including strategy, vendor selection, project management, and delivery of results for clients.
Detecon is a global consulting firm that provides management consulting and IT expertise. It has over 1,500 clients worldwide. Detecon's US office in San Francisco leverages its experience and knowledge of the telecom industry to help clients with strategies around innovation, emerging technologies, and new product launches. The document describes Detecon's services such as innovation management, technology strategies, and supporting new product launches. It also discusses current focus areas like mobile internet, cloud computing, emerging devices, and sustainability.
Download this guide at: psfk.com/ces-2018
PSFK’s CES Guide 2018 helps you distill this year’s over 4,000-exhibitor convention into a future-focused field guide, identifying the most important technology trends impacting consumers and businesses.
The document provides an overview and summary of the 2014 Integrate expo, which is a leading trade show for the AV and systems integration market in Australia. The 3-day event was held in August 2014 in Sydney and attracted over 5,100 total visits from professionals in fields like audio, unified communications, display, building control, and residential AV. It featured exhibits from 129 companies across 27 product categories and included an educational program with seminars, workshops and training. The expo served as an important platform for brands and suppliers to connect with buyers and integrators to launch new products and learn about industry trends.
This document discusses how programmatic advertising can help businesses transform by enabling real-time decision making based on consumer data. It provides examples of how Lenovo successfully used programmatic advertising to lower media costs, increase brand consideration and purchase intent, and boost online traffic and sales. The document advocates that businesses clarify objectives, evaluate capabilities, and build an initial programmatic ecosystem to optimize marketing campaigns and potentially core business functions.
Technology for Marketers: Are you Engaging Effectively? Ruder Finn UK Ltd
Ruder Finn has been working in partnership with Brand Republic to conduct research among marketers into whether their involvement in technology buying decisions has and will increase, and what their views are on the existing marketing messages that they see emanating from technology providers. The resulting report, “Technology for Marketers: Are you Engaging Effectively?”, makes interesting reading for technology companies and marketers alike, particularly those looking to target decision makers in the marketing department.
The document provides findings from a survey of over 900 engineers and technical professionals regarding their preferences for marketing communications. Key findings include:
- 63% of technical buyers regularly use AI tools for work such as content creation, sales enablement, and data analysis. However, opinions on AI tools range from curious to impartial to reluctant.
- Technical buyers conduct research throughout the design and development process, with 31% doing most in the starting phase and 18% in testing. Top information sources are vendor websites, technical publications, and sales/application engineers.
- YouTube, LinkedIn, and GitHub are the most helpful social media platforms for work information. In personal life, 51% use YouTube and 38% use LinkedIn.
Where marketing, business and strategy are headed next.
How do you win mindshare in a population that interacts with their mobile devices 150-200 times per day? What’s the shelf-life of apps today? Each year strategists, architects, developers, innovators, technologists and business professionals gather at MobCon to distill what mobile means today and where it’s going.
Through presentation analysis and survey techniques, we’ve culled their top insights and broken down why they matter for businesses today. Grow your strategy and engagement potential. Learn from experts obsessed with staying ahead and getting it right.
Gli amministratori delgati di molte grandi aziende sono oramai concordi nell'affermare che la tecnologia è il più importante fattore esterno che può impattare sul business. Ma non tutte le innovazioni si rivelano "innovative" come sembrano inizialmente. I Leader devono saper distinguere fra innovazioni dirompenti e "distrattori" di risorse. L'innovazione supportata dall'ecosistema può evidentemente fare la differenza: come riconoscerla?
This document provides 16 tips for trade show exhibitors before, during, and after a trade show. The tips include planning the budget and objectives, designing the exhibit booth simply, managing logistics and leads, holding daily staff meetings, ensuring timely follow-up with leads, and creating a post-show report to measure performance and inform future plans. Effective trade show participation requires thorough preparation, focused execution at the event, and analysis of results.
This document provides tips for new exhibitors at trade shows. It begins with an introduction explaining that trade shows require a wide range of skills including marketing, planning, organization, communications, and team building. It then provides 25 articles on various topics for new exhibitors, including common mistakes to avoid, promoting your presence, booth staff training, exhibit design, lead management, and measuring results. The overall message is that exhibitors should plan thoroughly and not assume success will happen automatically, as trade shows require effort in many areas to achieve good results.
