The document outlines an agenda for a webinar on social media best practices, including introductions, a discussion of a social media poll, an overview of developing a social media process with insights and key steps, a review of top social media tools and tips, a section on discussing social media ROI with executives, and concluding with a Q&A. The presenters include Ric Dragon, CEO of DragonSearch, Rob Drasin of NYIABC, Sarah Evans of Sevans Strategy, and Brian Pittman of CommPRO.biz. The webinar aims to provide guidance and strategies for effectively utilizing social media.

1. Presenter: Ric Dragon, CEO, DragonSearch - @ricdragon Moderator: Rob Drasin, New York IABC Guest: Sarah Evans, Owner, Sevans Strategy Host: Brian Pittman, CommPRO.biz DATE: Friday, June 17, 2011 TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST

3. The NYIABC Social Media Poll

4. Social Media Process

5. A little Social Media insight

6. Process steps

7. Top Social Media tools & Tips

8. Social Media ROI – Talking with the executives

10. The NYIABC Social Media Poll

11. The NYIABC Social Media Poll

12. The NYIABC Social Media Poll

13. The NYIABC Social Media Poll

14. The NYIABC Social Media Poll

15. The NYIABC Social Media Poll

16. The NYIABC Social Media Poll

17. The NYIABC Social Media Poll

18. The NYIABC Social Media Poll

19. The NYIABC Social Media Poll

20. The NYIABC Social Media Poll

21. The NYIABC Social Media Poll

22. The NYIABC Social Media Poll

24. Connecting

25. Engaging@ricdragon

26. Self-identification

27. Self-identification

28. Self-identification

29. Self-identification

30. Self-identification

31. Connecting, or group forming "The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love" – Dr. Jacob Levi Moreno

32. Connecting, or group forming "The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love" – Dr. Jacob Levi Moreno

33. Connecting, or group forming

34. Connecting, or group forming http://inmaps.linkedinlabs.com

36. Middle-aged guys

37. Marketing Professionals

38. Artists

39. Fathers

40. Member of the Dragon family

41. Denizen of Kingston, NY (and New York, the Catskills, Ulster County, & the Hudson Valley)

42. People who like samurai movies

43. Toyota drivers

45. Dialogue

46. Multilogue

49. How will we know it?

50. Who am I?

51. Who are they?

52. Where are they?

53. Who influences them?

56. Any Major influencers emerging? Berkeley Music Students

57. Brand Voice @ricdragon

59. Passion

60. Community

61. Promotional Voice

62. Others?@ricdragon

63. Voices @ricdragon

64. Voices @ricdragon

65. Voices Voice- Community Twitter: @ricdragon

66. Voices @ricdragon

67. Voices @ricdragon

69. Twitter

70. Blogs

71. Newsletters

72. Press Releases

73. General SearchTwitter: @ricdragon

74. Focus-Plan Focus Plan Document Budget time and resources Budget? Your Time? Staff Time? Twitter: @ricdragon

75. Focus Plan Focus Plan Document Facebook – 60% Twitter – 20% Flickr – 20% Twitter: @ricdragon

76. Focus Plan Focus Plan Document Twitter: @ricdragon

77. Focus Plan Document Focus Plan Document Facebook Post once per day: images, video, new product, event, etc. Gift 5 times per day: like others posts, engage, etc. Monitor each day: every engagement is responded to Build fans each day: find quality, targeted likers Twitter: @ricdragon

78. In Flight In Flight Twitter: @ricdragon

79. In Flight In Flight Creative Time/Brainstorming Twitter/FB Flash Mob Internally Work off of the Audience Brainstorm Develop Champions for different media Twitter: @ricdragon

80. Monitoring and Listening Monitoring & Listening Google Alerts Facebook Trends Tools for archiving Twitter Professional Tools (Raven, Radian6) Twitter: @ricdragon

81. Monitoring Monitoring & Listening Twitter: @ricdragon

83. Events are still powerful

84. @Tagging people

85. iFrames

86. Custom Apps – (3rd apps are the easiest)

88. Tweet Chats

89. Timing of announcements

91. Company Pages

92. Products and Services

95. Social MediaTalking with the executives

97. Discuss other funnel models

98. Total Lifetime Value

99. Customer Retention

100. Contribution to SEO

102. Resources http://drsr.ch/templates

103. Thank You! Ric Dragon DragonSearch Kingston, NY 12401/US 845.383.0890 | dragon@dragonsearch.net Twitter: @ricdragon