This document discusses strategies for using promotions and social media to attract more visitors to trade show booths. It provides tips on effective trade show promotions, including offering attendees value in exchange for their time through giveaways, discounts, or experiences. It also stresses the importance of social media for trade show promotions. The document contains various articles on crafting promotional plans, using different social media platforms like LinkedIn and YouTube, and integrating promotions and social media for maximum trade show success.
This document provides tips for exhibitors using inline exhibit spaces at trade shows. It introduces the importance of inline exhibits as the most common exhibit space used. While inline spaces can be challenging due to their small size and high number of competitors, the document provides advice on how to stand out and succeed as an inline exhibitor through effective exhibit design, promotions, booth staff training, and lead management strategies. Key recommendations include focusing exhibit design on the target audience, using pre-show promotions to get on attendees' must-see lists, training booth staff on an engagement and qualification process, and properly following up on all leads generated.
This document provides tips for improving trade show booth staffing to increase lead counts. It suggests that booth staff should engage attendees in the aisles rather than just inside the booth. Staff should ask open-ended questions to start conversations rather than one-word responses. Dividing the booth into zones and assigning staff to each zone prevents clustering in one area and missed opportunities. Setting appointments at the show ensures meeting with key prospects. Giveaways should relate to the company's products or services. Overall it emphasizes the importance of actively engaging all attendees to maximize leads from the trade show.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Etsy Marketing Guide - Tips For Selling Digital Products
Tech for Trade Show Exhibitors
1. A comprehensive look at the established, growing and
declining technologies exhibitors use to create greater
results and better experiences in their trade show booths.
3355 Discovery Road
St. Paul, MN 55121
1-800-328-2725
www.skyline.com
2. 1
Table of Contents
Introduction ...........................................................................................................
Tech Perceptions ..................................................................................................
Audiovisual Technology Trends (Non-Interactive) .........................................
Audiovisual Technology Trends (Interactive) .................................................
Lighting Trends .....................................................................................................
Lead Retrieval Trends ..........................................................................................
Social Media Trends ............................................................................................
App Trends ............................................................................................................
Mobile Technology Trends ................................................................................
Other Technology Trends ...................................................................................
Sources for Technology Help and Information ..............................................
Content Trends .....................................................................................................
Budgets ..................................................................................................................
Best Uses of Technology ....................................................................................
Tech Challenges ...................................................................................................
Conclusions ...........................................................................................................
About Skyline .......................................................................................................
About the Survey
In October 2014, Skyline surveyed 15,000 exhibitors in order to understand
what technologies organizations are incorporating into their exhibit
programs. The results highlighted here in this report come from the 380
responses we received.
Respondents represented a wide array of industry, booth size, number of
trade shows participating in during a calendar year, and total company
annual sales. We looked at over 55 different technologies in several
categories available and measured both current and future trends, and
how exhibitors are budgeting for those trends.
2
3
5
7
8
10
12
14
16
18
20
22
24
26
27
28
29
3. 2
Introduction
A Technology Guidebook for Exhibitors
Our goal is to provide exhibitors a way to compare their organization’s
use of technology in their exhibit program compared to how their peers
across a variety of industries are using technology. This study will also
highlight which technologies are most viable, which technologies will
most likely be trending over the next few years, and which technologies
are being phased out.
Technology is being used more and more by exhibitors at trade shows
and expos worldwide and across all industries. Exhibitors are using
technology to attract people to their booth, capture leads, educate,
entertain, and manage logistics.
This use of technology has become so ubiquitous that exhibitors no
longer fear technology, but embrace it. Our survey found that
exhibitors’ perceptions of technology were overwhelmingly positive.
Most those surveyed felt that not only did technology make their shows
more effective but that it also attracted visitors to their booths and
enhanced the visitor experience.
Technology is here to stay and will continue to evolve. Yes, things do
change quickly, but the fundamentals remain the same. Careful planning
and using technology as a way to enhance your overall strategy are
your keys to success.
This survey is a technology guidebook for exhibitors. You will quickly be
able to see how your use of technology measures up to your peers. This
survey will show you what technologies are mainstream, what
technologies are going to gain in popularity over the next couple of
years, and what technologies are being phased out. We’ll also give you
some insight into how exhibitors are allocating budgets dollars to the
technology in their booths.
Almost 95 percent of those surveyed expect to spend the same or more on
technology in the next two years.
As knowledgeable as our respondents were when it came to the
different technologies available, most were eager to learn more. This
study is intended to help facilitate that learning.
“Focus on
the overall
objective and
only spend on
those pieces
of technology
that deliver
against the
objective.”
Survey response
4. 3
Tech Perceptions
Exhibitors Have an Overwhelmingly Positive Perception When It
Comes To Technology
Exhibitors Feel Technology Makes Their Trade Shows More Effective
As we said earlier, when it comes to technology, exhibitors have a far
greater positive perception than they have a negative perception. Most
exhibitors surveyed felt that technology makes their trade shows more
effective and that technology improves the visitor experience.
One negative that stood out in the survey was that almost 30 percent felt
technology is too expensive. Less than 10 percent felt technology was
just a crutch that gets in the way of face-to-face interaction, or that they
did not know enough about technology and lacked the time to learn it,
or that technology is too hard for booth staffers to use and they were
unable to train them. Less than one in five exhibitors felt technology
changed too fast.
When we looked at the results through the lens of sales numbers, there
was no significant difference between companies with sales over $50M
and companies with sales under $50M. We did however see a
difference when we broke those numbers down further.
“Communication
and training
cannot start the
day before the
event.”
Survey response
5. 4
Close to 40 percent of Exhibitors with more than $1B in sales felt that
technology was too expensive as opposed to just a quarter of
exhibitors with under $10M in sales. It would seem, the less money
companies have, the more they value technology.
Close to 40 percent of Exhibitors with more than $1B in sales felt that
technology was too expensive as opposed to just a quarter of exhibitors
with under $10M in sales.
We found only a 10 percent difference in perceptions of exhibitors
under 40 and those over 40. Ninety percent of exhibitors under forty felt
technology can make trade shows more effective versus 80 percent of
those over 40 years of age.
In our open-ended questions, a few exhibitors commented that
technology just simply gets in the way of quality face-to-face
interactions. Many others felt that is not the case if your focus is on using
technology to enhance the visitor experience as opposed to
implementing technology separate from your overall strategy.
6. 5
Audiovisual Technology Trends (Non-Interactive)
Video Walls, Translucent Screens and 4K Resolution Flat Screens
Gaining In Popularity
Projectors Are Out, Tablet Computers Are In
Audiovisual technology has become the life-blood of every exhibit.
No matter if you have a 10’ x 10’ booth or a 400 square foot island
booth; chances are there will be some form of audiovisual technology
in your booth.
Our survey shows that computer monitors, tablet computers, and flat
screen monitors are mainstream when it comes to non-interactive
audiovisual, with over 50 percent of exhibitors already using those
technologies. Another 20 percent plan to start using tablet computers in
the next two years. If that is the case, tablets will be the most popular
tech in use.
As for newer technology that is beginning to catch on, keep your eye on
video walls, translucent screens and 4K resolution flat screens. There is
significant interest in those technologies with between 12 and 24 percent
“Hooking up
an iPad to a flat
screen monitor
so that it
displays the
content on a
larger scale is
a good way
to share
information
with more than
one person. It
also captures
folks' interest
as they walk by,
as they wonder
what you're
demonstrating.”
Survey response
7. 6
of exhibitors either currently using them or planning to use them over
the next two years. Projectors, on the other hand, are being phased on.
Over 40 percent of respondents said that they had never heard of
automated moving monitor mounts, projection mapping and
augmented reality while just 5 to 6 percent plan to implement those
technologies over the next two years.
3/D holograms are more widely known with only 18 percent of
respondents saying they had never heard of them. We may have the
viral Tupac performance at Coachella back in 2012 to thank for that, but
just over 75 percent of respondents said they have no plans on using
holograms in their exhibit programs.
When we
compared
exhibiting
companies
with over
$50M in
sales to
exhibit
companies
under $50M
in sales, we
found no
significant
differences
in usage
trends.
We saw a difference when we compared companies who exhibit at ten
or fewer shows a year with companies who exhibit at more than ten
shows a year. Half of the companies who participate in fewer shows and
who have used translucent monitors are giving up on them. They have a
higher than average growth rate when it comes to tablet computers.
Companies who exhibit at more than ten shows a year have a higher than
average interest in incorporating video walls into their program with one
in five looking to add them over the next two years. This group has also
tried projection mapping, but one in three who have used it plans to stop.
8. 7
Audiovisual Technology Trends (Interactive)
Two-Thirds of Exhibitors Are Using Tablet Computers Interactively
Fifty Percent of Exhibitors Use or Plan to Use Touch Screen Technology
We also looked at how exhibitors used some of that same technology
and different technology interactively. Again, tablet computers steal the
show with over two-thirds of exhibitors using tablet computers
interactively. Touch screens are gaining in popularity with fifty percent
either using them or plan on using them in the next two years.
In the category of what is not hot are video games. Almost 90 percent of
exhibitors say they have no plans to use video games now or in the future.
While live streaming and virtual events are becoming more popular with
trade show organizers, only 35 percent of exhibitors plan to incorporate
live streaming, webcasts and Skype into their exhibit program. We
wonder if part of that is not due to the dissatisfaction with the Internet
options available at shows, an issue we will look at further on in this report.
The only area where we saw any difference was with exhibitors who do
more than ten shows a year. Those exhibitors are showing a 20 percent
growth rate in live streaming, webcasts and Skype. In two years, we will see
a 50/50 split between those using it and those who have no plans to use it.
“Make personal
contact with
technology
vendors in
advance and
have contact
names and
numbers on
hand during
pre-show
set-up.”
Survey response
9. 8
Lighting Trends
Emergence of LED at the High End
Backlighting Will Remain Popular With Exhibitors
The lighting of exhibit booths is not a topic that is often discussed; yet it
is an important part of your exhibit design. Lighting can be used to
create an ambiance, draw attention to key messages, and attract visitors
to your booth.
When looking at trends in lighting, we found that spotlight and
backlights were fairly mainstream with about half the respondents either
using this type of lighting now or have plans to use them in the next two
years. Over 50 percent of exhibitors were not planning on using
halogen lights, fluorescent lights, spot lights, and rigging in their exhibits.
Theatrical stage lighting is becoming a thing of the past with 80 percent
of those surveyed having no intention of using it in their booths. LED
lighting is not very popular at present with only 15 percent of exhibitors
using them in some form currently. However, 25 percent of those
surveyed intend to use them over the next two years.
Surprisingly, almost half of the exhibitors surveyed were unfamiliar with
GOBO lights. Only 10 percent of exhibitors currently use them, and that
is only expected to rise by 3 percent in the future.
“We use
technology in
terms of great
lighting and to
attract people
to our booth.”
Survey response
10. 9
A gobo (or GOBO) derived from "Go Between" or "Goes Before Optics" is a
physical template slotted inside, or placed in front of, a lighting source,
used to control the shape of emitted light. (Per Wikipedia)
Backlighting for graphics was the most popular form of lighting across
healthcare, manufacturing and technology companies. Professional
services companies tend to favor spotlights and halogen lights at just
over 52 percent using them.
In the future, we can expect to see a growth in backlighting with
companies under 50M in sales and a growth in LED strip or rope lights in
those companies with higher sales numbers.
Inline exhibitors also use backlighting less than island exhibitors
currently, but that is expected to grow by 15 percent over the next two
years. Ten percent of island exhibitors say they plan on adopting LED
changeable color lighting over the next two years.
11. 10
Lead Retrieval Trends
Mobile Is the Future of Lead Retrieval
Integration with CRM Software on the Rise
It was not very long ago that exhibitors had but two options when it
came to lead retrieval. Their first option was to collect business cards
and paper leads via a fishbowl. The only high-tech option was a rented
lead retrieval device from the show organizer.
Today, exhibitors are collecting leads via their mobile devices and touch
screen interactive monitors. They are using their own proprietary
programs or off the shelf applications that integrate with their CRM
systems. Now lead collection is not relegated to the booth but it can
happen in line for coffee, on a shuttle bus to the hotel, or at the gate in
the airport on your way back home.
Show organizers are moving away from lead retrieval devices and are
moving toward mobile apps. Exhibitors are using those show apps at a
rate of 53 percent. These show apps will see the highest rate of growth
over the next two years at close to 20 percent of exhibitors say they
plan to start using them.
“Create custom
exhibiting lead
management
and other
tools on your
iPad/tablet. If all
else fails, most
times these will
work and are
easy for people
to manage.”
Survey response
12. 11
It is expected that close to two-thirds of exhibitors will be using the show
app lead retrieval in the next two years.
Only one in four exhibitors are using rented (not from the show), or
company owned lead retrieval systems. Fifty-six percent of exhibitors
said they are not using them now and have no plans to use them in
the future.
There is another component to lead retrieval that is catching on, and that
is the ability to sync the leads collected to the exhibiting company’s
CRM system via the Internet. Currently, only 30 percent of exhibitors are
doing this but it’s expected to grow by 20 percent over the next two
years. Healthcare exhibitors expect to see a growth of 44 percent when
it comes to integration with their CRM system.
60 percent of those exhibiting at more than ten shows a year use the
show app, while 50 percent of those exhibiting at ten or fewer shows a
year use it. There is also a significant abandonment rate on the show
provided app with 20 percent of exhibitors who exhibit at ten or fewer
shows a year planning to stop using it.
13. 12
Social Media Trends
LinkedIn and YouTube Most Popular Social Media Sites
Visual Content Sharing Is On the Rise
Very few of the respondents were unfamiliar with the social media
platforms we surveyed. Familiarity does not necessarily mean they
embrace social media. Surprisingly, over 25 percent of exhibitors say
they have no plans on using social media in their exhibit programs.
Facebook, Twitter and LinkedIn are the most popular platforms with
YouTube falling just behind those top three. Blogs are split down the
middle as far as exhibitors using them and exhibitors who have no plans
to use them. LinkedIn and YouTube are both popular and growing at an
above average pace.
While Instagram is expected to grow to 40 percent of Exhibitors using it
in the next two years, Pinterest holds little interest. Photo and video
backdrops are expected to grow by 16 percent, which not surprising is
the same growth rate as Instagram.
There was no significant difference when it came to social media use based on age.
“Utilizing
social media
before and
during a
trade show
can increase
visitors to the
booth.”
Survey response
14. 13
We do see differences in social media across different industries. Linked
in is most popular with Healthcare companies, but they are abandoning
Facebook and have little interest in Twitter. Tech companies favor Twitter
and LinkedIn but also have little use for Facebook.
Manufacturing sees a more diverse mix in social media use. Those
companies tend to favor Twitter, Facebook, YouTube and LinkedIn and all
four expect to see growth in the next two years. Professional services
companies are using LinkedIn, Twitter and Facebook, but are not
interested in Pinterest, Instagram or photo backdrops.
Companies with under $50M in sales favor Facebook while companies over
$50M in sales favor LinkedIn.
There was also little difference when we looked at the age of those
surveyed. On the surface, this may seem surprising; however you must
take into consideration this is corporate social media usage, not
personal, so age of the respondent should not make a difference.
15. 14
App Trends
Exhibitors Participating In Multiple Shows a Year
Favor the Show App
Only One In Five Exhibitors Currently Advertise On the Show App
The opportunity to interact with customers and prospects face-to-face is
one of the main reasons exhibitors participate in events such as trade
shows and expos. Our survey looked at three different ways that
technology can help enable those interactions; those being show apps,
off-the-shelf apps, and custom made apps. Our three categories here
were fairly broad as there are so many possibilities when you try to
break each category down.
About a third of the respondents were not aware these applications
existed which indicates there is a need for more education on the
options available. Particularly on the part of show management as only
a one in five exhibitors are using the app to advertise. Still, this was the
most popular option at double the rate of the others.
About a third of the respondents were not aware these applications existed
which indicates there is a need for more education on the options available.
16. 15
Of industry sectors using the show app for advertising, tech companies
lead the way with 35 percent of exhibitors buying into the show app.
The show app is the least popular with Healthcare exhibitors with only 15
percent using it.
21 percent of companies with over $50M in sales are looking to develop
custom apps while just over 12 percent of companies with less than
$50M in sales plan to develop them. We see similar results when
comparing island exhibitors to inline exhibitors with island exhibitors
leading in developing of custom apps.
Not surprisingly, the more shows an exhibitor does, the higher their level
of knowledge about the app options available are, and the more willing
they are to use them. 36 percent of exhibitors participating in ten shows
or more are advertising on the show app. Only 16 percent of those who
exhibit at less than ten shows are taking advantage of the show app.
Exhibitors participating in more shows are twice as likely to invest in a
custom app.
“Make the app
very intuitive.”
Survey response
17. 16
Mobile Technology Trends
Live Polling and Texting Expected To Increase Over Next Two Years
Exhibitors Have a Love/Hate Relationship with QR Codes
When we surveyed our exhibitors on the different mobile technology
available and relevant to exhibits, we found over half the respondents
have never heard of RFID or NFC. It was no surprise then that less than
ten percent of exhibitors either use or plan to use those technologies in
the next two years.
*RFID: wireless use of electromagnetic fields to transfer data, for the
purposes of automatically identifying and tracking tags attached to objects
(RFID chips embedding into badges). *Wikipedia
NFC: a set of standards for “devices” to establish radio communication with
each other by either touching them together or bringing them into close
proximity. *TSNN - Do You Know the Difference Between NFC and
Bluetooth®
Beacons?
One-third of our exhibitors are using QR codes as part of their exhibit
strategy. What is particularly interesting is that QR codes have the
highest potential growth rate and at the same time, they also have the
highest bail rate. Twenty-five percent of exhibitors using QR codes say
18. 17
they intend to stop using them in the future. One can only assume QR
codes are not as effective as hoped given that one in four that use
them stop.
QR codes have the highest potential growth rate and at the same time, they
also have the highest bail rate.
Live polling and texting, while not widely used currently, both are
expected to grow as about 15 percent of exhibitors intend to use those
technologies in the next two years.
Almost a quarter of companies with over $50M in sales expect to
incorporate live polling into their exhibits. Inline exhibitors seem more
willing to take on texting with 35 percent saying they intend to start using
it in the next two years. Twenty-five percent of island exhibitors saying
they intend to start using live polling in the future.
U.S. is still worth it.
“It is very
important
to take
advantage
of early-order
discount prices
for electricity
and internet.”
Survey response
19. 18
Other Technology Trends
Wi-Fi Replacing Hardwired Internet Connection for Many Exhibitors
Uptick in Mobile Device Usage Means Uptick in
In-Booth Charging Stations
We asked about several different technologies available and used by
exhibitors that didn’t quite fit in any one bucket. Those categories were
Online Asset Management, video content, virtual events, Wi-Fi Internet,
Hard-wired Internet, and mobile device charging stations.
Online asset management had the lowest awareness with just over 30
percent having never heard of it and the lowest usage rate at just over
13 percent.
Wi-Fi was the most popular category with over two thirds currently using
it and 12 percent planning to in the next two years. Our tech companies
are using Wi-Fi the heaviest at 84 percent. Healthcare companies came
in second at 70 percent currently using Wi-Fi.
Hard-wired Internet had a bail rate of almost 20 percent. Almost 45
percent of exhibitors have no plans to use it in the future. We don’t know
if this is due to cost or the availability of Wi-Fi.
“Bring your
own hotspot.”
Survey response
20. 19
Video content was the second most widely used technology in this
category with 46 percent of exhibitors using it and another 17 percent
planning on using it in the next two years. Again, technology companies
led the way here with 66 percent currently using it.
Given we are seeing so many attendees using their mobile devices to
access show apps and exhibitors looking to incorporate more texting,
polling and even QR codes into their exhibits, it’s no wonder that 50
percent of exhibitors plan to incorporate charging stations into their
exhibit booths. One in five healthcare companies intends to start adding
them in their booths. When we broke the numbers down by age, our
younger exhibitors want to see more changing stations in their booth
while exhibitors over 40 want to see more video content.
50 percent of
exhibitors plan
to incorporate
charging
stations into
their exhibit
booths.
Technology
companies are
also looking at
significant
growth when it
comes to virtual
events. Almost 60 percent of tech exhibitors plan to incorporate virtual
events into their strategy in the next two years while 71 percent of
professional services companies say they have no plans for virtual events.
Exhibitors from this survey who do more than ten shows a year are
looking to get more involved in virtual events. It’s also important to note
this same group has a bail rate on virtual events of 17 percent. The 18
percent looking to take them on might want to consider that number.
21. 20
Sources for Technology Help and Information
Two-Thirds of Exhibitors Seek Help From Internal IT Department
Smaller Companies Are Going the “Do It Yourself” Route
Given that some of the technology was unknown to our exhibitors, and
that some even felt they just did not have a good grasp of technology, it
is important to know where exhibitors get their technology products
and where to they turn for help when they need it.
We found that two-thirds of exhibitors turn to their IT department for
help and new technologies. Over 50 percent purchased their tech
from online and retail outlets. A third of exhibitors turned to the show
organizer and their AV/tech vendors, and one-fifth relies on their
exhibit house. Just 3 percent relied on their ad agency. Not surprisingly,
in a world of “do more with less” 30 percent of exhibitors said, “I do it
all myself.”
Two-thirds of exhibitors turn to their IT department for help and
new technologies.
Smaller companies tended to be more “do-it-yourself” with 35
percent doing it themselves versus just 19 percent of over $50M in
sales companies.
22. 21
Tech companies relied most heavily on their IT department at 80 percent,
with healthcare right behind them at 70 percent. Healthcare companies
tended to rely on the show organizer more at 60 percent, while
technology companies often bought technology off the rack either in
store (37 percent) or online (44 percent). Manufacturing relies mostly on
their IT departments, show organizers and a bit of their own know-how,
while professional services rely mostly on their IT department and a bit
of DIY.
Exhibitors participating in more than ten shows a year tend to rely more
heavily on their ad agency and show organizer and less on themselves
than exhibitors who participate in fewer shows a year.
“If you want to
use a large
display monitor
at a national
show, consider
purchasing it
locally instead
of renting.
Then, to avoid
the cost of
shipping it back
home, give it
away to a
preferred
customer or as
a drawing.”
Survey response
23. 22
Content Trends
Company Websites, Presentations and Photos Are Most
Widely Used Content
Island Exhibitors Use More Video and Illustrations in Their Booths
When we asked exhibitors what kind of content they were using in their
booths, their company website, presentations (PowerPoint, Keynote and
Prezi), photos and illustrations, and play only video were the top four
categories with over two thirds using them. Over 30 percent said they
do software demos, and that was not only those exhibitors who classify
themselves as tech companies.
When we broke it down by industry, healthcare exhibitors favored their
company website and presentations and had very little interest in video
with interactive content and digital
signage programming.
Technology companies tended to showcase their company website
and software demos with very little interest in motion activated
projection. Topping the list for manufacturing companies were
photos and illustrations, and they also had little interest in motion
activated projection.
Over 30 percent of exhibitors said they did software demos, and that was
not only those exhibitors who classify themselves as tech companies.
24. 23
Seventy-six percent of
professional services
companies featured their
websites and
presentations but had
little interest in interactive
videos and 3D animation.
There was a significant
difference in inline
exhibitors vs. island
exhibitors. While inline
exhibitors tended to
follow the overall trends,
island exhibitors
incorporated more non-
interactive video and
photos and illustrations in
their booths.
Exhibitors going to more
than ten shows a year
tended to use more
video in their booths
while those exhibiting
less frequently relied
more on photos and
illustrations.
“We use digital
flip books for
marketing
material, spec
sheets,
presentations,
videos, etc. to
reduce the
amount of
paper we have
to ship to the
show site.”
Survey response
25. 24
Budgets
Fifty Percent of Exhibitors Are Spending Up To Ten Percent of
Budget on Technology
95% of Exhibitors Expect Their Technology Budget to Stay the
Same or Grow
What everyone wants to know is how are people paying for all this
technology they are using in their booths and where are they getting
the money for the changes they anticipate? While we asked about
budgets, we did not ask if technology was a separate line item in their
budgets or if it was mixed in with exhibit design or show services.
Over 50 percent of exhibitors spend up to ten percent of their budget
on technology.
Almost 53 percent of exhibitors expect their budget to stay the same
over the next two years. Forty-two percent expect that budget to grow,
and only five percent expect to see a drop in their budget.
Forty-two percent of exhibitors expect their tech budget to grow, compared
to only 5 percent expecting a drop.
Booth size made no difference when it came to budgets and spending,
but healthcare and technologies companies were spending more than
manufacturing and professional services.
“Buy the large
flat screen TVs
instead of
renting. It is a
wash in most
cases.”
Survey response
26. 25
There was no significant difference between companies with over $50M
in sales and companies with under $50M in sales. There was a difference
when it came to inline exhibitors vs. Island exhibitors.
Twelve percent of inline exhibitors said they had no budget allocated for
technology spending versus only 2 percent of island exhibitors with no
technology money to spend. Island exhibitors will also enjoy a higher
increase in their budget for technology over the next two years.
27. 26
Best Uses for Technology
Aid to Lead Retrieval and Demos Are Most Popular Use of
Technology
Exhibitors Share Their Best Tech Use Cases
We asked exhibitors to tell us about their best use of technology at
trade shows. The majority of the answers fell into two categories. Most
of the respondents found their best use of technology was as an aid to
better lead retrieval. Videos and demos also scored high in best use
case. We found that many were either using technology to manage
giveaways or as a giveaway in itself. Digital catalogs and brochures
were also a favorite use amongst our respondents.
Some of the uses that stood out included games. As we saw earlier, there
was a high bail rate on video games. However, some exhibitors managed
to find an effective use for gamification in their booth. For example one
exhibitor used a digital game to build their company’s email list.
Other exhibitors used cost
savings calculators, inventory
checking systems, appointment
setting apps, and surveys. One
exhibitor was using technology to
deliver custom content to the
booth visitor based on personas.
Those using charging stations in
their booth found they enabled
the booth staff to spend more
time talking to booth visitors.
Self-driven demos and information lookup worked for some exhibitors,
as did self-checkout stations or mobile payment options for those
exhibitors offering products/services for sale in their booth.
Two more unusual use cases were the implementation of augmented
reality to add excitement to otherwise ordinary products and a
simulator chair where booth visitors could experience first-hand what it
would be like to work with their equipment.
“3D animation
is a big draw
for visitors
because they
can actually
see how our
technology
works versus
just reading a
brochure.”
Survey response
28. 27
Tech Challenges
Internet Access at Shows Is Number One Challenge
When asked what their biggest challenges were when it came to
technology, Internet access at shows was the number-one response. As
we saw earlier, exhibitors were abandoning hard-wired connections in
favor of Wi-Fi (based on these results we found a big reason for that is
cost). However, the quality, or lack thereof, of the Wi-Fi provided by the
venue or show organizer was a significant challenge.
Several exhibitors suggested that you bring your own wireless or
cellular access to the show instead of relying on the access provided by
the venue or the show organizer. This is often a confusing issue for
exhibitors, as they think, or they are told they are limited to options the
show provides. This is not the case. Exhibitors are legally allowed to
bring their own service into any venue, private or public, so long you do
not willfully or maliciously interfere with other users.
Education also came up as a significant challenge for exhibitors. This
makes us question, is trade show technology for too hard to use?
Tim Bajarin, consumer technology analyst, says that one of the reasons
Apple is so successful is that their products are easy to use. People now
expect when they pick up a piece of new technology they will be able
to make it work. If our exhibit technology is not being built that way, it’s
no wonder that exhibitors are struggling with this issue.
“Ridiculous
price for
convention
center Wi-Fi.
We bring our
own.”
Survey response
“High security
on our iPads
enforced by
our company
make accessing
and using iPads
not worth the
time (usually are
locked out of
the iPad due to
regularly
changing
passwords or
the iPad is
forced to lock
after a set time).”
Survey response
29. 28
Conclusions
We hope that this report gives you more confidence in the technology
decisions you make today and those you make in the future. For those
who find it challenging to get approval and/or support from your
executive team, you can use this report to help you make your case.
If you struggle with technology, know you are not alone. Many have
probably struggled with the same issues you are struggling with, but
also understand that solutions are available.
Many exhibitors have only a finite amount of time they can spend on
getting up to speed on technology. This report should show you where
to focus that time and which technologies are worth knowing about.
And in closing we pass on valuable advice from one of our survey
respondents, “show up early and have a backup!”
30. 29
About Skyline
Skyline Exhibits, home of the revolutionary Skyline® WindScape® air-
powered exhibit system, is North America’s leading brand of exhibit
systems. Known for high-quality manufacturing, cost-saving portability,
innovative functionality, creative design and exhibitor education, Skyline
has nearly 80 Design Centers in North America, Regional Service Centers
in top venue cities and representation in 30 countries. The company
manufactures a broad range of products for trade shows and events –
from banner stands and pop-up displays to large, custom modular
exhibits. With over 20 integrated exhibit systems, state-of-the-art
production of large-format graphics, exhibit rental and other services,
Skyline provides exhibit solutions for virtually any size or budget.